Although not always in May, over 100 countries celebrate Mother’s Day yearly. That’s because the world has over two billion mommas! That makes Mother’s Day email templates handy to have for your business.
Whether you want to help out the customers in your base with their Mother’s Day shopping or offer the moms on your email list an exclusive discount, you can’t miss this opportunity to connect with your audience.
Mother’s Day is a significant marketing opportunity to lift your sales if they’ve been lackluster into the second quarter. That said, you need to know what kind of approach to communications is right for your brand.
In this blog post, we’ll share heartfelt Mother’s Day email templates, examples, email design tips, CTAs, and subject line ideas. In other words, you’ll have everything you need to assemble a smashing Mother’s Day email marketing campaign.
Table of Contents
Mother’s Day Email Templates for Various Occasions
As you begin planning your Mother’s Day campaign, consider the different types of email templates you can rely on. Some are simply about good wishes. Many more are about sales. All are worth sending at various points in your small business career.
Here is a full list of Mother’s Day email templates for your campaign ideation.
Heartfelt messages
Let’s start with the sweet, genuine, heartfelt messages. These should have an air of personalness while still professional and on-brand. It would be best if you also kept your messages warm and inviting.
These emails are simply about wishing your audience a happy Mother’s Day. They don’t have promotional elements, as you have many other Mother’s Day email templates to explore.
Instead, the sentiment should come from the heart. You can bolster customer loyalty by wishing them a special day. That loyalty can pay off later in more sales.
Here are some of my favorite templates to help kickstart your campaign.
Template #1
Subject Line: Celebrating Mothers Everywhere
Dear [Recipient’s Name],
As Mother’s Day approaches, we take a moment to celebrate the incredible women who have shaped our lives with their love, wisdom, and strength. Whether it’s your mother, grandmother, or a mother figure, their contributions to our lives are immeasurable.
This Mother’s Day, let’s honor the sacrifices, the sleepless nights, and the endless support they have given us. It’s a time to show our gratitude and appreciation for all they do.
We wish you a joyous and heartfelt Mother’s Day filled with love, laughter, and cherished moments.
Warmest regards,
[Your Company]
Template #2
Subject Line: A Heartfelt Tribute to Mothers
Dear [Recipient’s Name],
Mother’s Day is a time to reflect on mothers’ profound impact on our lives. Their love is a constant source of strength and comfort, guiding us through life’s challenges and triumphs.
As we celebrate this special day, let’s give three cheers for the unwavering support and endless sacrifices of mothers everywhere. Your love and dedication make the world a better place.
Wishing you a beautiful and heartfelt Mother’s Day.
Sincerely,
[Your Company]
Template #3
Subject Line: Reflecting on the Love of Mothers
Dear [Recipient’s Name],
On this Mother’s Day, we pause to reflect on the boundless love and dedication of mothers worldwide. Their nurturing spirit and selfless acts of kindness have shaped our lives in countless ways.
Join us in celebrating the amazing women who have given us so much. Take a moment to express your gratitude and share your love with them.
Happy Mother’s Day. May your day be filled with joy and appreciation.
Best wishes,
[Your Company]
Template #4
Subject Line: Heartfelt Wishes for Mother’s Day
Dear [Recipient’s Name],
Mother’s Day is a time to express our deepest gratitude to the women who have been our guiding stars. Their love, patience, and unwavering support are the pillars of our lives.
Let’s celebrate these remarkable women and show them how much they mean to us. Whether it’s through a simple gesture or a heartfelt message, let them know they are cherished.
Wishing all mothers a wonderful and joyful Mother’s Day.
Warm regards,
[Your Company]
Read also: Holiday Newsletter Ideas & Examples From Top Brands
Promotional offers
Mother’s Day is a five-star opportunity for a promotional offer (or several!).
You can offer a deal for all the moms on your email list. I’d especially recommend this if you specialize in indulgent products or services. Think chocolate, massages, beauty products, skincare, those types of things.
You can also run a deal discounting your stock in time for Mother’s Day weekend. That ought to help those last-minute shoppers get the perfect gift for the special lady in their life.
The key to promotional offer success is timing. One ideal time to launch your offer is early May, maybe two weeks to a week before Mother’s Day. This way, people have plenty of time to place their orders without stress.
You could also offer a last-minute deal with expedited shipping to make shopping helpful and efficient for those who waited until days before Mother’s Day to shop.
Keeping that in mind, let’s check out some examples of Mother’s Day email templates catered toward earning sales.
Template #1
Subject Line: Celebrate Mother’s Day with Exclusive Discounts!
Dear [Recipient’s Name],
Mother’s Day is just around the corner, and we have the perfect way for you to show your appreciation. Enjoy our special Mother’s Day discount on a wide range of products to make her feel loved and cherished.
- 20% off on all purchases
- Free gift with every order over $50
- Complimentary gift wrapping
Shop now and make this Mother’s Day unforgettable with gifts she’ll adore. Hurry, this offer is valid until [end date].
Wishing you and your loved ones a joyous Mother’s Day!
Best regards,
[Your Company]
Template #2
Subject Line: Mother’s Day Sale: Save Big on the Perfect Gifts!
Dear [Recipient’s Name],
Mother’s Day is the perfect occasion to show your love and appreciation. Our exclusive Mother’s Day sale offers incredible savings on thoughtful gifts.
- Buy one, get one 50% off on select items
- 15% off all jewelry
- Free shipping on orders over $75
Don’t miss out on these amazing deals. Treat your mom to something special this Mother’s Day.
Shop now and save big!
Warm regards,
[Your Company]
Template #3
Subject Line: Mother’s Day Exclusive: Deals You Can’t Miss!
Dear [Recipient’s Name],
This Mother’s Day, give the gift of love and appreciation with our exclusive offers. We have curated a special selection of gifts just for you.
- $10 off your first purchase with code MOTHER10
- 20% off on all spa and wellness products
- Limited edition gift sets available now
Celebrate the amazing women in your life with gifts they’ll treasure. Shop our Mother’s Day collection today!
Happy Mother’s Day!
Sincerely,
[Your Company]
Template #4
Subject Line: Last-Minute Mother’s Day Deals Just for You!
Dear [Recipient’s Name],
It’s not too late to find the perfect Mother’s Day gift! Our last-minute sale offers fantastic deals on various items, making her day extra special. And we have express shipping available!
Shop now and ensure your gift arrives in time for Mother’s Day. Make this year unforgettable with a gift she’ll love.
Warmest wishes,
[Your Company]
Template #5
Subject Line: Flash Sale: Mother’s Day Deals Ending Soon!
Dear [Recipient’s Name],
Our Mother’s Day flash sale is here, but it won’t last long! Take advantage of these limited-time offers and find the perfect gift for mom.
- 25% off on all orders over $100
- Free personalized card with every purchase
- Extra 10% off with code FLASH10
Hurry, these deals end soon! Celebrate Mother’s Day with gifts that show your love and appreciation.
Shop the flash sale now!
Best regards,
[Your Company]
Enhance Your Email Marketing
Celebrate the incredible moms who deserve nothing but the best! This Mother’s Day, give your emails a heartfelt touch with our beautifully crafted, easy-to-customize Mother’s Day email templates. Just customize your brand’s images, headings, and CTAs, and hit send in a few minutes!
Gift guides
Finding the perfect gift for that special lady isn’t always easy. Whether it’s your mother, grandmother, wife, girlfriend, sister, or just a friend or neighbor, you want to buy them something nice, but where do you begin?
You can answer that important question for your audience by producing gift guides.
Review recent Mother’s Day purchasing habit trends to see which gifts perform best. You’ll likely see that flowers, chocolates, jewelry, and clothing rank well, as do gift cards for outings and restaurant meals.
Use that information to create a list of products your audience will be interested in. Next, determine if you’ll offer limited-time bundles or special offers for Mother’s Day.
With that, you’re ready to create your Mother’s Day email template. Here are my favorite gift guide examples to get you started.
Template #1
Subject: 💐 Find the Perfect Mother’s Day Gift with Our Guide! 💝
Hi [Name],
Mother’s Day will be here before you know it, and we know how important it is to find that perfect gift for the incredible women in our lives. To simplify shopping, we’ve curated an ultimate Mother’s Day gift guide filled with ideas to celebrate and honor your mom.
🌸 For the Spa-Loving Mom: Treat her to a luxurious spa day at home with our premium skincare and relaxation products.
📚 For the Bookworm: Discover a selection of bestsellers and must-read books that she won’t be able to put down.
🌿 For the Garden Enthusiast: Delight her with beautiful plants, gardening tools, and décor to make her garden bloom.
🍽️ For the Culinary Queen: Check out our top picks for kitchen gadgets, gourmet foods, and cookbooks.
Explore our full gift guide here and find the perfect way to say “Thank you, Mom” this Mother’s Day.
Happy shopping!
Best regards,
[Your Company]
Template #2
Subject: 🎁 Personalized Mother’s Day Gifts Just for Her! 🌷
Hello [Name],
Mother’s Day is fast approaching, and we’ve crafted a special gift guide to help you find the ideal present for your one-of-a-kind mom. Whether she’s a homebody, a traveler, or a DIY enthusiast, we have personalized recommendations for her.
🎨 For the Artistic Mom: Unique art supplies, crafting kits, and handmade items.
✈️ For the Adventurous Mom: Travel accessories, guidebooks, and experiences to fuel her wanderlust.
🛋️ For the Cozy Mom: Luxurious loungewear, comfy blankets, and scented candles to keep her cozy.
Visit our personalized gift guide here and surprise your mom with a gift that reflects her personality and passions.
Happy shopping,
[Your Company]
Template #3
Subject: ⏳ Last-Minute Mother’s Day Gifts That Will Wow Her! 🌼
Hi [Name],
Mother’s Day will be here soon, but there’s still time to find a fantastic gift! We’ve put together a last-minute gift guide with options that will impress, no matter how tight the deadline.
🎁 Instant E-Gift Cards: Give her the freedom to choose her perfect gift with our instant e-gift cards.
🚀 Fast-Shipping Gifts: Explore a selection of gifts with expedited shipping to ensure they arrive on time.
💌 Printable Gift Vouchers: From spa days to dining experiences, print out a special voucher for an unforgettable experience.
Don’t stress about last-minute shopping; we’ve got you covered! Check out our guide here and make this Mother’s Day one for the record books.
Warm regards,
[Your Company]
Template #4
Subject: 🌺 Affordable Mother’s Day Gifts She’ll Love! 💝
Hello [Name],
Finding the perfect Mother’s Day gift doesn’t have to break the bank. We’ve curated a list of budget-friendly options that are thoughtful and special so you can show your love without overspending.
💐 Under $25: Beautiful flowers, charming trinkets, and heartfelt cards.
💎 Under $50: Stylish accessories, skincare sets, and home décor.
🍫 Under $75: Gourmet chocolates, personalized gifts, and pampering kits.
Browse our budget-friendly gift guide here and discover amazing gifts that she’ll cherish without hurting your wallet.
Best wishes,
[Your Company]
Template #5
Subject: 🌟 Spoil Mom with Luxury Gifts This Mother’s Day! 💎
Hi [Name],
This Mother’s Day, treat your mom to the luxury she deserves with our exclusive gift guide. From elegant jewelry to premium experiences, these high-end gifts will make her feel truly special.
💍 Exquisite Jewelry: Timeless pieces that she’ll treasure forever.
🍷 Gourmet Experiences: Fine wines, gourmet food baskets, and exclusive dining experiences.
🛏️ Luxury Home Goods: High-quality linens, designer décor, and more.
Discover our luxury Mother’s Day gift guide here and give your mom a gift that reflects how much she means to you.
Cheers,
[Your Company]
Read also: Irresistible Gift Card Email Templates to Skyrocket Your Sales
Event invitations
The last type of Mother’s Day email template I want to look at is event invitations. This is an excellent time of year to launch a special brunch or Mother’s Day event for your VIPs and email subscribers.
The key to writing event invitations is to keep your messages succinct. Don’t bury the information people want to know, like when, where, and for how long your event is.
Take a look at these templates to see what I mean.
Template #1
Subject: 🌷 Join Us for a Special Mother’s Day Brunch! 🌷
Hi [Name],
We are delighted to invite you to our exclusive Mother’s Day brunch event celebrating the wonderful mothers and mother figures in our lives. This special occasion is designed to pamper and honor all the amazing women who give so much to their families.
Date: Sunday, May [Date]
Time: 10:00 AM – 1:00 PM
Location: [Venue Name and Address]
Enjoy a delectable brunch spread, live music, and a cozy atmosphere perfect for making memories. Whether you’re a mother yourself or celebrating someone special, this event is the perfect way to show your appreciation and love.
RSVP: Please let us know if you can join us by [RSVP Date] by replying to this email or clicking here.
We look forward to celebrating with you!
Warm regards,
[Your Company]
Template #2
Subject: ✂️ Mother’s Day Craft Workshop – Create and Celebrate! 🎨
Hello [Name],
Celebrate Mother’s Day with a creative twist! We are thrilled to invite you and your loved ones to our Mother’s Day craft workshop, a fun and interactive event where you can create beautiful, handmade gifts for the special women in your life.
Date: Saturday, May [Date]
Time: 2:00 PM – 4:00 PM
Location: [Venue Name and Address]
During the workshop, you’ll be able to craft personalized gifts, enjoy light refreshments, and spend quality time together. No crafting experience is necessary – our friendly instructors will guide you every step of the way.
RSVP: Secure your spot by [RSVP Date] by replying to this email or clicking here.
Let’s create something beautiful together!
Best wishes,
[Your Company]
Template #3
Subject: 🌸 Join Us for a Mother’s Day Garden Party! 🌸
Dear [Name],
Celebrate Mother’s Day with us at a charming garden party filled with blooming flowers, delicious food, and wonderful company. This event perfectly honors the special women in our lives in a picturesque outdoor setting.
Date: Sunday, May [Date]
Time: 1:00 PM – 4:00 PM
Location: [Venue Name and Address]
Enjoy a delightful afternoon with garden games, live music, and a lovely picnic. Feel free to bring your favorite blanket and settle in for a day of relaxation and celebration.
RSVP: Kindly let us know if you can attend by [RSVP Date] by replying to this email or clicking here.
Looking forward to a beautiful day with you!
Warm regards,
[Your Company]
Template #4
Subject: 💆 Treat Your Mom to a Relaxing Mother’s Day Spa Day! 🌷
Hi [Name],
Give your mom the gift of relaxation this Mother’s Day with our exclusive spa day event. It’s the perfect way to show your appreciation and help her unwind.
Date: Saturday, May [Date]
Time: 10:00 AM – 4:00 PM
Location: [Venue Name and Address]
The day of pampering will include massages, facials, and other luxurious treatments. We’ll also have refreshments and a serene atmosphere to ensure a rejuvenating experience.
RSVP: Reserve your spot by [RSVP Date] by replying to this email or clicking here.
We hope to see you there for a day of relaxation and celebration!
Best regards,
[Your Company]
Read also: Heartfelt Memorial Day Email Templates for Thoughtful Campaigns
Design Tips for Mother’s Day Emails
Are you ready to take your Mother’s Day email templates to the next level? Your timing is good because we have some handy tips for designing five-star emails that will get more opens this Mother’s Day.
Use floral designs
In most parts of the world, Mother’s Day is in May. By then, spring is in full bloom. It’s no wonder Mother’s Day is synonymous with flowers.
Decorate your Mother’s Day email templates with elegant florals that call to mind the beauty of spring.
This example from jeweler H. Samuel shows exactly what I mean.
The email features pretty shades of salmon pink and dark red, with flowers blooming from the top. White, blue, and pink floral colors are attention-grabbing and sweet. They’re the perfect addition to emails sent this time of year.
I also like this email template. It has what looks like watercolor flowers with gorgeous leaves and floral sprays. The darker pink, green, and purple color scheme goes well with the white and light pink email layout.
Embrace soft, pastel colors
Although Easter has come and gone, the pastel colors it’s known for work well for Mother’s Day email templates. You saw in the emails above how light shades of baby or salmon pink look great. They exemplify the season quite well.
That said, you don’t have to be married to pink. Take a look at this email from the cleaning service SweepSouth. It combines several colors, including beige, blue, pink, and a touch of green. Despite its color palette, it’s still giving off Mother’s Day and spring vibes.
Experiment with different hues for your emails to see which works best.
Use high-quality images of families and mothers
It’s long since been proven that photos have a higher rate of engagement, but photos with faces take it one step further. Those kinds of images have been proven to gain more traction on social media platforms like Instagram.
And why is that? It’s easy. You see a face and feel inclined to engage with it.
I always recommend unique, original photos over stock images. They’re more on-brand and will ensure you don’t duplicate your competitors’ images.
Here’s an email that showcases what I mean. The photo of an older woman beside her adult daughter grabs your attention immediately. You’ll notice that the rest of the email is left intentionally sparse so the main image can shine.
Enhance your connection with personalization
Mother’s Day email templates are supposed to be heartfelt and authentic. That’s why you must incorporate elements of personalization into your holiday emails.
For instance, use your email recipient’s name. That will grab their attention, especially if you include it in the subject line.
You should also make product recommendations based on what your customer has purchased in the past. If they have not purchased anything, study their browsing behavior and make a recommendation based on that. You can sweeten the deal by offering a limited-edition discount code.
Read also: Christmas Email Marketing Templates to Copy & Send Now
Subject Line Ideas for Mother’s Day
Your Mother’s Day email templates are about done by now. Your layout and copy are ready, but what should the subject line be?
Subject lines are an email marketer’s greatest enemy. Okay, maybe it’s not that bad, but coming up with one from nothing can feel intimidating.
Well, you’re not starting from scratch anymore. Check out this collection of Mother’s Day-themed subject lines.
Reflective subject lines for Mother’s Day
- Celebrating All Moms This Mother’s Day!
- Happy Mother’s Day! Celebrating Your Kindness and Strength
- Happy Mother’s Day! May Your Day Be as Special as You
- A Day to Celebrate YOU
- Wishing You Lots of Happiness This Mother’s Day
- Thank You for Everything You Do
- You Make the World Brighter
- Sending Heartfelt Wishes on Mother’s Day
- Happy Mother’s Day! Enjoy Your Special Day
- To All the Amazing Moms – Have a Beautiful Mother’s Day!
- A Special Mother’s Day Wish Just for You 💖
- Enjoy Every Moment Today 🌷
- Happy Mother’s Day! Wishing You a Day Filled with Love 🌸
Promotional subject lines for Mother’s Day
- Special Mother’s Day Offers Inside!
- Celebrate Mom with Our Mother’s Day Savings Event
- The Perfect Gifts for Mother’s Day
- Hurry! Our Mother’s Day Sale Ends Soon
- It’s a Mother’s Day Sales Extravaganza
- Mother’s Day Sale: Shop Now for the Best Deals
- Treat Mom to Something Special – Mother’s Day Deals Inside
- Celebrate Her with Our Mother’s Day Discounts
- Find the Perfect Mother’s Day Gift and Save Big!
- Exclusive Mother’s Day Offers – While Supplies Last!
- Mother’s Day Gifts She’ll Love
- Mother’s Day Must-Haves: Shop Our Top Picks
- Don’t Miss Our Mother’s Day Sale – Up to 50% Off!
- Spoil Mom This Mother’s Day – Shop Our Best Offers!
Gift guide subject lines for Mother’s Day
- Find the Perfect Gift for Mom
- We Know Just What You Need This Mother’s Day
- Top Gifts Just for Her
- Your Ultimate Mother’s Day Gift Guide Is Here!
- Find Her Dream Gift for Mother’s Day
- Perfect Presents for Mother’s Day
- Make Her Smile This Mother’s Day
- Discover Perfect Mother’s Day Gifts Inside
- Top Picks for Every Budget in Time for Mother’s Day
- We’ve Got Gifts for Every Mom
Read more: 160+ Spring Email Subject Lines to Nail Your Open Rates
Mother’s Day Call-to-Action (CTA) Phrases
CTAs drive home your email message and make it easier for the customer to take their next action, whether booking a spot at your Mother’s Day brunch or shopping for limited-time deals.
Your call to action can be a link or a button. Buttons have a higher click-through rate of 5.31% versus 4.23% for the average CTA.
The button color should contrast the main hue of your Mother’s Day email template. I always recommend looking at the color wheel to find the opposite color that would work well with your main hue.
You should also A/B test your emails to ensure the CTA button placement, shape, size, color, and copy are ready to drive conversions and sales. Yes, I said placement. You’ll have at least one button above the fold, but where exactly? That’s why you need split testing.
And what should your CTAs say? That’s another million-dollar question. While I will again recommend A/B testing copy for your campaign, these CTA ideas should help you get started.
- Find Her Perfect Gift Here
- Shop Our Mother’s Day Collection
- RSVP for Our Mother’s Day Brunch
- Browse Our Mother’s Day Collection
- Explore Our Mother’s Day Deals
- Give the Gift of Love: Shop Now
- Surprise Mom with the Perfect Gift
- Discover Unique Mother’s Day Gifts
- Shop Our Top Picks for Mom
- Make Mom Smile: Shop Gifts
- Get a Head Start on Mother’s Day Shopping Here
- Find Your Last-Minute Mother’s Day Deals
- Spoil Mom with a Special Gift
- Celebrate Mother’s Day in Style: Shop Now
- Click Here to Redeem Your Discount Code
- Show Mom You Care: Shop Gifts
- Find the Perfect Way to Say “I Love You”
Conclusion
Mother’s Day email templates provide a valuable chance to connect with the mammas in your audience. You can also help those looking for the perfect gift find it. Mother’s Day emails are about forging an emotional connection, which you can do perfectly by following the templates we provided today.
Plan early to ensure timely delivery, and don’t forget to A/B test your emails!
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Frequently Asked Questions (FAQ)
1. When is the best time to send Mother’s Day emails?
You should launch your email campaign two weeks ahead of Mother’s Day. This gives your customers ample time to place their orders. If you do a last-minute campaign, you can announce that about a week before Mother’s Day.
2. How can I personalize my Mother’s Day email templates effectively?
Use the customer’s name in your email, both in the subject line and body. Recommend personalized products based on their browsing and/or purchasing history and what you know of the customer’s pain points and needs.
3. What are the most important metrics to track for Mother’s Day campaigns?
KPIs like open rates, click-through rates, website traffic, bounce rate, subscriber rate, conversions, and sales will indicate whether your Mother’s Day email marketing campaign succeeded.
4. How do I make my Mother’s Day emails stand out?
Use a unique email layout. There are other colors to explore besides pink for Mother’s Day. Oh, and write catchy, memorable subject lines that get people clicking.
5. What common mistakes should I avoid in Mother’s Day email campaigns?
Sending emails too early or too late can doom your campaign. It would be best if you also segmented your audience. Mother’s Day isn’t relevant to all your customers, after all.
6. How can I leverage social media alongside my email campaigns?
You can use social media to promote your gift guide and spread the word about your limited-time offers.
7. What are the latest trends in Mother’s Day email marketing for 2024?
Voice search is a trend you can’t ignore when selecting keywords to target for your Mother’s Day email templates. Another trend is maintaining customer privacy. Triple-check that you have a policy about using audience data in all your emails.
8. How can I create a sense of urgency in my Mother’s Day emails?
Underscore that your deal is only available for a limited time. Add a countdown timer to your emails, capitalize important words in your email subject line, and use emojis that convey urgency (the police alarm emoji is my favorite).
9. What tools are best for designing Mother’s Day email templates?
Many tools expedite the email creation process, from Stripo to Beefree and EngageBay. You should find exactly what you need when exploring EngageBay’s vast library of templates, so that’s what I recommend.
10. How do I handle customer complaints or issues via email?
Plan to respond as quickly as you can. Answer their question, address their concerns, or try to ameliorate their issue. Reiterate that you’re here to help if they need further assistance.
