Mailchimp Alternatives That Can Help You Save Marketing Dollars

When someone talks about the best email marketing tools, what is the first name that comes to mind? Probably Mailchimp! It is, after all, one of the most popular email marketing software. So why do we have a blog on Mailchimp alternatives?

You’ll find out soon 🙂

Table of Contents

17 Awesome Mailchimp Alternatives With Better Value

Let’s compare the pricing of some of the best Mailchimp alternatives. To help you understand better, we’ve shown how costs increase as your contacts increase:

Mailchimp Alternative	No. of Contacts (pricing/user/month)
Mailchimp Alternative	1,000	5,000	10,000	50,000
Mailchimp	$299	$299	$299	$700
AWeber	$34.99	$54.99	$74.99	Custom priced
EngageBay	$14.99	$49.99	$99.99	$99.99
ActiveCampaign	$187	$262	$424	Custom priced
Klaviyo	$45	$110	$175	$790
ConvertKit	$59	$111	$167	$519
MailerLite	$21	$39	$87	$289
Mailjet (pricing is based on 4 emails/contact/mo)	$25	$50	$50	$225
Sendinblue (Brevo) (pricing is based on 4 emails/contact/mo)	$65	$65	$79	$229
GetResponse	$119	$169	$199	$444
HubSpot	$50	$240	$440	$2,040
Constant Contact	$70	$95	$125	$410
Moosend	$16	$48	$88	$315

How Does AWeber Compare as a Mailchimp Alternative?

AWeber is an email marketing service that helps you connect with your clients better and boost revenue. It boasts of a range of services to help you create better and more effective email campaigns — making it one of the best Mailchimp alternatives.

Features

Pre-built email templates help create engaging emails
A drag-and-drop editor helps you customize emails and web forms
Helps capture more leads through sign-up forms and landing pages
End-to-end control ensures that your emails don’t end up in the spam folder

Pros

Best for small-scale businesses
Personalized email automation to improve customer relationships

Cons

Charges both subscribed and unsubscribed contacts as billable subscribers
Difficult to import new contacts

Pricing

AWeber offers two plans: AWeber Free and AWeber Pro.

Free: The AWeber Free is best for businesses with tight resources looking to send up to 3,000 emails per month. With this plan, you can get up to 500 email subscribers, landing page templates, web push notifications, drag-and-drop builder, email template builder, sign-up form builder, and email newsletter creation.

Pro: If you don’t want any restrictions on how many email subscribers you can get, go for AWeber Pro. You get access to advanced email automation tools, webpage and sales tracking, split testing, and insights into sales performance. The plan starts from $16.15 per month.

Mailchimp ‘Premium’	AWeber ‘Pro’	Cost Saved
$299/mo (10,000 contacts)	$69.99/mo (10,000 contacts)	76%

Why Choose EngageBay as a Mailchimp Alternative?

trigger email automation — *Email marketing automation in EngageBay*

EngageBay is an all-in-one sales and marketing platform and is the best Mailchimp alternative for small businesses. One of its key services is email marketing, which helps you create and execute successful email campaigns seamlessly.

Features

Provides a variety of email marketing templates
The drag-and-drop builder helps you customize email templates as you need
Helps segment and target subscriber lists using various filters
Improves email personalization by adding contact attributes to emails automatically
Helps you track and optimize performance using key metrics
Social media management — Facebook, Instagram, LinkedIn, Twitter — through the Social Suite feature

EngageBay sales dashboard — *EngageBay CRM reports and dashboard*

Pros

Simple and easy-to-use interface
Helps to easily organize a large number of contacts on a single platform
Well-built email and landing page templates library
Timezone-based email delivery and send time optimization
Powerful email list builder with segmentation and predictive lead scoring

Cons

No search marketing feature yet

Pricing

EngageBay has four types of plans to offer, including Free, Basic, Growth, and Pro.

Free: Unlike Mailchimp, EngageBay’s Free plan offers up to three email sequences that help you nurture your leads with ease. At the same time, you get access to features like email sequencing, broadcasting, landing page and email templates, autoresponders, live chat, and field customization.

Basic: In the Basic plan, you can set up newsletters and run email broadcasts. It also comes with a reporting dashboard, tag management, and other important marketing tools – all for $14.99 per user per month.

Growth: With the Growth Plan, you can buy additional services such as A/B testing, custom domain, marketing automation, and site messaging. The plan costs $49.99 per user per month.

Pro: For those looking for advanced marketing features like custom reporting, web analytics, phone support, and a dedicated account manager, the Pro Plan is suitable. It is priced at $99.99 per user per month.

Mailchimp ‘Premium’	EngageBay ‘Growth’	Cost Saved
$299/mo (10,000 contacts)	$49.99/mo (10,000 contacts)	83%

Why Consider ActiveCampaign as a Mailchimp Alternative?

ActiveCampaign is an email marketing and automation platform suited to small businesses. It helps you automate and create engaging email campaigns with just a few simple clicks.

Features

Automates follow-ups by sending regular email reminders
Helps you find your most active contacts through lead scoring
The drag-and-drop automation builder helps set up automated workflows within minutes
Integrated with third-party apps such as Shopify themes

Pros

Helps add videos, images, and graphics to email templates
Helps manage emails, newsletters, and leads together on a connected interface

Cons

Better suited to a small business
Interface needs improvement

Pricing

ActiveCampaign comes with four pricing categories: Lite, Plus, Professional, and Enterprise.

Lite: With the Lite Plan, you can get a wide range of features, including email marketing and automation, drag-and-drop email builder, campaign reporting, segmentation, and site tracking. It costs $29 per month for 1,000 contacts.

Plus: Under the Plus Plan, get additional services like 50+ landing page templates, contact scoring, SMS marketing, and customized branded forms and landing pages. The plan starts at $49 per month for 1,000 contacts.

Professional: Along with automated emails, if you want to personalize your website and get predictive lead scoring and marketing attribution, its Professional Plan will be ideal. It is available for $149 per month for 1,000 contacts.

Enterprise: To get free design services, customized reports, and domains, choose the custom-priced Enterprise Plan.

Mailchimp ‘Premium’	ActiveCampaign ‘Plus’	Cost Saved
$299/mo (10,000 contacts)	$287/mo (10,000 contacts)	4%

Why Consider Klaviyo as a Mailchimp Alternative?

Klaviyo is quite popular for its ability to personalize your email campaigns to help achieve maximum ROI. It makes it easy to engage with your prospects based on how they interact with your brand – making it one of the best Mailchimp alternatives.

Features

Automatically send emails from abandoned cart emails to product recommendations based on past purchases
Combines SMS, email, and customer data into a single platform for a more personalized experience
Offers 100+ ready-made templates for various campaign ideas
Enables rich segmentation of audiences based on various combinations of profile properties, behaviors, list membership, location, predicted properties, and more

Pros

AI-generated subject lines
Ready-made and customizable reports

Cons

Requires rigorous training to get familiar with the platform

Pricing

Klaviyo offers three pricing plans in general: Free, Email, and Email & SMS.

Under the Free Plan, you can send up to 500 monthly emails. You also get free email and chat support.

For more streamlined email campaigns, choose its Email Plan. For up to 10,500 contacts, you can send 105,000 emails per month and 150 monthly SMS and MMS credit.

In case you want to integrate your email marketing efforts with SMS campaigns, go for the Email and SMS Plan, starting at $190 per month.

Mailchimp ‘Premium’	Klaviyo ‘Email’	Cost Saved
$299/mo (10,000 contacts)	$177/mo (10,000 contacts)	41%

Why Consider ConvertKit as a Mailchimp Alternative?

ConvertKit, as an email marketing automation tool, has a sterling reputation of having a delivery rate of 98%. It also allows you to embed sign-up forms on landing pages to increase your email subscribers list.

Features

Easily segment your subscribers based on various filters, including tags, custom form fields, location, etc.
Automates the whole email sequence process and sends the right emails at the right time
Hundreds of predefined templates to choose from that can be customized as per your requirements
Automatically add tags based on your subscribers’ actions

Pros

A/B testing of emails to improve performance
Seamless integrations with other popular apps

Cons

Users had reported bug issues

Pricing

ConvertKit has three pricing plans in place: Free, Creator, and Creator Pro.

For up to 10,000 subscribers, the Free Plan offers unlimited landing pages, unlimited forms, community support, and so much more.

If you need access to automated email sequences and free migration from another tool, Creator Plan works the best. It starts from $100 per month.

For more advanced features like unlimited broadcasts, subscriber scoring, advanced reporting, and a newsletter referral system, opt for Creator Pro (available at $140 per month). You also get priority live chat and email support from its team.

Unravel the complexities of ConvertKit’s pricing with our in-depth guide. Also take a look at alternatives to ConvertKit that might be better for your business.

Mailchimp ‘Premium’	ConvertKit ‘Creator Pro’	Cost Saved
$299/mo (10,000 contacts)	$140/mo (10,000 contacts)	53%

How Does MailerLite Compare as a Mailchimp Alternative?

MailerLite is an email marketing tool that helps you create engaging emails with ease. With its advanced email automation feature, you can send targeted and highly personalized emails, helping you convert leads in no time.

Features

The drag-and-drop editor helps you build creative yet professional newsletters using in-built templates
Built-in templates for website creation, landing pages, web forms, and embedded forms
Helps send targeted emails through audience segmentation, tagging interest groups, and promotion pop-ups
Helps optimize your email campaign using A/B split testing, auto resend, and time-zone based email delivery
Provides an overview of your performance with campaign reports, surveys, and click maps

Pros

Provides multiple options for designing mailers
The dashboard is easy to use and options are clearly mentioned

Cons

Lack of automatic data migration feature
Slow customer support service

Pricing

MailerLite’s pricing model is based on the number of subscribers you have (sliding scale model).

For those who want no more than 1,000 subscribers, MailerLite offers a free plan. Under this plan, you can send 12,000 emails.

However, for those who wish to send an unlimited number of emails with up to 1,000 subscribers, the plan costs $10 per month.

If you want up to 2,500 email subscribers, the plan will cost $17 per month.

The Advanced plan costs $39/mo for 5,000 subscribers and $139/month for 20,000 subscribers.

The Enterprise plan is custom-priced. Both the paid and free plans come with a range of features, including 24/7 email and live chat assistance, built-in editor and templates, file manager, landing pages, subscriber forms, embedded forms, email automation, advanced segmentation, auto resend, campaign tracking, and third-party integrations. This makes MailerLite one of the best Mailchimp alternatives.

Mailchimp ‘Premium’	MailerLite ‘Advanced’	Cost Saved
$299/mo (10,000 contacts)	$87/mo (10,000 contacts)	70%

How Does Mailjet Compare as a Mailchimp Alternative?

Mailjet is an email delivery service designed for marketing and developer teams. It is an all-in-one platform that helps you create, edit, and send your emails as a team.

Features

Helps create engaging emails within minutes using Passport, an in-built editor
Allows users to collaborate in real-time to create email templates
Contact management helps you segment your contact lists using filters
Email tracking tools help you track sales performance in real-time
Integrated with hundreds of third-party apps

Pros

Cost-effective email marketing software
Easy to set up

Cons

The unsubscribing feature only removes users from a specific email, not from all marketing emails
Dashboard interface needs improvement

Pricing

Mailjet has four plans that you can choose from – Free, Essential, Premium, and Custom. Although the pricing rises as your subscriber base increases, you can start from 15,000 emails and pay more later.

Free: Under the Free Plan, you can send 200 emails daily. The plan gives you unlimited contacts, basic email statistics, and an advanced email editor.

Essential: The Essential Plan starts at $15 per month and allows you to send 15,000 emails per month. With this plan, you can avail of additional services like online customer support, segmentation, and email address validation.

Premium: To allow your teams to collaborate in real-time, the Premium Plan works best. Some of its key features include A/B testing, up to 100 email previews every month, marketing automation, multi-user access, and advanced statistics. It costs $25 per month.

Custom: If you have to send and receive high volumes of emails, go for the Custom Plan. It accompanies 24/7/365 customer support, a dedicated account manager, content analysis, and email deliverability reports. To buy this plan, businesses can contact Mailjet’s sales team directly.

Mailchimp ‘Premium’	Mailjet ‘Premium’	Cost Saved
$299/mo (10,000 contacts)	$50 (pricing is based on 4 emails/contact/mo)	83%

How Does Sendinblue (Brevo) Compare as an Alternative to Mailchimp?

Sendinblue (Brevo) is an email marketing platform that helps you accelerate your sales strategy by personalizing every step of your customer’s journey.

Features

Helps you create professional yet visually appealing emails through its drag-and-drop editor
Dynamic text for emails, making them more personalized
A/B testing ensures that your emails are sent to the right people at the right time
Contact list segmentation helps you send targeted emails to the target audience
Integration with Facebook Ads helps you add contacts to your database automatically
A shared inbox helps track customer history across teams

Pros

Easy to create and duplicate email templates
Helps import contact data seamlessly

Cons

Slow customer support
The interface may be slow to load at times

Pricing

Sendinblue has four categories of plans: Free, Lite, Premium, and Enterprise.

Free: If you have availed of the Free Plan, you can get features like unlimited contacts, sending up to 300 emails per day, and live chat for a single user.

Lite: For those who have just started as a marketer, the Lite Plan works best. It starts at $25 per month and comes with unlimited emailing, customer support, and A/B testing.

Premium: Its Premium Plan, available for $65 per month, offers additional services like marketing automation and Facebook ads integration to help grow your business revenue. It also enables multi-user access for growing teams.

Enterprise: If you have more advanced requirements, select the Enterprise Plan. You get priority support, customer success manager, priority sending, SSO, and email volume customization. To get this plan, you can contact Sendinblue’s (Brevo) sales team directly.

Mailchimp ‘Premium’	Sendinblue (Brevo) ‘Premium’	Cost Saved
$299/mo (10,000 contacts)	$65 (10,000 contacts)	78%

How Does GetResponse Compare as a Mailchimp Competitor?

GetResponse, one of the costlier Mailchimp alternatives, is an online marketing software that helps you automate your marketing processes and send personalized emails in bulk.

Features

Helps users build permission-based emailing lists
Provides built-in email and landing page templates
Helps track sales performance with campaign monitor and basic reporting
Provides lead scoring and grading

Pros

All-in-one platform that helps streamline web and email content
Funnel builder helps you capture or squeeze pages to close sales faster

Cons

UI/UX interface needs improvement
While importing contacts to GetResponse, it does not tell which contacts were rejected

Pricing

You can choose any of the four plans of GetResponse: Free, Email Marketing, Marketing Automation, and E-Commerce Marketing.

Free: You get basic features including autoresponders, 1 landing page, sales funnel, live chat, and Salesforce integration.

Email Marketing: If you upgrade to its Plus Plan, you can run automated segmentation, deal with tag management, track web events, and build up to five sales funnels. The plan starts at $19 per month for 1,000 contacts.

Marketing Automation: Under the Marketing Automation Plan, you can avail of unlimited custom automation workflows, unlimited sales funnels, and web event tracking. It has a price of $59 per month for 1,000 contacts.

E-Commerce Marketing: This plan offers promo codes, product recommendations, web push notifications, E-Commerce segmentation, and quick transactional emails. Pricing starts at $119 per month for 1,000 contacts.

Mailchimp ‘Premium’	GetResponse ‘E-Commerce Marketing’	Cost Saved
$299/mo (10,000 contacts)	$199 (10,000 contacts)	33%

How Does Hubspot Compare as a Mailchimp Competitor?

HubSpot’s email marketing software helps you create, personalize, and optimize your marketing campaigns seamlessly. Backed by HubSpot CRM, this tool assures that your contact data is accurate. HubSpot is one of the best Mailchimp alternatives for larger enterprises with deep pockets (and not so much for small businesses).

Features

Helps create attractive email campaigns using built-in email templates
Enables personalize emails for increased clickthroughs
A/B testing and analytics help optimize email campaigns
CRM platform helps add and update customer database automatically

Pros

Customization is a simple and easy process
In-built features and tools are available for every aspect of your marketing campaign

Cons

Contact list processing takes a lot of time
Difficult to find overall campaign metrics

Uncover the landscape of HubSpot competitors with our comprehensive guide. Get detailed insights on pros, cons, and pricing.

Pricing

HubSpot’s pricing model has three types of plans: Starter, Professional, and Enterprise.

Starter: With the Starter Plan, you will be charged $45 per month. It includes 1,000 contacts and features like live chat, email marketing, landing pages, and web forms.

Professional: If you want to run A/B testing of emails to understand which email works for your audience, you need to choose the Professional Plan. You get up to 2,000 contacts and start at $1,600 per month. In addition, you get more robust functionalities like dynamic personalization, multi-language content, contact and company scoring, campaign monitor, and website traffic analytics.

Enterprise: Those who have more contacts will have to go for the Enterprise Plan. The plan starts at $5,000 per month and offers additional services such as a single sign-on, email send frequency cap, multi-touch revenue attribution, and predictive lead scoring.

HubSpot pricing can be quite steep as you can see. HubSpot is hence best suited for large enterprises looking for Mailchimp alternatives.

Mailchimp ‘Premium’	HubSpot ‘Starter’	Cost Saved
$299/mo (10,000 contacts)	$440/mo (10,000 contacts)	0% But you can try the free plan with 1,000,000 contacts 🙂

Why Consider Constant Contact as a Mailchimp Alternative?

Constant Contact is an email marketing platform to help you grow an audience for your small business. It is an all-in-one digital marketing software that helps you create and send emails with automation, create social ads, and sell your products online — making it one of the best Mailchimp alternatives for content creators.

Features

Provides a large number of built-in templates for emails, landing pages, and sign-up forms
Helps capture relevant contacts online and offline
Helps in effective targeting through audience segmentation
Integration with Google Ads, Facebook, and Instagram helps drive campaign traffic

Pros

Provides professionally designed email templates
Contact database helps to add and remove clients quickly

Cons

Mainly intended for businesses that have tangible products
Automation workflow setup takes time

Pricing

Constant Contact has two plans to choose from – Core and Plus.

Core: Constant Contact lets you send unlimited emails, which isn’t the case with Mailchimp. Besides, the Core plan comes equipped with tools that help with real-time reporting, social posting, built-in email templates, phone and chat support, and customer list growth. Starts at $9.99 per month for 500 contacts.

Plus: If you want to automate your entire email marketing campaign, you need its Email Plus Plan. You can also customize pop-up forms, create dynamic content, and carry out event and survey registration. It costs $45 per month for 500 contacts.

Mailchimp ‘Premium’	Constant Contact ‘Plus’	Cost Saved
$299/mo (10,000 contacts)	$125/mo (10,000 contacts)	58%

How Does Moosend Compare as a Mailchimp Competitor?

The last on our list of Mailchimp alternatives is Moosend. It is an email marketing software that helps you build smart email campaigns to drive revenue.

Features

Drag and drop email editor helps create customized email templates
List segmentation helps you send targeted and personalized emails
Data analytics helps track campaign performance
Landing page builder helps you build attractive landing pages

Pros

Best software for performance tracking and generating ideas through email marketing
Highly intuitive platform

Cons

Lack of dynamic email content creation feature
Customer support in the free plan is limited

Pricing

Pro: While Mailchimp limits you to 2,000 emails per day (with up to 10,000 monthly email send limit), Moosend Pro Plan allows you to send unlimited emails. Pricing starts at $9 per month for 500 contacts.

Moreover, you also get an email designer and unlimited landing pages.

Enterprise: The Enterprise plan is custom-made and gives you access to additional features like account management, transactional email management, and priority support.

If you are skeptical about using Moosend, you can go for a free trial. Moosend lets you test email campaigns, sign-up and subscription form builder, and landing pages.

Mailchimp ‘Premium’	Moosend ‘Pro’	Cost Saved
$299/mo (10,000 contacts)	$88/mo (10,000 contacts)	70%

👉Want to find a Moosend alternative that’s better suited to your needs? Check out our article on the top Moosend alternatives.

How Does Benchmark Compare as a Mailchimp Alternative?

Benchmark is an email marketing software that leverages AI tools to help businesses scale their marketing efforts. Its cost-effectiveness, and easy-to-use drag-and-drop features make it an excellent Mailchimp alternative for beginners or advanced email marketing teams.

Features

Benchmark integrates with over 1500 tools and services, including Shopify, Zapier, and Zoho
Pop-ups, forms, and landing page builder that enables you to build your subscribers list with ease
A/B testing tool that enables you to test, measure, and optimize your email marketing campaigns
Email automation tools that allow you to send highly targeted emails at the right time
Lead generation and contact segmentation tools
Reporting dashboard to track how well your emails are doing

Pros

Excellent customer service
Easy to set up
Real-time reporting and analytics

Cons

Email usage report is not available in downloadable format
Limited template customization tools

Pricing

Benchmark has four plans that you can choose from – Free, Lite, Pro, and Enterprise. The price goes up as your subscribers’ lists grow.

Free: This plan allows you to send up to 3500 emails monthly to 500 subscribers. Under this plan, you can track your email performance, segment your list, and capture new leads.

Lite: Cost at $9.99 monthly for 500 subscribers. This plan gives access to everything in the free plan, plus tools that enable you to schedule your emails, remove benchmark branding and publish landing pages.

Pro: This plan starts at $15 monthly for 500 subscribers. In addition to the tools in the Lite plan, you can A/B test your emails, automate customer journeys and gather customer feedback when you subscribe to this plan.

Enterprise: Starts at $499/month for 25,000 subscribers. This plan gives you access to unlimited email send, a dedicated IP address, and managed account setup.

Benchmark is a great option if you want access to basic email marketing tools without the bells and whistles. Also, it’s a great Mailchimp alternative if you’re a small business looking to get

started in email marketing and require a platform that’s easy to use.

Mailchimp ‘Premium’	Benchmark ‘Pro’	Cost Saved
$299/mo (10,000 contacts)	$109/mo (10,000 contacts)	64%

Finding Keap too complex? Explore simpler solutions in our Keap (Infusionsoft) Alternatives guide.

How Does Campaign Monitor Compare as a Mailchimp Alternative?

Campaign Monitor, founded in 2004, is a great email marketing platform for businesses who want their scale their marketing efforts and quality of email features without breaking the bank. Its advanced email features, such as worldview and real-time reporting, dynamic content, advanced link tracking, and email deliverability support, make it an excellent Mailchimp alternative.

Features

SMS marketing integration for increased deliverability

Contact segmentation that enables you to send highly personalized and ultra-targeted emails for increased conversion
Link review tool that flags down broken links
Advanced email analytics that gives you real-time insight into campaign performance
Pre-built integrations that allow you to customize your emails
Embedded forms, landing page builder, and subscribe button to capture and convert leads into customers

Pros

Comprehensive reporting
Spelling check feature
Integrates with popular applications like Salesforce and WordPress

Cons

Limited customization options
No free trial
Setting up advanced features like segmentation and email automation can be difficult

Pricing

Campaign Monitor doesn’t have a free plan, but it has three paid plans that you can decide from – Basic, Unlimited, and Premier. Each plan is priced based on the number of subscribers.

Basic: This plan costs $9/month for 500 contacts. This plan gives you access to drop-and-drag email tools, multiple account users, A/B testing, custom-coded templates, segmentation tools, sign-up forms, mobile optimization tools, link review, dynamic content, and email support.

Unlimited: Starts at $29/month for 500 contacts. In addition to the basic plan’s features, you get access to a countdown timer, time zone sending, and priority email support when you subscribe to this plan.

Premier: Starts at $149/month for 500 contacts. This plan adds everything in the unlimited plan to your email marketing arsenal, plus advanced engagement segments, send time optimization, email section locking, advanced link tracking, and phone support.

Mailchimp ‘Premium’	Campaign Monitor ‘Premier’	Cost Saved
$299/mo (10,000 contacts)	$249/mo (10,000 contacts)	17%

How Does Zoho Campaigns Compare as a Mailchimp Alternative?

If you are looking for the most cost-effective platform to scale your email marketing effort, consider Zoho Campaigns. It is loved most for its Topic Management, A/B testing, and CRM tool features.

Features

A/B testing to optimize email performance
Autoresponders for sending scheduled emails to the right people at the right time
Email workflows that allow you to set triggers and action elements
Merge tag feature that allows you to build better connections with your email subscribers by making your email sound more human
Dynamic content which helps your email sound more personal for improved conversion
Ecommerce store marketing tools that allow you to send post-purchase emails, cart abandonment emails, and customer feedback messages.

Pros

Multiple language support
Unsubscribes and bounces are handled automatically
Cost-effective
Easy to configure and design email campaigns

Cons

Limited photo library
Poor customer support
Low email deliverability

Pricing

Zoho Campaigns has three pricing options you can decide from – Forever Free, Standard and Professional.

Frover free: With this plan, you can send 6000 emails/month to 2000 subscribers. In addition, you get access to signup forms, compliance checks, and basic ready-made email templates.

Standard: Costs $4/month for 10 users. This plan includes everything in the forever free plan plus features like basic segmentation, advanced read-made email template, basic drag-and-drop workflows, and dedicated IP and SMS marketing add-on.

Professional: Starts at $5/monthly for 20 users. Features in this plan include contact scoring and tags, advanced drag-and-drop workflows, advanced segmentation, cart abandonments and post-purchase follow-up, dynamic content, pop-up forms, batch sending, and recipient time zone send.

As you can see, Zoho Campaigns email marketing software is very affordable, making it a great Mailchimp alternative for small businesses. Consider the professional plan if you want access to robust email marketing features on a budget.

Mailchimp ‘Premium’	Zoho Campaigns ‘Professional’	Cost Saved
$299/mo (10,000 contacts)	$70/mo (10,000 contacts)	77%

How Does Drip Compare as a Mailchimp Alternative?

Drip is an eCommerce email marketing platform that empowers business owners to take charge of their customer journey from visitor to buyer with its fully-unified dashboard. It is best loved for its marketing and email automation.

Features

Point-and-click store builder to add your product directly to your email
Email automation to streamline your marketing and sales process
Free customizable eCommerce email template builders
Subject line A/B testing to optimize your emails
Dynamic Product blocks which enable you to convert visitors into customers with your best-selling products and buyers into repeat customers

Pros

Free migration service from previous email provider to Drip
Powerful automation capabilities
Month-on-month subscribers and unsubscribers visualization
Optimized for mobile phones

Cons

Steep learning curve
Limited integration with other 3rd party tools
Slow response from customer support

Pricing

Drip’s pricing starts at $39 per month for 2500 contacts and increases as your subscriber list grows. Although Drip has no free plan, you can use the 14-day free trial to know if the email marketing software fits your business needs perfectly.

Mailchimp ‘Premium’	Drip	Cost Saved
$299/mo (10,000 contacts)	$154/mo (10,000 contacts)	48%

Which Mailchimp Alternative is Right for You?

So, which Mailchimp alternative should you go for?

While there are several Mailchimp alternatives that provide high-quality services at affordable prices, EngageBay stands out among them.

With EngageBay, you can not only create effective email campaigns but also execute successful sales and marketing strategies – all under one platform. Moreover, its email marketing tool helps you create personalized emails that are relevant and visually appealing.

What’s more, EngageBay helps you organize a large number of contacts on a single platform and its free, integrated CRM platform ensures that your customer database is always up to date and accurate.

And with such an affordable pricing model, EngageBay comes as the best alternative to Mailchimp.

Detailed Teardown: Mailchimp vs EngageBay

Why Should You Look for Mailchimp Alternatives?

Although once an industry favorite, businesses are now looking for Mailchimp. There are various reasons for this.

A lack of user-friendly pricing model, complicated pricing terms, and slow customer service has compelled many companies to look for other email automation platforms.

Mailchimp increased its pricing by 15%-20% this February. Though we are not sure if this price hike can be correlated with Intuit’s acquisition of Mailchimp, the increase in price has pushed customers to look for alternatives.

Mailchimp old pricing — *Mailchimp pricing prior to February 2022*

In May 2019, Mailchimp changed its pricing model to include unsubscribers, too. This meant unsubscribed users also get added towards your paid quota – a move that agitated a lot of users.

Mailchimp new picing — *Mailchimp’s new pricing scheme*

Depending on how many unsubscribed contacts you have, your total cost may shoot up significantly without a positive return.

Coupled with new pricing and the number of unsubscribed contacts, your plans might be too expensive to handle, especially if you run a small business with limited budget. Constant changes to the pricing and recent changes can put a strain on your peace of mind, and that’s one of the key reasons to look for better Mailchimp alternatives.

Mailchimp drawback — *Source: MyWifeQuitHerJob*

User Reviews of Mailchimp

Don’t believe us? Here are a few reviews from Mailchimp users:

Fortunately, there are various email marketing platforms that provide services similar to that of Mailchimp, with advanced features and better pricing.

Conclusion: Find Success by Switching from Mailchimp to EngageBay

It is a competitive market and Mailchimp has plenty of excellent alternatives. However, we believe that EngageBay’s email marketing tool offers great value for money, especially for small business owners, agencies, solopreneurs, and bloggers.

We hope you found this blog useful. If you did, please tell us and share it with your friends too.

We also have a detailed guide on how to move from Mailchimp to EngageBay.

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Jess Jones

November 17, 2022 at 1:08 PM

Great list! I would like to add one more MailChimp alternative to your list which is MailEngine. It works great for me! Every mail I send goes with unique content and my emails never land in the spam folder. You should have a look!

Sharjeel
November 21, 2022 at 5:45 AM

Thanks, Jess. We’ll take a look 🙂