14 HubSpot Alternatives and What They Do Better

HubSpot is praised for its extensive CRM tools. But let’s face it; not every business needs (or can afford) the full range of features it offers.

Many small and midsize businesses (SMBs) find HubSpot’s pricing and complexity overwhelming, especially when they’re trying to balance growth with cost efficiency.

The good news is there are great HubSpot alternatives that offer solutions at a fraction of the cost without the feature overload and the steep learning curve.

Whether you’re looking for a CRM with user-friendly automation, a simpler pricing structure, or powerful marketing features, these alternatives provide the flexibility SMBs and budget-conscious businesses need.

Table of Contents

The Top 14 HubSpot Alternatives in 2024

Without wasting any time, these are the 14 of the best HubSpot alternatives for most business needs:

Software	Pricing (per month in USD)*	Free Plan	Best Features	Ideal For	Support	Hidden Fees
HubSpot Customer Platform	$15 – $1,508	Yes	CRM, Automation, Scalability	Startups, Enterprises	24/7, Live Chat	Onboarding fee for premium plans, pay for add-ons
EngageBay All-in-One	$13.79 – $110.39	Yes	CRM, Marketing Automation, Sales	SMBs, Marketing Teams	24/7, Live Chat	No hidden fees, all-in-one pricing
ActiveCampaign ‘Plus’	$49 – $609	No	Advanced Automation, CRM	Marketing-heavy Teams	24/7, Email Support	Custom training available, pay for add-ons
GetResponse ‘Email Marketing’	$15.6 – $245.2	Yes	Email Marketing, Autofunnels	Startups, eCommerce	24/7, Phone Support	Custom migration services
Brevo (fka Sendinblue) Business’	$16.17 – $89.08	Yes	Email, SMS, Marketing CRM	SMBs, Freelancers	Email Support	Pay-as-you-go SMS credits
SharpSpring	$449 – Custom	No	Sales Automation, Marketing Automation	Enterprises, Agencies	24/7, Phone Support	Onboarding fee required
Drip	$39 – $699	No	eCommerce Email Marketing	eCommerce, Online Retailers	Email Support	No hidden fees
Ontraport ‘Plus’	$83 – Custom	No	CRM, Marketing, Membership Management	Membership-focused Teams	24/7, Live Chat	Setup fee for custom features
Insightly All-in-One ‘Professional’	Starts at $899/month	No	CRM, Project Management	Enterprises, Sales Teams	24/7, Phone Support	Onboarding and setup fees for enterprise plans
Zoho CRM	$14 – $52 per user	Yes	Customizable CRM, AI-powered assistant	SMBs, Freelancers, Enterprises	24/7, Phone Support	Customization and onboarding fees
Freshsales ‘Pro’	$39 – $1113 per user	Yes	AI-based lead scoring, Automation	Startups, SMBs	24/7, Live Chat	Onboarding fees for premium plans
Marketo Engage	Custom pricing	No	Advanced Marketing Automation, Personalization	Enterprises, Marketing Teams	24/7, Phone Support	Setup fees, custom pricing for API access
Marketing Cloud Account Engagement (fka Pardot)	$2- Custom	No	B2B Marketing Automation	Large Enterprises	24/5 Phone Support	Additional costs for advanced features, complex setup fees
Salesforce Small Business CRM	$25-$100	No	Industry-leading CRM, Custom Integrations	Large Enterprises	24/7, Phone Support	Setup fees, customization fees

*Note: Prices depend on the number of contacts or emails included. The starting price is for the minimum number, while the final price covers up to 50,000 contacts or emails, whichever applies. These rates are for yearly plans.

Now let’s discuss these alternatives in detail!

1. EngageBay

Best all-in-one software for small businesses

Marketing automation EngageBay — *Marketing automation using EngageBay*

What Is It?

First up is the only truly free HubSpot alternative, EngageBay.

EngageBay is designed for startups and small businesses looking for a comprehensive, all-in-one Customer Relationship Management (CRM) suite — similar to the HubSpot bundles. We know firsthand how expensive the HubSpot CRM software can be for these businesses and how limited their options are.

That’s why we’ve created EngageBay, the perfect free HubSpot alternative. EngageBay is an all-in-one marketing, sales, and customer support software with a unified CRM. Over 46,000 businesses globally love our services for the comprehensive yet tailored features at affordable pricing — the best CRM tool for small businesses, digital marketing agencies, and startups.

It’s a great CRM similar to HubSpot but won’t burn through your funds.

Why Should You Consider It?

EngageBay is highly affordable; in fact, you get a year’s worth of Pro plan subscription at a much lower cost than HubSpot’s onboarding cost! You also get most of the features that platforms like HubSpot offers, but without the exorbitant pricing.

The services are neatly classified into three Bays: Marketing, Sales, and Customer Support.

In the Sales Bay, you can find CRM and sales enablement tools, a contact management dashboard, and an integrated calendar with appointment scheduling.
There’s email marketing with automation features, SMS marketing, web forms, landing pages, email sequences, and more in the Marketing Bay.
There is a powerful Help Desk and Live Chat tool on the support end.

What Do You Get In the Sales Bay?

These are the features offered in the Sales Bay:

CRM telephony lets you track the context and content of conversations to help you make targeted offers.
Appointment scheduling with Outlook 365 and Gmail Calendar integration and plenty of ways to customize your calendar.
Email tracking with Outlook 365 and Gmail integration with contact management, real-time updates, and notifications.

What About the Marketing Bay?

The marketing automation software comes with the following:

Visual marketing automation builder to automate your routine marketing tasks.
Email personalization, email sequences, marketing campaign management, drip email campaigns, and built-in analytics create a holistic marketing system, making EngageBay a great HubSpot CRM alternative.
Social Suite boosts your social media presence with brand mention monitoring and live engagement stats.
Marketing automation tool for generating and nurturing leads, tracking tasks, syncing your data, scheduling your email sends, and more.
Landing page designer and templates with an easy-to-use drag-and-drop editor.
Web forms builder with customization.

What’s in the Service Bay?

The Service Bay helps you offer exceptional customer support:

Integrated customer service software for speedy resolutions.
Simple ticket view and search functionality to help maintain and organize all the tickets.
View open, new, and closed tickets and keep track of the status of every ticket.
Get reports and analyze the efficiency of individual service agents as well as the whole support team.
Prebuilt answers to frequently asked questions through Canned Responses.
Service automation tool helps automate ticket routing, creation, and escalation.

EngageBay Pricing

EngageBay’s All-in-One Suite has four plans: Free, Basic, Growth, and Pro.

Free: This plan is free forever for up to 15 users and offers 500 contacts, 1,000 branded emails, email marketing, lead generation, autoresponders, email broadcasts, sequences, lead grabbers, landing pages, helpdesk, and Live Chat. This makes EngageBay a top choice among free HubSpot alternatives.
Basic: This plan costs $13.79 a month and adds a tag manager, social suite, third-party integration, SMS marketing, conversational inbox, AI-based predictive lead scoring, landing page builder, web pop-ups, and email templates. You also get 500 contacts and 3,000 branded emails.
Growth: This plan costs $59.79 a month and adds proposals, service automation, email form builder, call records, custom domain, A/B testing, site messages, push notifications, and inbound marketing automation feature. You can send 25,000 branded emails a month and store 5,000 contacts with this plan.
Pro: The Pro plan costs $110.39 a month and adds phone support, uptime SLA, a dedicated account manager, custom reporting, goals tracking, employee role management, and SSO. You also get proposal analytics, web analytics, marketing automation, 50,000 branded emails a month, and unlimited contacts.

You also get an 8% discount on annual plans and a 15% discount on two-year plans. This affordable pricing makes EngageBay one of the best HubSpot CRM alternatives.

Pros

Designed for small businesses and startups: A budget-friendly alternative to HubSpot CRM, built with smaller teams in mind.
Affordable all-in-one solution: Unlike pricier options like HubSpot, EngageBay offers a comprehensive suite of CRM, marketing, sales, and support tools for under $120.
Generous free plan: Free (forever) plan supports up to 15 users, with affordable paid plans as businesses grow.
Easy to use and evolving: Intuitive interface with an expanding feature set to meet business needs.

Cons

Limited free plan: While comprehensive, the free plan’s features are basic and advanced automation is only available in paid plans.

	EngageBay	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	✔	✔
Free plan	✔	✔
Free trial	15 days	30 days
Annual discount	8%	10%
G2 rating	4.6	4.4

Learn more about EngageBay:

2. ActiveCampaign

Offers hundreds of integrations

What Is It?

Our second pick for HubSpot alternatives is ActiveCampaign. As a marketing automation service with small business CRM and email marketing, ActiveCampaign has a large customer base and is well recognized.

It’s designed for sales, marketing, customer service teams, and verticals like higher education, software as a service or SaaS, eCommerce, and bloggers.

Why Should You Consider It?

The ActiveCampaign CRM solution offers a decent set of features and hundreds of integrations — making it one of the best HubSpot alternatives when it comes to sheer numbers. These include machine learning, messaging, CRM & sales, inbound marketing automation, and email marketing.

Machine Learning

Predictive sending based on email response behavior.
Win probability feature to predict the chances a lead will close a deal.

Messaging

Templates for early stages of the customer journey.
Facebook custom audiences.
SMS marketing with automation, notifications, and reminders.
Email marketing with personalization.

CRM & Sales

Deals CRM app for changing deals, calling leads, tracking tasks, and generating contact information on the go.
Sync with Gmail and Outlook via ActiveCampaign Chrome extension.
Automated segmentation, win probabilities, and lead scoring.
Sales process management.
CRM and sales automation for a hands-off approach.

Marketing Automation

Split testing or A/B testing.
Attribution across the customer lifecycle.
Goals tracking.
Advanced reporting.
Mitigation services to merge contacts, forms, emails, and automation.
Automated sign-up forms.
Site tracking to know who visits your pages and for how long.

Email Marketing

Email scheduling.
Automated email funnels.
Email autoresponders like lead magnets and welcome emails.
Triggered emails based on customer behavior.
Broadcast emails.

ActiveCampaign Pricing

ActiveCampaign is an excellent HubSpot competitor because of its pricing. It has four paid plans: Starter, Plus, Pro, and Enterprise. Additional contacts and users can be added in every plan by paying extra.

Starter: This plan costs $15 a month for one user. You also get email and chat support, marketing automation, newsletters, email marketing, and email sends that are 10x your contact limit. This makes ActiveCampaign a great alternative to expensive CRM like HubSpot.
Plus: With the Plus plan, you add SMS marketing, training, custom branding, a custom domain, and custom user permissions for $49 a month. You also get deep data integration, lead and contact scoring, sales automation CRM, 10x contact limit email sends, and support for 1 user.
Pro: The Professional plan costs $79 a month and adds win probabilities, predictive sending, attributions, site messaging, and 12x contact limit email sends.
Enterprise: The Enterprise plan starts at $145 a month and adds uptime SLA, phone support, social data, design services, and onboarding support. There’s also a dedicated account rep, a custom mail server domain, custom reporting, and unlimited message sending.

Pros

User-friendly interface: Features a powerful visual automation builder suitable for both beginners and advanced users.
Excellent customer support: Frequently praised for its responsiveness.
Extensive integrations: Connects with over 900 tools, including WooCommerce and Shopify.

Cons

Steep learning curve: The platform’s depth can be challenging for new users.
Basic landing page builder: Lacks advanced customization options.
High pricing for large contact lists: Costs increase significantly as contact lists grow.
Cluttered reporting features: Can be difficult to navigate.

	ActiveCampaign	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	𐄂	30 days
Annual discount	✔	10%
G2 rating	4.5	4.4

Too long to read? Just watch this video roundup of the best HubSpot alternatives instead:

3. GetResponse

Great for webinars

What Is It?

Among the most popular HubSpot alternatives is GetResponse. This is a marketing software product catering to small businesses.

Why Should You Consider It?

GetResponse offers a wide range of marketing solutions — similar to HubSpot — including webinar support, autoresponders, landing pages, and a conversion funnel.

GetResponse’s webinar features make it one of the best HubSpot alternatives for companies that require a marketing tool without high pricing.

Autoresponders

Drag-and-drop editor for autoresponse messages.
Advanced timing controls.
Unlimited daily messages.

Website Support

SSL-encrypted webinar URLs with password protection.
Customizable webinar URLs.
Webinar platforms to stream and record your webinars.
Webinar analytics, including conversions, survey vote responses, time spent watching the webinar, and the location of viewers.

Marketing Automation

Automated communication with scoring and tagging.
Visual workflows with filters, actions, and conditions.
Drag-and-drop visual workflow builder.

Conversion Funnel

Webinar funnels, lead funnels, sales funnels.
Automated tracking of the customer journey.

GetResponse Pricing

GetResponse offers two types of plans: Plans for Marketers and Plans for Creators. Plans for Creators is to help creators monetize their content. While Plans for Marketers helps marketers grow audiences and automate engagement.

Email Marketing: This plan starts at $15.6/month and offers unlimited newsletters, autoresponders, website builder, landing pages, templates, among other features.
Marketing Automation: This plan costs $48.4/month and adds features like event-based workflows, push notifications and predictive email delivery.
eCommerce Marketing: This plan starts at $97.6/month and includes eCommerce specific features like abandoned cart recovery, transactional emails, and product recommendations.
GetResponse MAX: Finally, the Max plan offers custom features like priority support, dedicated IP, SSO, SMS marketing, and unlimited users for $1099/month.

Pros

Ease of Use: Users appreciate the intuitive interface and drag-and-drop editor, which simplify the creation of email campaigns and landing pages.
Automation Capabilities: The platform’s automation features enable users to set up complex workflows.
Feature-Rich Platform: GetResponse offers a wide range of features, including email marketing, landing pages, webinars, and CRM integration.

Cons

Limited CRM Functionality: Not a substitute for a full-fledged CRM.
Costly for Large Contact Lists: Pricing may be high for small businesses with extensive contact databases.
Reporting Limitations: A few users have noted that the reporting and analytics features could be more detailed and customizable.
Deliverability Issues: Some users have experienced challenges with email deliverability, particularly with emails landing in spam or promotions folders.

	GetResponse	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	𐄂	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	30 days	30 days
Annual discount	18%	10%
G2 rating	4.3	4.4

4. Brevo (fka Sendinblue)

Amazing price-to-performance ratio

What Is It?

Our fourth pick for marketing and sales software to try over HubSpot is Brevo (fka Sendinblue). A digital marketing resource, Brevo (Sendinblue) has served quite a few businesses for more than a decade.

Why Should You Consider It?

Brevo (Sendinblue) can help with your Facebook advertising, landing pages, signup forms, CRM, email & marketing automation, SMS marketing, and email marketing — making it one of the most versatile HubSpot alternatives. For Facebook Ads, landing pages, and web forms, you can use Brevo’s (Sendinblue) customizable templates and drag-and-drop editor.

CRM

Segmentation and transactional email design to personalize your messages.
Chat support.
Contact management to identify sales opportunities and target leads.

SMS Marketing

Transactional SMS features, including Sendinblue’s (Brevo) API.
Review KPIs and other metrics.

Email Marketing

Templates for email, drag-and-drop builder.
Personalized, dynamic content.
No limit on contacts and lists.
A/B tests.

Brevo (Sendinblue) Pricing

Sendinblue (Brevo) has four marketing pricing plans: Free, Starter, Business, and Enterprise.

Free: The Free plan lets you work with unlimited contacts but limits the emails to 300 per day. It doesn’t offer any other features. This is a great free alternative to HubSpot for small businesses.
Starter: The Starter plan for $8.08 per month is recommended for new marketers, with email volume starting from 5,000 emails, no daily sending limits (within your plan limits), basic reporting and analytics, and email support.
Business: The Business plan is $16.17 a month and offers a email volume starting for 5,000 emails, marketing automation, Facebook Ads, landing pages, multi-user access, and telephone support.
Enterprise: The Enterprise plan has custom pricing and adds priority support, a dedicated account manager, and features like retargeting ads, chat, send-time optimization, sub-account management, advanced integrations, tailored onboarding, and personalized support.

Pros

Easy to use: Intuitive interface, making it ideal for small businesses and non-technical users.
Affordable pricing: Brevo provides a free plan and a cheaper HubSpot alternative for small businesses.
Good customer support: Users appreciate the reliable and responsive service.

Cons

Clunky editor: Campaign editing can be slow and frustrating.
Limited integrations: Fewer native third-party integrations compared to competitors.
Confusing billing structure: Some users find the pricing tiers complex.

	Brevo (Sendinblue)	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	𐄂	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	𐄂	30 days
Annual discount	10%	10%
G2 rating	4.5	4.4

5. SharpSpring

Acquired by Constant Contract

What Is It?

SharpSpring was acquired by Constant Contact in 2021, and is being gradually rebranded as ‘Constant Contact Lead Gen & CRM‘.

Sharpspring Pricing

As of Nov 2024, SharpSpring seems to be charging based on the number of contacts. But the prices might differ from the actual offerings which can be found after taking a demo with Lead Gen & CRM by Constant Contract.

Pros

User-friendly: SharpSpring is praised for its ease of use, particularly in its marketing automation and CRM features, making it accessible to small and medium businesses
Lead tracking: Users appreciate its comprehensive lead scoring and tracking capabilities, which help prioritize and nurture qualified leads.
Regular updates: The platform is consistently updated with new features.

Cons

Mobile app issues: Many users report that the mobile app is lacking in basic functionality and is not very user-friendly.
Limited design flexibility: The landing page and email builders are somewhat restrictive, especially in terms of customization and coding options.
Email deliverability challenges: Some users have experienced difficulties with emails landing in spam folders.

6. Drip

Affordable email marketing software

What Is It?

The next pick for the top HubSpot competitors to try for your next campaign is Drip. This eCommerce CRM platform (ECRM) provides marketing automation services. Drip offers an enhanced email marketing automation system and improved customer data and insights with its ECRM.

Why Should You Consider It?

Drip’s features come under four categories: customer data, personalization, engagement, and optimization.

Customer Data

Integration with several other data apps.
Track customer journey with your website and brand.
Custom fields for personalization and engagement.
Tags to divide your audience into segments and your tasks for priority.

Personalization

Send segmented deals and messages like price-drop notifications.
Behavior-based email outreach.
Custom fields for segmentation of contacts.

Customer Engagement

Instagram and Facebook advertising based on customers’ shopping behavior.
Visual email builder.
Automated email campaigns.

Optimization

Analytics to track metrics like revenue per subscriber, rate of unsubscribes, clicks, and opens — a boon for your marketing team.

Drip Pricing

Drip’s pricing plan is based on a sliding-scale model based on the number of people in your email list:

For 2,500 contacts: $39 a month.
For 5,000 contacts: $89 a month.
For 10,000 contacts: $154 a month.
For 50,000 contacts: $699 a month.

Pros

Relatively affordable: Especially for startups which makes Drip a good marketing alternative to HubSpot.
Powerful automation: Drip offers targeted email workflows and segmentation.
Great Shopify integration: This makes operations easier for eCommerce users.

Cons

Limited Services: Services are mostly limited to the ECRM or CRM sphere.
Limited reporting tools: Lacks depth for in-depth analysis.
No workflow editing: Workflows can’t be modified once live, which frustrates some users.
Slow customer support: Response times can take days to resolve issues.

	Drip	HubSpot
Marketing automation	✔	✔
Email marketing tool	✔	✔
Sales automation	𐄂	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	14 days	30 days
Annual discount	𐄂	10%
G2 rating	4.4	4.4

7. Ontraport

Advanced referral management features

What Is It?

Next, we’ve got Ontraport. It has attracted a relatively large customer base and has good reviews.

Why Should You Consider It?

With Ontraport, you get a host of solutions. There are referral programs, membership sites, business process automation, marketing analytics, CRM, landing pages, eCommerce, email marketing, sales force automation, and marketing automation.

Referral Programs

Stash referral program data in a referral management system.
Integrate with other referral programs you might have with Ontraport’s WordPress plugin (PilotPress).
Make your own partner center on WordPress for commissions, sales, and traffic management for your partners.
Share partner promotional tools for referrers, each with its own tracking.
Generate partner sales reports.
Use automated promo tools like emails, links, lightboxes, and banners for promoting referrals.

Membership Sites

Web forms for your WordPress website.
Customizable templates.
Web forms and landing pages.
Automation for membership levels.

Business Automation

Customer onboarding automation.
Resources and content automation like welcome emails.
Predictive results, lead management.
Sync data to a single dashboard.
Fulfillment lists that go out every month or week.
Automated customer follow-ups.
Automated tasks.

CRM

Business card-style contact organization.
Interaction tracking based on communication and behavior.
Contacts grouping by job title, demographics, and other data.
Email campaign assigning automation.
Tags based on behavior.

Landing Pages

Add responsiveness and mobile optimization to your landing pages.
Include one-click upsells or order bumps to your sales page.
Share lightbox pop-up forms that come pre-filled.
A/B testing for landing page elements.
Review landing page success with detailed analytics.

eCommerce

Keep a limited purchase data cache for customers to buy again.
Provide an add-on or upsell on the thank-you page.
Provide secure payment processing through secure gateways such as PayPal, Stripe, etc.
Share group or individual coupons for event promotions, holidays, birthdays, etc.
Ontraport Forms to make your own order forms branded to your company.

Marketing Automation

Automate appointment reminders, thank-you messages, greetings for holidays and birthdays, etc.
Text reminders for appointments.
Text-based opt-ins.
Response and bounce tracking.

Marketing Analytics

Split testing for emails.
UTM variable data lead source report filtering to track revenue, leads, etc.
Customizable analytics.
Conversion stats, such as time taken to finish surveys, open emails, etc.

Sales Force Automation

Weighted Random to assign more leads to the top salespeople.
Round Robin to distribute leads evenly to all salespeople.
Lead score degradation on older leads.
Follow-up funnels with automation.
Review of expected win percentages and deal values.

Ontraport Pricing

Ontraport offers four different plans: Basic, Plus, Pro, and Enterprise. Each plan offers 500 contacts and 1 user which can be increased by paying extra.

Basic: This plan starts at $24 per month.
Plus: The Plus plan starts at $83 a month.
Pro: With the Pro plan starts at $124 a month. You also get email consultations and unlimited emails.
Enterprise: The Enterprise plan starts at $249 a month. You get a personal account rep, email consultations, and Ontraport account set up.

They also offer free trials for all the plans.

Pros

All-in-one platform: It combines email marketing, CRM, landing pages, and payments, reducing the need for multiple tools.
Excellent customer support: Users praise its helpful and responsive support team, available via multiple channels.
Affordable pricing: Ontraport offers competitive pricing for small businesses, especially with its scalable plans.

Cons

Occasional bugs: New feature releases may come with bugs that disrupt user experience.
Limited integrations: Ontraport offers fewer native integrations compared to competitors and often requires third-party tools like Zapier.
Price hikes: Costs can increase significantly as contact lists grow, making it less budget-friendly for larger businesses.

	Ontraport	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	14 days	30 days
Annual discount	2 months free	10%
G2 rating	4.5	4.4

8. Pipedrive

Sales CRM built for salespeople, by salespeople

What Is It?

Pipedrive is a sales-focused CRM software designed specifically for sales teams. Its visual sales pipeline feature is one of the best in the industry and helps you track leads through streamlined workflows. This makes Pipedrive an ideal sales CRM for both small and medium-sized businesses and offers a multitude of integrations.

Why Should You Consider It?

If you want a sales-first CRM, Pipedrive is the way to go. With numerous features and a tightly integrated toolkit, Pipedrive offers everything your sales reps need to close deals smoothly — one of the best HubSpot sales alternatives. This includes:

Managing Leads and Deals

Customizable pipelines and fields to add your own spin
Deal management for smooth deal closure
Deal rotting feature to let you be aware of idle/dead deals
Activity management to keep tabs on everything that goes on in your sales team
2-way email sync for improved productivity

Automation

Sales assistant that offers intelligent insights and advice to help win more deals
Workflow automation to set up a consistent sales workflow process and reduce manual work and errors

Reporting and Insights

Activity reports
Visual dashboards
Revenue reports
Team management

Pipedrive Pricing

Pipedrive offers five plans: Essential, Advanced, Professional, Power, and Enterprise:

Essential: The Essential plan costs $14/month with a daily open deal limit of 3,000. The plan also offers lead and deal management, inbox, deal rotting, people management, AI sales assistant, and deal reports — an excellent HubSpot replacement.
Advanced: The Advanced plan costs $34/month for a daily open deal limit of 10,000. You also get 2-way email sync, customizable email templates, customizable signatures, schedulers for emails, meetings, and video calls, and more.
Professional: The Professional plan costs $49/month with a daily open deal limit of 100,000. The plan also offers advanced formula fields, contacts timeline, document tracking, workflow automation, team management, and more.
Power: The Power plan starts at $64/month and offers project planning, phone support, CRM, account permissions, and more.
Enterprise: The Enterprise plan costs $99/month for unlimited open deals. It is essentially the Professional plan with unlimited access and enterprise-grade security and features.

Pros

Easy to use: Pipedrive’s intuitive interface makes it simple for sales teams to manage leads and deals, ideal for small to mid-sized businesses.
Customizable: The CRM allows users to tailor pipelines, fields, and reports to fit their workflow.
Sales-focused: Pipedrive offers a vast set of sales features.

Cons

Basic reporting: Advanced reporting features are not as comprehensive as in some other CRM tools.
Not an all-in-one CRM solution: lacks advanced automation and other features like live chat.
Limited integrations: Pipedrive lacks native integrations compared to some competitors.

	Pipedrive	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	14 days	30 days
Annual discount	17%	10%
G2 rating	4.2	4.4

9. Insightly

Best for medium-sized businesses

What Is It?

Insightly is a unified customer relationship management software that aligns marketing, sales, and project teams around a single view of your customers. The platform is great for entrepreneurs and small business owners executing campaigns, managing contacts, and growing their audience list.

In 2024, Insightly merged with Unbounced.

Why Should You Consider It?

Insightly has a clean and intuitive user interface making it the best alternative to HubSpot for people looking for a leaner CRM. In addition, it offers social media management and various products for specific marketing requirements.

Lead Management

Lead management, assignment, and routing.
Outbound email scheduling.
Web to lead capture.
Automatic social profile enrichment.

Customer Relationship Management

Contact and organization management.
Task and event management.
Relationship linking.

Sales Features

Opportunity management.
Customizable sales processes.
Sales teams assignment.
Batch update records.
Event activity sets.

Project Management

Integrated project management.
Milestones and associated task tracking.
Calendar synchronization.
Configurable project processes.

Insightly Pricing

Insightly CRM offers three plans: Plus, Professional, and Enterprise.

Plus: Costs $29/month and offers company collaboration tools, integrated project management, calendar synchronization, and more. This cost-effective pricing makes Insightly better than HubSpot.
Professional: Costs $49/month for lead management, email templates, social profile enrichment, opportunity management, and more.
Enterprise: Costs $99/month and adds relationship linking, task and event management, complete workflow automation, custom validation rules, and configurable profiles.

Pros

User-Friendly Interface: Users appreciate Insightly’s intuitive design.
Customization: Insightly offers extensive customization options.

Cons

Performance Issues: Users complain of occasional slowdowns and bugs.
Customer Support: Some users have experienced delays in customer support response times.

	Insightly	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	𐄂	30 days
Annual discount	𐄂	10%
G2 rating	4.2	4.4

10. Zoho

Wide range of tools for all business processes

What Is It?

Zoho is a great affordable solution for SMBs as it offers a complete business solution. In addition to a comprehensive CRM solution, they offer other products, too – from event management, webinars, eCommerce, loyalty management, and more.

Why Should You Consider It?

Zoho CRM makes it easy to integrate multiple products easily, offering a truly integrated solution. Let’s take a look at the key features of Zoho.

Field Management

Mobile application
On-field representatives
Field management
Easy-of-use

Sales Intelligence and Automation

Logic, rules, and triggers
automates both operational and data entry tasks
Creating and updating tasks
Automatic lead routing based on various factors

Pipelines

Deal management
360-degree customer views
Account management
Intuitive dashboards

Team Management

Admin control
Documentation library
Meeting scheduler
Restriction management
Easy management and collaboration

Zoho Pricing

Zoho offers four plans: Standard, Professional, Enterprise, and Ultimate:

Standard: Zoho’s Standard plan starts at $14/month and offers pipelines, sales forecasting, templates, task management, email insights, and other standard features.
Professional: The Professional plan is a popular Zoho plan and starts at $23/month for webhooks, email relays, macros, assignment rules, and custom reports and dashboards
Enterprise: The Enterprise plan costs $40/month for advanced features, including email parsers, custom functions, segmentation, developer sandbox, and advanced dashboard components.
Ultimate: The Ultimate plan costs $52/month and offers advanced features, scalability, and dedicated BI capabilities.

Pros

Comprehensive features: Zoho provides a rich set of features including lead management, reporting, email marketing, and automation,
Strong integrations: Zoho CRM integrates smoothly with other Zoho apps and third-party tools.

Cons

Integration challenges: Each product of Zoho has to be paid separately, and the integrations may not always work.
Slow performance: Users report occasional slow loading times.
Customer support: Users have noted frustrations with delayed responses and fragmented support teams across Zoho’s various products.

	Zoho	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	✔	✔
Free plan	✔	✔
Free trial	15 days	30 days
Annual discount	Up to 34%	10%
G2 rating	4.0	4.4

11. Freshworks

One of the best mid-range CRM

What Is It?

Freshsales is a unified CRM offered by Freshworks to help businesses align their marketing and sales teams all from a single platform. While Freshworks CRM offers multiple platforms – Freshmarketer, Freshsales, and Freshdesk, we’ll focus on Freshsales.

Why Should You Consider It?

Freshsales is a great solution for both SMBs and startups as it offers a clean interface. Key features of Freshsales includes:

Sales Management

Sales campaign automation
Automated scheduling
Deal tracking
Deal management
Follow-up workflows
Goals and milestones

Deal Management

Freddy AI
Ability to recognize high-value prospects
Deal win probability

Profile Enrichment

Automatic data and lead information capture
CRM sync
Data organization

Advanced Filters

Territory management
Automatic contact assignment
Advanced filters and criteria

Freshworks Pricing

Freshsales offers three plans: Growth, Pro, and Enterprise:

Growth: The Growth plan starts at $9/month for sales sequences, deal management, contact management, and so much more.
Pro: The Pro plan starts from $39/month and offers territory management, time-based workflows, 3,000 bot sessions per month, sales pipelines, and more.
Enterprise: The Enterprise plan starts at $59/month for advanced CRM, custom modules, a dedicated account manager, AI-based forecasting insights, and more.

Pros

Comprehensive features: Includes email marketing, WhatsApp, chatbots, lead scoring, etc.
Affordable: Advanced features at a lower price compared to competitors like HubSpot

Cons

Complex reporting: Some users find reports difficult to set up.
Customer support issues: Some users complain about slow customer support responses
Billing problems: Users report issues with auto-renewal and refunds.

	Freshsales	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	✔	✔
Free trial	21 days	30 days
Annual discount	✔	10%
G2 rating	4.5	4.4

12. Marketo Engage

Largest enterprise marketing automation software

What Is It?

Adobe Marketo Engage is a marketing automation platform solely for enterprises and is touted as the ‘world’s largest marketing automation’ platform. The platform combines the power of automation, content, account-based marketing, and lead development to help enterprises engage with customers.

Why Should You Consider It?

For enterprises, Adobe Marketo is the way to go. It’s feature-rich and is designed from the ground up with enterprise-grade features and security. Let’s take a deep dive into the features of Adobe Marketo Engage.

Cross-Channel Marketing

Coordinate engagement across channels
Social media marketing with personalized messages, campaigns, and sweepstakes
Email marketing tool with impactful email campaigns
Real-time behavior analysis

Sales and Marketing

Sales insights through sales intelligence tools
Account profiling using AI-powered workflows
Target account management
Lead and account-based audiences

Data and Insights

Marketing Analytics
Advanced journey analytics
Multi-touch attribution

Marketo Pricing

Adobe Marketo offers four plans: Growth, Select, Prime, and Ultimate. All plans are custom-priced.

Growth: This plan offers 10 users, 20,000 API calls/day, lead and account database, native CRM integration, audience segmentation and targeting, advanced dynamic content, advanced personalization, and more.
Select: The Select plan offers 50,000 API calls/day, campaign user roles, intelligent cross-channel nurturing, scoring, email marketing, and dynamic chat.
Prime: The Prime plan offers target account management, predictive audiences, advanced journey analytics, sandbox, and more.
Ultimate: The Ultimate plan offers 25 users, 50,000 API calls/day, 50 assets for predictive content, workspaces, partitions, and discounted pricing for Marketo Measure.

Pros

Strong Automation: Excellent for complex workflows and personalized marketing.
Good Integrations: Works well with CRMs and other marketing tools.
Scalable: Adapts to growing marketing needs over time.

Cons

Steep Learning Curve: Requires training due to its complex interface.
High Cost: The plans are expensive, especially for smaller businesses.
Performance Issues: Some users report of slow platform speed.
Customer Support: Mixed reviews on support responsiveness.

	Adobe Marketo	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	𐄂	30 days
Annual discount	𐄂	10%
G2 rating	4.1	4.4

13. Marketing Cloud Account Engagement (fka Pardot)

Acquired by Salesforce

What Is It?

Pardot was acquired by Salesforce and rebranded as ‘Marketing Cloud Account Engagement’. The platform is designed for large businesses and helps them automate email marketing, lead generation, email campaigns, multi-channel marketing, and more.

Why Should You Consider It?

Pardot offers a powerful suite of features, including marketing analytics, landing pages, lead management, and more.

Marketing Analytics

Understand marketing effectiveness
Analyze conversions, interactions
Custom dashboards
Customer touchpoint analysis

Landing Pages and Forms

Landing page builder
Custom template styles

Lead Management

Lead management
Lead scoring
Grading
Data management
Customer personas

Marketing Cloud Account Engagement Pricing

Marketing Cloud Account Engagement by Salesforce offers three plans: Marketing Cloud Engagement, Marketing Cloud Account Engagement, and Marketing Cloud Growth Edition.

Note: Salesforce Marketing Cloud Account Engagement requires an annual contract.

Pros

Salesforce Integration: Works seamlessly with Salesforce CRM for real-time updates.
Advanced Automation: Offers strong automation features for lead nurturing.
Good Support: Responsive customer support, highly praised by users.

Cons

Expensive: High starting cost, making it less accessible for small businesses.
Learning Curve: Complex for new users due to extensive features.
Limited Integrations: Fewer native third-party integrations beyond Salesforce.
Email Rendering Issues: Some uses face challenges with email display across clients.

	Salesforce Pardot	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	✔	30 days
Annual discount	𐄂	10%
G2 rating	4.0	4.4

14. Salesforce

#1 CRM in the world

What Is It?

Salesforce offers ‘Salesforce Small Business CRM’, which is developed specifically for small businesses. Rated the #1 CRM in the world, Salesforce offers a plethora of tools – from lead management to data insights and more.

Why Should You Consider It?

Let’s take a look at the key features of Salesforce:

Lead management
Lead conversion
Social insights
Social media engagement
Real-time sales forecasting
AppExchange marketplace
Customized sales, marketing, and customer service

Salesforce Small Business CRM Pricing

Salesforce Small Business CRM offers two plans: Starter Suite and Pro Suite.

Starter Suite: starts from $25/month.
Pro Suite: starts from $100/month.

Pros

Feature-Rich: Salesforce Small Business CRM Offers lead management, sales forecasting, and customizable dashboards.
Scalable: Grows with business needs, handling more data and users.
Good Integrations: Connects smoothly with tools like Gmail and Google Drive.
Mobile-Friendly: App allows management on the go.

Cons

Learning Curve: Takes time and training to fully utilize the Salesforce CRM.
Complex Customization: Customizing Salesforce requires technical expertise.
Occasional Performance Issues: Some users report slowdowns and bugs.
Expensive add-ons: The feature set can be limited for the small business crm and add-ons can be expensive.

	Salesforce	HubSpot
Marketing automation	✔	✔
Email marketing	✔	✔
Sales automation	✔	✔
All-in-one	𐄂	✔
Free plan	𐄂	✔
Free trial	✔	30 days
Annual discount	𐄂	10%
G2 rating	—	4.4

Conclusion

While the HubSpot CRM software is a leader in the marketing and CRM automation niche, it is not suitable for small businesses and startups.

You may think that the platform is quite affordable when you’ve just started, as the Starter Customer Platform only costs $15 a month for 1,000 contacts. But what happens when your company grows, and you need to store more contacts and have better features? That’s where the pricing becomes unaffordable.

The cost of HubSpot’s Starter Customer Platform jumps up to $758 a month for 25,000 contacts 😅

If your business has boomed and you need advanced features, you must choose the Enterprise plan. The pricing? HubSpot costs a whopping $3,600 a month for 10,000 contacts in the Marketing Enterprise plan. Add to this the mandatory onboarding fee of $7,000, and your annual billing exceeds $50K!

That’s why small businesses need more affordable HubSpot alternatives, and we have done the homework for you. You might wonder, ‘What can I use instead of HubSpot?’. It depends on your business size and requirements. For enterprises, we recommend choosing Salesforce or Adobe Marketo.

For businesses needing complete customer experience automation with a lot of integrations, it’s better to go for ActiveCampaign. Small businesses that need an affordable all-in-one marketing, sales, and support solution can try EngageBay.

EngageBay is built from the ground up with affordability and ease of use in mind. You get a forever-free version, the Basic plan only costs $13.79, and the Pro plan with a plethora of advanced tools — and unlimited contacts — costs just $102 a month!

Try it today 🙂

Related reading:

Frequently Asked Questions

How does HubSpot help small businesses with their growth strategy?

HubSpot offers a starter customer bundle that includes the starter edition of all six HubSpot products for startups and small businesses at 15$ per month.

This bundle helps small businesses with everything from content creation to lead generation, nurturing, conversion, basic analytics, and customer support. Its smart CRM and AI capabilities tie all these features together. Users can customize their bundle as their business grows, but the costs add up quickly.

What are the HubSpot alternatives with marketing campaign management features?

EngageBay, Zoho, and ActiveCampaign are great HubSpot alternatives offering omnichannel marketing campaign management and automation features at a much lower cost.

What essential factors should be evaluated when choosing alternatives to Hubspot?

Two essential factors to evaluate when choosing alternatives to HubSpot are your budget and the key feature set you need to run your revenue operations like marketing, sales, and customer support.

Depending on your budget and the features you need, you can look for more affordable alternatives like EngageBay, Brevo, and Pipedrive.

What are the HubSpot alternatives with analytics and reporting tools?

EngageBay, Salesforce, Pipedrive, Zoho, ActiveCampaign, Mailchimp, Nutshell, and Brevo (formerly Sendinblue) are great alternatives to HubSpot with Analytics and Reporting tools. If price is a constraint, give priority to EngageBay. If you can shell out more than $1,000 per month, go for Salesforce.

Is there a free alternative to HubSpot?

EngageBay is the only free-forever alternative to HubSpot, while others offer a free trial only. It is an all-in-one marketing automation, CRM, and customer support software that is much more affordable than HubSpot.

With free migration and no onboarding fees, EngageBay offers features like unlimited deal pipelines and custom reports for a fraction of the cost.

What are the top-rated HubSpot alternatives for small businesses?

According to user ratings on G2, Capterra, SoftwareAdvice, and other review platforms, EngageBay and Zoho are top-rated HubSpot alternatives for small businesses.

Are there any HubSpot alternatives with social media management tools?

Yes, EngageBay is a HubSpot alternative with social media management tools. Other HubSpot alternatives with social media management tools include Zoho, Salesforce, Insightly, and ActiveCampaign.

What are the differences between Salesforce Sales Cloud and HubSpot?

The major differences between Salesforce Sales Cloud and HubSpot are their scale and capabilities. Salesforce Sales Cloud is made for large enterprises, with exhaustive customization, advanced sales automation, and AI-driven insights. Due to its extensive features, it can be complex to adopt.

HubSpot, on the other hand, is made for SMBs, and even though it provides similar features, they are less extensive than Salesforce. It might be considered expensive for small businesses, but it is more affordable than Salesforce, and is also more beginner-friendly and intuitive.

Why is Salesforce Sales Cloud a good alternative to HubSpot?

Salesforce Sales Cloud is a good alternative to HubSpot for large enterprises, while EngageBay is a good alternative to HubSpot for small businesses. Salesforce Sales Cloud offers highly tailored workflows and in-depth analytics.

It also has over 4,000 integrations, making it incredibly versatile and useful to large businesses with growing and diverse needs.

What updates has HubSpot made to the free tools in 2024?

HubSpot’s free plan now includes only 5x Core seats for free, with unlimited View-Only seats. Users who enjoyed edit access for free will either have to upgrade to a paid Core seat, or do away with view-only access.

Does HubSpot’s new seat-based pricing structure affect existing customers?

The seat-based pricing structure currently only affects new customers, meaning you won’t be requested to switch to the new plans immediately. However, there’s a good chance that users will have to adopt the new structure during the next renewal.

What is the catch with HubSpot free CRM?

The catch with HubSpot’s free CRM? Like any for-profit business, HubSpot’s free plan is designed so that businesses will eventually have to upgrade to a paid plan to unlock more features.

We’ve laid it all down in this blog: Is HubSpot really free?

Is HubSpot really worth it in 2024?

Is HubSpot good? That’s the million-dollar question. HubSpot is an amazing, all-in-one platform with all the bells and whistles. That said, HubSpot targets large corporations and businesses with deep pockets. For small businesses, HubSpot’s high price tag is definitely not worth it. Imagine paying thousands of dollars just for onboarding!

We recommend trying out more affordable HubSpot alternatives, such as EngageBay and Zoho.

Is there a better CRM than HubSpot in 2024?

For small businesses, EngageBay is a better CRM than HubSpot as it offers most of the features at a highly affordable price. Choosing EngageBay could mean saving more than 80% of costs.

Is HubSpot difficult to use?

We love HubSpot’s UI – it’s clean, easy to use, and modern. But what we (and many small businesses) don’t like is how much they charge for their products — one of the biggest cons of HubSpot for SMBs.

Learn more about HubSpot’s pros and cons.

Do large companies still use HubSpot in 2024?

Yes, many large companies use HubSpot, including Trello, Headspace, and BBC.

Why do large companies choose HubSpot? Because HubSpot offers a great toolkit for marketing, sales, and customer support. Also, compared to more Enterprise-grade software like Marketo or Salesforce, HubSpot is a lot easier to use.

Who competes against HubSpot?

There are several competitors to HubSpot, from Salesforce to ActiveCampaign and EngageBay. Even though HubSpot is one of the best all-in-one platforms for medium and large businesses, there are better competitors in the affordable CRM & marketing software space.

Content updated for freshness and SEO by Swastik Sahu