Thanksgiving is right around the corner. This cherished holiday is not only about expressing gratitude and sharing hearty meals with loved ones but also an opportunity for businesses to connect with their customers and boost sales.
A Thanksgiving landing page opens a digital doorway to heartwarming content and compelling offers for your customers. It can help you stand out in the crowded holiday market, engage your audience, and drive conversions.
In this post, we will explore the ins and outs of Thanksgiving landing pages and why they are your secret weapon for this festive season. Let’s dive in!
Table of Contents
Why Thanksgiving Landing Pages Matter
Thanksgiving-themed landing pages are highly relevant during the holiday season. They enable you to capture the spirit of gratitude and celebration.
Your brand feels relatable when you share the joy of the festivities with your customers.
Let’s explore why you should consider creating a Thanksgiving landing page for your business.
To tell your brand’s story
When brands are competing for their customers’ attention, your unique narrative can set you apart.
Thanksgiving landing pages provide a canvas for crafting a compelling story that resonates with the season’s spirit. Share your brand’s journey, values, and how you contribute to the Thanksgiving experience.
This storytelling engages your audience and deepens their emotional connection to your brand.
For targeted marketing
Landing pages are your strategic tool for pinpointing marketing efforts exactly where you want them.
Unlike the process of launching a new website page, which requires structural alignment and assembling a team, landing pages offer a swifter, more focused approach.
Dedicating a Thanksgiving landing page to a specific objective ensures that your message stands out amidst the holiday season’s marketing noise.
For higher conversion rates
Landing pages present an opportunity for instant gratification.
Whether it’s an enticing eBook, a limited-time discount, or an exclusive online event invitation, this quick reward is a powerful motivator, enticing visitors to take prompt action and claim their prize.
By meticulously crafting a Thanksgiving landing page, strategically placing persuasive call-to-action buttons, and showcasing exclusive offers, you can captivate your visitors’ attention and seamlessly transform them into satisfied customers or valuable leads.
To collect valuable customer data
Thanksgiving landing pages are not just about one-time transactions but an avenue for building lasting connections.
You can gather valuable customer data by designing a landing page encouraging sign-ups. This information serves as a goldmine for future marketing efforts, allowing you to understand your audience better and tailor your offerings to their needs and preferences.
To showcase exclusive offers
Exclusive offers are the heart of any successful Thanksgiving campaign. Landing pages are the ideal stage for highlighting these special deals.
With eye-catching graphics, persuasive copy, and strategically placed call-to-action buttons, create a sense of urgency and excitement around your offerings.
Some Interesting Thanksgiving Landing Page Stats
In the previous year, Amazon recorded the biggest-ever Thanksgiving shopping weekend. The National Retail Federation reported a record-breaking 196.7 million individuals engaged in shopping activities during the five days from Thanksgiving through Cyber Monday.
Additionally, Adobe Analytics said Cyber Monday achieved unprecedented online sales, surging to a remarkable $11.3 billion, solidifying its position as the most significant online shopping day in US history.
According to Experian’s findings, holiday spending in 2023 is expected to remain on par with the levels seen in 2022. To fully leverage the potential of your Thanksgiving campaign and optimize your revenue, it’s crucial to gain insights into your target audience’s preferences and behaviors.
In addition, there’s a growing trend toward online shopping. Online sales have consistently shown a year-over-year increase of 1%, whereas in-store sales have experienced a 1% decrease.
As a result, it’s imperative to seize the opportunities offered by online marketing to enhance your brand’s visibility. Research has also shown that an increasing number of people are turning to social media platforms to discover products that align with their preferences.
Crafting a Thanksgiving landing page centered around your offers allows customers to take prompt action without distractions when they come across your products.
By aligning your marketing strategies with these emerging trends and leveraging the power of online platforms, you can position your brand for greater success during the holiday season and beyond.
Read also: 9 Foolproof Black Friday Marketing Strategies For 2023
Different Types of Thanksgiving Landing Pages That You Can Build
The good news is that you can create various types of Thanksgiving landing pages to cater to different facets of your business. Let’s explore some of the best Thanksgiving landing page examples to draw inspiration from.
Thanksgiving sales landing page
A sales page is a typical landing page where you promote your Thanksgiving discounts and is perfect for driving sales and showcasing your products or services in a festive light. Use vibrant images and persuasive language to entice shoppers.
Here’s an example of a sales Thanksgiving landing page.
In the context of a sales-oriented landing page, one crucial element is ensuring the immediate visibility of your offer.
For instance, if you are extending a generous 20% discount across all your products, make sure that this irresistible deal is the first thing that catches your visitors’ attention when they arrive on your landing page.
The exclusive offer is conspicuously presented in this illustrative landing page instance: a remarkable ‘40% off’ for a ‘lifetime.’ This clarity ensures that the audience is instantly aware of the fantastic discount available.
The Thanksgiving recipe collection page
Share the joy of Thanksgiving by offering a collection of delicious recipes.
Not only does this provide value to your audience, but it also positions your brand as a helpful resource during the holiday season.
You can include ingredients that align with your products or services.
Take an example from BigBasket’s Thanksgiving Recipe Collection Page.
BigBasket, an e-grocer headquartered in Bangalore, India, has ingeniously curated a blog post featuring a delectable array of Thanksgiving recipes. Its seamless integration with a dedicated recipe landing page sets this post apart.
You are directed to the recipe landing page when you click on one of the recipes. Here, BigBasket takes convenience to the next level by providing detailed cooking instructions and offering links to purchase all the necessary ingredients directly from the page.
The design is elegantly structured, offering upfront information on cooking time and the number of ingredients required. It’s a user-friendly layout, with a clear path to both shop for ingredients and follow the cooking steps.
Scrolling down the page will give you the nifty option to add the ingredients directly to your cart. This level of user-friendliness and convenience significantly heightens the likelihood of converting visitors into satisfied customers.
Thanksgiving event registration page
If you are hosting a Thanksgiving necessary or webinar, an event registration landing page is necessary. This page allows potential attendees to learn about the event, RSVP, and find essential information like date, time, and venue.
Here’s an example of a Thanksgiving Day MS 2023.
The Thanksgiving Day MS Run 2023 registration is officially open with Thanksgiving just around the corner. Their landing page is a hub of information, offering a clear insight into what this year’s Thanksgiving Day MS event is all about.
But that’s not all! In addition to the in-person run, they are providing the opportunity to register for the Thanksgiving Day Virtual MS. If you can’t join on-site, you can still participate in this meaningful initiative.
As you navigate further down the landing page, you will find the names of the top fundraisers prominently displayed. This recognizes their efforts and serves as an inspiring call to action, encouraging others to join this noble cause and make a difference in the lives of those with MS.
Read also: Black Friday Marketing Emails: 9 Unique Examples
Thanksgiving giveaway or contest landing page
Engage your audience with a Thanksgiving-themed giveaway or contest.
Create a landing page that clearly outlines the rules and the exciting prizes and provides an easy submission form to encourage participation.
Here’s an example from OKC Turkey Tracks.
OKC Turkey Tracks extends an open invitation to individuals of all ages to participate in their Thanksgiving run. As the race concludes, a festive post-race celebration awaits participants.
During the post-race festivities, a lively costume contest is in the spotlight, with the grand prize being a delectable pie courtesy of Pie Junkie. The competition’s guidelines for selecting the winner have been clearly outlined, ensuring a fair and transparent process.
To sweeten the deal and entice more people to join the run, they have also included a delightful teaser: ‘Some Treats Before the Big Feast.’
The landing page is thoughtfully designed, commencing with an engaging visual setting the event’s tone. It’s followed by concise, easy-to-understand text that details the marathon and lays out the rules for the contest.
Too long to read? No worries! Here’s Daan Kieft explaining some cool marketing ideas for your Thanksgiving promotions:
Thanksgiving charity or giveaway landing page
If your company is involved in charitable activities during Thanksgiving, create a landing page to showcase your efforts and encourage your audience to join you in making a positive impact.
Here’s a classic example from The Great Khalid Foundation.
In response to the food insecurity exacerbated by the COVID-19 pandemic, The Great Khalid Foundation initiated a heartfelt campaign called “The Great Thanksgiving Giveaway.”
Their campaign features a dedicated landing page, thoughtfully designed to convey the mission and vision driving this initiative. This event extends a warm invitation to individuals to join hands and support families in need, ensuring they can savor the Thanksgiving feast, even when circumstances are challenging.
The landing page has been designed with simplicity in mind, using concise yet impactful text to convey its message. To maintain the focus on their noble cause, a single, clear call-to-action (CTA) is prominently featured.
Additionally, the page image resonates perfectly with the initiative’s objectives, capturing the spirit of Thanksgiving and the essence of giving.
Read also: Thanksgiving Email Marketing Templates To Feast On!
How to Craft Beautiful Thanksgiving Landing Pages
With a thorough exploration of various Thanksgiving landing page types (along with examples), let’s now consolidate the key components that constitute a successful landing page.
Find a visually appealing design
Your landing page’s design sets the tone for your Thanksgiving campaign. Use warm, autumnal colors and enticing images of Thanksgiving feasts or family gatherings. Make sure the page is mobile-responsive for a seamless user experience.
An attractive-looking landing page can immediately capture your visitors’ attention.
Short and concise content
Your landing page content needs to be highly relevant and focused on your marketing campaign. Ensure that the content on your landing page relates to your Thanksgiving offer.
Use persuasive language and highlight the benefits of your product or service to entice your visitors to take action. You can even add Thanksgiving-themed graphics and icons to make the page more appealing.
Highlight your offer
Whether you are organizing a Thanksgiving marathon, a turkey giveaway, or giving out special discounts, your offer needs to stand out.
Use bold headlines and eye-catching visuals to draw attention to it.
Create a sense of urgency
Having a dedicated Thanksgiving landing page, you can incorporate a sense of urgency by creating a limited-time offer.
In the first example I shared above, EngageBay provides a ‘lifetime‘ discount offer for those who subscribe to their product during the holiday offer.
Use phrases like ‘Limited-time offer,’ ‘Act now,’ or ‘While supplies last‘ to entice visitors to take action more quickly.
Write a clear call-to-action (CTA)
Your CTA button should be clear, compelling, and prominently displayed. Use action-oriented words that align with your desired outcome, such as ‘Shop now,’ ‘Subscribe now,’ or ‘RSVP.’
And ensure that your CTA button stands out with contrasting colors.
Add customer testimonials
People look for positive reviews before making a purchase online. Try including social proof on your Thanksgiving landing page.
Positive reviews, customer testimonials, or user-generated content related to your Thanksgiving promotion can build trust and confidence in your brand.
Read also: November Marketing Ideas: Grow Your Business This Fall
Download These Thanksgiving Landing Page Templates For Your Campaign
Creating a Thanksgiving landing page from scratch can be daunting, especially when you want to make the most of this festive season.
Fortunately, the top marketing automation tools come to the rescue with an array of ready-made templates that can be easily customized to suit your brand and campaign needs.
These Thanksgiving landing page templates provide an excellent starting point, and many tools even allow you to create landing pages from scratch if you prefer.
Here are a few Thanksgiving landing page templates to explore.
Thanksgiving template by Freepik
This free Thanksgiving template from Freepik exudes the warm and inviting autumnal ambiance perfect for the Thanksgiving season. The visuals create a cozy and familial atmosphere, resonating with your audience and fostering a sense of togetherness.
Notably, this template’s call-to-action (CTA) is designed to catch the eye and prompt action.
With its user-friendly features, you can effortlessly download this template and customize it to suit your specific needs.
Here’s another Thanksgiving Day landing page template from Freepik.
This complimentary Thanksgiving landing page template is an excellent choice for eCommerce brands aiming to promote their products or organize a contest during the holiday season.
The cheerful blue color palette, accentuated by scattered leaves, sets a joyful ambiance that resonates with individuals seeking to embrace the spirit of gratitude on Thanksgiving Day.
The contrasting color of the CTA button ensures it stands out prominently against the background. This template is easily adaptable to align with your specific campaign theme and branding.
Thanksgiving template by Templately
This Thanksgiving template from a template is an ideal choice for brands aiming to weave a captivating narrative into their landing page.
Its layout comprises distinct blocks that allow you to effortlessly showcase a range of moments and images, ensuring your audience remains engaged throughout their visit.
The banner image design follows a minimalistic approach, prioritizing vibrant colors over text, creating a warm and inviting ambiance.
Read also: 35 Black Friday Memes Sure to Get You ROTFL!
How to Select the Perfect Thanksgiving Landing Page Template
Creating an effective Thanksgiving landing page starts with choosing a suitable template.
While building one from the ground up is an option, utilizing a template offers a convenient shortcut. It allows you to quickly customize your landing page, enabling you to go live in no time.
However, the abundance of template choices can often be overwhelming, leaving you wanting to decide which one to opt for. The beauty of templates is that while they are customizable, you shouldn’t have to edit the entire template.
Thus, it’s essential to make a choice that harmonizes with your brand identity and aligns seamlessly with your campaign objectives.
Here are a few things to remember while looking for your ideal Thanksgiving landing page template.
Design
The design of your landing page should align with your brand identity and the Thanksgiving campaign’s theme. It must be visually appealing – using colors, images, and typography that resonate with your target audience.
Customizability
The ability to customize the template is essential if you want your landing page to reflect your unique messaging and branding. Go for templates that allow editing text, changing colors and images, and repositioning elements to match your Thanksgiving theme.
CTA button
Make sure the template you choose has a prominent, clear, and compelling CTA button. Templates that allow you to easily adjust the CTA button’s design, color, and text are highly beneficial.
Pricing and licensing
Templates come in both free and paid versions. Evaluate your budget and the specific features you need. Be aware of any licensing restrictions and ensure you have the right to use the template for your intended purpose.
Platform compatibility
Lastly, ensure that the Thanksgiving template is compatible with your chosen platform, whether it’s WordPress, a website builder, or a dedicated landing page tool.
Read also: 100+ Original Thanksgiving Email Subject Lines to Inspire Your Campaigns
Wrap Up
To ensure that your Thanksgiving campaign reaches many audiences, you must promote it. Leverage social media, email marketing, and paid ads to increase the visibility of your Thanksgiving landing pages.
With EngageBay, you can do it all in one place, from building beautiful landing pages to tracking and nurturing all your leads.
Happy Thanksgiving in advance!
