When someone talks about the best email marketing tools, what is the first name that comes to mind? Probably Mailchimp! It is, after all, one of the most popular email marketing software. So why do we have a blog on Mailchimp alternatives?
While we’ll explore all the disadvantages of using Mailchimp, here’s a sneak peek:
Say you’re using the free plan. You’ll be missing out on a lot as Mailchimp’s free plan is quite basic compared to other competitors.
Mailchimp can also be overwhelming for new users, especially if they don’t have prior experience using an email marketing software before. As if that’s not enough, Mailchimp is notorious for jacking up prices often, a primary reason why many Mailchimp users look for an alternative.
Which is why you need a Mailchimp alternative that provides better returns on your investment!
In this blog post, we have 16 of the best Mailchimp alternatives with detailed features, pricing, pros, and cons to help you make an informed decision.
Table of Contents
Why Should You Look for Mailchimp Alternatives?
Although once an industry favorite, businesses are now looking for Mailchimp. There are various reasons for this.
A lack of user-friendly pricing model, complicated pricing terms, and slow customer service has compelled many companies to look for other email automation platforms.
Mailchimp increases its pricing every year. Though we are not sure if this price hike can be correlated with Intuit’s acquisition of Mailchimp, the increase in price has pushed customers to look for alternatives.
In 2019, Mailchimp changed its pricing model to include unsubscribers, too. This meant unsubscribed users also get added towards your paid quota – a move that agitated a lot of users.
Depending on how many unsubscribed contacts you have, your total cost may shoot up significantly without a positive return.
Coupled with new pricing and the number of unsubscribed contacts, your plans might be too expensive to handle, especially if you run a small business with limited budget. Constant changes to the pricing and recent changes can put a strain on your peace of mind, and that’s one of the key reasons to look for better Mailchimp alternatives.
I think this Reddit post perfectly sums up the woes many Mailchimp users have:
User Reviews of Mailchimp
Don’t believe us? Here are a few reviews from Mailchimp users:
The price increase is a little steep. As your email list grows, it gets expensive fast, and the free plan’s customer support is basically nonexistent. It’s definitely good for beginners or small businesses, but once you scale, the costs and limitations start to show.
– Lisa W, Graphics Designer
The functionality is a bit choppy. The design templates are limited. The nicer ones take too long to customize. List management is confusing and does not suit my purposes. Poor customer service – no phone support.
– Sheri R, PR, Project Management and Communications for an SMB
Fortunately, various email marketing platforms provide services similar to Mailchimp, with advanced features and better pricing.
16 Awesome Mailchimp Alternatives With Better Value
tl;dr? Here’s everything you need to know about Mailchimp alternatives:
| Mailchimp alternative | Free plan | Free trial | Best for |
G2 rating (Out of 5) |
| EngageBay | Yes | Yes | SMBs, Solopreneurs | 4.6 |
| AWeber | Yes | Yes | SMBs, Solopreneurs | 4.2 |
| ActiveCampaign | No | Yes | SMBs, Enterprises | 4.5 |
| Klaviyo | Yes | Yes | E-commerce Businesses | 4.6 |
| ConvertKit | Yes | Yes | Creators, Solopreneurs | 4.5 |
| MailerLite | Yes | Yes | SMBs, Solopreneurs | 4.6 |
| Mailjet | Yes | Yes | SMBs, Enterprises | 4.2 |
| Brevo (Sendinblue) | Yes | Yes | SMBs, Enterprises | 4.5 |
| GetResponse | Yes | Yes | SMBs, Enterprises | 4.2 |
| HubSpot | Yes | Yes | SMBs, Enterprises | 4.4 |
| Constant Contact | No | Yes | SMBs, Enterprises | 4 |
| Moosend | Yes | Yes | SMBs, Solopreneurs | 4.6 |
| Benchmark Email | Yes | Yes | SMBs, Solopreneurs | 4.2 |
| Campaign Monitor | No | Yes | SMBs, Enterprises | 4.1 |
| Zoho Campaigns | Yes | Yes | SMBs, Enterprises | 4.3 |
| Drip | No | Yes | eCommerce Businesses | 4.2 |
1. EngageBay
Best as an all-in-one marketing software
EngageBay is an all-in-one sales and marketing platform and is the best Mailchimp alternative for small businesses. One of its key services is email marketing, which helps you create and execute successful email campaigns seamlessly.
Features
- Provides a variety of email marketing templates
- The drag-and-drop builder helps you customize email templates as you need
- Helps segment and target subscriber lists using various filters
- Improves email personalization by adding contact attributes to emails automatically
- Helps you track and optimize performance using key metrics
- Social media management — Facebook, Instagram, LinkedIn, Twitter — through the Social Suite feature
Pros
- Simple and easy-to-use interface
- Helps to easily organize a large number of contacts on a single platform
- Well-built email and landing page templates library
- Timezone-based email delivery and send time optimization
- Powerful email list builder with segmentation and predictive lead scoring
Cons
- No search marketing feature yet
Ratings
- G2: 4.6/5
- Capterra: 4.7/5
Pricing
EngageBay offers four plans: Free, Basic, Growth, and Pro.
- Free: Includes up to 3 email sequences, email sequencing, broadcasting, landing page templates, autoresponders, live chat, and field customization.
- Basic: Starts at $14.99/user/month and features newsletters, email broadcasts, reporting dashboards, tag management, and essential marketing tools.
- Growth: Starts at $49.99/user/month and adds A/B testing, custom domain, marketing automation, and site messaging.
- Pro: Starts at $99.99/user/month and offers custom reporting, web analytics, phone support, and a dedicated account manager.
|
Mailchimp ‘Premium’ |
EngageBay ‘Growth’ | Cost Saved |
| $270/mo (10,000 contacts) |
$49.99/mo (10,000 contacts) |
81% |
2. AWeber
Best for simple email marketing needs
AWeber is an email marketing service that helps you connect with your clients better and boost revenue. It boasts a range of services to help you create better and more effective email campaigns — making it one of the best Mailchimp alternatives.
Features
- Pre-built email templates help create engaging emails
- A drag-and-drop editor helps you customize emails and web forms
- Helps capture more leads through sign-up forms and landing pages
- End-to-end control ensures that your emails don’t end up in the spam folder
Pros
- Best for small-scale businesses
- Personalized email automation to improve customer relationships
Cons
- Charges both subscribed and unsubscribed contacts as billable subscribers
- Difficult to import new contacts
Ratings
- G2: 4.2/5
- Capterra: 4.3/5
Pricing
AWeber offers four plans:
- Free: Best for businesses sending up to 3,000 emails/month. Includes 500 email subscribers, landing page templates, web push notifications, drag-and-drop builder, email template builder, sign-up form builder, and newsletter creation.
- Lite: Starts at $12.50/month. Includes landing pages, automated sales funnels, email marketing, and online creator tools.
- Plus: Starts at $20/month. Includes unlimited email lists, advanced reporting and analytics, sales tracking, and more.
- Unlimited: Costs $899/month and offers a fixed-price plan for users having over 10,000 subscribers.
| Mailchimp ‘Premium’ | AWeber ‘Plus’ | Cost Saved |
| $270/mo (10,000 contacts) |
$150/mo (10,000 contacts) |
44% |
3. ActiveCampaign
Best for advanced automation and CRM integration
ActiveCampaign is an email marketing and automation platform suited for small businesses. It helps you automate and create engaging email campaigns with just a few simple clicks.
Features
- Automates follow-ups by sending regular email reminders
- Helps you find your most active contacts through lead scoring
- The drag-and-drop automation builder helps set up automated workflows within minutes
- Integrated with third-party apps such as Shopify themes
Pros
- Helps add videos, images, and graphics to email templates
- Helps manage emails, newsletters, and leads together on a connected interface
Cons
- Better suited to a small business
- Interface needs improvement
Ratings
- G2: 4.5/5
- Capterra: 4.6/5
Pricing
ActiveCampaign comes with four pricing categories: Lite, Plus, Professional, and Enterprise.
- Starter: $15/month for 1,000 contacts. Includes email marketing and automation, drag-and-drop email builder, campaign reporting, segmentation, and site tracking.
- Plus: $49/month for 1,000 contacts. Adds 50+ landing page templates, contact scoring, SMS marketing, and branded forms and landing pages.
- Pro: $79/month for 1,000 contacts. Offers website personalization, predictive lead scoring, marketing attribution, and automated emails.
- Enterprise: $145/month for 1,000 contacts. Includes free design services, customized reports, and custom domains.
|
Mailchimp ‘Premium’ |
ActiveCampaign ‘Plus’ | Cost Saved |
| $270/mo (10,000 contacts) |
$189/mo (10,000 contacts) |
30% |
4. Klaviyo
Best for eCommerce businesses with personalized campaigns
Klaviyo is quite popular for its ability to personalize your email campaigns to help achieve maximum ROI. It makes it easy to engage with your prospects based on how they interact with your brand – making it one of the best Mailchimp alternatives.
Features
- Automatically send emails from abandoned cart emails to product recommendations based on past purchases
- Combines SMS, email, and customer data into a single platform for a more personalized experience
- Offers 100+ ready-made templates for various campaign ideas
- Enables rich segmentation of audiences based on various combinations of profile properties, behaviors, list membership, location, predicted properties, and more
Pros
- AI-generated subject lines
- Ready-made and customizable reports
Cons
- Requires rigorous training to get familiar with the platform
Ratings
- G2: 4.6/5
- Capterra: 4.7/5
Pricing
Klaviyo offers three pricing plans:
- Free: Send up to 500 monthly emails with free email and chat support.
- Email: Starts at $45/month. Includes email AI, integrated data, predictive analytics, and streamlined email campaign tools.
- Email+ SMS: Starts at $60/month. Adds SMS campaigns, multi-channel attribution, and advanced features like email AI.
| Mailchimp ‘Premium’ | Klaviyo ‘Email’ | Cost Saved |
| $270/mo (10,000 contacts) |
$190/mo (10,000 contacts) |
30% |
5. ConvertKit
Best for creators and content marketers
ConvertKit, as an email marketing automation tool, has a sterling reputation of having a delivery rate of 98%. It also allows you to embed sign-up forms on landing pages to increase your email subscribers list.
Features
- Easily segment your subscribers based on various filters, including tags, custom form fields, location, etc.
- Automates the whole email sequence process and sends the right emails at the right time
- Hundreds of predefined templates to choose from that can be customized as per your requirements
- Automatically add tags based on your subscribers’ actions
Pros
- A/B testing of emails to improve performance
- Seamless integrations with other popular apps
Cons
- Users had reported bug issues
Ratings
- G2: 4.5/5
- Capterra: 4.7/5
Pricing
ConvertKit has three pricing plans:
- Free Plan: For up to 10,000 subscribers. Includes unlimited landing pages, unlimited forms, community support, and more.
- Creator: Starts at $25/month for 1,000 subscribers. Includes automated email sequences and free migration from another tool.
- Creator Pro: $50/month for 1,000 subscribers. Offers unlimited broadcasts, subscriber scoring, advanced reporting, a newsletter referral system, and priority live chat and email support.
| Mailchimp ‘Premium’ | ConvertKit ‘Creator Pro’ | Cost Saved |
| $270/mo (10,000 contacts) |
$140/mo (10,000 contacts) |
53% |
6. MailerLite
Best for solopreneurs and small businesses on a budget
MailerLite is an email marketing tool that helps you create engaging emails with ease. With its advanced email automation feature, you can send targeted and highly personalized emails, helping you convert leads in no time.
Features
- The drag-and-drop editor helps you build creative yet professional newsletters using in-built templates
- Built-in templates for website creation, landing pages, web forms, and embedded forms
- Helps send targeted emails through audience segmentation, tagging interest groups, and promotion pop-ups
- Helps optimize your email campaign using A/B split testing, auto resend, and time-zone based email delivery
- Provides an overview of your performance with campaign reports, surveys, and click maps
Pros
- Provides multiple options for designing mailers
- The dashboard is easy to use and options are clearly mentioned
Cons
- Lack of automatic data migration feature
- Slow customer support service
Ratings
- G2: 4.6/5
- Capterra: 4.7/5
Pricing
MailerLite offers four pricing plans:
- Free: For up to 1,000 subscribers and 12,000 monthly contacts. Includes drag-and-drop builder, email automation, websites, reporting, and more.
- Growing Business: Starts at $9/month for 500 subscribers. Includes unlimited templates, dynamic emails, multivariate testing, landing pages, and page builder.
- Advanced: Starts at $18/month for 500 subscribers. Includes a custom HTML editor, enhanced automation, AI writing assistant, and more.
- Enterprise: Custom-priced for businesses over 100,000 subscribers. Includes unlimited user seats, dedicated success manager, onboarding, and account audit.
|
Mailchimp ‘Premium’ |
MailerLite ‘Growing Business’ | Cost Saved |
| $270/mo (10,000 contacts) |
$69.90/mo (10,000 contacts) |
74% |
7. Mailjet
Best for team collaboration on email campaigns
Mailjet is an email delivery service designed for marketing and developer teams. It is an all-in-one platform that helps you create, edit, and send your emails as a team.
Features
- Helps create engaging emails within minutes using Passport, an in-built editor
- Allows users to collaborate in real-time to create email templates
- Contact management helps you segment your contact lists using filters
- Email tracking tools help you track sales performance in real-time
- Integrated with hundreds of third-party apps
Pros
- Cost-effective email marketing software
- Easy to set up
Cons
- The unsubscribing feature only removes users from a specific email, not from all marketing emails
- Dashboard interface needs improvement
Ratings
- G2: 4.2/5
- Capterra: 4.3/5
Pricing
Mailjet has four plans that you can choose from. Although the pricing rises as your subscriber base increases, you can start from 15,000 emails and pay more later.
- Free: Send 200 emails daily. Includes unlimited contacts, basic email statistics, and an advanced email editor.
- Essential: $15.30/month. Send up to 15,000 emails/month. Includes online customer support, segmentation, and email address validation.
- Premium: $24.30/month. Offers A/B testing, up to 100 email previews/month, marketing automation, multi-user access, advanced statistics, and team collaboration.
- Custom: Contact sales for pricing. Includes 24/7/365 customer support, a dedicated account manager, content analysis, and email deliverability reports.
|
Mailchimp ‘Premium’ |
Mailjet ‘Premium’ | Cost Saved |
| $270/mo (10,000 contacts) |
$105/mo (pricing is based on 100,000 emails/mo) |
61% |
8. Brevo
Best for multichannel marketing and transactional emails
Sendinblue (Brevo) is an email marketing platform that helps you accelerate your sales strategy by personalizing every step of your customer’s journey.
Features
- Helps you create professional yet visually appealing emails through its drag-and-drop editor
- Dynamic text for emails, making them more personalized
- A/B testing ensures that your emails are sent to the right people at the right time
- Contact list segmentation helps you send targeted emails to the target audience
- Integration with Facebook Ads helps you add contacts to your database automatically
- A shared inbox helps track customer history across teams
Pros
- Easy to create and duplicate email templates
- Helps import contact data seamlessly
Cons
- Slow customer support
- The interface may be slow to load at times
Ratings
- G2: 4.5/5
- Capterra: 4.6/5
Pricing
Brevo has four categories of plans:
- Free: Send up to 300 emails/day. Includes unlimited contacts and live chat for a single user.
- Starter: $25/month. Offers unlimited emailing, customer support, and A/B testing.
- Business: $65/month. Includes marketing automation, Facebook ads integration, and multi-user access for teams.
- Enterprise: Contact sales for pricing. Includes priority support, a customer success manager, priority sending, SSO, and email volume customization.
|
Mailchimp ‘Premium’ |
Brevo ‘Business’ | Cost Saved |
| $270/mo (10,000 contacts) |
$65/mo (Based on 20,000 email/month and unlimited contacts) |
76% |
9. GetResponse
Best for webinars and email marketing combined
GetResponse, one of the costlier Mailchimp alternatives, is an online marketing software that helps you automate your marketing processes and send personalized emails in bulk.
Features
- Helps users build permission-based emailing lists
- Provides built-in email and landing page templates
- Helps track sales performance with campaign monitor and basic reporting
- Provides lead scoring and grading
Pros
- All-in-one platform that helps streamline web and email content
- Funnel builder helps you capture or squeeze pages to close sales faster
Cons
- UI/UX interface needs improvement
- While importing contacts to GetResponse, it does not tell which contacts were rejected
Ratings
- G2: 4.4/5
- Capterra: 4.5/5
Pricing
You can choose any of the four plans of GetResponse:
- Free: Includes basic features like autoresponders, 1 landing page, sales funnel, live chat, and Salesforce integration.
- Email Marketing: $19/month for 1,000 contacts. Offers automated segmentation, tag management, web event tracking, and up to 5 sales funnels.
- Marketing Automation: $59/month for 1,000 contacts. Includes unlimited custom automation workflows, sales funnels, and web event tracking.
- E-Commerce Marketing: $119/month for 1,000 contacts. Features promo codes, product recommendations, web push notifications, e-commerce segmentation, and transactional emails.
- GetResponse Max: $1,099/month. Enterprise-level solution with premium support, dedicated IP address, SSO, AI recommendations, and unlimited users.
|
Mailchimp ‘Premium’ |
GetResponse ‘E-Commerce Marketing’ | Cost Saved |
| $270/mo (10,000 contacts) |
$199/month (10,000 contacts) |
26% |
10. HubSpot
Best for comprehensive marketing and sales tools
HubSpot’s email marketing software helps you create, personalize, and optimize your marketing campaigns seamlessly. Backed by HubSpot CRM, this tool assures that your contact data is accurate. HubSpot is one of the best Mailchimp alternatives for larger enterprises with deep pockets (and not so much for small businesses).
Features
- Helps create attractive email campaigns using built-in email templates
- Enables personalize emails for increased clickthroughs
- A/B testing and analytics help optimize email campaigns
- CRM platform helps add and update customer database automatically
Pros
- Customization is a simple and easy process
- In-built features and tools are available for every aspect of your marketing campaign
Cons
- Contact list processing takes a lot of time
- Difficult to find overall campaign metrics
Ratings
- G2: 4.4/5
- Capterra: 4.5/5
Pricing
HubSpot’s pricing plans:
- Starter: $15/month for 1,000 contacts. Includes live chat, email marketing, landing pages, and web forms.
- Professional: $800/month for 2,000 contacts. Offers A/B testing, dynamic personalization, multi-language content, contact and company scoring, campaign monitoring, and website traffic analytics.
- Enterprise: $3,600/month for larger contact volumes. Features include single sign-on, email send frequency cap, multi-touch revenue attribution, and predictive lead scoring.
- Starter Customer Platform: $12/month for 1,000 contacts. Includes essential marketing, sales, service, and content features.
HubSpot pricing can be quite steep as you can see. HubSpot is, hence, best suited for large enterprises looking for Mailchimp alternatives.
|
Mailchimp ‘Premium’ |
HubSpot ‘Starter’ | Cost Saved |
| $270/mo (10,000 contacts) |
$440/mo (10,000 contacts) |
0% |
11. Constant Contact
Best for ease of use and basic email marketing
Constant Contact is an email marketing platform to help you grow an audience for your small business. It is an all-in-one digital marketing software that helps you create and send emails with automation, create social ads, and sell your products online — making it one of the best Mailchimp alternatives for content creators.
Features
- Provides a large number of built-in templates for emails, landing pages, and sign-up forms
- Helps capture relevant contacts online and offline
- Helps in effective targeting through audience segmentation
- Integration with Google Ads, Facebook, and Instagram helps drive campaign traffic
Pros
- Provides professionally designed email templates
- Contact database helps to add and remove clients quickly
Cons
- Mainly intended for businesses that have tangible products
- Automation workflow setup takes time
Ratings
- G2: 4.0/5
- Capterra: 4.3/5
Pricing
Constant Contact has three plans to choose from.
- Lite: $12/month for 1 user and 500 contacts. Includes drag-and-drop email templates, polls, and AI content recommendations.
- Standard: $35/month for 3 users and 500 contacts. Offers scheduled emails, subject line A/B testing, 3 automation templates, and contact segmentation.
- Premium: $80/month for unlimited users and 500 contacts. Features dedicated support, dynamic email content, engagement heat maps, Google Ads manager, and more.
|
Mailchimp ‘Premium’ |
Constant Contact ‘Standard’ | Cost Saved |
| $270/mo (10,000 contacts) |
$210/mo (10,000 contacts) |
22% |
12. Moosend
Best for budget-friendly automation tools
The last on our list of Mailchimp alternatives is Moosend. It is an email marketing software that helps you build smart email campaigns to drive revenue.
Features
- Drag and drop email editor helps create customized email templates
- List segmentation helps you send targeted and personalized emails
- Data analytics helps track campaign performance
- Landing page builder helps you build attractive landing pages
Pros
- Best software for performance tracking and generating ideas through email marketing
- Highly intuitive platform
Cons
- Lack of dynamic email content creation feature
- Customer support in the free plan is limited
Ratings
- G2: 4.6/5
- Capterra: 4.7/5
Pricing
- Pro: $9/month. Includes unlimited emails, automation workflows, landing pages, and subscription forms.
- Moosend+: Custom pricing. Features transactional emails, audience discovery, dedicated IPs, and custom reports.
- Enterprise: Custom pricing. Includes an account manager, priority support, premium campaign performance, and more.
|
Mailchimp ‘Premium’ |
Moosend+ | Cost Saved |
| $270/mo (10,000 contacts) |
$160/mo (10,000 contacts) |
41% |
👉Want to find a Moosend alternative that’s better suited to your needs? Check out our article on the top Moosend alternatives.
13. Benchmark
Best for user-friendly email marketing software
Benchmark is an email marketing software that leverages AI tools to help businesses scale their marketing efforts. Its cost-effectiveness, and easy-to-use drag-and-drop features make it an excellent Mailchimp alternative for beginners or advanced email marketing teams.
Features
- Benchmark integrates with over 1500 tools and services, including Shopify, Zapier, and Zoho
- Pop-ups, forms, and landing page builder that enables you to build your subscribers list with ease
- A/B testing tool that enables you to test, measure, and optimize your email marketing campaigns
- Email automation tools that allow you to send highly targeted emails at the right time
- Lead generation and contact segmentation tools
- Reporting dashboard to track how well your emails are doing
Pros
- Excellent customer service
- Easy to set up
- Real-time reporting and analytics
Cons
- Email usage report is not available in downloadable format
- Limited template customization tools
Ratings
- G2: 4.2/5
- Capterra: 4.3/5
Pricing
Benchmark has three plans that you can choose from:
- Free: Send up to 3,500 emails monthly to 500 subscribers. Includes email performance tracking, list segmentation, and lead capture tools.
- Pro: $15/month for 500 subscribers. Offers A/B testing, customer journey automation, and customer feedback tools, along with features from the Free tier.
- Enterprise: Custom pricing. Includes unlimited email sends, a dedicated IP address, and managed account setup.
Benchmark is a great option if you want access to basic email marketing tools without the bells and whistles. Also, it’s a great Mailchimp alternative if you’re a small business looking to get started in email marketing and require a platform that’s easy to use.
| Mailchimp ‘Premium’ | Benchmark ‘Pro’ | Cost Saved |
|---|---|---|
|
$270/mo |
$89/mo |
67% |
Finding Keap too complex? Explore simpler solutions in our Keap (Infusionsoft) Alternatives guide.
14. Campaign Monitor
Best for customizable email templates
Campaign Monitor, founded in 2004, is a great email marketing platform for businesses who want their scale their marketing efforts and quality of email features without breaking the bank. Its advanced email features, such as worldview and real-time reporting, dynamic content, advanced link tracking, and email deliverability support, make it an excellent Mailchimp alternative.
Features
SMS marketing integration for increased deliverability
- Contact segmentation that enables you to send highly personalized and ultra-targeted emails for increased conversion
- Link review tool that flags down broken links
- Advanced email analytics that gives you real-time insight into campaign performance
- Pre-built integrations that allow you to customize your emails
- Embedded forms, landing page builder, and subscribe button to capture and convert leads into customers
Pros
- Comprehensive reporting
- Spelling check feature
- Integrates with popular applications like Salesforce and WordPress
Cons
- Limited customization options
- No free trial
- Setting up advanced features like segmentation and email automation can be difficult
Ratings
- G2: 4.1/5
- Capterra: 4.5/5
Pricing
Campaign Monitor offers three plans:
- Lite: $12/month for 500 contacts. Includes drag-and-drop builder, customizable template library, and segmentation tools.
- Essentials: $29/month. Offers custom-coded templates, A/B testing, unlimited automated emails, time-zone sending, and more.
- Premier: $159/month. Features send time optimization, email section locking, advanced link tracking, and premium support.
| Mailchimp ‘Premium’ | Campaign Monitor ‘Essentials’ | Cost Saved |
|---|---|---|
|
$270/mo |
$249/mo |
7% |
15. Zoho
Best for email marketing integrated with Zoho Suite
If you are looking for the most cost-effective platform to scale your email marketing effort, consider Zoho Campaigns. It is loved most for its Topic Management, A/B testing, and CRM tool features.
Features
- A/B testing to optimize email performance
- Autoresponders for sending scheduled emails to the right people at the right time
- Email workflows that allow you to set triggers and action elements
- Merge tag feature that allows you to build better connections with your email subscribers by making your email sound more human
- Dynamic content which helps your email sound more personal for improved conversion
- Ecommerce store marketing tools that allow you to send post-purchase emails, cart abandonment emails, and customer feedback messages.
Pros
- Multiple language support
- Unsubscribes and bounces are handled automatically
- Cost-effective
- Easy to configure and design email campaigns
Cons
- Limited photo library
- Poor customer support
- Low email deliverability
Ratings
- G2: 4.3/5
- Capterra: 4.4/5
Pricing
Zoho Campaigns has three pricing options you can decide from:
- Forever free: Send 6,000 emails/month to 2,000 subscribers. Includes signup forms, compliance checks, and basic ready-made email templates.
- Standard: $4/month for 10 users and 500 contacts. Includes features from the Forever Free tier plus basic segmentation, advanced ready-made email templates, basic drag-and-drop workflows, dedicated IP, and SMS marketing add-on.
- Professional: $6/month for 20 users and unlimited emails. Offers contact scoring and tags, advanced drag-and-drop workflows, advanced segmentation, cart abandonment, post-purchase follow-up, dynamic content, pop-up forms, batch sending, and recipient time zone send.
As you can see, Zoho Campaigns email marketing software is very affordable, making it a great Mailchimp alternative for small businesses. Consider the professional plan if you want access to robust email marketing features on a budget.
| Mailchimp ‘Premium’ | Zoho Campaigns ‘Professional’ | Cost Saved |
|---|---|---|
|
$270/mo |
$81/mo |
70% |
16. Drip
Best for scaling eCommerce businesses
Drip is an eCommerce email marketing platform that empowers business owners to take charge of their customer journey from visitor to buyer with its fully unified dashboard. It is best loved for its marketing and email automation.
Features
- Point-and-click store builder to add your product directly to your email
- Email automation to streamline your marketing and sales process
- Free customizable eCommerce email template builders
- Subject line A/B testing to optimize your emails
- Dynamic Product blocks which enable you to convert visitors into customers with your best-selling products and buyers into repeat customers
Pros
- Free migration service from previous email provider to Drip
- Powerful automation capabilities
- Month-on-month subscribers and unsubscribers visualization
- Optimized for mobile phones
Cons
- Steep learning curve
- Limited integration with other 3rd party tools
- Slow response from customer support
Ratings
- G2: 4.2/5
- Capterra: 4.4/5
Pricing
Drip’s pricing starts at $39 per month for 2,500 contacts and increases as your subscriber list grows. Although Drip has no free plan, you can use the 14-day free trial to know if the email marketing software fits your business needs perfectly.
| Mailchimp ‘Premium’ | Drip | Cost Saved |
|---|---|---|
|
$270/mo |
$154/mo |
43% |
Which Mailchimp Alternative is Right for You?
So, which Mailchimp alternative should you go for?
While there are several Mailchimp alternatives that provide high-quality services at affordable prices, EngageBay stands out among them.
With EngageBay, you can not only create effective email campaigns but also execute successful sales and marketing strategies – all under one platform. Moreover, its email marketing tool helps you create personalized emails that are relevant and visually appealing.
What’s more, EngageBay helps you organize a large number of contacts on a single platform, and its free, integrated CRM platform ensures that your customer database is always up-to-date and accurate.
With such an affordable pricing model, EngageBay comes as the best alternative to Mailchimp.
Conclusion: Find Success by Switching from Mailchimp to EngageBay
It is a competitive market and Mailchimp has plenty of excellent alternatives. However, we believe that EngageBay’s email marketing tool offers great value for money, especially for small business owners, agencies, solopreneurs, and bloggers.
We hope you found this blog useful. If you did, please tell us and share it with your friends too.
We also have a detailed guide on how to move from Mailchimp to EngageBay.
If you have any questions related to email automation, just sign up for EngageBay here and book your free demo with our experts!
Weary from all the intense comparisons? Chill out and laugh with our curated collection of marketing memes 😂
FAQs
1. What’s the best free Mailchimp alternative?
EngageBay is a top choice for a free Mailchimp alternative, combining email marketing, automation, and CRM without limits. MailerLite is another excellent option with up to 1,000 subscribers free.
2. How do I migrate my contacts and data from Mailchimp?
Export your data as CSV files from Mailchimp and import it into your chosen platform. EngageBay, ActiveCampaign, and ConvertKit offer easy import processes and dedicated support for smooth migrations.
3. What’s the cheapest Mailchimp alternative for startups?
EngageBay starts at $12.74/month, offering a full suite of tools at a low cost. Agile CRM and MailerLite are also affordable, starting at $8.99/month and $9/month, respectively.
4. Which Mailchimp alternative is best for eCommerce businesses?
ActiveCampaign excels with its advanced automation and eCommerce-specific integrations. EngageBay is another great option for startups, offering marketing tools and CRM features tailored to online businesses.
5. Are there Mailchimp alternatives with better customer support?
EngageBay, HubSpot, and ActiveCampaign are known for their outstanding customer support, providing personalized guidance and faster response times compared to Mailchimp.
