17 Best HubSpot Alternatives and Competitors for 2025

So, you’re looking for HubSpot alternatives? Welcome to the Club!

Every HubSpot alternative content ever starts the same way. By singing HubSpot’s praises–’a market leader,’ ‘founder of the inbound marketing movement,’ ‘35% market share!’ – before bringing up the inevitable ‘but’: it’s way too expensive.

And they’re right. HubSpot is an extremely powerful and popular tool. That’s exactly why a lot of businesses start with the free plan, thinking, ‘Hey, it’s HubSpot! What could go wrong?’

But then reality hits: upgrading costs a fortune, mandatory onboarding is expensive (to the uninitiated, onboarding starts at $3,000), and making it work its magic requires training, resources, and even consultations.

We’ve also heard it straight from our own customers who switched from HubSpot: Great software–if you have a bottomless piggy bank.

So here’s the deal. CEOs, sales professionals, freelancers, SMBs, startups, and solopreneurs are looking for HubSpot alternatives, and you should, too.

Sure, you might not get the shiny HubSpot logo, but you will keep your money from burning for a ‘designer-like’ tool–money that can be better spent growing your business. After all, lead management is lead management, irrespective of which software you use. How you use it matters, too.

Great! Let’s take a look at the best HubSpot alternatives that work just as well, if not better, and without the sticker shock.

In this detailed guide:

Best HubSpot alternatives at a glance
Best HubSpot alternatives for all-in-one solutions
Best Sales CRM HubSpot alternatives
Best HubSpot alternatives for customer support
Frequently asked questions

Table of Contents

Where HubSpot Wins

We’ll have to give credit where it’s due. When a CRM sells as well as HubSpot does, we have to ask: what makes it so successful?

Though HubSpot is not perfect, it has carved out a strong market presence and offers key features many businesses swear by.

Our goal with this blog post is not to hype up HubSpot or tear it down. We’re here to give you an unbiased and transparent look at HubSpot and its alternatives so that you can make an informed choice.

An amazing free plan

We like HubSpot’s free plan, as it allows you to have unlimited users and add 1,000 contacts. You can also send up to 2,000 emails per month (but with HubSpot branding).

You can also use email templates, live chats, landing pages, and newsletters–but they are not fully unlocked.

HubSpot is great for businesses with over $10M in ARR

For businesses with over $10 million in annual revenue, HubSpot becomes a strategic investment. At this level, businesses need a scalable solution with centralized customer data and a single source of truth, which HubSpot is designed to handle.

HubSpot is particularly useful for companies that have outgrown entry-level CRMs but aren’t yet ready for the complexity and expenditure of truly enterprise-grade platforms like Salesforce.

While platforms like Zoho and EngageBay are all-in-one CRM tools, others are point solutions, which may cause inefficiencies that come with juggling multiple disconnected platforms.

HubSpot is an amazing all-rounder CRM

One of HubSpot’s biggest strengths is that it’s an all-in-one CRM, bringing marketing, sales, and customer support under one roof.

As one user pointed out:

“If you’re using three to four different tools for marketing, sales, and service, your data is going to be a mess. Your customers will feel the disconnect between teams, and you’ll struggle to scale your business due to workflows all siloed among teams.”

While smaller businesses can profit from a scattered tech when it’s cost-effective, as it begins to scale up, the hidden inefficiencies pile up. This is where all-in-one CRM tools like HubSpot shine.

Great for a revenue-based business model

Again, this pertains to having a connected system. But we’ll look at it from a different angle.

Most businesses operate nowadays with revenue teams instead of the usual sales, marketing, and support teams. For such a team, it makes more sense to have a proper all-in-one CRM instead of having multiple disconnected solutions and then trying hard to integrate them all (which again takes time, resources, and money).

+1 to HubSpot here, too.

You see a pattern here, right?

The verdict: If you’re an established company, HubSpot may be a no-brainer. But if you’re an SMB, HubSpot can be quite expensive, but you still need to choose an all-in-one CRM solution regardless.

Fortunately, there are many good HubSpot alternatives in the market.

17 Best HubSpot Alternatives at a Glance

Software	Pricing (per month)*	Free plan	Best features	Ideal for	Support	Hidden fees
EngageBay	$13.79 – $110.39	Yes	CRM, Marketing Automation, Sales	SMBs, Marketing Teams	24/7, Live Chat	No hidden fees, all-in-one pricing
Brevo (fka Sendinblue)	$16.17 – $89.08	Yes	Email, SMS, Marketing CRM	SMBs, Freelancers	Email Support	Pay-as-you-go SMS credits
Zoho	$14 – $52 per user	Yes	Customizable CRM, AI-powered assistant	SMBs, Freelancers, Enterprises	24/7, Phone Support	Customization and onboarding fees
Salesforce	$25-$100	No	Industry-leading CRM, Custom Integrations	Large Enterprises	24/7, Phone Support	Setup fees, customization fees
ActiveCampaign	$49 – $609	No	Advanced Automation, CRM	Marketing-heavy Teams	24/7, Email Support	Custom training available, pay for add-ons
GetResponse	$15.6 – $245.2	Yes	Email Marketing, Autofunnels	Startups, eCommerce	24/7, Phone Support	Custom migration services
Drip	$39 – $699	No	eCommerce Email Marketing	eCommerce, Online Retailers	Email Support	No hidden fees
Mailchimp	$9-$267	Yes	Email marketing, email templates	SMBs, marketers	Email Support	No hidden fees
Marketo Engage	Custom pricing	No	Advanced Marketing Automation, Personalization	Enterprises, Marketing Teams	24/7, Phone Support	Setup fees, custom pricing for API access
Freshsales	$39 – $1113 per user	Yes	AI-based lead scoring, Automation	Startups, SMBs	24/7, Live Chat	Onboarding fees for premium plans
Pipedrive	$14 – $99 per user	No	Pipelines, sales automation	Startups, SMBs	24/7, Live Chat	No hidden fees
Insightly	$29 – $99	No	CRM, Project Management	Enterprises, Sales Teams	24/7, Phone Support	Onboarding and setup fees for enterprise plans
SharpSpring	$449 – Custom	No	Sales Automation, Marketing Automation	Enterprises, Agencies	24/7, Phone Support	Onboarding fee required
Ontraport	$29 – $249	No	CRM, Marketing, Membership Management	Membership-focused Teams	24/7, Live Chat	Setup fee for custom features
Zendesk	$55- Custom	No	Oomnichannel customer support	Service businesses, SMBs	24/5 Phone Support	No hidden fees
Help Scout	$50- Custom	Yes	Email-client like interface	Service businesses, SMBs	24/5 Phone Support	No hidden fees
Freshdesk	$18-$95	No	Scalable customer support	Service sector, mid-sized businesses	24/5 Phone Support	No hidden fees

17 Best HubSpot Alternatives: An In-Depth Look

We took an in-depth look at each of the HubSpot alternatives and competitors to help you choose the best solution for various needs.

The best all-in-one HubSpot alternatives

1. EngageBay

Best HubSpot alternative for an all-in-one solution

EngageBay was built to give small businesses, startups, and solopreneurs the same all-in-one experience as HubSpot, but without the expensive markup or steep learning curve.

Yes, HubSpot is powerful, but for small businesses, it often feels like paying for enterprise pricing for tools you barely get to use.

Basic features like marketing automation, custom reports, and A/B testing are locked behind expensive upgrades ($800/month!), and even onboarding may cost hundreds to thousands of dollars.

EngageBay gives you everything you need to market, sell, and support–in one simple, affordable platform. You can build email campaigns, set up marketing automation, and manage contacts, all from one dashboard.

The visual automation builder makes it easy to create drip campaigns and personalized journeys without needing to be tech-savvy.

EngageBay also includes a built-in CRM, landing pages, hundreds of prebuilt email templates, appointment scheduling, AI live chat, and a full helpdesk.

	EngageBay	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	✔	✔
Free plan	✔	✔
Free trial	15 days	30 days
Annual discount	8%	10%
G2 rating	4.6	4.4

What you might like about EngageBay

All-in-one platform for email marketing, sales, automation, and customer support
Visual automation builder to streamline lead nurturing, follow-ups, and many other workflows
Generous free tier
Unlimited contacts in the Pro plan
Free, 1:1 onboarding for all paid users
Award-winning customer support
Though there are expensive apps like HubSpot, EngageBay is one of the very few all-in-one solutions under $120.

What you might not like about EngageBay

You get custom reporting and SSO only in the Pro tier
No marketing automation in the free plan

EngageBay pricing

EngageBay’s All-in-One Suite has four plans: Free, Basic, Growth, and Pro.

Free: This plan is free forever for up to 15 users and offers 500 contacts, 1,000 branded emails, email marketing, lead generation, autoresponders, email broadcasts, sequences, lead grabbers, landing pages, helpdesk, and Live Chat. This makes EngageBay a top choice among free HubSpot alternatives.
Basic: This plan costs $13.79 a month and adds a tag manager, social suite, third-party integration, SMS marketing, conversational inbox, AI-based predictive lead scoring, landing page builder, web pop-ups, and email templates. You also get 500 contacts and 3,000 branded emails.
Growth: This plan costs $59.79 a month and adds proposals, service automation, email form builder, call records, custom domain, A/B testing, site messages, push notifications, and inbound marketing automation features. You can send 25,000 branded emails a month and store 5,000 contacts with this plan.
Pro: The Pro plan costs $110.99 a month and adds phone support, uptime SLA, a dedicated account manager, custom reporting, goals tracking, employee role management, and SSO. You also get proposal analytics, web analytics, marketing automation, 50,000 branded emails a month, and unlimited contacts.

You also get an 8% discount on annual plans and a 15% discount on two-year plans. This affordable pricing makes EngageBay one of the best HubSpot CRM alternatives.

Learn more about EngageBay:

2. Brevo (fka Sendinblue)

Best HubSpot alternative for omnichannel marketing

Our next pick for an all-in-one software to try over HubSpot is Brevo (fka Sendinblue). A digital marketing resource, Brevo (Sendinblue) has served quite a few businesses for more than a decade.

	Brevo (Sendinblue)	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	𐄂	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	𐄂	30 days
Annual discount	10%	10%
G2 rating	4.5	4.4

What you might like about Brevo

Brevo (Sendinblue) can help with your Facebook advertising, landing pages, signup forms, CRM, email & marketing automation, SMS marketing, and email marketing — making it one of the most versatile HubSpot alternatives. For Facebook Ads, landing pages, and web forms, you can use Brevo’s (Sendinblue) customizable templates and drag-and-drop editor.

CRM

Segmentation and transactional email design to personalize your messages.
Chat support.
Contact management to identify sales opportunities and target leads.

SMS marketing

Transactional SMS features, including Sendinblue’s (Brevo) API.
Review KPIs and other metrics.

Email marketing

Templates for email, drag-and-drop builder.
Personalized, dynamic content.
No limit on contacts and lists.
A/B tests.

What you might not like about Brevo

Free plan has a limited number of features.
The BrevoPlus plan has a few useful features over the Business plan and can get pricey for small businesses.

Brevo (Sendinblue) pricing

Sendinblue (Brevo) has four marketing pricing plans: Free, Starter, Business, and Enterprise.

Free: The Free plan lets you work with unlimited contacts but limits the emails to 300 per day. It doesn’t offer any other features. This is a great free alternative to HubSpot for small businesses.
Starter: The Starter plan for $8.08 per month is recommended for new marketers, with email volume starting from 5,000 emails, no daily sending limits (within your plan limits), basic reporting and analytics, and email support.
Business: The Business plan is $16.17 a month and offers an email volume starting at 5,000 emails, marketing automation, Facebook Ads, landing pages, multi-user access, and telephone support.
Enterprise: The Enterprise plan has custom pricing and adds priority support, a dedicated account manager, and features like retargeting ads, chat, send-time optimization, sub-account management, advanced integrations, tailored onboarding, and personalized support.

3. Zoho

Best HubSpot alternative for customizability

Zoho is a great affordable solution for SMBs as it offers a complete business solution. In addition to a comprehensive CRM solution, they offer other products, too – from event management, webinars, eCommerce, loyalty management, and more.

	Zoho	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	✔	✔
Free plan	✔	✔
Free trial	15 days	30 days
Annual discount	Up to 34%	10%
G2 rating	4.0	4.4

What you might like about Zoho

Zoho CRM makes it easy to integrate multiple products easily, offering a truly integrated solution. Let’s take a look at the key features of Zoho.

Field management

Mobile application
On-field representatives
Field management
Easy-of-use

Sales Intelligence and Automation

Logic, rules, and triggers
automates both operational and data entry tasks
Creating and updating tasks
Automatic lead routing based on various factors

Pipelines

Deal management
360-degree customer views
Account management
Intuitive dashboards

Team management

Admin control
Documentation library
Meeting scheduler
Restriction management
Easy management and collaboration

What you might not like about Zoho

Customer support may not be as comprehensive
Each product of Zoho has to be paid for separately, and the integrations may not always work

Zoho pricing

Zoho offers four plans: Standard, Professional, Enterprise, and Ultimate.

Standard: Zoho’s Standard plan starts at $14/month and offers pipelines, sales forecasting, templates, task management, email insights, and other standard features.
Professional: The Professional plan is a popular Zoho plan and starts at $23/month for webhooks, email relays, macros, assignment rules, and custom reports and dashboards
Enterprise: The Enterprise plan costs $40/month for advanced features, including email parsers, custom functions, segmentation, developer sandbox, and advanced dashboard components.
Ultimate: The Ultimate plan costs $52/month and offers advanced features, scalability, and dedicated BI capabilities.

4. Salesforce

Best enterprise-grade CRM

Salesforce offers ‘Salesforce Business CRM’ developed specifically for small businesses. Rated the #1 CRM in the world, Salesforce offers a plethora of tools – from lead management, data insights, and more.

	Salesforce	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	✔	30 days
Annual discount	𐄂	10%
G2 rating	—	4.4

What you might like about Salesforce

Let’s take a look at the key features of Salesforce:

Lead management
Lead conversion
Social insights
Social media engagement
Real-time sales forecasting
AppExchange marketplace
Customized sales, marketing, and customer service

What you might not like about Salesforce

Quite expensive compared to other HubSpot alternatives
Expensive add-ons
Complex setup
Steep learning curve

Salesforce pricing

Salesforce Small Business CRM offers two plans: Starter Suite and Pro Suite.

Starter Suite: starts from $25/month.
Pro Suite: starts from $100/month.

The best HubSpot alternatives for marketing

5. ActiveCampaign

Best HubSpot alternative for advanced marketing automation

Our next pick for HubSpot alternatives is ActiveCampaign. A marketing automation service with small business CRM and email marketing, ActiveCampaign has a large customer base and has been recognized well. It’s designed for sales, marketing, customer service teams, and verticals like higher education, software as a service or SaaS, eCommerce, and bloggers.

	ActiveCampaign	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	𐄂	30 days
Annual discount	✔	10%
G2 rating	4.5	4.4

What you might like about ActiveCampaign

The ActiveCampaign CRM solution offers a decent set of features and hundreds of integrations — making it one of the best HubSpot alternatives when it comes to sheer numbers. These include machine learning, messaging, CRM & sales, inbound marketing automation, and email marketing.

Machine learning

Predictive sending based on email response behavior.
Win probability feature to predict the chances a lead will close a deal.

Messaging

Templates for early stages of the customer journey.
Facebook custom audiences.
SMS marketing with automation, notifications, and reminders.
Email marketing with personalization.

CRM & sales

Deals CRM app for changing deals, calling leads, tracking tasks, and generating contact information on the go.
Sync with Gmail and Outlook via ActiveCampaign Chrome extension.
Automated segmentation, win probabilities, and lead scoring.
Sales process management.
CRM and sales automation for a hands-off approach.

Marketing automation

Split testing or A/B testing.
Attribution across the customer lifecycle.
Goals tracking.
Advanced reporting.
Mitigation services to merge contacts, forms, emails, and automation.
Automated sign-up forms.
Site tracking to know who visits your pages and for how long.

Email marketing

Email scheduling.
Automated email funnels.
Email autoresponders like lead magnets and welcome emails.
Triggered emails based on customer behavior.
Broadcast emails.

What you might not like about ActiveCampaign

Once you get past the $49 Plus plan, it gets pricey quickly.

ActiveCampaign pricing

ActiveCampaign is an excellent HubSpot competitor because of its pricing. It has four paid plans: Starter, Plus, Pro, and Enterprise.

Starter: This plan costs $15 a month for three users. You also get email and chat support, marketing automation, newsletters, email marketing, and unlimited emails. This makes ActiveCampaign a great alternative to expensive CRM like HubSpot.
Plus: With the Plus plan, you add SMS marketing, training, custom branding, a custom domain, and custom user permissions for $49 a month. You also get deep data integration, lead and contact scoring, sales automation CRM, unlimited email sending, and support for up to 25 users.
Pro: The Professional plan costs $79 a month and adds win probabilities, predictive sending, attributions, site messaging, and unlimited email sending.
Enterprise: The Enterprise plan starts at $145/month and adds uptime SLA, phone support, social data, design services, and onboarding support. There’s also a dedicated account rep, a custom mail server domain, custom reporting, and unlimited message sending.

Too long to read? Just watch this video roundup of the best HubSpot alternatives instead:

6. GetResponse

Best HubSpot alternative for webinar marketing

Among the most popular HubSpot alternatives is GetResponse. This is a marketing software product catering to small businesses.

	GetResponse	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	𐄂	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	30 days	30 days
Annual discount	18%	10%
G2 rating	4.3	4.4

What you might like about GetResponse

GetResponse offers a wide range of marketing solutions — similar to HubSpot — including webinar support, autoresponders, landing pages, and a conversion funnel.

GetResponse’s webinar features make it one of the best HubSpot alternatives for companies that require a marketing tool without high pricing.

Autoresponders

Drag-and-drop editor for autoresponse messages.
Advanced timing controls.
Unlimited daily messages.

Website support

SSL-encrypted webinar URLs with password protection.
Customizable webinar URLs.
Webinar platforms to stream and record your webinars.
Webinar analytics, including conversions, survey vote responses, time spent watching the webinar, and the location of viewers.

Marketing automation

Automated communication with scoring and tagging.
Visual workflows with filters, actions, and conditions.
Drag-and-drop visual workflow builder.

Conversion funnel

Webinar funnels, lead funnels, sales funnels.
Automated tracking of the customer journey.

What you might not like about GetResponse

Not a full-fledged CRM software.
Costly for small businesses with a large contact database.

GetResponse pricing

GetResponse has five plans: Free, Email Marketing, Marketing Automation, eCommerce Marketing, and GetResponse MAX. Pricing is based on the number of contacts.

Email Marketing: This plan starts at $15.6/month and offers unlimited newsletters, autoresponders, website builder, landing pages, templates, among other features.
Marketing Automation: This plan costs $48.4/month and adds features like event-based workflows, push notifications, and predictive email delivery.
eCommerce Marketing: This plan starts at $97.6/month and includes eCommerce-specific features like abandoned cart recovery, transactional emails, and product recommendations.
GetResponse MAX: Finally, the Max plan offers custom features like priority support, dedicated IP, SSO, SMS marketing, and unlimited users for $1,099/month.

7. Drip

Affordable email marketing software

The next pick for the top HubSpot competitors to try for your next campaign is Drip. This eCommerce CRM platform (ECRM) provides marketing automation services. Drip offers an enhanced email marketing automation system and improved customer data and insights with its ECRM.

	Drip	HubSpot
Marketing automation	✔	✔
Email marketing tool	✔	✔
Sales automation	𐄂	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	14 days	30 days
Annual discount	𐄂	10%
G2 rating	4.4	4.4

What you might like about Drip

Drip’s features come under four categories: customer data, personalization, engagement, and optimization.

Customer data

Integration with several other data apps.
Track customer journey with your website and brand.
Custom fields for personalization and engagement.
Tags to divide your audience into segments and your tasks for priority.

Personalization

Send segmented deals and messages like price-drop notifications.
Behavior-based email outreach.
Custom fields for segmentation of contacts.

Customer engagement

Instagram and Facebook advertising based on customers’ shopping behavior.
Visual email builder.
Automated email campaigns.

Optimization

Analytics to track metrics like revenue per subscriber, rate of unsubscribes, clicks, and opens — a boon for your marketing team.

What you might not like about Drip

Services are mostly limited to the ECRM or CRM sphere.

Drip pricing

Drip’s pricing plan is based on a sliding-scale model:

For 2,500 contacts: $39 a month.
For 5,000 contacts: $89 a month.
For 10,000 contacts: $154 a month.
For 50,000 contacts: $699 a month.

8. Mailchimp

Best HubSpot alternative for email marketing and campaign management

Mailchimp is a well-rounded alternative to the HubSpot Marketing Hub that lets you run powerful email campaigns without the learning curve.

What we like about Mailchimp is its simplicity. Users can build beautiful, mobile-optimized emails using the drag-and-drop editor and personalize campaigns based on user signals, behavior, and tags.

Mailchimp also offers detailed insights into how each campaign performs, including open rates, clicks, and conversions.

What you might like about Mailchimp

Easy-to-use email builder with lots of professional templates
Prebuilt customer journeys and marketing automation
Integrated landing pages, signup forms, and ads.
Strong analytics and A/B testing

What you may not like about Mailchimp

Limited automation and A/B testing on the free version
Though Mailchimp offers CRM features, it’s not as robust as HubSpot’s

Mailchimp pricing

Free: $0/month for 500 contacts
Essentials: $8.94/month for 500 contacts
Standard: $13.36/month for 500 contacts
Premium: $267.13/month for 10,000 contacts

9. Marketo Engage

Best HubSpot alternative for enterprises

Adobe Marketo is a marketing automation platform solely for enterprises and is touted as the ‘world’s largest marketing automation’ platform. The platform combines the power of automation, content, account-based marketing, and lead development to help enterprises engage with customers.

	Adobe Marketo	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	𐄂	30 days
Annual discount	𐄂	10%
G2 rating	4.1	4.4

What you might like about Marketo

For enterprises, Adobe Marketo is the way to go. It’s feature-rich and is designed from the ground up with enterprise-grade features and security. Let’s take a deep dive into the features of Adobe Marketo Engage.

Cross-channel marketing

Coordinate engagement across channels
Social media marketing with personalized messages, campaigns, and sweepstakes
Email marketing tool with impactful email campaigns
Real-time behavior analysis

Sales and marketing

Sales insights through sales intelligence tools
Account profiling using AI-powered workflows
Target account management
Lead and account-based audiences

Data and insights

Marketing Analytics
Advanced journey analytics
Multi-touch attribution

What you might not like about Marketo

Not suitable for SMBs, startups, and solopreneurs
Expensive plans
Limited analytics and reporting capabilities

Marketo pricing

Adobe Marketo offers four plans: Growth, Select, Prime, and Ultimate. All plans are custom-priced.

Growth: This plan offers 10 users, 20,000 API calls/day, lead and account database, native CRM integration, audience segmentation and targeting, advanced dynamic content, advanced personalization, and more.
Select: The Select plan offers 50,000 API calls/day, campaign user roles, intelligent cross-channel nurturing, scoring, email marketing, and dynamic chat.
Prime: The Prime plan offers target account management, predictive audiences, advanced journey analytics, sandbox, and more.
Ultimate: The Ultimate plan offers 25 users, 50,000 API calls/day, 50 assets for predictive content, workspaces, partitions, and discounted pricing for Marketo Measure.

The best sales CRM HubSpot alternatives

10. Freshworks

Best HubSpot alternative for AI-powered sales automation

Freshworks offers Freshsales, a unified CRM to help businesses align their marketing and sales teams all from a single platform. While Freshworks CRM offers multiple platforms – Freshmarketer, Freshsales, and Freshdesk, we’ll focus on Freshsales.

	Freshsales	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	21 days	30 days
Annual discount	✔	10%
G2 rating	4.5	4.4

What you might like about Freshworks

Freshsales is a great solution for both SMBs and startups as it offers a clean interface. Key features of Freshsales include:

Sales management

Sales campaign automation
Automated scheduling
Deal tracking
Deal management
Follow-up workflows
Goals and milestones

Deal management

Freddy AI
Ability to recognize high-value prospects
Deal win probability

Profile enrichment

Automatic data and lead information capture
CRM sync
Data organization

Advanced filters

Territory management
Automatic contact assignment
Advanced filters and criteria

What you might not like about Freshworks

Quality of integrations may not be good, as mentioned in some of the reviews
Reports may not be as robust as some of the competitors

Freshworks pricing

Freshsales offers three plans: Growth, Pro, and Enterprise.

Free: The Free plan offers sales dashboards, email templates, Kanban boards, and more for up to 3 users
Growth: The Growth plan starts at $9/month for sales sequences, deal management, contact management, and so much more.
Pro: The Pro plan starts from $39/month and offers territory management, time-based workflows, 3,000 bot sessions per month, sales pipelines, and more.
Enterprise: The Enterprise plan starts at $59/month for advanced CRM, custom modules, a dedicated account manager, AI-based forecasting insights, and more.

11. Pipedrive

Best HubSpot alternative for sales-focused CRM

Pipedrive is a sales-focused CRM software designed specifically for sales teams. Its visual sales pipeline feature is one of the best in the industry and helps you track leads through streamlined workflows.

This makes Pipedrive an ideal sales CRM for both small and medium-sized businesses and offers a multitude of integrations.

	Pipedrive	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	14 days	30 days
Annual discount	17%	10%
G2 rating	4.2	4.4

What you might like about Pipedrive

If you want a sales-first CRM, Pipedrive is the way to go. With numerous features and a tightly integrated toolkit, Pipedrive offers everything your sales reps need to close deals smoothly — one of the best HubSpot sales alternatives. This includes:

Managing leads and deals

Customizable pipelines and fields to add your own spin
Deal management for smooth deal closure
Deal rotting feature to let you be aware of idle/dead deals
Activity management to keep tabs on everything that goes on in your sales team
2-way email sync for improved productivity

Automation

Sales assistant that offers intelligent insights and advice to help win more deals
Workflow automation to set up a consistent sales workflow process and reduce manual work and errors

Reporting and insights

Activity reports
Visual dashboards
Revenue reports
Team management

What you might not like about Pipedrive

Report configuration can be hard sometimes, according to user reviews
Not an all-in-one CRM solution

Pipedrive pricing

Pipedrive offers five plans: Essential, Advanced, Professional, Power, and Enterprise.

Essential: The Essential plan costs $14/month with a daily open deal limit of 3,000. The plan also offers lead and deal management, inbox, deal rotting, people management, AI sales assistant, and deal reports — an excellent HubSpot replacement.
Advanced: The Advanced plan costs $34/month for a daily open deal limit of 10,000. You also get 2-way email sync, customizable email templates, customizable signatures, schedulers for emails, meetings, and video calls, and more.
Professional: The Professional plan costs $49/month with a daily open deal limit of 100,000. The plan also offers advanced formula fields, contacts timeline, document tracking, workflow automation, team management, and more.
Power: The Power plan starts at $64/month and offers project planning, phone support, CRM, account permissions, and more.
Enterprise: The Enterprise plan costs $99/month for unlimited open deals. It is essentially the Professional plan with unlimited access and enterprise-grade security and features.

12. Insightly

Best HubSpot alternative for project management

Insightly is a unified customer relationship management software that aligns marketing, sales, and project teams around a single view of your customers. The platform is great for entrepreneurs and small business owners executing campaigns, managing contacts, and growing their audience list.

	Insightly	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	𐄂	30 days
Annual discount	𐄂	10%
G2 rating	4.2	4.4

What you might like about Insightly

Insightly has a clean and intuitive user interface, making it the best alternative to HubSpot for people looking for a leaner CRM. In addition, it offers social media management and various products for specific marketing requirements.

Lead management

Lead management, assignment, and routing.
Outbound email scheduling.
Web to lead capture.
Automatic social profile enrichment.

Customer relationship management

Contact and organization management.
Task and event management.
Relationship linking.

Sales features

Opportunity management.
Customizable sales processes.
Sales teams assignment.
Batch update records.
Event activity sets.

Project management

Integrated project management.
Milestones and associated task tracking.
Calendar synchronization.
Configurable project processes.

What you might not like about Insightly

Customer support is not reliable.

Insightly pricing

Insightly CRM offers four plans: Free, Plus, Professional, and Enterprise.

Free: The Free plan offers Insightly CRM and other basic features for up to 2 users.
Plus: Costs $29/month and offers company collaboration tools, integrated project management, calendar synchronization, and more. This cost-effective pricing makes Insightly better than HubSpot.
Professional: Costs $49/month for lead management, email templates, social profile enrichment, opportunity management, and more.
Enterprise: Costs $99/month and adds relationship linking, task and event management, complete workflow automation, custom validation rules, and configurable profiles.

Insightly vs HubSpot: Pricing, Functionality, Features & More

13. SharpSpring

Best HubSpot alternative for agency-friendly automation

SharpSpring was acquired by Constant Contact in 2021, and has since been rebranded as ‘Lead Gen & CRM’.

For more information, click here.

What you might not like about SharpSpring

Too costly

SharpSpring pricing

SharpSpring, acquired by Constant Contact, now offers one plan: Lead Gen & CRM.

Lead Gen & CRM: This plan starts at $449/month and offers lead gen, lead scoring, marketing automation, CRM, pipeline management, sales automation, and analytics.

Pros

Features customized for industry verticals.

14. Ontraport

Best HubSpot alternative for referral management

Next, we’ve got Ontraport. It has attracted a relatively large customer base and has good reviews.

	Ontraport	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	14 days	30 days
Annual discount	2 months free	10%
G2 rating	4.5	4.4

What you might like about Ontraport

With Ontraport, you get a host of solutions. There are referral programs, membership sites, business process automation, marketing analytics, CRM, landing pages, eCommerce, email marketing, sales force automation, and marketing automation.

Referral programs

Stash referral program data in a referral management system.
Integrate with other referral programs you might have with Ontraport’s WordPress plugin (PilotPress).
Make your own partner center on WordPress for commissions, sales, and traffic management for your partners.
Share partner promotional tools for referrers, each with its own tracking.
Generate partner sales reports.
Use automated promo tools like emails, links, lightboxes, and banners for promoting referrals.

Membership sites

Web forms for your WordPress website.
Customizable templates.
Web forms and landing pages.
Automation for membership levels.

Business automation

Customer onboarding automation.
Resources and content automation like welcome emails.
Predictive results, lead management.
Sync data to a single dashboard.
Fulfillment lists that go out every month or week.
Automated customer follow-ups.
Automated tasks.

CRM

Business card-style contact organization.
Interaction tracking based on communication and behavior.
Contacts grouping by job title, demographics, and other data.
Email campaign assigning automation.
Tags based on behavior.

Landing pages

Add responsiveness and mobile optimization to your landing pages.
Include one-click upsells or order bumps to your sales page.
Share lightbox pop-up forms that come pre-filled.
A/B testing for landing page elements.
Review landing page success with detailed analytics.

eCommerce

Keep a limited purchase data cache for customers to buy again.
Provide an add-on or upsell on the thank-you page.
Provide secure payment processing through secure gateways such as PayPal, Stripe, etc.
Share group or individual coupons for event promotions, holidays, birthdays, etc.
Ontraport Forms to make your own order forms branded to your company.

Marketing automation

Automate appointment reminders, thank-you messages, greetings for holidays and birthdays, etc.
Text reminders for appointments.
Text-based opt-ins.
Response and bounce tracking.

Marketing analytics

Split testing for emails.
UTM variable data lead source report filtering to track revenue, leads, etc.
Customizable analytics.
Conversion stats, such as time taken to finish surveys, open emails, etc.

Sales force automation

Weighted Random to assign more leads to the top salespeople.
Round Robin to distribute leads evenly to all salespeople.
Lead score degradation on older leads.
Follow-up funnels with automation.
Review of expected win percentages and deal values.

What you might not like about Ontraport

Steep pricing.

Ontraport pricing

Ontraport offers four different plans: Basic, Plus, Pro, and Enterprise.

Basic: This plan costs $29 per month and can support one user. You get unlimited emails and 1,000 contacts.
Plus: The Plus plan costs $83 a month, adds a second user, and offers 2,500 contacts.
Pro: With the Pro plan, you can have three users and 10,000 contacts for $124 a month. You also get email consultations and unlimited emails.
Enterprise: The Enterprise plan supports five users, more than 20,000 contacts, and 200,000 monthly emails for $249 a month. You get a personal account rep, email consultations, and Ontraport account set up.

They also offer free trials for all the plans.

The best HubSpot alternatives for customer support

15. Zendesk

Best HubSpot alternative for omnichannel customer support

You might be overwhelmed by HubSpot’s complex support tools and pricing. If you’re looking for a simple, omnichannel customer support tool, Zendesk is a great option. We tried Zendesk, and we loved it!

With Zendesk, you can easily handle emails, chat, social media support, and even voice support, all from a single platform.

What really stood out to us is the automation. Many customers were able to set up macros, SLAs, and workflows that saved their agents so many hours every week. Zendesk also offers robust analytics, helping them monitor agent performance and support quality.

For teams that want to move from HubSpot Service Hub, Zendesk’s marketplace and integrations ensure nothing breaks in your workflows.

What you might like about Zendesk

Omnichannel support across email, chat, phone, and social
Powerful automation and ticket routing for faster resolutions
Fully customizable help center and KB
AI-powered chatbots to answer common queries automatically and reduce agent load

What you might not like about Zendesk

Though simpler than HubSpot, Zendesk might still be overwhelming at first
Some core features, like SLA management and reporting, are locked behind higher tiers.

Zendesk pricing

Suite Team: Starts at $55/month
Suite Growth: Starts at $89/month
Suite Professional: Starts at $115/month
Suite Enterprise: Custom-priced

16. Help Scout

Best HubSpot alternative for growing teams

Help Scout is a great HubSpot alternative if you’re looking for something more personal for customer communication.

What we love about HubSpot is how it blends the functionality of a helpdesk and the ease-of-use of email. It feels like we’re communicating through Gmail, with all the team collaborations and support tools baked right in, like private notes, collision detection, and saved replies.

The shared inbox system also makes it easier for a lot of teams to stay aligned and respond faster. Also, Help Scout’s knowledge base helps reduce ticket volume by giving customers instant answers.

What you might like about Help Scout

Simple, clean interface that mimics personal email tools
Shared inbox with internal notes
Integrated knowledge base

What you might not like about Help Scout

Reporting is not as comprehensive as HubSpot or Zendesk
No built-in chat transcript history

Help Scout pricing

Free: $0/month for up to 50 contacts per month
Standard: $50/month for 100 contacts per month and unlimited users
Plus: $75/month for 100 contacts per month and unlimited users
Pro: Custom priced, starts with 1,000 contacts

17. Freshdesk

Best HubSpot alternative with scalable customer support

Freshdesk is a customer support platform that gives you enterprise-grade support without the enterprise-level pricing.

If you’re currently using HubSpot Service Hub and need something simpler and more affordable, Freshdesk is worth giving a shot.

Freshdesk offers a powerful ticketing system with features like team collaboration, SLA management, and canned responses. We checked the reviews and were impressed with how easy it was to set up automation that routed tickets to the right agents instantly.

Freshdesk also includes gamification features, like leaderboards and badges, and the free tier is surprisingly generous.

What you might like about Freshdesk

A free forever tier with ticketing and knowledge base
Omnichannel support (email, chat, phone, socials)
Built-in automation and intelligent ticket routing

What you might not like about Freshdesk

Automation and advanced reports are only available in paid tiers
Some UI elements may feel outdated compared with newer, sleeker tools

Freshdesk pricing

Growth: Starts at $18/month
Pro: Starts at $59/month
Pro + AI Copilot: Starts at $94/month
Enterprise: Starts at $95/month

Our Selection Criteria for the Best HubSpot Alternatives

Affordability: The major reason users look for HubSpot alternatives is price. If HubSpot was affordable to SMBs, there’d be no demand for alternatives to it, because almost everything else is just great. In this list of CRM and marketing solutions, we’ve prioritized the most affordable ones.

Feature set: Most people mistakenly believe that HubSpot charges a premium because its features are amazing. HubSpot is undoubtedly good, but it charges a premium because it has market dominance. Several all-in-one CRM alternatives offer essential features like marketing and sales automation, customer support, and more without breaking the bank.

Scalability: SMBs can grow rapidly, and their marketing and sales tech stack must keep up. Imagine adding a new contacts list only to be told you’ve exceeded the limit. Your CRM should have enough room to grow with your business needs and provide options when you outgrow your current plan.

User-friendliness: Responsive support is great, but intuitive software is even better. Ideally, you should be able to use, update, and maintain your CRM data without help from the software vendor. So, we signed up and tested the user-friendliness of each software mentioned in this listicle to recommend the most user-friendly alternatives to HubSpot.

Which HubSpot Alternative Should You Try?

While the HubSpot CRM software is a leader in the marketing and CRM automation niche, it is not suitable for small businesses and startups.

You may think that the platform is quite affordable when you’ve just started, as the Starter Customer Platform only costs $15 a month for 1,000 contacts. But what happens when your company grows, and you need to store more contacts and have better features? That’s where the pricing becomes unaffordable.

The cost of HubSpot’s Starter Customer Platform jumps up to $758 a month for 25,000 contacts 😅

If your business has boomed and you need advanced features, you must choose the Enterprise plan. The pricing? HubSpot costs a whopping $3,600 a month for 10,000 contacts in the Marketing Enterprise plan. Add to this the mandatory onboarding fee of $7,000, and your annual billing exceeds $50K!

That’s why small businesses need more affordable HubSpot alternatives, and we have done the homework for you. You might wonder, ‘What can I use instead of HubSpot?’. It depends on your business size and requirements. For enterprises, we recommend choosing Salesforce or Adobe Marketo.

For businesses needing complete customer experience automation with a lot of integrations, it’s better to go for ActiveCampaign. Small businesses that need an affordable all-in-one marketing, sales, and support solution can try EngageBay.

EngageBay is built from the ground up with affordability and ease of use in mind.

EngageBay Hubspot alternative — *EngageBay features*

You get a forever free version, the Basic plan only costs $14.99, and the Pro plan with a plethora of advanced tools — and unlimited contacts — costs just $102 a month! Try it today 🙂

HubSpot Alternatives FAQ

What are the best alternatives to HubSpot?

The best HubSpot alternatives include EngageBay, ActiveCampaign, Zoho CRM, Freshsales, and GetResponse. These marketing and CRM platforms offer similar marketing automation, sales, and customer service features at a lower cost, making them ideal alternatives for solopreneurs, startups, and SMBs looking for an all-in-one software.

What platforms are similar to HubSpot?

Here is a list of the best HubSpot alternatives for small businesses: EngageBay, ActiveCampaign, GetResponse, Sendinblue, SharpSpring, Drip, Ontraport, Pipedrive, Insightly, Zoho, and more.

Each platform caters to a different audience, and a few software programs like EngageBay are designed specifically for small businesses and startups. We love ActiveCampaign too, but it’s great only for marketing automation — you’ll need another CRM solution to go with it.

What is the catch with HubSpot free CRM?

The catch with HubSpot free CRM? Like any for-profit business, HubSpot’s free plan is designed in such a way that businesses will eventually have to upgrade to a paid plan to unlock more features.

We’ve laid it all down in this blog: Is HubSpot really free?, HubSpot’s free version does not offer automations. Once businesses grow and need advanced features, that’s when HubSpot’s high costs become painful. Leandro N., the owner of an e-learning company, offers an unfiltered view of HubSpot:

“I do not think there is any startup or early business that can afford to increase its marketing and CRM suite costs by 2,300%. Most businesses must make the painful decision to abandon Hubspot and find new CRM suites with much more reasonable cost escalations.” ~ Leandro N., on Capterra

Is HubSpot really worth it?

Is HubSpot good?

That’s the million-dollar question. HubSpot is an amazing all-in-one platform with all the bells and whistles. That said, HubSpot targets large corporations and businesses with deep pockets. For small businesses, HubSpot’s high price tag is definitely not worth it.

Imagine paying thousands of dollars just for onboarding! We recommend trying out more affordable HubSpot alternatives mentioned in this blog. For small businesses and startups, EngageBay has got the same all-in-one approach and ease of use as HubSpot, but without the exorbitant price tag.

What are the cons of HubSpot?

HubSpot’s free plan is very limited. You can only view data, not edit it.

However, even the Starter plan, which starts as low as $15/month, is not affordable. Essential tools like custom reports and automation workflows are not available in this plan. Worse, the cost of the Starter plan quickly shoots up as you get more marketing contacts.

The higher-tiered Pro and Enterprise plans may cost thousands to tens of thousands every year, depending on the features you need. Many users were forced to upgrade to an expensive plan just for a single feature they might need.

HubSpot also increases its pricing regularly. Many users saw around 5x-20x the cost in 2024 for the same features.

Simply put, HubSpot is not the right fit for businesses with budgets of under $500/month or with an ARR of less than $1M.

Everybody praises HubSpot. Why should I not consider using HubSpot?

We mentioned a huge list of the drawbacks of HubSpot for small businesses in the FAQs above and throughout the article. But there’s more.

HubSpot has a strong network of affiliates, partners, and marketers who earn a hefty commission from successful referrals. They write reviews and content that seem to praise HubSpot, and new users/users looking for marketing automation software are often misled by these biased online reviews.

If you really ask the users, many praise HubSpot for its ease of use and functionality but complain about exorbitant pricing and how HubSpot locks many essential features behind expensive paywalls, forcing you to purchase upgrades/add-ons for so many of the features you need. If you need a simple automation workflow, you have to pay a minimum of $800/month to get access to the feature. Many competitors offer all-access plans for far less.

Is there a better CRM than HubSpot?

For small businesses, EngageBay is a better CRM than HubSpot as it offers most of the features at a highly affordable price. Choosing EngageBay could mean saving more than 80% of costs.

Objectively speaking, there are better platforms than HubSpot. Salesforce has been ranked #1 CRM in the world by IDC – but top CRM providers like these are designed for corporations and large businesses. These CRM software systems are super expensive, complex, and require extensive training.

SMBs need an affordable, easy-to-use CRM software that can be quickly set up. This is exactly why EngageBay is the best HubSpot free alternative for small businesses, and that’s what many of our 46,500+ customers have said too

Are there any limitations on the number of lists or contacts in HubSpot’s free and Starter plans?

Yes, the free plan allows up to 1,000,000 contacts but has limitations on features like active lists. The HubSpot Starter plan permits up to 25 active lists, which some users find restrictive, as these lists are crucial for various functions.

Is HubSpot difficult to use?

We love HubSpot’s UI – it’s clean, easy to use, and modern. But what we (and many small businesses) don’t like is how much they charge for their products — one of the biggest cons of HubSpot for SMBs. That’s why we built EngageBay: a CRM software that is as easy to set up and use without the need to pay thousands of dollars.

Our Pro plan with unlimited contacts costs just $101.99/month 🙂

Learn more about HubSpot’s pros and cons.

Is HubSpot right for small businesses?

Simply put, no. If your budget for a marketing or CRM software is less than $500/month, you’re better off with a competitor mentioned in this article. Even if you have around $1,000/month, you may barely get HubSpot perfectly set up. All businesses need some form of automation, but HubSpot offers them only in its Pro plan.

HubSpot is also notorious for pushing you to upgrade and make bigger purchases, with upsells and surprise costs resulting in customers paying much more than anticipated (which is a lot, considering HubSpot is already expensive).

Do large companies use HubSpot?

Yes, HubSpot is designed for large companies with deep pockets. Some huge companies that use HubSpot include Trello, Headspace, BBC, and more.

Why do large companies choose HubSpot? It’s because HubSpot offers an integrated CRM system as opposed to point solutions (including tools like HubSpot CMS Hub). But what about small businesses? In our own experience, we found that HubSpot is not for SMBs, solopreneurs, and startups.

If that’s you, we recommend trying EngageBay to have everything in one place, or ActiveCampaign if you need only marketing automation.

Who competes against HubSpot?

There are several competitors to HubSpot, from Salesforce to ActiveCampaign and EngageBay.

Even though HubSpot is one of the best all-in-one CRM software for medium and large businesses, there are a lot of competitors when it comes to affordable CRM solutions. We’ve compiled a list of some of the most affordable CRM solutions in this blog.

Does the HubSpot Starter plan include automation features like workflows?

No, the HubSpot Starter plan has limited automation capabilities. Advanced features like workflows are only available in the HubSpot Professional and HubSpot Enterprise tiers, which may necessitate an upgrade for businesses seeking automation.