AI continues to grow, with its generative market predicted to achieve a compound annual growth rate of $1.3 trillion in 2032. For comparison, its CAGR was only $40 billion in 2022.
While AI is certainly not without its flaws (misinformation being chief among them, which Forbes reports more than 75% of people worry about), it can be a valuable tool for springboarding small business content creation when you feel stretched too thin and don’t have the budget to hire additional staff.
You probably have questions about AI because we are all not. Well, I’ve got answers. In this blog post, we’ll cover 12 of the best AI copywriting tools, tips to adopt, and pitfalls to watch out for.
Let’s get started.
Table of Contents
Key Takeaways
- AI copywriting tools can present significant time and cost savings for small businesses using the software for content creation.
- Choosing the right AI tool is important. It must align with your business goals and budget.
- While AI can make content production easy, human oversight is still required to ensure content quality, accuracy, and relevance. AI is imperfect.
Understanding AI Copywriting Tools
First, here’s a primer on AI copywriting tools.
If you happened to read my guide on AI email writers, the technology here is the same. AI can handle tough content tasks for you through machine learning and Natural Language Generation, or NLG.
Let me explain the tech a bit more succinctly. Machine learning is how AI learns. It reviews algorithms and data and then uses that information to produce the copy. While it can be a bit of a bumpy road at first, its abilities improve as AI continues reviewing more data, including historical data.
NLG also uses unstructured and structured data to help AI produce written copy naturally. The data it receives is based on how humans speak based on existing written content, chatbot queries, and email marketing campaigns.
The goal of NLG is to help AI improve its accuracy and personalization.
The benefits of using AI for content creation
AI can be a valuable asset in ideating and producing content, as it has the following benefits.
Customization
The freedom to customize what the AI copywriting tool can do for you based on merely a prompt gives you nearly infinite ideas for producing content. If you frequently deal with writer’s block or struggle to get started, you can always rely on AI for ideas.
Scalability
As your small business grows, your publishing needs will be in tandem. You can rely on AI to scale up content production to help you maintain your competitive edge.
Time savings
Content doesn’t come fast. Writing can take at least an hour, but that depends on factors like the word count, the writer’s existing knowledge, the required research, and experience.
An hour is a more attainable timeframe for experienced writers. Beginners might need several hours for the same content, and even pros require hours to days to produce longer-form content.
While quality content is worth waiting for, if you’re on a tight publishing schedule, AI copywriting tools are valuable in a pinch.
Cost savings
Another area where AI writing excels is cost control.
You only have so much savings as a small business, so you must allocate money carefully. Keeping a limited staff is doable with AI, allowing you to wear fewer hats. You won’t wear yourself thin and have more time to focus on other business areas.
Read more: How AI Is Revolutionizing eCommerce Email Marketing?
12 Top AI Copywriting Tools for Small Businesses
| Tool Name | Cost | Designed For |
| Grammarly | $0 to $15 per month (per user) | Anyone seeking to improve their copy or generate AI copy for an affordable cost |
| ChatGPT | $0 to $120 for tokens | Individuals or businesses exploring the power of AI through prompts |
| Wordtune | $0 to $14.99+ per month | Businesses eager to offload the time they spend on writing copy |
| ContentShake AI | $0 to $60 per month | Startups that want to expand AI content writing to include social media posts |
| Sudowrite | $19 to $59 per month | Fiction writers and nonfiction writers eager to rewrite and polish their copy |
| Jasper | $49 to $69+ per month | Businesses that want to manage their marketing campaigns and use AI in one tool |
| ClickUp AI | $0 to $12+ per month | Companies that already use ClickUp for project management and want to get more out of it |
| Rytr | $0 to $24.16 per month | Businesses that want to explore the full facets of AI writing and editing |
| Anyword | $49 to $499 per month | Companies with a large budget to dedicate toward AI copywriting |
| Scalenut | $39 to $149 per month | Small businesses on the cusp of growth who need AI to push to the next level |
| Writesonic | $0 to $30 per month | Startups seeking an AI tool that can master their brand voice |
| Copy.ai | $0 to $249 per month | Companies breaking into social media posts with AI, especially LinkedIn |
Are you curious about what AI can do for your small business? Here are the top AI copywriting tools on the market with pricing.
1. Grammarly
And you thought Grammarly was just for cleaning up the grammar of your prose. Nope! It also has an AI writing assistant that uses generative AI technology.
Features and benefits
- Instructions to copy: Provide a few basic instructions to Grammarly, then sit back and allow it to produce a copy for you.
- Polished content: Did you write something yourself (or another team member did) that could use extra shine? You can also count on Grammarly AI to lightly edit and modify your content so it’s the best it can be.
- Your voice, your brand: Grammarly’s generative AI responds to your voice to ensure your copy is professional and on-brand regarding your tone.
- Built-in ideas: Eager to know how to make your copy even better? It’s Grammarly to the rescue. It will produce a series of outlines and ideas to inspire you.
Pricing
Grammarly has four pricing plans to select from as follows:
- The Free plan for $0 includes 100 prompts a month and basic AI essentials.
- The Premium plan for $12 a month is recommended for individuals. It includes 1,000 monthly prompts, advanced AI assistance, and advanced writing suggestions.
- The Teams plan for Grammarly business accounts and small businesses affords you 2,000 monthly prompts for each user for $15 per member.
- The Enterprise plan is an all-in-one AI suite of features that doesn’t limit you on prompts.
2. ChatGPT
AI and ChatGPT have become synonymous. It was one of the first AI models to rise to major prominence, and today, it still has many handy features, even if it’s a more general AI copywriting tool than the others on this list.
Features and benefits
- Voice capabilities: Although admittedly still a new feature, ChatGPT can respond to your voice, giving you another way to use its powerful AI.
- Produces all sorts of copy: From blog posts to email subject lines, social media captions, and more, ChatGPT lets you automate them all through a simple prompt. You can also request outlines and subheads for your content.
Pricing
OpenAI, the maker of ChatGPT, lets you use basic features for free with an account. If you want to expand upon the capabilities of AI, choose a plan from this list.
- GPT-4 Turbo (better than standard GPT-4) offers 128k context and costs $10 for 1 million input tokens and $30 for 1 million output tokens.
- GPT-4 costs $30 for 1 million input tokens and $60 for 1 million output tokens.
- GPT-4-32k costs $60 for 1 million input tokens and $120 for 1 million output tokens.
- GPT-3.5-Turbo-0125 costs $0.50 per 1 million input tokens and $1.50 per 1 million output tokens.
- GPT-3.5-Turbo-Instruct is $1.50 per 1 million input tokens and $2 per 1 million output tokens.
Read also: The Best AI Tools for Business to Boost Efficiency
3. Wordtune
If you feel you have too many writing responsibilities, you might explore Wordtune, a free AI writing tool, to save time and sanity.
Features and benefits
- Content rewriting: Nail your tone and verbiage with Wordtune, which will rewrite any existing copy. You can also request paraphrases.
- Summaries: Your time is valuable. Wordtune knows that, so it can create summaries of videos or text (AI video summarizers) so you don’t have to.
- Writing: The power of AI enables Wordtune to produce context-based writing. Select from several templates or write with AI from scratch.
- Grammar checking: Ensure your writing is perfect by running it through Wordtune’s grammar and spelling checker.
Pricing
Here’s an overview of the four available Wordtune plans.
- Free plan for $0 monthly with unlimited text corrections, three daily summaries, three AI prompts, and 10 Rewrites.
- Plus plan for $9.99 a month with unlimited text recommendations and corrections, five summaries per day, five AI prompts per day, and 30 Rewrites per day.
- Unlimited plan for $14.99 a month with unlimited text recommendations, text corrections, summaries, AI prompts, and Rewrites. You also gain access to premium support.
- Business, a plan with custom pricing for teams that adds centralized billing, a dedicated account manager, traceless security mode, Brand tone, and SAML SSO.
4. ContentShake AI
SEMrush is the creator of ContentShake AI, an AI tool that promises to help you “create high-ranking content 12x faster.”
Features and benefits
- Social media post generation: Do you often find yourself having difficulty coming up with the kind of catchy copy required to grab today’s social media audiences? You can rely on ContentShake AI to produce social media posts from scratch or based on the existing brand copy, including articles.
- SEO-friendly AI: Just because you’re using AI doesn’t mean the rules of SEO go out the window. ContentShake follows SEO requirements, so your AI-generated copy is ready to publish immediately.
- Content ideas: Make your brainstorming sessions more productive with ContentShake. It can ideate content ideas based on keywords or thought processes.
Pricing
You can try ContentShake AI for free, but a pricing plan is also available with a free trial. The plan costs $60 monthly and includes one-click WordPress publishing, rewriting, Compose with AI, unlimited articles, and 25 weekly content ideas.
Read also:Unlocking Efficiency — Top AI Tools for Small Businesses in 2024
5. Sudowrite
Preferred by Wired, The Washington Post, and Vanity Fair, Sudowrite simplifies the writing and content ideation process. It’s a tool small businesses must have on their radars. It’s mostly made for fictional writing but comes in handy just as much for nonfiction business content.
Features and benefits
- Describe: The Describe feature is great if you write flowery copy, as it can add adjectives and other descriptors so your copy is more evocative and memorable to your readers.
- Write: Sudowrite calls its Write feature “autocomplete on steroids.” It can predict the next 300 words according to your tone. Select from several options to take the next bit of writing in your desired direction. This is a perfect feature if you regularly deal with writer’s block!
- Expand: If you feel rushed through your writing in certain sections, use the Expand feature. It will add more exposition without being fluffy, allowing you to fully flesh out points without spending as much time on your writing.
- Rewrite: Get your sentences right 100% of the time using Rewrite. You can influence the editing direction of this feature to ensure your writing sticks within your brand voice and tone.
- Feedback: Improve your writing using the Feedback feature. Sudowrite will recommend three areas you can change immediately to improve your writing.
- Brainstorm: You won’t need to book as many brainstorming meetings when you can use Sudowrite. It will recommend ideas that you can apply a thumbs up (if you like it) or a thumbs down (if you dislike it) and watch as the ideas keep coming, with more good ones on the way.
Pricing
Pick from three Sudowrite pricing plans, with monthly and yearly pricing available (you can save 50% by paying annually). Here are the pricing plans with monthly pricing selected:
- The Hobby & Student plan for $19 per month includes 225,000 monthly AI credits.
- The Professional plan for $29 per month includes 1,000,000 monthly credits.
- The Max plan for $59 per month offers 2,000,000 monthly credits, and if you don’t use them all, they roll over to the next month for up to a year.
6. Jasper
Designed for enterprise marketing teams, Jasper is an end-to-end AI tool used by brands like HubSpot, Wayfair, and Amplitude. Jasper has several products under its umbrella, but the one we’ll focus on is its AI copywriting.
Features and benefits
- Chrome compatible: Integrate Jasper easily into your workflow by downloading the Jasper extension for Google Chrome. You can rely on its AI-generative powers for any projects on your internet browser.
- Campaigns Dashboard: Start a new campaign, collaborate with your team using the Manage feature, and adjust your campaign so it’s suitable for various formats and channels, all with the power of AI.
- Image generation: Goodbye stock images, hello AI! Jasper can produce AI images based on a prompt you input, increasing the originality of your content.
Pricing
Jasper’s AI copilot is available in one of three pricing plans, with monthly or annual billing available. You can save 10% with the yearly plan.
Here is more information about each plan with monthly billing:
- The Creator plan for $49 per monthly seat includes the Chrome browser extension, SEO Mode, one Brand Voice, and one seat to start.
- The Pro plan for $69 per monthly seat adds Jasper Art, user management and collaborations, three Instant Campaigns, 10 Knowledge assets, three Brand Voices, and one seat (with support for up to five).
- The Business plan has custom pricing and is the most comprehensive, offering premium support, a Dedicated Account Management Team, API access, custom templates and workflows, an advanced admin panel complete with permissions, enterprise-grade governance and security, and unlimited AI features.
7. ClickUp AI
That’s right, the same project management tool ClickUp you know and love has an AI feature. You can kill two birds with one stone if you already use ClickUp to manage your small business teams and tasks.
Features and benefits
- AI writing: If ClickUp has a feature, you can use its AI writer. That includes the Command Center, toolbar, Custom Fields, text, comments, and task descriptions.
- Custom prompts: ClickUp gives you the freedom to customize your prompts. For example, you can configure them in any language you wish.
- AI tables: Sometimes a table exemplifies your point perfectly, but it’s such a pain to build them from scratch, isn’t it? With the power of ClickUp’s AI, you can create tables in a snap.
- AI editing: Finetuning your content within ClickUp is easy with its AI editing feature. You can tell the AI what to do next, edit inputs manually, or request a different answer to your prompt with the Try Again feature.
Pricing
You can use ClickUp AI for free, but you must first have a ClickUp paid plan (a free forever plan, which can use AI). Here are your options:
- Free Forever plan for $0 a month with additional features like Kanban boards, whiteboards, collaborative documents, two-factor authentication, unlimited tasks, and 100 MB of storage.
- Unlimited plan, which is recommended for small teams and costs $7 a month. Besides AI, you can add native team tracking, ClickUp email, unlimited custom fields and Gantt charts, guest permissions, and unlimited storage to your plan.
- Business plan for mid-sized teams for $12 per month. Continue growing with ClickUp AI and features like workload management, timesheets, advanced time tracking, advanced automation, custom exports, unlimited teams, and Google SSO.
- The Enterprise plan has custom pricing. Besides ClickUp’s powerful AI and all the features above, this plan adds managed services access, SCIM provisioning, single sign-on, default personal views, enterprise API, and advanced permissions.
Read also: Master the Art of Copy With These Great Copywriting Examples
8. Rytr
Finesse the power of Rytr for free. This tool is favored by more than eight million marketers, and Rytr says it has saved its customers more than 25 million hours. Brands like Payoneer, Ford, IKEA, Dell, and Pfizer utilize its services.
Features and benefits
- Templates aplenty: With over 40 templates and content use cases, you can write creatively, produce marketing materials, and write with SEO best practices in mind.
- Outlines and meta descriptions: Don’t struggle with the small stuff. Rytr can produce blog outlines and generate SEO-friendly meta descriptions in moments.
- Landing page generation: If you have a large roster of products and services, writing landing pages for each can take forever. You don’t have to, as Rytr’s AI can handle it now.
- Keyword assistance: Between its AI Keyword Generator and Keyword Extractor, you shouldn’t find it so tough to track down relevant keywords.
- Editing: Rytr offers editing features, including AI Auto Complete Text, Text Inflator, Text Improver (with grammar checking), Sentence Shortener, Rewording Generator, and AI Paragraph Generator.
- Marketing tools: The sheer number of AI marketing tools Ryter offers is enough to consider this service for your small business. They are as follows:
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- PAS Copywriting Generator
- AIDA Copywriting Generator
- AI Bullet Point Generator
- AI Product Description Generator
- AI Facebook Post Generator
- AI Quora Answer Generator
- AI LinkedIn Post Generator
- Video Idea Generator
- Video Channel Description Generator
- Video Description Generator
- AI Bio Generator
- AI SMS Generator
- AI Caption Generator
- Google Ad Generator
- Social Media Ad Generator
- Call-to-Action Generator
-
Pricing
If Rytr resonates with your needs, you can select from three plans, with monthly or yearly pricing available. You can get two months free if you choose the yearly plan and cancel anytime on the monthly plan.
The monthly pricing plans include the following:
- Free plan for $0 monthly with 10,000 characters per month for the AI content generator, no Tone of Voice match, no plagiarism checking, and one language.
- Unlimited plan for $7.50 a month with unlimited AI content generation, one Tone Match, 50 plagiarism checks a month, double the character input limit, and one language.
- Premium plan for $24.16 a month with unlimited AI content generation, multiple Tone Matches, 100 plagiarism checks a month, triple the character input limit, and over 35 languages.
9. Anyword
As a Copy Intelligence Platform, Anyword is used by Sony, Trimble, Outbrain, Vimeo, Amazon, Houzz, and Calendly, among others. It specializes in brand management and performance for businesses of varying sizes.
Features and benefits
- Tone of Voice: It takes only one click for Anyword to learn your brand voice. Once mastered, you can use the Tone of Voice feature for any type of content Anyword produces.
- Google Chrome extension: Utilize Anyword, including your Tone of Voice, on more internet communications via the tool’s Chrome extension. For instance, you can activate Anyword using Canva, Notion, ChatGPT, and Google Docs.
- Targeted audience training: In a single click, Anyword can generate buyer personas based on your audience data. It will then offer content suggestions tailored to each audience group.
- Copy intelligence: With Ad Intelligence, Copy Scoring AI, Website Intelligence, and Brand Guidelines, you can streamline and expedite your marketing campaigns in half the time and effort.
Pricing
Explore Anyword’s pricing, with monthly and yearly plans available. The following costs are for monthly billing:
- Starter plan for $49 per month includes one seat, the Anyword Google Chrome extension, one-click target audiences, a Blog Wizard with plagiarism checker, predictive analytics and performance scores, over 100 marketing prompts and templates, unlimited copy generation, and one Brand Voice.
- Data-Driven plan for $99 monthly with three seats, everything in the Starter plan, and unlimited single-click Content Improvers and Boost Performances.
- Business plan for $499 per month, which includes three seats, everything in the Data-Driven plan, permissions and roles management, account setup and onboarding, automated A/B testing and website messaging, high-performance talking point identification, copy comparisons and ranking, and Copy Intelligence.
- Enterprise plan with custom pricing offers everything in the Business plan and a dedicated customer success manager, priority support, unlimited workspaces, legal and security reviews, API access, custom marketing channel integrations, a private language model, enterprise-grade SSO and security, and connected marketing channels.
10. Scalenut
As a name like Scalenut would make you think, this service is designed to help you scale. The platform includes solutions for many industries, including finance, hospitality, travel, healthcare, technology, and retail.
Features and benefits
- Content optimization: Utilize AI to optimize your content for search engines using Scalenut. You can even refresh your older content, ensuring it passes all search guideline requirements for compliance.
- AI copywriting: Select from several templates and automate your writing. Scalenut uses AI algorithms to improve the persuasiveness of your copy and make it more engaging to drive results.
Pricing
Scalenut gives you four pricing plans to choose from, with monthly and annual billing offered. The following plans showcase monthly pricing:
- Essential plan for $39 a month, designed for consultants and individuals. The plan features live chat support, email support, document sharing, SEO Editor, NLP Key Terms, SERP analysis, over 40 copywriting templates, Weekly Trends Digest, traffic insights, Factual Content, AI Images, SEO Article Templates, five SEO articles a month, and 100,000 AI words.
- Growth plan for $79 a month, which is ideal for small businesses and startups planning to scale. This plan adds integrations, single-click WordPress publishing, unlimited Tone of Voice, auto optimization, 200 webpage analytics per domain, 60 keyword clusters a month, 30 article audits and optimizations a month, 30 SEO articles a month, and unlimited AI words.
- Pro plan for $149 a month, a good plan for agencies and growing businesses. You get everything in the Growth plan from a dedicated CS manager, an extra user seat, advanced keyword planning, content cannibalization, interlinking, 500 web page analytics a month for five domains, 75 keyword clusters a month, 75 article audits and optimizations a month, 75 SEO articles a month, and unlimited AI words.
- Enterprise plan with custom pricing, which includes everything in the Pro plan as well as tailored onboarding, invoicing and PO, enterprise-grade security, custom AI templates, custom AI pipeline for SEO content, advanced AI modes, unlimited domain analyses, custom SEO articles, and custom user seats.
11. Writesonic
Producing SEO-optimized content is easy with Writesonic. It will cover citations, internal linking, web research, and competitor analysis so you don’t have to. It’s no wonder Writesonic is an award-winning software favored by AdMedia, McDonald’s, Honeywell, and American Red Cross.
Features and benefits
- Auto FAQs: FAQs can help articles rank well, but discovering what to write about can be tricky. Writesonic will auto-generate a list of FAQs for you to tackle.
- Customization options: Select your style and brand voice so your content is authentically yours, even if you didn’t produce it yourself (or not 100% yourself).
- Adjustable word lengths: Produce short-form content within Writesonic or content up to 5,000 words.
- Document training: Feed Writesonic your documents to get a feel for your brand voice and tone, then let it do the rest.
- Competitor analysis: Keep up with the Joneses without having to devote hours to doing it anymore.
Pricing
Let’s explore the pricing plans Writesonic offers.
- Free plan for $0 a month includes 25 one-time credits for Advanced Templates and 25 Standard Template and Chatsonic generations a month.
- Individual plan for $20 a month. You can pick from standard or advanced templates. The standard templates include 50+ templates, social media posts, Article Rewriter, AI Article Writer 4.0, one Brand Voice, and unlimited generations. Advanced Templates have:
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- API
- Bulk generation
- Plagiarism checker
- High-res Photosonic images
- Citations and fact-checking
- SEO Optimizer and Checker
- AI Article Writer 6.0
- 50 credits a month
-
- Teams plan for $30 a month, which lets you add up to 10 team members, use unlimited Brand Voices, and get 100 credits a month for Advanced Templates.
12. Copy.ai
More than 15 million people use Copy.ai to manage their workloads, including heavy hitters like Siemens, Stanley Black & Decker, Phoenix, and Thermo Fisher Scientific. As a GTM AI platform, it calls itself the first of its kind.
Features and benefits
- LinkedIn posts: Keep your LinkedIn audience growing and engaged by producing posts automatically for the platform. You can choose from several formats, like SLAP, star chain hook, QUEST, ACCA, PAS, BISCUIT, or AIDA posts.
- Automatic FAQs: Upload existing documents to Copy.ai, then let it produce tailored FAQs. This will make your content more engaging.
- Content automation: Produce a content brief for Copy.ai to generate usable copy you can publish today. It can also repurpose and refresh existing content and make transcripts into content.
Pricing
Copy.ai has three pricing plans from which to select. Here is an overview of each, with monthly pricing included.
- Free plan for $0 a month, which is free forever. The plan includes 200 bonus credits, 2,000 chat words, and one seat.
- Pro plan for $49 a month for small teams and startups like yours. You get five seats, 500 monthly workflow credits, and unlimited chat words.
- Team plan for $249 a month for growing companies that need more. This plan offers 20 seats, 3,000 monthly workflow credits, and unlimited chat words.
Read more: The Future of Marketing Automation — 12 Trends for 2024
How to Use AI Copywriting Tools Effectively
Making good use of AI copywriting tools isn’t as easy as opening them and beginning to write. It helps to follow these best practices.
Select your topic in advance
Some AI copywriting tools are capable of recommending topics, which is ideal.
However, if yours isn’t, it’s on you to come up with the topic. That’s no biggie, but you should plan your topic before you begin using AI. That will help you create targeted prompts to generate compelling copy.
Provide examples of your tone and brand
AI tools can learn your brand and tone with time, or you can help them (and yourself) by uploading your strongest brand copy. Make sure it expertly showcases your tone so the AI algorithms can understand what makes your brand unique.
Present precise guidelines
Even once the AI copywriting tool gets a feel for who and what your brand is, you still must feed it clear, actionable guidelines for the content you want.
Explain what the goal of your content is, what the word count should be, what the desired tone is, and if you want any internal and external links, CTAs, and FAQs.
AI tools may be capable of some truly awesome achievements, but they still need your help. The quality of the content you receive is in part dictated by the clarity of your request, especially when you’re just starting with an AI tool.
Don’t be afraid to ask for rewrites
The cool part about working with AI is that it’s a machine, so you can’t hurt its feelings. If you need one rewrite or several, you can ask for as many as required until you get the content right. The rewrites should be generated instantly.
Be patient for machine learning to pay off
Machine learning becomes smarter and more customized to your brand the longer you use it. While tailored brand examples and specific requests will make the AI copywriting tool more efficient, it will become even better the longer you stick with it.
Read also: 11 AI Lead Generation Tools in 2024 to Acquire Leads 10X Faster
The Most Common Pitfalls of AI Copywriting Tools
While AI copywriting tools are a valuable part of your small business marketing arsenal, I’d be remiss not to discuss the issues that can befall you if you use AI.
Here are some to stay abreast of to keep your copy engaging and effective.
Inaccuracies
AI tools don’t always care about accuracy as much as we wish they would.
They can make up facts, data, and statistics, backing them up with nonexistent research. You must get into the habit of fact-checking all AI content before you publish it. That’s the only way to ensure your content isn’t riddled with inaccuracies.
Disinformation
Besides its propensity for misinformation, AI also excels at disinformation, aka info it spreads deliberately, knowing it’s false. AI has biases, making it imperfect technology, and they can sometimes come through in the strangest and most unexpected ways.
Again, fact-checking will be your best friend here. If you don’t have the time to commit to this task, hire someone else to do it.
Genericism
One of the biggest faults of AI copywriting is its tendency to be generic. People are getting increasingly better at sniffing out AI articles versus human-written copy, even if the AI content has a (sometimes fake) name and image attached to it.
Instructing the AI copywriting tool on your brand, voice, and tone is the best way to combat genericism. Likewise, including your thoughts and insights in the content, although time-consuming, will also make it more original.
Lack of wordplay
Although wordplay isn’t as important when writing business copy, it comes in handy sometimes, as it’s attention-grabbing. However, AI cannot grasp words with strange meanings, obscure terms, rhetorical questions, double entendres, spoonerisms, and puns.
Sure, it can create metaphors and ace alliteration, but because it’s missing the human element, your writing won’t be as clever unless you manually insert the wordplay yourself.
Can’t grasp current events and cultural relevance
Since AI doesn’t have that human element, it struggles with cultural references and current events. It doesn’t track pop culture and society to the same extent as we do, and it can make inferences based on that information because it’s not human.
Again, you cannot use these references in your writing or add them yourself.
Read more: 6 Ways AI Is Changing Self-Customer Service for Good
Conclusion
AI copywriting tools can be very impactful for small businesses, so they’re worth exploring to enhance your content marketing efforts and stay competitive.
However, you must stay current on the evolving landscape of AI in marketing and content creation, weighing its pitfalls against its advantages carefully to make it work for you.
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Frequently Asked Questions (FAQs)
1. What is AI copywriting, and how does it differ from traditional copywriting?
AI copywriting is machine-produced content writing. It differs from traditional copywriting in that it’s not written by humans. It can be generated quickly and using the desired brand tone and voice. The content is also SEO-optimized. Humans can do the same, but it takes longer.
2. Can AI copywriting tools generate content for any industry?
They most certainly can, and that includes marketing copy and fiction writing. These tools have few limitations in the industry or genre of content they can produce.
3. How much do AI copywriting tools typically cost?
The fees vary, but you will usually pay a monthly fee. That can range from around $10 to more than $100, depending on your selected AI tool and the pricing plan.
4. Are there any free AI copywriting tools available?
Yes, there are! Many AI copywriting tools are entirely free, and even those with paid pricing plans often provide plans that are free forever. However, keep in mind that these plans have only basic-level features.
5. How do I choose the best AI copywriting tool for my business?
Before committing, you should compare features, review your budget, and try a free trial or demo of the copywriting tool. This will help you ensure the copywriting solution is affordable, integrates well with your existing tools, and has a mild learning curve.
6. Can AI tools completely replace human copywriters?
No, they can’t. AI lacks the human element and all that goes along, from wordplay to cultural inferences. Copy benefits from those human elements, as it’s more relatable, engaging, and inclusive.
7. How can I ensure the content generated by AI tools aligns with my brand voice?
By providing examples, you can train the AI tool to learn your brand voice. Between its language-learning and machine-learning capabilities, it will understand and replicate your brand voice sooner rather than later.
8. What are the limitations of AI copywriting tools?
AI copywriting tools are prone to misinformation and disinformation. They also can’t successfully replicate the human element, and all that comes with it, such as inferences, wordplay, relevant comparisons, and emotional connections.
9. How can AI copywriting tools improve SEO performance?
AI copywriting tools can identify and insert keywords, optimize content, write meta descriptions and alt tags, generate optimized images, and add links.
10. Are there any privacy concerns associated with using AI copywriting tools?
Yes, especially if you don’t share files securely or have antivirus software installed. Nefarious characters could potentially use AI tools to breach your sensitive data.
