How to Find Business Keywords to Rank Better on Search Engines

Using generic or negative keywords can stunt your growth on SERP if you’re a business offering a service or product.

Instead, harnessing relevant business keywords can drive organic traffic that converts.

Conducting keyword research can significantly impact your online visibility and business growth, guiding your digital strategy in the right direction. However, many often overlook the subtle difference between generic and business keywords.

If you’re new to this, this definitive guide will help you understand the role of business keywords in your digital marketing efforts.

In this blog post, we’ll explore the importance of business keywords, and best practices for keyword optimization.

Table of Contents

Understanding Business Keywords

Business keywords are the signposts in the vast digital landscape, guiding your customers to your page. How? Let’s dive in!

Keywords are the terms your target audience uses in search engines to browse the web. To let search engines know that your website has the solution to those search queries, you need to use those words and phrases in your website and content.

This allows search engines like Google to crawl your site, verify your offerings, and rank you on the search engine results page (SERP). Your position on that page depends on your search engine optimization (SEO) practices.

Keywords can have different purposes and intents. One important category is business keywords, which directly pertain to the nature of your business offering. Unlike general marketing terms that are broader and often informational, business keywords are specific to your industry and services.

Using business keywords enhances your online visibility, boosts the impact of your PPC campaigns, and attracts relevant traffic with a higher intent to interact with your business, thereby improving conversion rates.

Strategies for Keyword Research and Selection Using Keyword Research Tools

Keyword research involves locating and analyzing the precise terms and phrases individuals use to look for information, goods, or services online.

Keywords are essential to any SEO strategy because they funnel traffic from your target demographic to your website.

Considering keywords’ monthly search volume (MSV) is crucial when choosing which ones to target.

You can ensure that search engines recognize the purpose of your website and assign it the proper ranking by using the correct keywords. This, in turn, helps you reach your target audience, improves your exposure, and brings organic traffic to your website.

Steps for keyword research

Learn how to do keyword research — *Source*

Define your purpose & audience

Before conducting keyword research, you must identify your objectives and understand your target market. Clearly state your goals and determine who your audience is.

Understand the purpose behind their searches. This ensures your keyword research efforts are focused and aligned with your primary business goals.

Brainstorming keyword ideas

This process involves brainstorming ideas and investigating possible search terms your target audience might use. One way to approach this is to put yourself in your audience’s shoes.

Use keyword research tools, Google’s autocomplete function, and competition analysis. These methods will help you create an extensive list of prospective keywords relevant to your industry.

Check keyword competition

This phase assesses each keyword’s ranking, difficulty level, and competition. The difficulty level determines how tough it is to rank for that keyword.

To determine how challenging it will be to outrank your competitors, analyze their rankings for the keywords you want to use. Remember that a lot depends on the authority of your website.

So, balance high-volume keywords with those more practical for your website, i.e., low competition.

Pages optimized for a particular high-value keyword are more likely to rank higher in search results for that keyword or similar queries.

Understanding the competition and search behavior

It’s crucial to include long-tail keywords in your keyword research plan alongside high-volume keywords. Long-tail keywords are more precise, lengthier phrases with better conversion potential but usually have lower search volume.

To streamline your efforts, use trusted keyword research tools. These tools provide valuable insights into competition, search traffic, keyword statistics, and more, assisting you in making data-driven decisions and expediting the research process. Programs like Ahrefs, SEMrush, and Google Keyword Planner offer search volume information for specific keywords.

Check out this blog post to understand how using tech keywords can help you scale your online visibility.

After conducting thorough research and creating an extensive list of prospective keywords, it’s time to refine your list. Prioritize keywords based on relevance, search traffic, competitiveness, and conversion potential.

Lastly, if your company caters to a specific area, consider optimizing for local SEO by adding location-specific keywords to your list. These keywords enhance your presence in local search results and help you attract local clients.

How to Implement Business Keywords in Your Digital Marketing

Several key areas come into play when implementing business keywords in your digital marketing strategy.

The first one is SEO. Search engine optimization (SEO) is a form of internet marketing that helps search engines such as Google and Bing understand the content of your website.

If your SEO is effective, it will significantly increase your likelihood of reaching the appropriate audiences for your business.

Another important segment of digital marketing is technical SEO. It covers elements of the layout and style of your website, such as how quickly it loads or adjusts to different screen sizes.

Advanced Techniques for Keyword Optimization in Search Engine Optimization

Many advanced techniques exist, such as understanding keyword intent and avoiding keyword stuffing. These can help you seal up all the loopholes in your keyword strategy.

Understanding the phrases potential customers might use to search for content related to specific topics is crucial for identifying essential keyword phrases to rank for in search engine results pages (SERPs).

Keyword intent

Understanding consumer needs while creating content for them is critical. That’s where Keyword intent comes in. Keyword intent in SEO refers to why a person entered their search query. Read more on how SEO can help you scale your dropshipping business.

Understanding this will revolutionize the process of producing more effective and relevant content.

Keyword stuffing

Keyword stuffing is the antithesis of good SEO. It produces low-quality content that appears spammy and is detrimental to SEO.

This practice can damage the perception of your brand and deter visitors from engaging with your website or links.

Refrain from stuffing keywords in your content. Instead, focus on creating material that prioritizes first-hand experiences and first-person narratives, which Google favors.

Long-tail keywords

Long-tail keywords are more tailored to the searcher’s demands since they are more precise than generic one- or two-word keywords.

Additionally, it is far easier to obtain a higher rank for long-tail keywords in both organic search results and paid ad results compared to more popular terms.

For instance, “men’s running shoes for flat feet” has fewer websites competing for the keyphrase than “shoes,” which has myriad results on the search page. Hence, it becomes easier to compete and rank with the long-tail keyword.

Analyze and improve

Using analytics and data can help you fine-tune your specialized targeting strategy.

Through audience insights, A/B testing, social media discussion monitoring, case study analysis, and ongoing strategy analysis and adaptation, you stand to maximize the effectiveness of your content creation. Moreover, you can leverage automation to create top-notch content.

Data is ultimately the key to maximize the effectiveness of your niche targeting approach; therefore, be sure to make data-driven decisions to propel your content production efforts.

How to Implement Business Keywords for Competitive Advantage

Knowing the correct implementation of business keywords in your content strategy can give you a competitive advantage.

The following areas will guide you on how to integrate business keywords strategically.

Integrate business keywords into your marketing efforts

Integrating keywords in your content means knowing the number of times you use the keyword. What variations do you use? What will the density of the keyword usage be? Well, don’t worry.

We’ve listed out the essentials below:

The number of keywords required for an optimum SEO practice ranges between three and eight. One will be the primary keyword, three secondary keywords, and four additional (intent-based, semantic) keywords.
Pick a primary keyword and keep it at the center of the content discussion. Naturally, the primary keyword would find its way into your keyword. Your job is to cut down or add up to meet the optimum density of 0.7% to 1%. While there’s no written rule for keyword density, many marketers prefer 1% – 2% keyword usage density. That means you can use your primary keyword in its variations up to 7 to 10 times, up to 20 times, in a 1000-word article.
Keep at least three secondary keywords, including short-tail and long-tail keywords. Use each of these keywords at least once through the content, naturally. No keyword insertion should sound forceful.
For instance, here’s how you place the primary keyword in a blog piece:
- In the meta title
- Meta description
- SEO title tag
- Slug/URL
- Early in the introduction
- Throughout the content body
- In image alt-tags
- In H2s, and H3s
- In conclusion

Although keywords are significant, your primary attention should be on the content itself. No one benefits from keyword-rich material, and Google won’t rank it unless it does.

Measure and analyze the effectiveness of your keyword strategy

Measuring and analyzing the effectiveness of your keyword strategy in Google search results is crucial for optimizing your digital marketing efforts.

Start by tracking metrics such as organic traffic, keyword rankings, click-through rates, and conversion rates using tools like Google Analytics or SEMrush.

Analyze trends over time to identify patterns and opportunities for improvement. Conduct A/B testing to experiment with different keyword variations and strategies.

Monitor the performance of your business keywords closely and adjust your strategy accordingly to maximize visibility, engagement, and conversions. Regularly review and update your keyword list based on evolving search trends and consumer behavior to stay competitive.

Conclusion

Going online is essential for small business success; business keywords are the bridge to your potential customers. These keywords can scale your business by boosting visibility on search engine result pages, attracting relevant traffic, and increasing conversion rates.

Integrate business keywords into your digital marketing strategy, including SEO, content marketing, paid advertising, and social media marketing. Ensure keywords are naturally embedded in your content, and avoid keyword stuffing.

Stay updated on keyword performance, search algorithms, and SEO updates to stay ahead of competitors.

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing page and email templates, segmentation and personalization, sales pipelines, live chat, and more.

Frequently Asked Questions (FAQ)

1. How do I differentiate my business keywords from competitors?

You can look into the keywords used by other companies through tools like Ahrefs and SEMrush. Search for relevant, high-volume keywords for which your rivals rank, but your website is not. Keep an eye on how these keywords are used in your rivals’ material.

2. How often should I update my business keyword strategy?

To ensure you’re utilizing the proper keywords, check and update your keyword list at least once a month. To thoroughly reassess your target keywords, you should also refresh your keywords every three to six months.

3. What’s the best way to integrate keywords without compromising content quality?

The best way to integrate keywords without compromising content quality is to use them naturally and strategically. Incorporate keywords seamlessly into your content while ensuring it remains valuable, relevant, and engaging for your audience. Avoid keyword stuffing and prioritize user experience above all else.

4. Can I use the same business keywords across different marketing channels?

Yes, you can use the same business keywords across different marketing channels. Try split testing by running three ads simultaneously for any product. This is done to understand what type of content resonates most with the target audience.

5. How do I know if my business keywords drive the desired results?

One way to know if your business keywords drive the desired results is by tracking the keyword’s rank on the SERPs. The rank at which your website appears determines whether your keyword strategy worked.

6. What are the common pitfalls in selecting and using business keywords?

Some common pitfalls are researching only once, ignoring search intent, targeting only popular keywords, and forgetting to analyze the result pages.

7. How can small businesses compete with larger companies regarding keywords?

A small company could zero in on a certain niche market, offering specialized products or services that larger enterprises do not provide. This enables the small firm to differentiate itself and attract clients seeking a more specialized product or service.

8. Is there a difference in keyword strategy for B2B vs. B2C businesses?

B2B keywords frequently target a specific audience, necessitating more study and sophisticated language than B2C keyword research. B2C businesses frequently look for keywords that are prevalent but not overly wide.

9. How can I use keywords to improve my local SEO results?

Use geography-centered keywords, local terms, and phrases to boost your local SEO game.

10. Can business keywords impact my social media engagement and reach?

Yes. Business keywords help your social media profile link to appear in search results, driving traffic to your social media platforms and vice versa. Social media traffic is also directed to your website, enhancing user engagement.