Constant Contact vs Mailchimp and 14 Other Email Tools

Constant Contact and Mailchimp are two popular email marketing service providers with varying capabilities and features. Both have unique functionalities, from designing professional templates to building automated workflows, creating attractive landing pages, and having good customer service tools.

Constant Contact is a less complex email marketing tool for beginners who want simple and easy-to-use templates, automation, and more.

Mailchimp, on the other hand, is best for experienced marketers who need advanced tools for reporting, automation, and email building.

In this blog post, you get a detailed comparison of Constant Contact vs Mailchimp for features like contact management, reporting, automation, templates, and, of course, pricing.

In addition to that, we’ve also compared Constant Contact with 14 other email marketing solutions to help you find the best option for your business.

Table of Contents

Constant Contact vs Mailchimp

Here’s a quick overview of both tools.

Constant Contact overview

Constant Contact is a simple but powerful email marketing and automation tool that enables you to engage and connect with your customers across various channels. Founded in 1995, it was designed to help small business owners run successful email marketing campaigns.

Since then, it has grown into a robust digital marketing solution that supports great functionalities like A/B testing, SMS marketing, contact management, and many more.

Mailchimp overview

Mailchimp is a comprehensive email marketing platform that lets you craft professional newsletters, send them to your target audience, and automate email marketing campaigns.

It is a popular email marketing solution with robust features like contact segmentation, A/B testing, reporting and analytics, pre-built journeys, etc.

Since its inception in 2001, it has grown from a simple email platform to a comprehensive marketing solution.

Key Features of Constant Contact and Mailchimp Compared

Feature	Constant Contact	Mailchimp
Contact management	Simple, easy to use, and has basic contact management features Uses segments and tags	More advanced and complex features for building email lists It uses segments, tags, and groups
Templates and design	100s of pre-built templates HTML editor Drag-and-drop editor	100s of pre-built templates; they are more advanced HTML editor offers more importing options Drag-and-drop editor
Marketing automation	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails	Pre-built journeys for welcome emails, promotional emails, etc Automation for transactional emails
Reporting and analytics	Reporting is basic	Reporting is comprehensive and more complex
A/B testing	Test only subject lines Test only two variations	Test subject lines, content, send time, etc Multivariate testing
Customer support	Email support, community forum, knowledge base, and phone support on all plans	The chatbot is free for all users Email and chat support only available with paid plans Phone support available only with premium plans
Pricing	60-day free trial No free plan Starting at $12 per month for 500 contacts	No free trial Free plan Starting at $9.23 per month for 500 contacts

1. Contact management

Constant Contact supports a wide array of functionalities that help you manage your email lists. These features can enable you to add contacts manually and import your lists from platforms such as Excel, Outlook, Salesforce, etc.

Moreover, Constant Contact allows you to store your customer data for proper segmentation and personalization. It uses customer behavior, location, interaction, preferences, and interests to help you send the right messages to the right recipients.

The dashboard is intuitive, and the features are simple and easy to use.

Mailchimp, on the other hand, has more complex and advanced features for list management. As a marketing solution with integrated CRM capabilities, it lets you store customer data and segment contacts into different lists.

The web-based solution uses tags, segments, and groups to help you send the right emails to the right audience.

For proper segmentation, the audience dashboard provides customer data insights based on your customer interaction and behavior. Other list management features include customer profiles, predicted demographics, predictive commerce insights, etc.

2. Templates and design

Constant Contact offers hundreds of simple, pre-built email templates to simplify marketing campaigns. They are customizable, flexible, and easy to edit, making them a suitable option for small businesses across various industries.

The templates are mobile-responsive and can be customized for various purposes – newsletters, emails for holidays, sales emails, etc. The beautifully designed templates make your emails attractive and enhance your readability and click-through rate.

There’s also an option to build custom emails with HTML codes.

The downside of Constant Contact’s templates feature is that some of the templates are either too basic or out of date.

Mailchimp also supports hundreds of professional, pre-designed email templates. It provides flexibility and customizability options that let you create emails for a wide variety of occasions. These emails may include onboarding emails, newsletters, product release updates, etc.

Like Constant Contact, Mailchimp lets you import custom HTML templates.

However, Mailchimp offers more importing options: (1) pasting your HTML code, (2) importing HTML files, and (3) importing zip files. Also, Mailchimp’s email templates are a bit more polished than Constant Contact.

3. Marketing automation

Constant Contact offers basic and easy-to-use features for streamlining your marketing campaigns and putting your emails on autopilot.

It lets you set up automated email series for welcome emails, abandoned cart emails, and birthday and anniversary emails. Although this automation is easy to set up, they have limitations and are only available with the Plus plan.

*Constant Contact automated email series*

Conversely, Mailchimp provides a more robust automation system with more flexibility and customizability options. It supports a wide array of pre-built journeys for sending welcome emails, abandoned cart emails, pop-up forms, birthday emails, promotional emails, etc.

Mailchimp also lets you send automated transactional emails to keep your customers informed and updated on purchase activities.

4. Reporting and analytics

Constant Contact has great email tracking features for monitoring your email marketing performance to see what’s working and what’s not. With these features, you can see your email open and click-through rates.

Although it lacks more advanced reporting functionalities, it is straightforward and has the basic features needed to help you track and analyze valuable metrics.

These features include engagement reports, email marketing campaign comparisons, click-tracking heat maps, click segmentation, mobile open rate, and on-the-go tracking.

Mailchimp’s reporting feature is more comprehensive and advanced but may be a bit complex for new users to navigate. It supports great tools for tracking your performance and optimizing your emails for better results.

With Mailchimp insights, you get real-time customer data to help you understand how your customers interact with your emails. In addition to the AI-assisted optimization tools, this lets you refine your marketing campaigns to attract more customers and drive conversions.

Explore the most potent HubSpot competitors in our insightful blog post. Understand their strengths, weaknesses, and pricing. Dive in today!

5. A/B testing

Constant Contact’s A/B testing tool only works for subject lines. It lets you test two subject lines based on length, audience, and type of email. Moreover, it offers valuable recommendations that help you boost your open rate and increase engagement.

Unlike Constant Contact, Mailchimp supports A/B testing functionalities not only for subject lines but also, for content, send time, and ‘from’ names.

Moreover, it lets you test up to three variations for your campaigns, and if you upgrade to the premium plan, you can test up to eight campaign variations (multivariate testing).

6. Customer support

Constant Contact offers excellent customer service support without asking for more. It provides email support, a community forum, a knowledge base, and phone support.

You can contact an agent via phone from Monday to Friday (time depends on the location).

Mailchimp, on the other hand, offers Mailchimp Assistant chatbot, email support, 24/7 chat support, and phone support.

Unlike Constant Contact, Mailchimp’s chat and email support are only available with paid plans – the email and chat support is free for new users for 30 days, while the AI-powered chatbot is free for all users.

The phone support, however, is only available with the premium plan. It runs on weekdays (Monday – Friday).

7. Pricing

Constant Contact offers three plans: Lite, Standard, and Premium. Pricing for 500 contacts starts at $12/mo for the Lite plan, $35/month for the Standard plan, and $45/month for the Plus plan. As your list increases, you will have to pay additional charges – if it gets to 50,000 subscribers, you can contact sales for a custom quote.

Unlike Mailchimp, it has no free plan but offers a 60-day free trial to access all premium features. Ultimately, the pricing gets relatively cheaper as you scale.

Mailchimp offers better pricing plans for new users and startups. It starts at $13/mo, $20/mo, and $350/mo for the Essentials, Standard, and Premium plans (500 contacts).

As your contacts increase, Mailchimp automatically bills you for overages, and if you have more than 200,000 subscribers, you can talk to the sales team to get a custom quote.

Mailchimp has a free plan that supports 500 contacts, and 2,500 monthly email sends. There are no free trials.

If you’re considering switching from Mailchimp, don’t make a move until you read our article on the best Mailchimp alternatives.

Constant Contact vs 14 Other Email Marketing Tools

In this section, we quickly compare Constant Contact with 14 other email software so that you can decide based on up-to-date info.

1. Constant Contact vs EngageBay

Feature	Constant Contact	EngageBay
Contact management	Simple, easy to use, and has basic contact management features Uses segments and tags	Contant segmentation Predictive lead scoring Smart lists Capture forms
Templates and design	100s of pre-built templates HTML editor Drag-and-drop editor	1000s of free, prebuilt HTML email templates Drag-and-drop editor HTML editor
Blog and social media	N/A	Social media marketing
Marketing automation	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails	Drag-and-drop Multi-step visual automation builder Prebuilt automations Marketing, sales, and support automation with omnichannel marketing Welcome emails, abandoned carts, predictive lead scoring, and more
Reporting and analytics	Reporting is basic	Advanced reporting
CRM	N/A	Free CRM with powerful features
A/B testing	Test only subject lines Test only 2 variations	A/B test email subject lines A/B test email broadcast A/B test landing pages
Customer support	Email support, community forum, knowledge base, and phone support on all plans	Phone support, a dedicated account manager, free onboarding sessions, email and chat support, and knowledge base
Pricing	60-day free trial No free plan Starting at $12/mo for 500 contacts	15-day free trial Free-forever plan Starting at $12.74/mo for 500 contacts

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. With EngageBay, you get powerful email marketing, automation, sales, and customer support features — all at an affordable price.

Over 86,000 SMBs and solopreneurs worldwide use EngageBay to automate their marketing, improve customer relationships, and sell better — making it one of the best Constant Contact alternatives.

EngageBay key features

Email marketing
Marketing automation
Landing pages
Email templates
Lead generation and management
Personalization and segmentation
Predictive lead scoring
Automated email funnels and workflows
Sales pipeline automation
A/B testing
Live chat and helpdesk
Free CRM

2. Constant Contact vs HubSpot

Feature	Constant Contact	HubSpot
Contact management	Simple, easy to use, and has basic contact management features Uses segments and tags	Simple and easy-to-use segmentation features Supports lead nurturing and scoring
Templates and design	100s of pre-built templates HTML editor Drag-and-drop editor	100s of professional, pre-built email templates HTML editor Drag-and-drop editor
Blog and social media	N/A	Support
Marketing automation	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails	Automated drip campaigns Visual journeys Automated workflows Trigger emails
Reporting and analytics	Reporting is basic	Advanced analytics and reporting
CRM	N/A	Support
A/B testing	Test only subject lines Test only 2 variations	Test subject lines, content, and campaigns Multivariate testing
Customer support	Email support, community forum, knowledge base, and phone support on all plans	Email support, live chat, community forum, knowledge base Phone support is available only with Professional and Enterprise plans
Pricing	60-day free trial No free plan Starting at $12/mo for 500 contacts	Free plan No free trial Starting at $15/mo for 1,000 contacts

HubSpot is a cloud-based customer relationship management (CRM) software with excellent email marketing and automation features. It also supports robust sales, support, operational, and website-building functionalities that let you run successful digital marketing campaigns.

The email marketing feature lets you craft, optimize, and send personalized emails to your subscribers. As an all-in-one CRM solution, you can access your customer data and carry out major inbound marketing processes in one place without moving from one tool to another.

HubSpot key features

Pre-designed, professional email templates
Landing pages and sign-up forms
Marketing automation
Drag-and-drop email editor
Email segmentation and personalization
A/B testing and marketing analytics
Blog and social media management features
Integration with HubSpot’s CRM platform to get real-time customer data and insights

3. MailerLite vs Constant Contact

Feature	MailerLite	Constant Contact
Contact management	Advanced contact management features Uses segments, groups, and tags	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	Professional, pre-built templates Free image library Rich-text editor Custom HTML editor Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Website Builder	Blog builder Online shop builder SEO recommendations	N/A
eCommerce	Integration with Shopify, WooCommerce, etc Online shop builder Supports paid subscription eCommerce sales tracking	N/A
Marketing automation	Automated email sequences for birthday, welcome, abandoned cart, and promotional emails	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Reporting and analytics	Advanced reporting	Reporting is basic
A/B testing	Tests subject lines, content, and sender Tests only 2 variations	Test only subject lines Test only 2 variations
Customer support	Email support, community forum, and knowledge base	Email support, community forum, knowledge base, and phone support on all plans
Pricing	30-day free trial Free plan Starting at $9 per month for 500 contacts	60-day free trial No free plan Starting at $12 per month for 500 contacts

MailerLite is a simple but powerful email marketing and automation platform for sending newsletters, transactional emails, etc. It also has a website-building feature that lets you build attractive websites and blogs to increase your traffic.

MailerLit supports eCommerce features that enable you to sell your digital products/services and offer paid subscriptions.

MailerLite key features

Email marketing automation
Website builder
Landing pages and sign-up forms
Email verifier
eCommerce
Drag & drop and rich-text editor
Custom HTML editor
Pre-built templates with a free image library

4. ConvertKit vs Constant Contact

Feature	ConvertKit	Constant Contact
Contact management	Simple and easy-to-use email list features Uses tags and segments	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	Simple, beautiful templates Custom HTML code Mobile responsive Instant images Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Visual journey builder Triggered emails Pre-built automation templates Clear journey overview	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
eCommerce	Supports paid subscriptions Sales tracking Integrations with payment platforms	N/A
Reporting and analytics	Simple reporting and analytics	Reporting is basic
A/B testing	Tests only subject lines Tests only 2 variations	Test only subject lines Test only 2 variations
Customer support	Email support, community forum, knowledge base, and live chat	Email support, community forum, knowledge base, and phone support on all plans
Pricing	14-day free trial Free plan Starting at $9/mo for 300 subscribers	60-day free trial No free plan Starting at $12/mo for 500 contacts

ConvertKit is an email marketing platform that allows creators to grow and interact with their audience by sending timely newsletters and selling valuable digital products.

The SaaS-based tool has unique features that have assisted over 500,000 creators, including musicians, coaches, authors, podcasters, YouTubers, etc.

ConvertKit key features

Landing pages and forms
Email designer
Easy email templates
Sponsor network
Automated email funnels
Customizable segments and tags
A/B testing
Visual automation
eCommerce

5. ActiveCampaign vs Constant Contact

Feature	ActiveCampaign	Constant Contact
Contact management	Simple and easy-to-use contact management features Uses tags and segments	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	100s of pre-built templates Custom HTML editor Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Automated email sequences for welcome emails, newsletters, etc	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
eCommerce	Offers product catalogs Supports cross-sells and up-sells Integrates with various eCommerce platforms	N/A
Reporting and analytics	Advanced reporting	Reporting is basic
Lead scoring	Supported	N/A
CRM	Supported	N/A
A/B testing	Tests subject lines, images, email content, calls to action, and the ‘from’ information. Multivariate testing	Test only subject lines Test only 2 variations
Customer support	Email support, live chat, community forum, knowledge base, and phone support.	Email support, community forum, knowledge base, and phone support on all plans
Pricing	14-day free trial No free plan Starting at $29/mo for 1,000 contacts	60-day free trial No free plan Starting at $12/mo for 500 contacts

ActiveCampaign is a customer relationship management (CRM) software that enables business owners to send targeted and automated emails to their customers. It also supports sales and eCommerce features.

The email marketing feature supports broadcast emails, triggered and targeted emails, scheduled emails, email autoresponders, and transactional emails.

ActiveCampaign key features

Landing pages and forms
Site tracking
eCommerce
Sales and marketing automation
Lead scoring
Drag-and-drop email designer
Split testing
Audience segmentation
Reporting and analytics

6. Constant Contact vs AWeber

Feature	Constant Contact	AWeber
Contact management	Simple, easy to use, and has basic contact management features Uses segments and tags	Simple list management features Uses segments and tags
Templates and design	100s of pre-built templates HTML editor Drag-and-drop editor	Pre-built email templates Drag-and-drop builder Free stock images Custom HTML editor
Marketing automation	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails	Behavioral Automation Automated sequences for onboarding emails, thank you emails, promotional emails, etc.
Reporting and analytics	Reporting is basic	Reporting is basic and simple
Web push notifications	N/A	Supported
A/B testing	Test only subject lines Test only 2 variations	Tests subject lines, preview text, message content, and even send times Tests about 3 variations
Customer support	Email support, community forum, knowledge base, and phone support on all plans	Live chat, email support, community forum, knowledge base, and phone support
Pricing	60-day free trial No free plan Starting at $12/mo for 500 contacts	Free plan No free trial Starting at $12.50/mo for 500 subscribers

AWeber is an email marketing software that lets you connect with your audience and drive sales by sending timely and personalized emails.

It supports robust email marketing features for lead capturing, email deliverability, email automation, and high conversions. AWeber also provides eCommerce features and web push notifications.

AWeber key features

Landing page builder
Email automation
eCommerce
Web push notifications
Sign-up form builder
A/B split testing
Pre-built email templates
Free attractive images (integration with Canva)

7. Brevo (Sendinblue) vs Constant Contact

Feature	Sendinblue (Brevo)	Constant Contact
Contact management	Advanced list management features Uses segments and tags	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	Custom HTML editor Drag-and-drop editor Professional, pre-built templates	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Basic and advanced automation	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Web push notifications	Supported	N/A
Reporting and analytics	Advanced analytics	Reporting is basic
Sales CRM	Supported	N/A
A/B testing	Tests subject line, preview text, links, images, content, and CTAs Test only 2 variations	Test only subject lines Test only 2 variations
WhatsApp and Facebook campaigns	Supported	N/A
Customer support	Email support, community forum, knowledge base, and phone support	Email support, community forum, knowledge base, and phone support on all plans
Pricing	Free plan No free trial Starting at $25/mo for 20,000 emails	60-day free trial No free plan Starting at $12/mo for 500 contacts

Brevo (Sendinblue) is an intuitive digital marketing platform with robust sales and marketing functionalities. Since its inception in 2012, it has developed unique features supporting over 400,000 users across various industries and locations.

The email marketing platform helps business owners run successful digital marketing campaigns and build better customer relationships.

Brevo (Sendinblue) key features

SMS marketing
Marketing automation
Contact segmentation
Web push notification
Live chat and chatbot
Transactional emails
WhatsApp campaigns and Facebook Ads
Landing pages and sign-up forms
Sales CRM

8. SendGrid vs Constant Contact

Feature	SendGrid	Constant Contact
Contact management	Advanced contact management features Uses segments and tags	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	Responsive email templates Custom HTML editor Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Automated email series for onboarding and follow-up emails	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Email verification	Supported	N/A
Reporting and analytics	Email statistics Simple reporting	Reporting is basic
A/B testing	Tests subject lines and content Tests up to 6 variations	Test only subject lines Test only 2 variations
Customer support	Email support, community forum, knowledge base, and chat support Phone support is available only with the pro plan	Email support, community forum, knowledge base, and phone support on all plans
Pricing	30-day free trial Free plan Starting at $15/mo for 5,000 contacts	60-day free trial No free plan Starting at $12/mo for 500 contacts

SendGrid (Twilio Sendgrid) is a Simple Mail Transfer Protocol (SMTP) service with powerful email marketing features.

Unlike other email marketing service providers, SendGrid has a robust SMTP and web API that allows you to simplify your email marketing campaigns by setting up custom integrations.

The email marketing software offers unique features that enable you to send bulk emails, set up transactional emails, and integrate with other third-party applications.

SendGrid key features

Email validation and verification
HTML and drag & drop email editors
Deliverability insights
Email automation
Email statistics
Responsive email templates
Transactional emails

9. Robly vs Constant Contact

Feature	Robly	Constant Contact
Contact management	Simple contact management features Uses tags and segments	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	100s of pre-built mobile responsive templates Custom HTML editor Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Automated email sequences and retargeting RoblyAI, OpenGen, RoblyENGAGE	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Open-generating technology	N/A	Supported
Reporting and analytics	Actionable insights and reporting	Reporting is basic
A/B testing	Tests subject lines, preview text, and ‘from’ information Tests 2 variations	Test only subject lines Test only 2 variations
Customer support	Email support, community forum, live chat, knowledge base, and phone support	Email support, community forum, knowledge base, and phone support on all plans
Pricing	14-day free trial No free plan Starting at $15/mo for 500 contacts	60-day free trial No free plan Starting at $12/mo for 500 contacts

Robly is a simple email marketing software for small businesses. It provides email marketing capabilities that help you grow your list, increase open rates, improve deliverability, and track valuable email metrics.

The open-generating features like RoblyAI, RoblyENGAGE, and OpenGen separate Robly from other email platforms, as they let you deliver timely, targeted, and personalized messages.

Robly key features

Contact segmentation
A/B testing
Mobile responsive email templates
Email campaign builder
Landing page builder
Drag-and-drop editor
Actionable analytics and reporting

10. Marketo vs Constant Contact

Feature	Marketo	Constant Contact
Contact management	Advanced list management features 360° customer view	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	Custom HTML editor Drag-and-drop editor Fully responsive templates	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Advanced automation	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Account-based marketing (ABM)	Supported	N/A
Reporting and analytics	Advanced reporting	Reporting is basic
A/B testing	Tests whole emails, subject lines, ‘from’ addresses, send dates/times, etc Multivariate testing	Test only subject lines Test only 2 variations
Customer support	Email support, live chat community forum, knowledge base, and phone support	Email support, community forum, knowledge base, and phone support on all plans
Pricing	No free trial No free plan Custom-pricing	60-day free trial No free plan Starting at $12/mo for 500 contacts

Marketo (aka Adobe Marketo Engage) is an advanced SaaS-based email marketing and automation tool owned by Adobe.

It supports robust features that let you generate leads, drive sales, and create better customer experiences. Its advanced functionalities make it suitable for mid-sized to enterprise organizations.

Marketo key features

Marketing automation
Content personalization
Cross-channel engagement
360° customer view
Account-based marketing (ABM)
Digital advertising
Advanced journey analytics

11. Klaviyo vs Constant Contact

Feature	Klaviyo	Constant Contact
Contact management	Advanced, ultra-specific segmentation Provides customer data platform	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	100s of pre-built templates Custom HTML editor Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
eCommerce	Supported	N/A
Marketing automation	Behavior-based automation Automated sequences for welcome, onboarding, cart abandonment, and cross-sell emails	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Reporting and analytics	Predictive data Rich pre-built and custom reporting Peer benchmarks	Reporting is basic
A/B testing	Tests subject line, preview text, sender name/email address, content, etc Tests up to 4 variations	Test only subject lines Test only 2 variations
Customer support	Email & chat support, community forum, knowledge base, and phone support	Email support, community forum, knowledge base, and phone support on all plans
Pricing	Free plan No free trial Starting at $20/mo for 500 contacts	60-day free trial No free plan Starting at $12/mo for 500 contacts

Klaviyo is a unified customer platform with powerful email marketing and eCommerce features. It helps online merchants gather their customer data in one place and carry out successful SMS and email marketing campaigns.

Also, it combines marketing automation and advanced segmentation to help you create timely and personalized emails.

Klaviyo key features

Advanced email segmentation
Customizable eCommerce and email templates
Personalized forms and landing pages
Behavior-based automation
Email and SMS marketing
Customizable reports and email benchmarks
Omnichannel attribution
Automated A/B testing

12. Campaign Monitor vs Constant Contact

Feature	Campaign Monitor	Constant Contact
Contact management	Simple and easy-to-use segmentation features	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	Custom HTML editor Drag-and-drop editor Free stock images Customizable templates	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Supports automated sequences for birthday offers, reminders, welcome series, and VIP offers	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Link review	Supported	N/A
Reporting and analytics	Advanced reporting	Reporting is basic
A/B testing	Tests subject lines, copy, and CTAs Tests only 2 variations	Test only subject lines Test only 2 variations
Customer support	Email support, community forum, knowledge base, and phone support	Email support, community forum, knowledge base, and phone support on all plans
Pricing	No free plan No free trial Starting at $11/mo for 500 contacts	60-day free trial No free plan Starting at $12/mo for 500 contacts

Campaign Monitor is a SaaS-based email marketing and automation tool with great features that empower business owners to connect with their customers and build better relationships. It combines powerful SMS and email marketing features to help you create and send professional emails.

The marketing automation tool also supports unique capabilities – like the visual journey designer – that allow you to put your emails on autopilot and boost engagement.

Campaign Monitor key features

Marketing automation
Actionable analytics
Transactional emails
Email template builder
SMS marketing
Smart segmentation
Link review
Sign-up forms

13. Constant Contact vs Drip

Feature	Constant Contact	Drip
Contact management	Simple, easy to use, and has basic contact management features Uses segments and tags	Advanced and sophisticated segmentation features
Templates and design	100s of pre-built templates Custom HTML editor Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Supports automation capabilities for birthday and anniversary emails, welcome emails, and abandoned cart emails	Supports automated workflows for welcome series, abandoned carts, post-purchase, win-back, birthdays, etc
Reporting and analytics	Reporting is basic	Actionable insights and guidance
eCommerce	N/A	Supported
A/B testing	Test only subject lines Test only 2 variations	Tests subject lines, copy, etc. Tests up to 4 variations
Customer support	Email support, community forum, knowledge base, and phone support on all plans	Email support, community forum, knowledge base, and phone support
Pricing	60-day free trial No free plan Starting at $12/mo for 500 contacts	No free plan 14-day free trial Starting at $39/mo for up to 2,500 contacts

Drip is a highly intuitive and user-friendly email marketing software for eCommerce store owners. It supports simple but powerful features that let you connect your store, gather customer data, and sell your products/services.

Drip key features

Marketing automation
Actionable insights and guidance
Smart segmentation
Split testing
Sign-up forms and pop-ups
Pre-built email templates
Sign-up forms and pop-ups

14. Benchmark Email vs Constant Contact

Feature	Benchmark Email	Constant Contact
Contact management	Simple segmentation features	Simple, easy to use, and has basic contact management features Uses segments and tags
Templates and design	100s of pre-built templates Custom HTML editor Drag-and-drop editor RSS emails	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Supports automation for welcome series, abandoned cart, follow-up series, etc	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
AI assistant	Supports smart content and clean formatting	N/A
Reporting and analytics	Advanced reporting features	Reporting is basic
A/B testing	Tests subject lines, sender ‘from’ name, content, and delivery time Multivariate testing	Test only subject lines Test only 2 variations
eCommerce	Supported	N/A
Customer support	Email support, community forum, knowledge base, and phone support	Email support, community forum, knowledge base, and phone support on all plans
Pricing	Free plan 30-day free trial Starting at $9.99/mo for 500 contacts	60-day free trial No free plan Starting at $13/mo for 500 contacts

Benchmark Email is a simple email service provider, powered by AI tools, and helps digital marketers carry out effective marketing campaigns.

It provides mobile-responsive email templates that let you craft and send attractive emails with ease.

Benchmark Email key features

Marketing automation
Landing pages and sign-up forms builder
Reporting and analytics
HTML and drag & drop editor
AI writing tool
Pre-built templates

Some Additional Comparisons for Constant Contact

Now that we’ve made a fairly detailed head-to-head comparison of Constant Contact with popular email tools, the larger goal of this article is accomplished.

Here’s a side-by-side comparison of similar tools to help you choose the one that suits your needs:

Mailchimp vs Constant Contact vs Brevo (Sendinblue)

Feature	Mailchimp	Constant Contact	Sendinblue (Brevo)
Contact management	More advanced and complex contact management features Uses segments, tags, and groups	Simple, easy to use, and has basic contact management features Uses segments and tags	Advanced contact management features Uses segments and tags
Templates and design	100s of pre-built templates. They are more advanced HTML editor offers more importing options Drag-and-drop editor	100s of pre-built templates HTML editor Drag-and-drop editor	Custom HTML editor Drag-and-drop editor Professional, pre-built templates
Marketing automation	Pre-built journeys for welcome emails, promotional emails, etc Automation for transactional emails	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails	Basic and advanced automation
Web push notifications	N/A	N/A	Supported
Reporting and analytics	Reporting is comprehensive and more complex	Reporting is basic	Advanced analytics
Sales CRM	N/A	N/A	Supported
A/B testing	Test subject lines, content, send time, etc Multivariate testing	Test only subject lines Test only 2 variations	Tests subject lines, preview text, links, images, content, and CTAs Test only 2 variations
WhatsApp and Facebook campaigns	N/A	N/A	Supported
Customer support	The chatbot is free for all users Email and chat support only available with paid plans Phone support only with premium plans	Email support, community forum, knowledge base, and phone support on all plans	Email support, community forum, knowledge base, and phone support
Pricing	No free trial Free plan Starting at $10 per month for 500 contacts	60-day free trial No free plan Starting at $12 per month for 500 contacts	Free plan No free trial Starting at $25 per month for unlimited contacts and 20,000 emails

Mailchimp vs Constant Contact vs ActiveCampaign

Feature	Mailchimp	Constant Contact	ActiveCampaign
Contact management	More advanced and complex list management features Uses segments, tags, and groups	Simple, easy to use, and has basic contact management features Uses segments and tags	Simple and easy-to-use contact management features Uses tags and segments
Templates and design	100s of pre-built templates. They are more advanced HTML editor offers more importing options Drag-and-drop editor	100s of pre-built templates HTML editor Drag-and-drop editor	100s of pre-built templates Custom HTML editor Drag-and-drop editor
Marketing automation	Pre-built journeys for welcome emails, promotional emails, etc Automation for transactional emails	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails	Automated email sequences for welcome emails, newsletters, etc
eCommerce	N/A	N/A	Offers product catalog Supports cross-sells and up-sells Integrates with various eCommerce platforms
Reporting and analytics	Reporting is comprehensive and more complex	Reporting is basic	Advanced reporting
Lead scoring	N/A	N/A	Supported
CRM	N/A	N/UA	Supported
A/B testing	Test subject lines, content, send time, etc Multivariate testing	Test only subject lines Test only 2 variations	Tests subject lines, images, email content, calls to action, and the ‘from’ information. Tests up to 5 variations
Customer support	The chatbot is free for all users Email and chat support only available with paid plans Phone support available only with premium plans	Email support, community forum, knowledge base, and phone support on all plans	Email support, live chat, community forum, knowledge base, and phone support
Pricing	No free trial Free plan Starting at $10/mo for 500 contacts	60-day free trial No free plan Starting at $12/mo for 500 contacts	14-day free trial No free plan Starting at $29/mo for 1,000 contacts

Constant Contact vs Mailchimp vs HubSpot

Feature	Constant Contact	Mailchimp	HubSpot
Contact management	Simple, easy to use, and has basic contact management features Uses segments and tags	More advanced and complex list management features Uses segments, tags, and groups	Simple and easy-to-use list management features Uses segments Supports lead nurturing and scoring
Templates and design	100s of pre-built templates HTML editor Drag-and-drop editor	100s of pre-built templates. They are more advanced HTML editor offers more importing options Drag-and-drop editor	100s of professional, pre-built email templates HTML editor Drag-and-drop editor
Blog and social media	N/A	N/A	Supported
Marketing automation	Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails	Pre-built journeys for welcome emails, promotional emails, etc Automations for transactional emails	Automated drip campaigns Visual journeys Automated workflows Trigger emails
Reporting and analytics	Reporting is basic	Reporting is comprehensive and more complex	Advanced analytics and reporting
CRM	N/A	N/A	Supported
A/B testing	Test only subject lines Test only 2 variations	Test subject lines, content, send time, etc Multivariate testing	Test subject lines, content, and campaigns Multivariate testing
Customer support	Email support, community forum, knowledge base, and phone support on all plans	The chatbot is free for all users Email and chat support only available with paid plans Phone support available only with premium plans	Email support, live chat, community forum, knowledge base Phone support available only with Professional and Enterprise plans
Pricing	60-day free trial No free plan Starting at $12/mo for 500 contacts	No free trial Free plan Starting at $10/mo for 500 contacts	Free plan No free trial Starting at $15/mo for 1,000 contacts

Want to find a Constant Contact competitor that’s better suited to your needs? Check out our article on the top Constant Contact competitors.

Final Takeaway: Constant Contact vs Mailchimp

Constant Contact is a unique email marketing tool for beginners and startups.

Although it has a wide array of great features, it also has several drawbacks that make it unfit for businesses of all kinds. Conversely, Mailchimp has more advanced functionalities for skilled and experienced email marketers. Like Constant Contact, it has several drawbacks, too.

Other email marketing tools like ActiveCampaign, Marketo, Sendinblue (Brevo), HubSpot, etc., are created with varying functionalities for businesses of different kinds – while ActiveCampaign may be suitable for smaller companies, Marketo is well-suited for enterprise organizations.

For the all-in-one use case of HubSpot with the super affordable price of Mailchimp, you should check out EngageBay.