When generating leads for your small business, you’ve got cold calling/emailing, social media, content marketing, advertising, influencer marketing, and prospecting. There’s also AI, a rising star in the lead gen world.
More than 20% of global marketers already use AI in myriad ways, from automation to lead generation, producing subject line copy, generating images, parsing data, and everything in between.
After all, AI tools can streamline and enhance lead generation processes for small businesses and are often a cost-effective strategy for finding more qualified leads.
So, are you ready to explore the facets of AI for lead generation? In this blog post, we’ll review 11 AI lead generation tools, including features and pricing, and explore tips to get the most out of the tools.
Table of Contents
Key Takeaways
- Using AI for small business lead generation can connect you with valuable, qualified prospects you might have missed.
- Entrusting your lead gen to AI ensures time and money savings, both hugely important for small businesses.
Understanding AI in Lead Generation
You know all the lead gen tactics at your disposal.
They’re time-consuming, and some have better efficacy rates than others. As a small business owner, anywhere you can save time without cutting corners is worth exploring, which is why AI lead generation tools are a great option.
As with most AI tools, AI lead gen relies on natural language processing and machine learning.
Natural language processing helps the tool understand what words mean and how they string together, whereas machine learning continually improves the AI’s capacity as it generates more data.
Further, lead gen AI tools use predictive analytics to guess which leads in your sales funnel will become customers. Once it’s identified your prospects, you can stop it there, but why would you?
Next, it can compile personalized marketing messages, such as emails or ads, and deliver them at specific timeframes so the lead feels like the message is just for them.
The benefits of using AI for lead generation
Still don’t believe AI can be a valuable tool for lead gen? Let’s explore the advantages your small business can enjoy.
Time savings
While more than 65% of marketers only devote six hours a week to lead gen, it isn’t always that easy.
If you spend significantly more time on your lead generation efforts than six hours a week (about an hour a day), those are hours you can’t dedicate to other business tasks.
Maybe that wouldn’t be so bad if your lead gen efforts were always 100% successful, but you probably won’t be, especially as a new business. That means you’re leaving a lot of time and money on the table.
With AI taking care of lead gen tasks, you can spend even less than an hour daily, as AI will do most of the legwork for you.
Increased efficiency
Lead gen is tricky, even for more established companies, but not for AI.
It has no qualms about cold outreach and is excellent at narrowing down the most qualified leads. This overall leads to more efficiency in your lead gen measures without all the time requirements.
Better productivity through automating repetitive tasks
The additional time you’ll have on your calendar from not tackling lead gen can be poured back into your small business.
You can elevate your productivity by focusing on other business areas that need your attention, whether advertising, product/service ideation, project management, etc.
Better lead quality
Since AI tools can find optimal leads, you’ll notice more qualified leads entering your sales funnel than ever.
The result of that? Why, more conversions, of course, and faster conversions, too. Further, you’ll have more sales, which your small business needs to gain momentum.
Read also: Unlocking Efficiency — Top AI Tools for Small Businesses
11 Top AI Lead Generation Tools
So, what kinds of AI lead-generation solutions exist for small businesses?
This detailed analysis with key features and pricing will help you choose the most suitable tool based on your budget.
1. AnyBiz.io
Excelling in outbound lead generation, AnyBiz should be on your radar as your small business begins experimenting with AI. It calls its tool an “AI-driven sales agent” that can handle multiple responsibilities you otherwise have to do yourself as a small business owner.
Features
- Language support: AnyBiz has native language integration for over 30 languages to communicate with audiences globally.
- Multiple lead categories: AnyBiz’s AI can sort your audience into hyper-specific niches, splitting them into seven unique categories.
- Auto-responses: Do you need to respond to a lead today but have a jam-packed calendar? It happens. AnyBiz will take care of your responses, so don’t worry.
- Calendaring: AnyBiz will automatically add phone calls and meetings to your calendar as you gain leads.
Pricing
AnyBiz only has one pricing tier, which is $1,449 per month per AI agent. They say that’s a savings of more than $7,000 to hire humans to do the same tasks AnyBiz can.
Your plan includes:
- A dedicated customer service representative
- Multi-channel interactions
- Customized communications
- 300 new prospects per day
- LinkedIn profile optimization for your small business
- Meeting calendaring
- 24/7 workforce
- Customizable sales agent
2. Salesforce Einstein
If you already use Salesforce for your CRM of choice (or are contemplating doing so), you shouldn’t miss Salesforce’s AI features, namely Einstein Copilot.
This AI assistant will make finding leads feel worlds easier. Here’s how.
Features
- Einstein Discovery: Using machine learning to its fullest, Einstein Discovery helps you discern data patterns, with Einstein offering recommendations and insights. You can even work to improve your marketing challenges within Salesforce.
- Einstein Prediction Builder: Determine which leads are the most likely to convert and what their customer lifetime value may be using the Einstein Prediction Builder, a smart tool that integrates with Salesforce.
- Einstein Next Best Action: What’s next? That’s a question your small business won’t have to ask using Einstein Next Best Action. The tool will help you create business models using predictive data, action strategies, and recommendations, including automation paths to achieve them.
Pricing
You can use Salesforce Einstein AI for $50 a month per user. However, you must already have the Enterprise or Unlimited editions of Salesforce to access it.
3. Marketo Engage
Marketo and Adobe bring you Marketo Engage as part of the Adobe Experience Cloud.
This B2B marketing automation tool is designed to unify your marketing and sales teams with features for both parties to streamline operations.
Features
- Marketing automation: Capture more leads ready to make purchasing decisions through Marketo Engage’s outbound and inbound marketing programs.
- Nurture stream automation: Introduce content depending on where the lead is in the sales funnel or their pain points to nurture them automatically.
- Custom lead scoring models: You tell Marketo Engage how you want your leads scored, and it will take care of the rest. It will change its criteria as it scores more leads to ensure you get more qualified prospects.
- Add personalization: Make your initial advertisements more profitable through personalization, or use Marketo Engage for retargeting.
Pricing
Marketo Engage has four plans with custom pricing: Growth, Select, Prime, and Ultimate.
The Growth plan includes:
- 10 users
- Campaign insights and reporting
- Paid media targets
- SEO
- Forms and landing pages
- Social media marketing
- Email marketing
- Alerts, routing, and scoring
- Intelligent cross-channel nurturing
- Journey and campaign automation
- Custom permissions and user roles
- Advanced personalization
- Advanced dynamic content
- Audience targeting and segmentation
- Native CRM integration with Veeva, MSD, and SFDC
- Account and lead database
- 20,000 API calls a day
The Select plan has everything above, plus:
- Dynamic chat
- 50 assets for predictive content
- ROI and attribution dashboards
- Marketing calendar
- Interactive webinars
- Webinar and event marketing
- Two million records for custom fields and data objects, with 10 objects allowed
- 50,000 API calls a day
- 25 users
If you choose the Prime plan, you get all the features above and:
- Partitions and workspaces
- Sandbox
- Advanced journey analytics
- Predictive audiences
- Target account management
- Unlimited webinars
Lastly, the Ultimate plan comes with everything you need from Marketo Engage, including:
- Marketo Measure
- Unlimited interactive webinars with concurrency
Read also: AI Marketing Tools to Get Ahead of Your Competitors
4. Drift Conversational AI
Drift and Salesloft are united, but Drift still has the same quality marketing solutions as always, with its Conversational AI as the focus of today.
Drift promises “30% more pipeline, with 30% less work.”
Features
- Conversations: Get to know your audience better with AI-driven insights that peel back the curtain.
- Insights and recommendations: Drift’s Conversational AI can provide guidance so your small business marketing campaigns succeed.
- OpenAI support: Drift’s AI is powered by OpenAI, making all areas of B2B lead management more efficient.
Pricing
The following prices are for Drift’s entire service, as you can’t use its Conversational AI separately.
The Premium plan, designed for small businesses, costs $2,500 monthly with annual billing.
It includes conversational landing pages, real-time notifications, custom chatbots, meetings, and live chat.
The Advanced plan, in which Drift doesn’t divulge the pricing, adds to the Premium plan with features such as flex routing, A/B testing, audiences, and a tech stack data feature called Fastlane.
The Enterprise plan has custom pricing and includes everything above, plus custom RBAC, AI-powered chat, and workspaces.
Read also: How to Implement AI in Email Marketing (2024)
5. Jasper
Could your small business AI copilot be Jasper?
This multifaceted program has AI solutions for all your business needs, whether content production, team communications, content, or insights.
Let’s see what it can do.
Features
- Automated sales outreach: No time for outreach today? Or do you just flat-out hate doing it? Jasper is here to take over the reins, guiding your small business toward higher-quality leads.
- Lead nurturing sequences: Once you get leads in the funnel, deliver a stronger, more personalized experience right from the get-go using Jasper’s custom AI lead nurturing sequences.
- Branded communications: As you interact with your leads more frequently, know that Jasper can learn your brand voice and keep all communications consistent so it seems they’re coming from a real person.
- Calendar views: Find out what’s on your agenda today with Jasper’s AI-built calendars. You can manage your lead appointments more effortlessly.
- Insights and recommendations: Jasper will dig deep into your historical and current data to suggest how your small business can improve your marketing campaigns and lead-gen efforts. It only takes a single click to implement the recommendations.
Pricing
Jasper has three pricing plans with monthly and annual billing available. Here are the costs with monthly billing.
The Creator plan costs $49 a month per person and includes a browser extension for Jasper AI, SEO Mode, and one Brand Voice.
The Pro mode is $69 a month per person, adding these features:
- Jasper art
- User management and collaboration
- Three Instant Campaigns
- 10 Knowledge assets
- Three Brand Voices
- The option to add up to five seats
The Business plan has custom pricing but offers the most you can get from Jasper. You’ll have every feature above, plus access to:
- Premium support via a Dedicated Account Management Team
- API access
- Custom templates and workflows
- Advanced admin panel
- Enterprise-grade governance and security
- Custom Style Guides
- Performance insights and analytics
- Document collaboration and Team Spaces
Read also: 12 Best AI Copywriting Tools in 2024 to Save You Hours Everyday
6. Reply.io
Sales outreach will become easier for your small business with Reply.io, an AI sales outreach platform with products for engagement, campaign execution, lead discovery, and campaign improvement.
Features
- Reply data: Build out more detailed prospect and customer lists according to criteria like department, job title, seniority, contact phone, company location, and contact email.
- Advanced search filters: io utilizes search filters to help you narrow your prospects list effectively and instantly.
- Many CRM integrations: From Zoho to Pipedrive and Salesforce, Reply.io plays nicely with these tools to maximize your insights.
- Multichannel outreach: Connect with your audience on their level, personalizing communications and pushing leads through the sales funnel faster.
- Update contacts: If you have current contacts that need data enrichment, Reply.io can take care of it. You can include more than 20 custom properties and default fields.
Pricing
Here is more information on Reply.io’s pricing.
The Free plan for $0 a month is perfect for small businesses that can’t afford to spend much. You can:
- Export unlimited data to CSV
- Search for leads using the Reply Chrome extension
- Do data bulk reveals on 25 prospects
- Use basic data filters
- Build sequences
- Use 200 data search credits
- Generate sequences with AI
The Starter plan for $49 a month per user with annual billing adds these features:
- Zapier, HubSpot, and Pipedrive integrations
- Bulk reveals and advanced data filters
- Basic reports
- Email reply, click, and open tracking
- Email warmups using mailtoaster.ai
- 50 AI credits
- 5,000 credits for data search
- One mailbox per user
- Email automation
The Professional plan is $89 a month per user with the annual plan, and adds even more features, including:
- Team permissions and features
- Advanced reports
- More than 100 integrations
- Actions and triggers
- Meeting scheduler
- Task flows
- Calls, professional network, and emails
- 300 AI credits
- 10,000 credits for data searches
- Five mailboxes per user
- Multichannel automation
If you want it all, go for the Ultimate plan with annual billing for $139 a month per user. You can use everything above and:
- SOC II compliance reports
- High-volume API
- SSO
- Deliverability services
- Priority support
- Dedicated CSM
- 1,000 AI credits
- 30,000 credits for data searches
- 15 mailboxes per user
- Premium support services
Read also: The Best AI Tools for Business to Boost Efficiency
7. useArtemis
Automate more of your lead prospection through useArtemis, a platform for multichannel outreach designed to get more outbound leads.
Features
- Email Finder: Do you need to reach out professionally to a prospect? You can instantly get their work email address through the Email Finder tool in useArtemis. As a Chrome extension, this tool even finds email addresses on LinkedIn for more streamlined communications.
- Multichannel outreach: useArtemis says its users have 3.2x average revenue growth with their services. See for yourself with its multichannel outreach tool for lead extraction on LinkedIn. useArtemis can write AI hooks to launch your next campaign.
- LinkedIn scraper: It only takes useArtemis’s LinkedIn scraper seconds to find thousands of leads on the platform. All you have to do is search using LinkedIn or the LinkedIn Sales Navigator.
Pricing
So, is useArtemis right for your small business? To answer that question, let’s review its pricing.
The Starter plan is $69 a month when billed monthly and offers:
- Credit rollovers
- Unified inbox
- Connect one email address and LinkedIn account
- Email and LinkedIn outreach
- Find up to 500 verified emails and 2,500 LinkedIn leads
As your startup grows, upgrade to the Scale plan for $159 a month and add:
- Find 1,500 verified emails and 2,500 LinkedIn leads
The Agency plan is $399 a month and has the most features:
- Find 10,000 verified emails and 100,000 LinkedIn leads
8. Seamless.ai
With over 700,000 businesses of all sizes selecting Seamless.ai for their business needs, it’s a viable tool for your startup.
After all, Logitech, Intercom, Salesforce, Oracle, Google, and CloudApp all use it.
Features
- Automated list building: The power of AI makes it easy to build more sales lists automatically. You can even dig into social media, using Seamless.ai for LinkedIn and Facebook audience targeting and advertising.
- Pitch Intelligence: The Pitch Intelligence tool helps you target the right leads and put the correct message in front of them to drive them deeper into the sales funnel.
- Chrome extension: AI’s Google Chrome extension is free, allowing you to taste its abilities. You can use the extension for Gmail, Salesforce, LinkedIn, and any website you can imagine.
- Integrations: AI integrates with many popular tools for marketers and salespeople, including Salesforce, HubSpot, Microsoft Dynamics, Salesloft, Zoho CRM, Pipedrive, Keap, Insightly, Zapier, and many more.
Pricing
Select a pricing plan based on four options when using Seamless.ai.
The Free plan is $0 a month and includes:
- Email support
- A self-serve knowledgebase
- Writer add-on
- Premium integrations
- Export downloads
- Enterprise compliance and security
- Real-time search engine
- Email addresses and cell phones
- 50 credits
Do you still need more? The Basic plan has everything above and adds:
- Live training webinars
- 250 credits a month
The Pro plan with custom pricing has a lot more, such as:
- Dedicated success manager
- Onboarding specialist
- Buyer intent data add-on
- Data enrichment add-on
- Job changes add-on
- Advanced organization management
- Free admin seat
- Pitch intelligence
- Real-time search engine
- Daily credit refresh
- Priority support queue
The best is the Enterprise plan, which also has custom pricing. Upgrading to this plan includes everything above, and:
- Phone support
- Quarterly business reviews
- Premium integrations
- Custom users and credits
9. CoPilot AI
Are you a B2B business struggling with outbound prospecting and marketing? Tools like CoPilot AI were designed specifically for your troubles.
That explains why they’ve amassed a client list that includes the likes of PayPal, Disney, Salesforce, Microsoft, Delta, Amazon, and Google.
Features
- Reply prediction AI: Take those LinkedIn leads and rank them according to how likely they are to accept, then prioritize the best leads.
- Smart reply AI: Keep your leads in the loop with thoughtful, smart responses via CoPilot.
- Personalized Insights AI: Learn more about your leads via their LinkedIn profiles through the Personalized Insights AI.
Pricing
CoPilot AI only has two pricing plans, Teams or White Label, and it doesn’t divulge the pricing for either.
The Teams plan has:
- Advanced support
- AI prospect insights
- AI-Driven prospect filtering
- Video prospecting
- One admin user
- 150 AI-generated replies a month
- A/B campaign testing
- 800 nurture messages per month
- 400 connection messages per month
- Unlimited nurture and prospecting campaigns
- Five paid users
The White Label plan adds these features:
- Video prospecting
- 150 AI-generated replies a month
- A/B campaign testing
- 800 nurture messages a month
- 400 connection messages a month
- Unlimited nurturing and prospecting campaigns
- Discounts for adding extra profiles
- Admin dashboard for measuring metrics and campaign progress
- A dedicated Account Manager with support
- No maintenance or hosting fees
- CoPilot AI for your brand
10. Swordfish.ai
Delve into Swordfish.ai, a tool designed to help you “reach people you couldn’t reach before.”
Decision-makers will have access to contact data they need to drive business forward, a must for your startup to grow.
Features
- Prospector: Discover B2B leads already within your sales pipeline using the Swordfish Prospector. Turn on advanced filtering to find your most qualified leads and verify any of them.
- Bombora Intent Data: ai teamed with Bombora, a machine-learning brand that discovers user intent, to bring this feature to its users. You can find the leads that are the most ready to buy.
- Chrome extension: Take the capabilities of Swordfish.ai further with a Chrome extension that works on Dribble, Twitter, StackOverflow, GitHub, LinkedIn, and Facebook.
- Reverse searching: Acquire lead contact information such as email addresses, phone numbers, business addresses, company information, full names, and social media data using the reverse search.
Pricing
Swordfish.ai has four pricing plans to select from but doesn’t divulge any cost. They are the Biz Dev, Recruiter, Real Estate, and API plans. Let’s review what’s included in each.
The Biz Dev plan for scaling up your business has company and title refreshes, integrations, and reverse searching. The Recruiter plan adds talent pipeline features and advanced candidate searching.
The Real Estate plan includes direct email and phone addresses and other data collection tools. The API plan boasts real-time validation and personal and business email addresses.
11. LeadIQ
The motto at LeadIQ is that “prospecting should be effortless.” If you agree, then give this award-winning lead generation AI tool a try. It’s trusted by brands like Smartly.io, Wrapify, Vanafi, Zeplin, Gong, and Synthego.
Features
- Real-time data: Keep your finger on the pulse of your sales funnel by tracking lead data within LeadIQ as it emerges.
- Prospecting: LeadIQ will plumb the depths of LinkedIn to help you find contacts in one click.
- Personalization: Add that tailored element to your lead communications, as LeadIQ connects LinkedIn data with Scribe.
- Chrome extension: With more than 30,000 users, join the legion and try LeadIQ for Chrome to take your lead gen efforts further.
Pricing
Select from four LeadIQ pricing plans, beginning with the Freemium plan for $0 a month. This plan offers:
- 10 accounts tracked
- 40 email generations a month
- 10 mobile phone numbers a month
- 20 verified work emails a week
Does your small business need more lead gen power? The Essential plan is $39 a month per user and is built for startups. It adds:
- 50 accounts tracked
- 100 email generations a month
- 30 mobile phone numbers a month
- 500 verified work emails a month
LeadIQ says the Pro plan is its most popular; it costs $79 per user monthly. The plan includes:
- 100 accounts tracked
- 500 email generations a month
- 70 mobile phone numbers a month
- 1,000 verified work emails a month
That brings us to the Enterprise plan with custom pricing. This plan does the most, including:
- 300 accounts tracked
- 2,000 email generations a month
- 120 mobile phone numbers a month
- Unlimited targeted prospecting
Read also: eCommerce AI Chatbots — Important Use Cases And Popular Tools
How to Choose the Right AI Lead Generation Tool
I just introduced you to many strong contenders for the best AI lead generation tool, but how do you narrow your options to only one? The following factors should influence your decision-making.
Ease of use
The easier an AI lead gen tool is, the more you want to use it. The onboarding process should be simple, and you should ideally have access to a demo or free trial to preview the interface and layout before you start using the tool.
Beyond that, you should have access to quality support to assist you every step of the way.
Scalability
Your goal as a small business is to get bigger someday, and the only way to achieve that is by selecting software that scales.
The AI lead-gen tool should be geared toward growth, with affordable pricing (based on your business size at the time) and more features.
Integrations
Starting over when using a new tool?
No way! You’ll want to use your existing non-AI tools instead. Carefully review the integrations offered with the lead gen software before purchasing it, ensuring it integrates with all your biggest programs, from email marketing to CRM and advertising.
Pricing
This is a major factor for startups to mull over. The cost of the service must gel with your budget. Some AI lead gen tools can be expensive, as they’re designed to replace the need for a human in that role.
Only your business can decide what’s too much to spend.
Support
I touched on the value of quality support, so let’s chat more about its importance, shall we? The support should ideally be available 24/7, as it often feels like things go wrong at just the worst moments.
You should have options to chat online or over the phone, whichever is more conducive to solving your problems.
More tips for choosing an AI lead gen tool
- Make the most of free trials. Use every feature of the AI lead gen tool, even those you don’t think you’ll rely on regularly for your future campaigns. Get to know the software and how well it fits into your workstack.
- Compare several tools before selecting one. Request free trials, then decide based on usability, cost-effectiveness, and features.
- Carefully read the pricing information. Sometimes, hidden fees or add-ons are not included with the original plan, and you’ll want to know about that before buying.
Read also: What is an AI Email Writer? 8 of the Best AI Email Writers
How to Integrate AI Tools into Your Lead Generation Strategy
You’ve selected an AI lead generation tool. You must decide where it slots into your current lead gen strategy. Let’s review.
Step 1: Assess your current lead gen practices
First, begin by thoroughly reviewing your lead generation strategies, practices, and tactics, examining them with other key stakeholders in your business.
Search for bottlenecks and other challenges that hamper productivity and reduce lower lead quality (or fewer leads).
These are areas where AI lead gen tools can potentially help.
Step 2: Determine your goals
Before implementing AI tools, discuss what you want the lead gen software to do.
Is it that your small business struggles to capture enough leads? Perhaps the lead quality is low? Your goals will determine how you use the AI lead generation software.
Step 3: Review AI tool features
Next, review the features of the AI lead gen tool to see which will help you reach your business objectives the fastest.
Just because the software has X number of features doesn’t mean you have to use them all, especially as you’re just getting started.
Step 4: Create an implementation action plan
Now that you know what to do and how AI can help, it’s time to plan how, when, and where to incorporate the tool into your everyday lead-generation processes.
This should be a multifaceted process with a realistic timeframe for rollout.
Step 5: Train employees on using AI tools
Ensure you set aside ample time for employee training, especially if your team is new to using AI software of any kind.
While AI can ultimately save them time and increase their productivity on other tasks, everyone has to get over the learning curve together. Develop a full-bodied training plan and be ready to answer questions that your team will inevitably have.
Step 6: Initiate the AI lead gen tool
When everyone feels ready (or as ready as they’re going to be), it’s time to launch.
This is an exciting period, especially once you can begin teaching the AI your brand preferences through machine learning.
Step 7: Review results and modify as needed
However, one of the biggest challenges of using AI software is working out the kinks.
Machine learning isn’t an overnight process, so getting your desired lead quality may take some time.
You will inevitably have a few employees who struggle to implement the tools, which is okay. You might provide one-on-one assistance (if time allows) or provide further training and support.
Remember that AI works for you, not the other way around. If one of its processes or features isn’t panning out as you wanted, you can modify it until it does.
Read also: Top 11 Sales Tools For Effective Lead Generation
How to Measure the Success of AI Lead Generation Tools
And how will you know if the AI lead gen tool is doing its job? You can track these key metrics:
- Lead volume
- Conversion rates
- ROI
- Revenue by month or quarter
- Rate of sales-qualified leads
- Rate of marketing-qualified leads
- Email open rates
- Email click-through rates
- Subscriber rate
- Unsubscribe rate
- Lead churn rate
- Cost per lead
- Lead attribution
- Average deal size
- Sales velocity
- Inbound response time
- Customer acquisition cost
- Customer lifetime value
- Lead quality
- Cost of customer acquisition
- Meetings booked
- Engagement rate
- Website traffic
- Bounce rate
What kinds of tools can you rely on to generate this data?
If you have a CRM, many AI lead gen tools integrate with them, allowing you to track your data under one digital roof. You can also use tools such as Google Analytics.
The data might not always paint the prettiest picture, and that’s okay. Using AI lead gen tools is all about learning what works and what doesn’t, then doubling down on what’s effective and discarding or modifying the rest.
Read also: The Lead Generation Process — How Does It Work?
Conclusion
AI technology is the future, and small businesses should embrace it to stay competitive and efficient.
AI lead generation tools can help you sharpen your lead gen processes and improve the quality of the prospects you attract into your sales funnel.
With an AI-led feature on the horizon, using today’s tools will help you prepare for tomorrow’s challenges.
EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing page and email templates, segmentation and personalization, sales pipelines, live chat, and more.
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Frequently Asked Questions (FAQ)
1. What are the initial costs of implementing AI lead-generation tools?
You can pay anywhere from a few hundred to several hundred thousand dollars depending on the complexity of the AI, the customization, and the level of training required.
2. How technically proficient do you need to use AI lead generation tools?
The more you know, the better you can get the best results. However, if willing to learn how AI works, even moderate beginners can improve their lead quality with one of these tools.
3. Can AI lead generation tools integrate with other marketing software?
Absolutely. You’d be hard-pressed to find an AI lead gen tool that doesn’t integrate with other marketing software.
4. What are the privacy considerations when using AI for lead generation?
You should only obtain lead contact information through legal means, such as publicly available online resources.
5. How can I ensure AI’s leads are high quality?
You may be required to implement a vetting process where you review the leads and their progress in the sales funnel. Otherwise, reviewing lead gen metrics will help you grasp lead quality.
6. Are there industries that benefit most from AI lead-generation tools?
Financial services have benefited tremendously from using AI lead generation, but businesses in all sectors and industries can see an uptick in business by working with higher-quality prospects.
