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Sales / November 20, 2024

Did you know that US retailers initially didn’t like the term ‘Black Friday’ because black typically has a negative connotation? […]

Marketing / November 20, 2024

Would you be more likely to click on a call-to-action that said ‘Click here,’ or does ‘Unlock your free guide’

Service / November 20, 2024

“Sorry for the inconvenience.” Those four little words are never fun to receive in an email, live chat, or other

Marketing / November 19, 2024

Every small business marketer has to take marketing risks with brand imaging. Embracing this risk can lead to exceptional rewards,

Email Marketing / November 19, 2024

When are you sending your emails? Do you schedule them or let automation take care of them, regardless of when

Marketing / November 18, 2024

Did you know that between 2019 and 2024, the farmers’ market’s compound annual growth rate grew by 7.5 percent? Also,

Marketing, Social Media / November 15, 2024

Alright, I’ll skip the speech about why your Instagram bio really matters. If you’re here, you already get it—whether you’re

Alternatives, Marketing / November 14, 2024

HubSpot is praised for its extensive CRM tools. But let’s face it; not every business needs (or can afford) the

Alternatives / November 13, 2024

Email marketing is still one of the best ways to connect with your audience. It helps deliver personalized and timely

Email Marketing / November 12, 2024

Struggling to decide how to start your email? You’re not alone. Finding the best email salutation can be tricky—get it

Ecommerce / November 12, 2024

Have you heard of Etsy? It is one of the biggest marketplaces globally, known for unique, handmade items. Etsy has

Email Marketing / November 12, 2024

First impressions can make a difference, especially in the business world. An introductory email is often the first step to