Email marketing is still one of the best ways to connect with your audience. It helps deliver personalized and timely communication directly to your audience’s inbox, nurtures relationships, and ultimately converts them into customers.
Which makes a good email marketing software all the more important.
So, while ConvertKit (Kit) is a great email marketing software for creators who need a simple solution, the cost and lack of advanced features may hinder the marketing efforts of businesses requiring advanced automation on a budget.
ConvertKit’s rebranding to Kit brought new changes, including better automation, landing pages, and more. However, it still does not meet the needs of more demanding workplaces.
In this blog post, we’ll explore 13 of the best ConvertKit (Kit) alternatives along pricing, features, pros, and cons. We’ll also pit each alternative against Kit so you can make an informed decision.
Let’s get started.
Table of Contents
Why Look for a ConvertKit (Kit) Alternative?
Even though ConvertKit (Kit) is aimed at online creators, it lacks serious punch when it comes to advanced (or even essential) features that creative users need.
According to one user,
“After working with ConvertKit (Kit) for a few weeks, I noticed bugs and missing features. I decided in the end that I just couldn’t live without these features, so I’ve re-migrated back to my old platform.”
Let’s also address the elephant in the room. With Kit’s (ConvertKit) subscriber-based pricing options, the cost can quickly shoot up as your list grows.
Kit’s Creator plan starts at $9/month for 300 subscribers. But let’s say you have a good following of around 100,000 subscribers. You now need to dish out over $600/month for basic email marketing!
Kit (ConvertKit) also does not offer the in-depth CRM and support integration that many all-in-one marketing tools offer. This makes it hard for businesses to manage and track customers throughout the customer journey.
Ultimately, ConvertKit is a simple email marketing platform ideal for creators who are just starting out. However, for businesses that require more advanced automation and marketing features, we’ve compiled the best ConvertKit (Kit) alternatives for all budgets, use cases, and business sizes.
If you want to watch a video to learn more about some robust alternatives to ConvertKit, we recommend this one:
👉 Looking for more effective email marketing solutions? Check out our free email templates designed to enhance your campaigns effortlessly.
13 Kit (ConvertKit) Alternatives for Small Business Owners
We’ve curated 13 of the best Kit (ConvertKit) alternatives to fit various needs.
- EngageBay: Best affordable all-in-one marketing, sales, and support software
- Mailchimp: Best for basic email marketing
- AWeber: Email marketing for small businesses
- GetResponse: One of the best for webinars
- ActiveCampaign: Offers advanced automation and integrations
- Brevo: Good performance for the price
- HubSpot: One of the best marketing automation software for large businesses
- Campaign Monitor: Simple email marketing with loyalty program management
- Drip: Great for simple marketing and SMS campaigns
- Constant Contact: Offers a multitude of lead-gen tools
- Moosend: Good for newsletters
- Sendpulse: Multi-channel marketing automation platform
- MailerLite: Offers an AI-powered newsletter and email editor
This table compares all the top Kit alternatives based on pricing, features, target audience, and more. Let’s take a look.
| Software | Starting pricing (per month) | Free plan | Best features | Ideal for | Support offered |
| EngageBay | $12.74 | ✔ | All-in-one CRM | SMBs | Email, Chat, Phone |
| Mailchimp | $9.99 | ✔ | Email marketing | Solopreneurs, SMBs | Email, Chat |
| AWeber | $12.50 | ✔ | Email marketing | Solopreneurs, SMBs | Email, Chat, Phone |
| GetResponse | $15 | ✔ | Webinars | SMBs, Large Businesses | Email, Chat, Phone |
| ActiveCampaign | $15 | 𐄂 | Advanced automation | SMBs, Large Businesses | Email, Chat, Phone |
| Brevo | $9 | ✔ | Email & SMS marketing | Solopreneurs, SMBs | Email, Chat |
| HubSpot | $15 | ✔ | Marketing automation | SMBs, Large Businesses | Email, Chat, Phone |
| Campaign Monitor | $12 | 𐄂 | Email marketing | Solopreneurs, SMBs | Email, Chat |
| Drip | $39 | 𐄂 | Email & SMS campaigns | SMBs, Large Businesses | Email, Chat |
| Constant Contact | $12 | 𐄂 | Lead-gen tools | Solopreneurs, SMBs | Email, Chat, Phone |
| Moosend | $9 | 𐄂 | Newsletters | Solopreneurs, SMBs | Email, Chat |
| Sendpulse | $8 | ✔ | Multi-channel marketing | Solopreneurs, SMBs | Email, Chat, Phone |
| MailerLite | $9 | ✔ | AI-powered editor | Solopreneurs, SMBs | Email, Chat |
#1. EngageBay
EngageBay is an all-in-one marketing, sales, and customer support software designed for small businesses, startups, and solopreneurs.
The Marketing Bay has all the features your startup or small business needs.
| Feature | EngageBay | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | ✔ | 𐄂 |
| All-in-one | ✔ | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.6 | 4.4 |
Features
Here are the features available in EngageBay’s Marketing Bay:
- Marketing automation: The advanced marketing automation EngageBay offers lets you create full marketing funnels, often in just a few minutes, not hours. You can now more easily engage with and nurture your growing audience. You can also automate tasks like lead segmenting, email or SMS marketing, lead management, CRM, and live chat.
- Landing page builder: The simple drag-and-drop landing page builder lets you create enticing landing pages to increase your conversions. You can customize all parts of your landing page, including headers, footers, content, CTAs, pop-ups, and more.
- Email newsletters: Send the right emails to your audience segments, including newsletters, welcome emails, offers, promotions, thank-you emails, and more with EngageBay.
- Free Email Templates: Access a library of over 1,000 professionally designed, customizable email templates to streamline your marketing efforts and enhance engagement.
- Subscriber targeting: To automatically segment your contacts in EngageBay, use filters. This will let you instantly go from one audience group to another. Sort through your filters by tags, source, date created, and country.
- Email personalization: Make your communications with customers even more tailored through email personalization features. Your audience will feel like you’re writing emails just for them!
- Email sequences: Create winning drip email sequences for the betterment of your campaign, automating when necessary to free up more of your valuable time — making EngageBay a great Kit (ConvertKit) alternative.
Pros
- Affordable all-in-one solution for marketing, sales, and support.
- User-friendly interface with a free CRM.
- Responsive customer support.
Cons
- Limited third-party integrations.
- Advanced search marketing is not available.
Pricing
EngageBay offers four pricing plans. These are Free, Basic, Growth, and Pro plans. You can also try a free trial.
The Free plan is $0 forever. Here are the available features of this plan:
- 1,000 emails/month
- 250 contacts
- Segmentation and lists
- Embedded forms
- Predictive lead scoring
- Email sequences
- Newsletters
- Landing page builder
- Email broadcasting
- Facebook Ads
- SSL-enabled landing pages
- Email templates
- Autoresponders
- Live chat
- Custom fields
- Chat and email support
The Basic plan costs $14.99 a month when billed monthly. Besides the above features, you get 500 contacts and 3,000 emails.
The Growth plan starts at $64.99 a month. You get even more exclusive features, such as:
- 25,000 emails
- 5,000 contacts
- Web rules
- Push notifications
- Site messaging
- A/B testing
- Advanced automation and workflows
- SSO
- Timezone-based email delivery
EngageBay’s most expansive plan is the Pro plan, which starts at $119.99 a month. You get:
- Unlimited contacts
- 50,000 emails
- Role management
- Web analytics
- Custom domains
- Phone, chat, and email support
- Free completely onboarding
- Team hierarchy
Also, users are loving EngageBay!
Read also: 7 ConvertKit Drawbacks and What to Do About Them
#2. Mailchimp
A ConvertKit alternative that’s really popular is Mailchimp. This well-known email marketing platform was founded in 2001.
You can also use other integrated marketing services through Mailchimp, so let’s take a closer look.
| Feature | Mailchimp | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.3 | 4.4 |
Features
Mailchimp’s features are as follows:
- Business card scanning: Since business cards are still in use today, scan them instantly and save the contact info for later.
- Lookalike audience finder: Grow your audience with this feature that combs through your social posts and interactions for other audience groups to target.
- Landing page builder: Mailchimp’s landing page builder includes mobile landing page design as well.
- Sign-up form builder: Make individual pop-ups or embed them on your site for more traffic and growth.
- Insights and predictions: From current analytics to predicted demographics, you’ll learn more about your audience and your campaigns than ever before.
- Behavioral targeting: Send tailored content based on the behavior of your customers to drive more engagement — making EngageBay one of the best ConvertKit alternatives.
- Pre-built segments: Mailchimp will build audience segments for you if necessary, such as if you’re just starting out.
- Marketing CRM: Organize, personalize, and review customer interactions within this CRM.
- Integrations: Mailchimp integrates with nearly any service, including WooCommerce, Stripe, Calendly, and Zapier.
Pros
- Comprehensive email marketing features.
- Extensive template library.
- Robust analytics and reporting tools.
Cons
- Pricing can escalate with list growth.
- Limited automation capabilities in lower-tier plans.
Pricing
Mailchimp’s marketing platform has four pricing plans: Free, Essentials, Standard, or Premium. Keep in mind transactional email services are priced separately.
The Free plan is $0 and includes these features:
- 10,000 emails a month
- 2,000 contacts
- Basic segmentation
- Contact profiles and tags
- Audience dashboard with campaign engagement, surveys, and behavioral targeting
- Basic templates and a creative assistant
- Website publishing and analytics
- Mailchimp domain or custom domain
- Landing page, email, social, and pop-up marketing
- Single-step automation
- Basic reports
- Campaign insights like subject line helper, next best action, and product recommendations
- Basic support, including tips, a marketing glossary, and email support for a month
The Essentials plan starts at $9.99 a month with these additional features:
- 50,000 contacts
- Access to every template
- No Mailchimp footers
- Custom Journey Builder
- A/B testing
- Chat and email support (24/7)
Starting at $13.56 a month (to start), the Standard plan has everything above as well as:
- More audience insights, including behavior-based automation, customer lifetime value, lookalike audience finder, predicted demographics, purchase likelihood, and address finder
- Custom-coded templates
- Retargeting
- Social media post scheduling
- Multiple starting points for a customer journey
- Delivery by time zone and send time optimization
The Premium plan is the most expensive, starting at $271 a month. You can use every Mailchimp feature with this plan, including:
- Advanced segmentation
- Comparative reporting
- Multivariate testing
- Phone support
Read also: ConvertKit Vs Mailchimp And Other Email Tools
#3. AWeber
Our third ConvertKit alternative is AWeber. Founded in 1998, AWeber is known mostly for its automation, which is catered to small businesses.
Another service AWeber gets acclaim for is its email marketing, even more so than ConvertKit (Kit).
| Feature | AWeber | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.2 | 4.4 |
Features
Surely, you’ll want to take a closer look at AWeber’s features, so let’s do that now.
- Smart Designer: When designing emails, AWeber uses artificial intelligence to craft email templates that should suit your small business or startup.
- Templates and drag and drop builders: For everything else, including newsletters templates and landing pages, you can use drag and drop and even some automation. Templates also simplify the process.
- Marketing automation: Select the flows and triggers that activate your automation workflow, like tagging contacts, personalizing emails, or sending those emails to specific audience segments.
- Analytics and reporting: The best practices included in AWeber’s reports help you improve. You can even view data and KPIs on the go with mobile reports.
- Subscriber management: Segment your audience within AWeber by category or list, even both.
- Mobile apps: Use AWeber Stats, Curate, or AWeber Atom to do more marketing tasks even if you’re away from your computer and the office.
- Integrations: The breadth of integrations from AWeber includes GoToWebinar, PayPal, Raven Tools, Clickfunnels, and Facebook.
Pros
- User-friendly interface suitable for beginners.
- Reliable deliverability rates.
- Extensive library of email templates.
Cons
- Limited advanced automation features.
- Pricing can be high for larger contact lists.
Pricing
AWeber’s free plan lets you add only 500 subscribers, but until you reach that point, this is a good plan. Here are the features:
- 3,000 emails a month
- Newsletters
- Drag and drop email creation
- Image library for building newsletters, emails, and more
- HTML emails
- AMP emails
- Email and landing page templates
- RSS to email
- Hosted broadcast archives
- Video landing pages
- Facebook Pixel tracking
- WordPress plugins for sign-up forms
- Automation, including email
- Segmentation features like basic segments and subscriber tagging
- Basic analytics
- Integrations
AWeber paid plans:
- Lite: Starts at $12.50/month for 500 subscribers, one email list, three landing pages, three email automation, and more.
- Plus: Starts at $20/month for 500 subscribers, unlimited email lists, unlimited landing pages, advanced reporting, and sales tracking.
- Unlimited: Starts at $899/month, unlimited subscribers, email lists, landing pages, and personalized account management.
Read also: All the Basics of Omnichannel Marketing (+ Examples)
Enhance Your Email Marketing
Want to make your emails more impactful? Check out our beautiful, easy-to-customize HTML email templates. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!
#4. GetResponse
The last ConvertKit alternative on our list is GetResponse, an inbound marketing, and email marketing software. Founded over 15 years ago, GetResponse has grown to offer its services in more than 180 countries.
| Feature | GetResponse | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.2 | 4.4 |
Features
If you’re thinking of using GetResponse, here are the features you’d get:
- Marketing automation: Automate by filters, actions, and conditions, setting up a customizable workflow.
- Webinars: Host webinars with up to 1,000 attendees, and all through GetResponse.
- Landing pages: Create landing pages with mobile responsiveness and an included image editor with photos courtesy of Shutterstock.
- Email marketing: Segment your audience, send automated blog digests, schedule your emails, automate marketing tasks, and mail autoresponders and newsletters through GetReponse’s email marketing services.
- Paid advertising: Post compelling banners and video ads across social media, especially Facebook and Instagram.
- Conversion funnel: Connect your sales team to your marketing efforts with list-building funnels, lead magnet funnels, and sales funnels.
Pros
- Integrated webinar hosting capabilities.
- Advanced automation workflows.
- Comprehensive marketing features, including landing pages and CRM.
Cons
- Steeper learning curve for beginners.
- Pricing increases with additional features.
Pricing
GetResponse offers a basic plan for free, albeit with limited features.
The Email Marketing plan starts at $19 for 1,000 contacts. This plan earns you the following features:
- E-product selling
- Facebook Ads
- Unlimited lead funnels
- One sales funnel
- Unlimited automation templates and landing pages
- Autoresponders
- Basic email marketing
The Marketing Automation plan starts at $59 a month for 1,000 contacts. Here’s what your money gets you:
- Email marketing features such as inbox previews, email timing, A/B testing, visual email editing, RSS-to-email, autoresponders, and newsletters
- Landing page custom domains and A/B testing
- Five webinar funnels and five sales funnels
- 100 attendees for webinars and 3 hours of recorded storage
- Form surveys
- Automation, including contact scoring and five custom workflows
- Ecommerce tools like e-product delivery and custom order forms
The Ecommerce Marketing plan starts at $119 a month for 1,000 contacts and $165 a month for 10,000 contacts. This plan includes the above features:
- Unlimited sales funnels, lead funnels, and webinar funnels
- 300 webinar attendees and 6 hours of recorded storage
- Unlimited custom workflows and automation like segmentation, event tracking, and contact scoring
- eCommerce tools like payment gateway integration and abandoned order recovery
- Facebook Ads and Instagram Ads
Read also: Email Deliverability — 7 Tips To Get More Clicks, Sells & Signups
#5. ActiveCampaign
ActiveCampaign is an all-in-one platform that provides you with a range of services, including email marketing, CRM tools, and marketing automation.
It is considered a good ConvertKit alternative since it provides customized services depending upon whether you have an e-commerce, B2B, or B2C business.
| Feature | ActiveCampaign | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | ✔ | 𐄂 |
| All-in-one | ✔ |
𐄂 |
| Free plan | 𐄂 | ✔ |
| G2 rating | 4.6 | 4.4 |
Features
Here are some of the key features offered by ActiveCampaign:
- Personalized Email Marketing: Using the personalized email marketing feature, you can send customized messages and newsletters to your clients. What’s more, the feature helps you segment your customers and send targeted emails using its built-in email templates.
- Marketing Automation: With ActiveCampaign’s marketing automation feature, you can automate all your repetitive and administrative tasks, simplify your workflows, and segment your contacts.
- Smart CRM: ActiveCampaign’s CRM platform helps automate functions such as lead generation and scoring, keeping a track of your sales pipelines, estimating the win probability, and tracking the performance of your sales team in real-time.
- Website Messaging: Using website messaging, you can send personalized and targeted messages to your customers through SMS, emails, Facebook, or site messages. Moreover, you can address any client queries, make product recommendations, or request feedback when your customers are most engaged.
- Advanced Reporting: To help you understand how you can improve your sales and marketing strategies, the advanced reporting feature provides you with information on what’s working and what’s not.
- Migration Services: You can import all your data from any platform to ActiveCampaign quickly and hassle-free, free of cost.
Not happy with HubSpot? Take a look at our blog post introducing the top HubSpot competitors.
Pros
- Advanced automation and segmentation features.
- Integrated CRM for sales automation.
- Extensive third-party integrations.
Cons
- Higher pricing tiers.
- Complexity may be overwhelming for small businesses.
Pricing
ActiveCampaign offers four types of pricing plans, Starter, Plus, Pro, and Enterprise. The pricing depends upon the number of contacts you have, ranging from 500 to 25,000, and whether you are a B2B, B2C, or an e-commerce firm.
The Starter Plan starts at $15 per month and includes the following features:
- Email marketing
- Marketing automation
- Drag and drop email builder
- Subscription forms
- Segmentation
- Site and event tracking
- Campaign and automation reporting
The Plus Plan costs $49 monthly and comes with additional features such as:
- 50+ landing page templates
- Facebook custom audiences
- Contact scoring
- SMS marketing
- Advanced performance reporting
- Custom branded forms and landing pages
The most popular plan, the Pro Plan starts at $79 per month, and offers key services like:
- Website personalization
- Predictive sending
- Predictive content
- Split automation
- Attribution reporting
- Marketing attribution
- Site messages
For those looking for a customizable plan, the Enterprise Plan, starting at $145/month, works best. This plan comes with all the features under the Professional Plan, plus:
- Custom reporting
- Custom mailserver domain
- Free design services
- Social data enrichment
- Custom objects
- Unlimited email design testing
Read also: 5 of the Best ActiveCampaign Alternatives (Features, Pricing)
#6. Sendinblue (Brevo)
If you have a growing business, Sendinblue (Brevo) is one of the best email marketing platforms for you. It is an all-in-one marketing platform that helps you attract the right clients and nurture long-lasting relationships.
| Feature | Brevo | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.5 | 4.4 |
Features
Some of Sendinblue’s (Brevo) key features include:
- Email Marketing: With Sendinblue’s (Brevo) email marketing tool, you can send personalized emails to your clients, schedule when to send them, and choose from a range of built-in email templates to send targeted messages.
- SMS Marketing: If you wish to communicate with your customers immediately and inform them about any time-sensitive deals, the SMS marketing feature helps you do that. Using SMS marketing, you can address customer queries and update them about any discounts or deals on offer.
- Shared Inbox: Sendinblue (Brevo) helps you organize your emails by maintaining a shared inbox. The inbox can be shared among multiple teams, helping them remain organized and keeping track of your customers’ email history.
- Transactional Emails: A key feature of Sendinblue (Brevo) is transactional emails, which help ensure your campaigns’ deliverability. Using transactional emails, you can set up email templates for order confirmation, password reset, email verification, and so on.
- Facebook Ads: Using Facebook Ads, you can retarget your contacts and reach out to more people, based on your contact lists. This will help you boost revenue and convert a higher number of leads.
- Segmentation: With Sendinblue (Brevo), you can segment and categorize your contact database into multiple lists, helping you send targeted emails and convert them faster.
Pros
- Cost-effective email and SMS marketing.
- Advanced automation features.
- Unlimited contacts on all plans.
Cons
- Email sending limits on lower-tier plans.
- Limited template customization options.
Pricing
Brevo has four categories of plans, Free, Starter, Business, and Enterprise.
Under the Free Plan, users can avail of the following features:
- Unlimited contacts
- Send up to 300 emails daily
- Email marketing campaign
- Email and SMS personalization
- SMS marketing
- Mobile-friendly email designer
- In-built email templates
The Starter Plan starts at $9 per month and includes additional features like:
- Optional A/B testing
- No daily email sending limit
- Advanced statistics
- Email support
The Business Plan is Brevo’s most popular plan and starts at $18 per month. Some of its important features are:
- Send time optimization
- Facebook Ads
- Landing pages
- Marketing automation
- Multi-user access
- Telephone support
For businesses looking for advanced features, the Enterprise Plan works best. The plan is customizable and comes with services such as:
- Priority sending
- Over 20+ landing pages
- SSO
- Customer success manager
- Priority support
- Unlimited landing page builder
Read also: 12 Creative Small Business Marketing Ideas That Work
#7. HubSpot
HubSpot is an inbound marketing, sales, and service software solution that makes for a popular ConvertKit alternative.
HubSpot CRM suite has many tools to accelerate your sales and marketing journey. With HubSpot, you can choose from its Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub.
| Feature | HubSpot | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | ✔ | 𐄂 |
| All-in-one | ✔ | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.4 | 4.4 |
Features
Some of the key features under HubSpot’s Marketing Hub are:
- Social Media Management: HubSpot helps you monitor and prioritize your conversations on social media channels and publish important posts at the right time. You can stop worrying about letting customer interactions go unnoticed and focus on improving engagement with your followers.
- SEO: With the search engine optimization (SEO) feature, users can increase their search authority and increase clicks on their posts and blogs. The feature helps improve the ranking of their website, plan content, and optimize it.
- Live Chat: If you want to connect with your users in real-time, HubSpot’s live chat helps you do the same. Using the live chat feature, you can resolve any customer grievances, answer any questions, and keep them updated about any newly launched products or services.
- Ad Tracking and Management: HubSpot helps you manage your ads on Facebook, Instagram, LinkedIn, and Google within the platform itself. You don’t need to switch between tabs, as HubSpot’s ad tracking feature allows you to track your marketing campaigns on the platform itself.
- Video: Improve the quality of your content and social media posts using HubSpot’s video feature. The video feature enables you to enhance the quality of your videos and easily embed them in your blogs, web pages, and social media posts.
- Blog: HubSpot helps you publish targeted content with blogs that contain the desired keywords to improve your search rank. It also allows you to add a call to action to convert visitors into customers.
Pros
- Comprehensive marketing, sales, and service platform.
- Free CRM with robust features.
- Extensive educational resources and community support.
Cons
- High cost for advanced features.
- Steeper learning curve due to feature richness.
Pricing
HubSpot offers three types of plans under the Marketing Hub, Starter, Professional, and Enterprise.
The Starter Plan begins from $15 per month and consists of the following features:
- Email marketing
- Landing pages
- Live chat
- Forms
- Email and in-app chat support
The Professional Plan starts at $800 every month and avail of key features like:
- Omni-channel marketing automation
- Dynamic personalization
- Social media
- Video hosting and management
- Contact and company scoring
- A/B testing
- Ads optimization events
- Campaign reporting
- Salesforce integration
- Phone support
For more advanced features, go for the Enterprise Plan, which starts at $3,600 per month. It includes additional features including:
- SSO
- Field-level permissions
- Adaptive testing
- Multi-level revenue attribution
- Predictive lead scoring
- Behavioral event triggers and scoring
- Permission sets
Read also: What is HubSpot? Definition, Features, Pricing, Who it’s Best for
#8. Campaign Monitor
Campaign Monitor is a great platform for those looking for an email marketing platform. Its easy-to-use tools help you create targeted emails that drive sales and increase your customer base.
| Feature | Campaign Monitor | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | 𐄂 | ✔ |
| G2 rating | 4.1 | 4.4 |
Features
Some of Campaign Monitor’s important features are:
- Email Marketing: Campaign Monitor’s email marketing feature helps you craft engaging emails that reach your desired audience. With a range of built-in email templates, you can create targeted emails that will captivate your readers.
- Segmentation and Personalization: To ensure that your emails are reaching the right customers, Campaign Monitor helps you segment and personalize your contact database. This helps you determine which emails need to be sent to which customers, helping you target them better.
- Link Review: With the Link Review tool, you can automatically search through your emails and flag any broken or outdated hyperlinks, and address them immediately.
- Transactional Emails: Using Campaign Monitor, you can trigger automated emails as and when a user takes an action on your website. Be it an order confirmation, shipment status, or payment, transaction emails are sent automatically whenever an action is triggered.
- Signup Forms: To expand your mailing list, signup forms provided by Campaign Monitor help you record visitor information. This helps you introduce yourself to new people and keep them informed about any discounts or promotional offers.
- Analytics: To get an overview of the success rate of your email marketing campaigns, use Campaign Monitor’s analytics service. This feature gives an aggregate view of your emails, including geography, acquisition, and engagement per campaign.
Pros
- User-friendly email builder.
- Advanced segmentation and personalization.
- High-quality email templates.
Cons
- Limited automation capabilities.
- Higher pricing compared to similar tools.
Pricing
Campaign Monitor has three plans on offer, Lite, Essentials, and Premier.
The Lite Plan starts at $12 per month and includes the following features:
- Unlimited users
- Two-factor authentication
- User roles and permissions
- Drag-and-drop builder
- Custom coded templates
- A/B testing
- Real-time reporting analytics
- Campaign tags
- Custom fields
- API access
- Landing pages
With the Essentials Plan, you can get additional features at $29 per month. These features include:
- Countdown timer
- Time-zone sending
- Template sharing
- In-app billing management
- User roles and permissions
- Client dashboard
For advanced segmentation, choose the Premier Plan. The plan starts at $159 per month and has the following key features:
- Send time optimization
- Email section locking
- Advanced link tracking
- Private labeling
- List management
- Lifecycle marketing
Read also: 16 Superior Flodesk Alternatives for Slick Email Marketing
#9. Drip
Drip is an excellent Kit alternative for small businesses that want to reach more customers and grow their business.
| Feature | Drip | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | 𐄂 | ✔ |
| G2 rating | 4.2 | 4.4 |
Features
Some of Drip’s key features include:
- Contact Segmentation: With this feature, you can deliver direct messages based on collected data to a group of people. It combines this marketing data to help you create behavior and engagement-based segments to foster good customer relationships and increase sales.
- Marketing Automation: Helps you run multi-channel marketing strategies automatically. You get to free up time by automating your marketing tasks.
- Point-and-click store builder: This allows you to add your store products directly to your email campaigns, promote top-selling content, and send cart URLs for improved sales.
- Email Marketing: Drip’s email marketing feature and built-in email template help you design and send out stunning emails that convert. Also, you can automate your email responses, send outbound emails, and manage email deliverability.
- Lead management: This feature includes tools that help you score and nurture leads, track customers’ online behavior, and manage customer data effectively.
- Onsite feature: This feature helps you design onsite journeys that guide first-time visitors toward becoming potential customers and then actual customers. It helps to collect and connect with your visitors where your email cannot.
- Advanced reporting: helps you adjust and improve by analyzing the impact of your marketing strategies through the detailed dashboard, to gain you better engagements.
Pros
- Tailored for e-commerce businesses.
- Advanced automation and segmentation.
- Integration with major e-commerce platforms.
Cons
- Higher pricing tiers.
- Limited features for non-e-commerce businesses.
Pricing
Drip has just one pricing plan in addition to a 14-day free trial. The basic plan starts at $39 per month and gives you access to the following features:
- 2,500 people
- Unlimited email sends
- Onsite campaigns
- Email support
- Free Migration
- Dynamic content
Read also: 19 Great Nimble Alternatives: Finding the Best Fit for Your Business
#10. Constant Contact
Constant Contact is a digital marketing company that caters mainly to small businesses. Established in 1995, it enables business owners to automate and monitor email marketing campaigns, build online stores, and utilize social media marketing.
| Feature | Constant Contact | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | 𐄂 | ✔ |
| G2 rating | 4.0 | 4.4 |
Features
Constant Contact has impressive features for startups and small businesses that make it a great alternative to ConvertKit, and they include the following:
- A/B Testing: This feature helps you test various subject lines to optimize your email open rate.
- Email Builder: Constant Contact provides you with a drag-and-drop email builder, which helps you edit the layout of your email designs and allows you to incorporate different design elements into your emails, such as text, images, and buttons.
- Segmentation: The segmentation tool allows you to create segments using stored data. This helps increase email relevancy and sending volume, thereby saving costs.
- Email Analytics: This feature gives you real-time insight into your email marketing data enabling you to track your success and see what is and isn’t working.
- Reporting Dashboard: This is the first place you will be directed to once you log into your constant contact account. It shows your most recent and active campaigns helping you track your total number of contacts, contact growth, and social audience growth.
- Social Media Integration: Create ads, know how well your social campaigns bring engagements, and respond to social media comments and messages with this tool.
- Data Integration and Storage: This Constant Contact tool helps you collect and store customer data, which enables you to segment and send personalized emails. The collected data is organized into data fields like address, anniversary, and birthdays.
- SMS marketing: This feature helps you increase email deliverability and customer engagement in addition to email campaigns.
Pros
- Easy-to-use interface.
- Comprehensive email marketing features.
- Strong customer support.
Cons
- Limited automation capabilities.
- Fewer integrations compared to competitors.
Pricing
Constant Contact has three pricing plans.
The Lite Plan is ideal for startups and small businesses looking to get started with visibility through their email list. It starts at $12/month for 500 contacts (price goes up depending on the number of contacts), and the features include:
- Email Marketing
- Social marketing
- Event management
- Automated email welcome for new contacts
- AI content recommendations
The Standard Plan costs $35/month for 500 contacts and gives access to the following additional features:
- Subject line A/B testing
- Resend emails to non-openers
- Pre-built automation templates
- Contact segmentation
- Social media ads integration
The Premium Plan starts at $80/month for 500 contacts. It includes everything in the standard plan plus:
- Advanced email marketing with dynamic content
- Custom Automation
- Constant contact segmentation
- Search engine optimization
- Advanced ads with a dedicated ad manager
Read also: Constant Contact Competitors: Features, Pricing, Pros and Cons [Tables]
#11. Moosend
Moosend is a cloud-based email marketing platform for small businesses to drive growth. Its easy-to-use user interface, A/B testing feature, and email marketing automation make it an excellent ConvertKit alternative for small businesses.
| Feature | Moosend | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | 𐄂 | ✔ |
| G2 rating | 4.4 | 4.4 |
Features
Some of Moosend’s key features are:
- Built-in Email Templates: Moosend offers 40+ free built-in email templates with visual editors that help you personalize your email campaigns without coding.
- Segmentation: Send different emails to the right audience by dividing your mailing list into unlimited segments with any criteria you desire.
- Marketing Automation: Put your marketing campaigns on autopilot with Moosend’s email marketing automation. You can automate abandoned cart emails, reminder emails, or welcome emails.
- Subscription Forms: Increase your subscriber list by adding user-friendly forms to grab visitors’ attention.
- Hyper personalization: Powered by artificial intelligence, this feature helps you send ultra-specific emails, such as product recommendation emails based on customer behavior.
- CRM Tool: This helps you connect, manage, and interact with your subscribers. Thereby increasing engagement and driving sales.
- Customer Tracking: Find out how your customers interact with your website, eCommerce store, and blogs with Moosend’s analytics.
Pros
- Affordable pricing plans.
- User-friendly email editor.
- Advanced automation workflows.
Cons
- Limited third-party integrations.
- Smaller template library.
Pricing
Moosend offers a 30-day free trial and two paid plans; Pro and Enterprise plans.
The Pro plan costs $9/month for 500 subscribers and gives you access to the following features:
- Unlimited emails
- Automation workflow
- Landing page
- Sign up forms
- SMTP server
The Enterprise plan is customizable and offers the following additional features:
- Account Manager
- SSO and SAML
- Priority Support
- Dedicated IP
Read also: 13 Moosend Alternatives That Can Boost Your Marketing
#12. Sendpulse
Sendpulse is a bulk email delivery service for businesses that want to scale their email send volume without inflating the costs.
| Feature | Sendpulse | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.3 | 4.4 |
Features
Here are some features that make Sendpulse a great ConvertKit alternative.
- Transactional emails: Send subscribers automatic messages following their actions like order updates, subscriptions, and notifications.
- Drag-and-drop Editor: You can easily drag any element you want to appear on your email template. This helps you create adaptive and beautiful email templates without coding.
- Email Verifier: This feature enables you to verify email addresses before sending messages for better email deliverability and open rates.
- SMS Marketing: Connect directly with your audience and accelerate your business growth by triggering messages using SMS marketing.
- Smart Pop-ups: You can create pop-up messages that convert your website visitors to subscribers and, eventually, customers.
- Campaign Analytics: Provides readable graphs and reports to track your mail success. For example, you get to know your open and click rate to be sure of your marketing strategy.
Pros
- Multi-channel marketing (email, SMS, web push).
- Free plan with generous limits.
- User-friendly interface.
Cons
- Limited automation features.
- Basic reporting and analytics.
Pricing
Senspulse has four plans, Free, Standard, Pro, and Enterprise.
With the Free Plan, you get access to the following:
- 500 email subscribers
- 15,000 emails per month
- 100 MB of image storage
- 3 sender email addresses
- 1 domain
- 100 verifications with the email verifier
The Standard plan starts at $10 per month for 500 subscribers and offers the following features:
- Unlimited email sends
- 3 Landing pages
- 5 saved segment
- Full A/B email testing suite
- 3 users per account
- 5 saved segmentation
- 200MB Storage space
The Pro Plan costs $12 per month for 500 subscribers and offers:
- 10 Landing pages
- Unlimited tags
- 1000 verifications with email verifier
- 500MB image storage
- 10 users per account
- 10 landing pages
The Enterprise plan starts at $52 for 2,000 subscribers and gives access to the following:
- Unlimited number of users
- Unlimited number of tags
- Unlimited number of flows in A360
- Advanced segmentation options
#13. MailerLite
The last ConvertKit alternative on our list is MailerLite. MailerLite is a cloud-based email marketing software that helps you design, send email campaigns, manage your subscriber list, and track results.
| Feature | MailerLite | Kit (ConvertKit) |
| Marketing automation | ✔ | ✔ |
| Email marketing | ✔ | ✔ |
| Sales automation | 𐄂 | 𐄂 |
| All-in-one | 𐄂 | 𐄂 |
| Free plan | ✔ | ✔ |
| G2 rating | 4.5 | 4.4 |
Features
Here are some of MailerLite’s key features:
- Email Automation: Enables you to guide your subscribers or customers through every step of their purchase journey with automated emails, which saves you time and also reaches your target destination
- Email Verifier: This feature lets you filter and optimize your email addresses for better deliverability.
- Landing Page Builder: With the free and easy-to-use drag-and-drop builder, pick and customize a template to attract and convert visitors.
- eCommerce Store Integration: You can integrate your online store with email marketing for increased sales.
- Signup Forms: Increase your mailing list and showcase important messages with embedded forms.
- Blog: Leverage the built-in marketing tools to easily create your blog to share knowledge, drive engagement, and expand your audience.
Pros
- Affordable pricing with a free plan.
- Intuitive drag-and-drop editor.
- Advanced automation features.
Cons
- Limited integrations.
- Basic reporting features.
Pricing
MailerLite offers four pricing plans Free, Growing Business, Advanced, and Enterprise.
The Free Plan allows you to send 12,000 monthly emails to up to 1000 subscribers and gives you access to the following features:
- Email automation builder
- 24/7 chat and email support (for the first 30 days)
- Drag and drop email editor
- Websites
- Ten landing pages
- Signup forms & pop-ups
The Growing Business plan starts at $10 monthly for 1000 subscribers. In addition to the features in the free plan, you also get access to the following:
- Dynamic emails
- Unlimited Monthly emails
- Unlimited templates
- Auto resend campaign
- Unsubscribe page builder
- Sell digital products
- Unlimited websites & blogs
The Advanced Plan starts at $20 per month for 1000 subscribers. The additional features in this plan include the following:
- Facebook integration
- Promotion pop-ups
- Custom HTML editor
- Preference center
- Multiple triggers in automation
- 15% off Google Workspace
The Enterprise plan comes with a custom price and is ideal for businesses that want to scale up their marketing journey. It allows for over 100,000 subscribers and comes with all the features in the Advanced Plan, plus the following:
- Dedicated success manager
- Custom landing page design
- Dedicated IP & deliverability consultation
- Custom newsletter design
Conclusion
So, which email marketing tool is right for you? It depends on your needs and what you’re looking for.
If you’re looking for a powerful tool that offers a lot of features, HubSpot is definitely a good choice. However, if you’re just starting out with a small budget and don’t need all the bells and whistles, EngageBay may be a better fit for you.
With EngageBay, you get an easy-to-use email marketing tool perfect for small businesses. EngageBay’s drag-and-drop editor makes creating beautiful emails that look great on any device easy.
Learn more about EngageBay:
- Compare EngageBay with ConvertKit (Kit)
- Visit our website
- Request a demo with our experts
- Check pricing
- Explore our HTML email templates library
Sign up with EngageBay for free
FAQs
Is ConvertKit worth it?
Kit, formerly ConvertKit, is an email marketing platform designed for creators and offers a ton of features, including email builder, automation, forms, and more.
While it’s a good platform for online creators, it may not be the best fit for businesses needing robust automation and advanced features. Many businesses may also find the pricing less affordable. This blog post lists several Kit alternatives with a detailed analysis of each tool.
Is there a free plan for ConvertKit?
Yes, Kit offers a free plan with up to 10,000 subscribers, one basic visual automation, one email sequence, and a single user.
What tools are similar to ConvertKit?
There are several tools, including EngageBay, Mailchimp, Brevo, and more.
What are the best alternatives to ConvertKit?
There are tons of great Kit alternatives, and we’ve discussed the best ones in this blog post. This includes EngageBay, Mailchimp, Drip, Brevo, ActiveCampaign, and more.
Each Kit alternative has its own pros and cons. Take a look at our detailed analysis and comparisons and make an informed decision.
When did ConvertKit rebrand to Kit?
ConvertKit officially rebranded to Kit on October 1, 2024. This change, according to the official site, reflects the expanded offerings, including landing pages, automation, and eCommerce tools.
What is the best all-in-one email marketing platform to replace Kit?
If you want an all-in-one platform that is easy to use, affordable, and has powerful automation capabilities, EngageBay is the best alternative.
With EngageBay, you get email marketing, multi-step automation, landing pages, 1,000s of beautiful email templates (completely free), sales pipelines, customer support automation, and more.
Content updated for freshness and relevance by Abdul Bashid.
