This November 29th, Black Friday will grip the nation. The post-Thanksgiving shopping occasion is expected to rake in $10 billion in sales this year, putting Black Friday on track to clear $12.3 billion by 2028. If you want a piece of the pie for your business, you need the right Black Friday email templates.
After all, you can expect that every one of your competitors will attempt to capitalize on this capitalistic holiday. It’s one of the best opportunities for sales throughout the holiday season and a surefire way to end the year on a high financial note.
What will make your emails stand out boils down to two things. One is email design, and the second is timing.
In this blog post, we will reveal the best Black Friday email templates you can ask for, complete with pointers on designing your own. I’ll also share guidance on when to send Black Friday marketing messages to grab your audience and win their sale.
Table of Contents
Black Friday Email Template Types
Okay, so are you ready to get into it?
First, I want to discuss the templates you can rely on as you build your Black Friday email marketing campaign. You may use only one type of template or mix to connect meaningfully with your leads and customers.
Besides explaining each type of template and tips on using it, I’ll share a handful of email templates to replicate.
Flash sales
Sure, announcing your Black Friday deal well in advance is the standard way. But do you know what’s more fun? A flash sale.
You can ensure it will be all eyes on you by announcing a sudden sale as Black Friday begins. Accompanying your announcement should be high-value deals your audience can’t find elsewhere.
You could reduce the prices on some stock by up to 50%, or you could offer free shipping. You could do a buy-one, get-one-free deal or do whatever will achieve business goals without costing your company too much in profits.
I also love an excellent doorbuster this time of year, especially if the Black Friday sale is in-store.
Okay, so what kinds of Black Friday email templates help you best announce and drive the urgency of a flash sale? Here’s an overview.
Template #1
Subject Line: ⚡ Black Friday Flash Sale: Limited Time Offers! ⚡
Hi [Recipient’s Name],
Happy Black Friday!
We’re excited to announce our exclusive Black Friday flash sale with unbeatable discounts! For the next [X] hours only, you can enjoy massive savings on your favorite products.
🔹 Up to 70% off storewide
🔹 Extra 20% off on select items
🔹 Free shipping on orders over $50
This is a limited-time offer, so act fast before these deals disappear! Visit our site now and take advantage of these incredible savings.
[Shop Now]
Best regards,
[Your Company]
Template #2
Subject Line: ⏳ Black Friday Flash Sale: Only [X] Hours Left!
Hey [Recipient’s Name],
Our Black Friday flash sale is live, but it won’t last long! You have just [X] hours left to grab amazing deals on our top products.
Don’t miss out on:
- 50% off select items
- Buy one, get one free deals
- Exclusive discounts on new arrivals
Hurry and shop now to get the best deals before they’re gone!
[Shop Now]
Thanks for being a part of our community. Happy Black Friday!
Warm regards,
[Your Company]
Template #3
Subject Line: 📣 Reminder: Black Friday Flash Sale Happening Now!
Hi [Recipient’s Name],
Just a quick reminder that our Black Friday flash sale is happening right now! You don’t want to miss these amazing deals:
- 40% off sitewide
- Extra 10% off with code FLASH10
- Limited-time offers on bestsellers
Hurry, these deals can’t last long. Click below to start shopping now and save big!
[Shop Now]
Thank you for being a valued customer. Happy Black Friday!
Cheers,
[Your Company]
Exclusive deals
This is what Black Friday is really all about: the deals! Providing your audience the opportunity to save money as they kickstart their holiday shopping will be much appreciated. They can cross off more names on their shopping lists thanks to your affordable deals.
Your special Black Friday discounts can’t last long, of course, which you should emphasize in your emails. That sense of urgency will inspire more people to purchase if they otherwise would have waited.
You should also announce your exclusive deals earlier in the week ahead of Thanksgiving so your customers can mark their calendars and be ready for all the sales.
Okay, so let’s kick it into high gear with some great Black Friday email templates to announce your deals.
Template #1
Subject Line: 🎉 VIP Early Access: Black Friday Exclusive Deals Inside!
Hi [Recipient’s Name],
As a valued member of our community, we’re thrilled to offer you exclusive early access to our Black Friday deals! Be the first to shop and save big with these unbeatable offers:
🔹 50% off sitewide 🔹 Exclusive bundles just for you 🔹 Free shipping on all orders
This special access starts now and ends in [X] hours. Don’t miss out on these limited-time offers!
[Shop Now]
Thank you for being a loyal customer. Happy early Black Friday shopping!
Best regards,
[Your Company]
Template #2
Subject Line: 🌟 Black Friday Exclusive: Deals Just for You!
Hey [Recipient’s Name],
It’s that time of year! Our Black Friday exclusive sale is here, and we have amazing deals just for you:
- Up to 70% off on selected items
- Exclusive discounts on new arrivals
- Extra 10% off with code EXCLUSIVE10
These deals are available for a limited time only, so don’t wait! Click the link below to start shopping now.
[Shop Now]
Thank you for being part of our family. Enjoy your exclusive Black Friday deals!
Warm regards,
[Your Company]
Template #3
Subject: Our Biggest Black Friday Sale Ever Starts Now!
Dear [Customer Name],
The wait is over! Our Black Friday sale is here, and we’re offering the biggest discounts of the year just for you. Whether you’re looking to treat yourself or find the perfect gift, now’s the time to save big on our top products.
- Up to 50% off on [Product Category 1]
- Buy one, get one 50% off on [Product Category 2]
- Special bundle deals on [Product Category 3]
Hurry, these deals won’t last long!
Shop Now to make the most of these incredible savings. Don’t miss out on the chance to get the best for less.
Thank you for being a valued customer. We wish you a happy and prosperous holiday season!
Warm regards,
[Your Company Name]
Template #4
Subject: Early Access to Our Black Friday Deals Just for You!
Hi [Customer Name],
As one of our valued customers, we’re giving you exclusive early access to our Black Friday Sale! Beat the rush and start saving today with these unbeatable deals:
Exclusive Offers:
- 40% off sitewide with code EARLYBIRD40
- Free shipping on orders over $50
- Early bird doorbusters starting at $9.99
Shop early and save!
Click [here] to start shopping now and enjoy these amazing discounts before everyone else. Remember, this early access is for a limited time only, so act fast!
Thank you for your continued support. We’re excited to help you kick off the holiday season with incredible savings.
Best,
[Your Company Name]
Template #5
Subject: Don’t Miss Out! Our Black Friday Sale Ends Soon!
Hi [Customer Name],
Our Black Friday Sale is in full swing, but time is running out to take advantage of these incredible deals! Whether you’re shopping for gifts or treating yourself, you’ll find unbeatable prices across our entire online store.
Top Deals:
- Up to 50% off selected items
- Extra 10% off with code LASTCHANCE10
- Free gift with purchases over $100
Shop now before it’s too late!
Don’t let these savings slip away. Click [here] to shop now and get the best deals before they’re gone.
Thank you for being a loyal customer. Happy shopping!
Sincerely,
[Your Company Name]
Countdown timers
Black Friday is on the horizon, meaning a countdown timer is just what you need for your email marketing campaign. You can count down each day to the unveiling of your deals, getting your audience more and more excited with each passing day.
You could divulge one item that will be on sale as a doorbuster with each day. That will give people a reason to continue opening your emails from day to day.
Take a look at these Black Friday email templates with built-in countdowns.
Template #1
Subject: 3 Days Until Black Friday Madness Begins!
Dear [Customer Name],
The countdown to Black Friday has begun! In just three days, our biggest sale of the year will be live, featuring incredible discounts on your favorite products.
Sneak Peek:
- 30% off all new arrivals
- Up to 70% off clearance items
- Limited-time flash sales every hour
Mark your calendar!
Get ready to save big and make your holiday shopping a breeze. Be sure to check your inbox and our website on Black Friday to take advantage of these amazing deals.
Stay tuned for more details and get excited for our best Black Friday yet!
Cheers,
[Your Company Name]
Template #2
Subject: Only 7 Days Until Our Biggest Black Friday Sale!
Hi [Customer’s Name],
The countdown begins! We’re just 7 days away from our biggest Black Friday sale of the year. Get ready to enjoy incredible discounts on your favorite products.
When: November 24, [Year] Where: [Your Website/Store Link]
Sneak Peek:
- [Product 1] – [Discount]
- [Product 2] – [Discount]
- [Product 3] – [Discount]
Stay tuned for more updates and exclusive early access offers!
Happy shopping,
[Your Company]
Template #3
Subject: 5 Days Left – Get Ready for Our Black Friday Extravaganza!
Hello [Customer’s Name],
The excitement is building! Only 5 days left until our Black Friday extravaganza gets underway. Get ready for unbeatable deals on everything you love.
What to expect:
- Massive discounts on top brands
- Exclusive early bird offers
- Limited-time doorbuster deals
Make sure to visit our website early for the best selection.
Best,
[Your Company]
Template #4
Subject: Black Friday Starts in [X] Hours – Are You Ready?
Hey [Customer’s Name],
It’s almost time! Our Black Friday sale kicks off in just [X] hours. Prepare yourself for incredible savings and exclusive offers.
Highlights:
- Up to [X]% off storewide
- Special deals on [Category/Product]
- Free gifts with purchase over $[Amount]
Stay tuned and be the first to grab these amazing deals.
See you soon,
[Your Company]
Read more: 9 Foolproof Black Friday Marketing Strategies
Post-Black Friday
Black Friday sure does come and go in a flash, doesn’t it? And although the leftovers have been heated and enjoyed by now and the pumpkin pie is just about gone, there’s still more fun to look forward to.
You see, there’s also Small Business Saturday and Cyber Monday. If you plan on continuing the deals all weekend long and into the next week, you will need a different breed of Black Friday email templates.
You will end up emailing your audience about daily, as once one sale ends, you will announce the next. However, this kind of email frequency isn’t one you’ll keep up with often.
That said, you should make it worth your audience’s while to continue opening your emails. That means you need quality email templates like the following.
Template #1
Subject: Thank You for Making Our Black Friday a Success!
Hi [Customer’s Name],
Thank you for being a part of our Black Friday celebration! We hope you found amazing deals and enjoyed shopping with us. Your support means the world to us.
As a token of our appreciation, here’s a special offer just for you:
Exclusive Offer: [Discount Code] for an additional [X]% off your next purchase.
Valid Until: [Date]
Thank you once again for choosing [Your Company]. We look forward to serving you again soon!
Best regards,
[Your Company]
Template #2
Subject: Missed Black Friday? Our Sale is Extended!
Hello [Customer’s Name],
Did that turkey coma make you snooze through our Black Friday deals? No worries! We’ve extended our sale so you can still grab amazing discounts.
Extended Sale: Up to [X]% off on selected items
Ends: [Date]
Don’t miss this second chance to get everything you wanted at unbeatable prices. Shop now before it’s too late!
Happy shopping,
[Your Company]
Template #3
Subject: Black Friday May Be Over, But Cyber Monday is Here!
Hi [Customer’s Name],
Black Friday was just the beginning! Get ready for our Cyber Monday deals that are just as incredible.
Cyber Monday Offers: Up to [X]% off on our entire collection
When: [Date]
Stay tuned and be the first to shop our exclusive Cyber Monday deals!
Best,
[Your Company]
Template #4
Subject: New Arrivals Just in Time for the Holidays!
Dear [Customer’s Name],
Black Friday was amazing, but we’ve got more exciting news! Check out our new arrivals that are perfect for the holiday season.
New Arrivals Include:
- [Product 1]
- [Product 2]
- [Product 3]
Don’t miss out on these latest additions to our collection. Shop now and find the perfect gifts for your loved ones!
Warm wishes,
[Your Company]
Template #5
Subject: We Value Your Feedback – Tell Us About Your Black Friday Experience
Hi [Customer’s Name],
We hope you enjoyed our Black Friday sale! Your feedback is important to us, and we’d love to hear about your experience.
Please take a moment to complete our short survey: [Survey Link]
As a thank you for your time, you’ll receive a [X]% discount on your next purchase.
Thank you for helping us improve and serve you better.
Best regards,
[Your Company]
Enhance Your Email Marketing
Maximize your Black Friday sales with our beautifully crafted, easy-to-customize Black Friday email templates! Simply update your brand’s images, headings, and CTAs, and send irresistible, high-impact emails in minutes!
Black Friday Email Design Tips
Did you know that, on average, 116.5 million emails go out on Black Friday? I’m mentioning that to underscore the importance of a well-designed Black Friday email campaign.
Copy isn’t everything, even if it is a very important element of your marketing strategy. You also need appealing visuals that will keep your readers on the page for longer so you can generate clicks and conversions.
Here are some of my top design tips to accompany the above Black Friday email templates. I’m sure you’ll learn a new strategy to augment your campaign!
Use bold, high-contrast colors
If you had to guess what color most Black Friday emails are, what would you answer? Well, if you said black, you’re correct.
And while I think that black makes an excellent backdrop for your emails, since it goes with everything, it’s predictable. I can’t tell you how many of your competitors will use black-based emails for their Black Friday promotions and deals.
If you do the same, good luck standing out. It’s a lot harder to differentiate your emails from anyone else’s.
I recommend taking a different approach with your Black Friday email templates. Try using high-contrast and bold colors such as yellow or red. You can combine them with black if you must.
The contrasting colors do an awesome job of guiding the eye exactly where you want it to be.
For example, take a look at this email.
It’s impossible to miss the red elements on the page. Your audience will immediately find your messages more appealing and eager to engage.
And here’s another email that uses yellow. You can see that only the CTA button has a contrasting color, but given the rather simple use of color elsewhere, the CTA stands out.
Add attention-grabbing, urgent graphics
Most Black Friday emails are simple, using a snazzy background or a few high-contrast colors to achieve visual interest. They rely on oversized text and well-placed CTA buttons to attract the reader’s attention and increase clicks. Here’s an example of an attention-grabbing Black Friday email:
It goes a bit more graphics-heavy than most Black Friday email templates, featuring an excited woman in a dress and screaming happily.
The email copy relates to the image, saying, “We all scream for 50% off Black Friday!” And to make it related, the woman is wearing black.
I also like how this email features a pink brick background. It’s a contrasting color (and black and pink always look great together) that you wouldn’t expect to see.
Read also: Memorable Mother’s Day Email Templates to Delight Your Audience
Implement clear and concise messaging
A Black Friday email is not an opportunity for flowery prose or paragraphs of information. People want to know what the sale is, what they can save, what’s discounted, and for how long. That’s about it.
There’s no need to make your email excessively long, as you can lose your audience by meandering. You can also prevent them from shopping if they don’t have the information they need front and center.
Ensure mobile optimization
With more than 1.7 billion people checking their emails on their mobile devices, your Black Friday email templates must have mobile optimization. If you need a refresher, here’s how to do that:
- Keep your subject lines within 60 characters (I’ll share my favorite Black Friday subject lines in the next section).
- Segment your email list according to criteria like website behavior, loyalty, and spending limits.
- Add helpful, related links.
- Include calls to action (I’ll also discuss these later).
- Personalize your email content, recommending products based on a shopper’s browsing and purchasing history.
- Add unsubscribe links to control the number of spam requests.
- Ensure your emails load quickly.
- Use A/B testing.
Design with whitespace in mind
Producing the perfect email template doesn’t have to be challenging. The key to a successful visual design is whitespace. This empty space between your email elements makes images stand out, and CTA buttons look more apparent.
Customers can read your email without feeling like everything is cluttered. Your email optimization will also benefit.
Read more: Black Friday Marketing Emails — 9 Unique Examples
Black Friday Subject Line Ideas
Okay, so now that you’ve got the visual and copywriting elements of your Black Friday email templates organized, it’s time to put a nice bow on them with the perfect subject line.
Writing subject lines is tough stuff, I understand that. I’m here to make it easier for you with subject lines that can act as your starting point. Let’s go!
Urgent Black Friday email subject lines
- Don’t Miss Out! Black Friday Sale Starts Now!
- It’s the Black Friday Sale You’ve Been Waiting All Year For!
- This Is the Last Call for Our Black Friday Deals!
- Your Wallet Will Thank You for Not Passing Up These Black Friday Deals
- Don’t Miss Out! Black Friday Sale Is On!
- Black Friday Sale This Weekend ONLY
- The Final Hours of Our Black Friday Sale Have Begun
- Last Chance Alert – Don’t Miss Out on 30% Off for Black Friday
- Time’s Almost Up! Get These Black Friday Deals While You Can
- Act Fast! You Don’t WannaMiss These Black Friday Discounts
- Limited Time Left on Our Black Friday Deals!
- You Don’t Want to Miss Out on 50% Off, Do You? Shop Black Friday
- We Can’t Keep Our Black Friday Deals Going Forever…
- Like the Leftovers, These Black Friday Deals Will Soon Be Gone
Promotional Black Friday email subject lines
- Black Friday Deals Up to 70% Off!
- It’s Our Black Friday Sales Extravaganza for a Limited Time
- The Best Sales of the Year! Black Friday Deals Start Now!
- Get Ready for Black Friday with Hot Steals and Great Deals
- Our Black Friday Sale Is ON
- Shop Everyone on Your Wish List with Our Black Friday Sale
- We’re Slashing Prices Left and Right for Black Friday
- Get Our Hottest Deals of the Year on Black Friday!
- Finish All Your Holiday Shopping Early with Our Black Friday Sale
- Ready, Set, Shop! It’s Black Friday!
- Rise and Shine for Our Black Friday Sale
- Our Black Friday Bonanza Starts at Midnight
- Save Big on Your Faves This Black Friday
- We Don’t Offer Deals This Big Very Often
- Score Big Savings on Black Friday!
- Your Guide to Black Friday Deals: Shop and Save
- Our Black Friday Deals Are Live!
- It’s Finally Here! Black Friday Starts Now
- Get Them Everything They Want This Black Friday
Countdown to Black Friday email subject lines
- Countdown to Our Biggest Sale of the Year!
- Just Three Days Until Our Black Friday Sale!
- Get Excited! Black Friday Sale Starts TOMORROW
- One Week From Today: Our Black Friday Sale Begins
- Only Five Days Away: Black Friday Will Be Here Soon!
Read more: 103 Black Friday Email Subject Lines to Outshine Your Competition
Calls to Action (CTA)
You’ve already assembled most of your Black Friday email templates but aren’t quite finished yet. Every good email needs a call to action or CTA, preferably a button.
The copy is one small part of CTA success. If your button isn’t placed in the right spot in your email or is the wrong color, shape, or size, it won’t convert.
I recommend A/B testing to nail all the above elements. For everything else, you can borrow these CTAs courtesy of EngageBay. Feel free to tweak them to suit your marketing message.
- Beat the Rush and Shop Now
- Get an Early Start on Holiday Shopping
- Shop Black Friday Now
- Our Black Friday Deals Are Live
- It’s Time for Black Friday Savings
- Black Friday Savings Have Arrived
- Grab Your Black Friday Deals
- Unlock Exclusive Black Friday Discounts
- Click to Save on Black Friday
- It’s Time for Black Friday Savings
- Finish Your Holiday Wishlist Now
- View Our Black Friday Deals
- Unlock Big Black Friday Savings
- Snap Up Our Black Friday Savings
- Black Friday Flash Sale Deals Here
Read also: Heartfelt Memorial Day Email Templates for Thoughtful Campaigns
Conclusion
Black Friday is a five-star opportunity to kick off a weekend of sales that ends with Cyber Monday. Getting your email marketing campaign started on the right foot begins with the Black Friday email templates I shared with you today.
Remember to emphasize exclusivity and urgency with your email copy, and don’t stop at just one type of email, either. It will take a series of messages to make a maximum impact on this big shopping holiday!
Frequently Asked Questions (FAQ)
1. What should be included in a Black Friday email?
Your Black Friday email needs:
- A catchy subject line between 50 and 60 characters.
- Personalization to inspire sales.
- Short but sweet copy informing the reader about what the sale is and how long it lasts.
- High-quality imagery that uses bold, attention-grabbing colors.
- CTA buttons, with at least one button above the fold.
- Whitespace between visual elements so your email doesn’t look cluttered.
- Mobile optimization to account for the majority of users who come from their mobile devices.
- A/B testing to ensure your email is ready to succeed.
2. How can I create a sense of urgency in Black Friday emails?
It would be best to use urgent-sounding language that triggers a reader’s sense of FOMO. Terms like “now,” “not much longer,” “final hours,” and “limited time” will get people clicking and shopping. You can add some emojis and an exclamation point to underscore your point.
3. When should I send Black Friday emails?
Launch your Black Friday email campaign a week to two weeks before the big day. You can announce your sale, start a countdown, and gradually unveil what will be on sale.
4. What are some effective subject lines for Black Friday emails?
Here are some more Black Friday email subject lines sure to get opens:
- 🔓 Unlock Black Friday Savings Today ONLY!
- Black Friday Is Here: Shop Our Best Deals 🎊
- 🌟 Black Friday Blitz: Unbeatable Discounts Await!
- Hot Black Friday Deals Are Here! 🔥
- Black Friday Begins Now! Up to 60% Off 🎉
5. How can I make my Black Friday email visually appealing?
Showcase the products you have for sale using high-res images. You can also design your email with a unique, still on-brand color scheme.
