Email marketing is a goldmine for eCommerce businesses. But are you harnessing its full potential in your eCommerce business? According to a study, some email marketers have achieved a staggering $72 return for every $1 spent.
But here’s the catch: the difference between a lackluster email campaign and one that boosts your revenue lies in the templates you use. Your eCommerce emails must grab attention, build desire, and compel action. This is where eCommerce email templates come in.
This blog post offers actionable eCommerce email templates (with examples) to win customers every step of their customer journey. The eCommerce email templates covered in this blog post include the following:
- Welcome email templates to make a captivating first impression
- Promotional email templates to drive sales and hype new products
- Cart abandonment email templates to recover lost sales
- Order confirmation email templates to build trust and set expectations
- Shipping confirmation email templates to keep customers informed and excited
- Product launch email templates to generate buzz and anticipation for your eCommerce business
- Re-engagement email templates for eCommerce businesses to win back inactive customers
Are you ready to create eCommerce emails that stand out? Then let’s begin!
Table of Contents
Best Way to Use eCommerce Email Templates
These email templates will guide you as you create your eCommerce email marketing campaigns. Once you’ve decided on a template, personalize it before sending it to your email subscribers. If you want designed templates, you can use EngageBay’s HTML email templates to send beautiful emails that convert.
With the drag-and-drop email editor, you can customize them quickly to meet your needs. The best part? No coding skill is required! To get the most from your email campaigns, follow these email etiquette to boost your open and response rates:
- Include a consistent email signature. Your email signature should contain your name, company role, website, contact information, and social media handles.
- Use a compelling subject line. If your subject lines aren’t engaging enough, they will likely get lost in the recipient’s inbox. Subject lines between 35 and 45 characters are ideal.
- Drive online sales by including a CTA with a clear goal or action to take.
- Personalize your emails and include personalized product recommendations.
- Use your business email address to send out the emails and ensure your emails are optimized for mobile devices.
- Tailor your opening line to the reader.
- Show appreciation for the recipient’s time and send a follow-up email.
Now that you understand how to use these eCommerce email templates, let’s get into the details of this post.
Enhance Your Email Marketing
Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and eCommerce email templates. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize your brand’s images, headings, and CTAs, and hit send in a few minutes!
Welcome Email Templates
According to a study, welcome emails have an impressive open rate of 63.91%, much higher than regular promotional emails. This shows just how effective they can be. They are crucial because they make a great first impression and set the tone for future interactions.
Features of a well-crafted eCommerce welcome email
Below are essential features to include in your welcome eCommerce emails
- Brief introduction to brand values or unique selling proposition (USP)
- Clear call to action (CTA) button (e.g., “Shop Now,” “Explore Our Collection”)
- Link to a welcome video or brand story
- Social media links for engagement
Let’s explore this eCommerce welcome email example from Wolf and Badger below:
Why it works:
- The welcome email from Wolf & Badger starts with a warm greeting, though it doesn’t use the recipient’s name.
- It highlights #SupportSmallBusiness and the benefits of joining their community.
- Clear CTAs direct users to shop categories, and there’s a 10% discount code for first-time buyers.
- The email features a high-quality, stylish image that showcases the brand’s products, and it has relevant content.
This eCommerce email effectively welcomes new subscribers, promotes brand values, encourages shopping, and uses appealing visuals.
👉 Elevate your email marketing with our free email templates designed to boost engagement
eCommerce welcome email templates
Here are four eCommerce email templates that will boost your email marketing campaigns. They are tailored for various purposes, themes, and brands.
Short, engaging welcome emails
| Subject: Welcome to [Brand name]! |
| Hi [First name],
Welcome to the [Brand name] family! We’re thrilled to have you here. Get ready to discover our exclusive range of [relevant products] tailored just for you. Start exploring now, and let us know if you have any questions! Best, The [Brand Name] Team |
Exclusive discounts and personalized offers for new subscribers
| Subject: A Special Welcome Gift Just for You! |
| Hi [First Name],
Welcome to [Brand Name]! To show appreciation, here’s a special gift: 15% off your first order. Use code WELCOME15 at checkout. We can’t wait to see what you pick! Happy Shopping, The [Brand Name] Team [Email Signature] |
Personalized recommendations
| Subject: Welcome, [First name]! Discover Your Perfect [Product category] |
| Hi [First name],
Welcome to [Brand Name]! We’re excited to have you with us. Based on your interests, we’ve handpicked some recommendations you’ll love. Explore Your Picks Now Enjoy a 10% discount on your first purchase with code HELLO10. Best regards, [Your Company Position] at [Brand Name] [Email Signature] |
Let’s take a look at this graphic email template from EngageBay’s free template library.
This welcome email template greets users by name, affirming a personal touch. It includes a video tutorial to walk new email subscribers through using the platform for a quick transition. The email design is clean, intuitive, and well-structured to guide them.
With these eCommerce welcome email templates, you can create engaging and compelling communications for your online store, attract new customers, and retain existing customers. Remember to customize them based on your brand’s voice and audience’s preferences to maximize their impact.
Read also: eCommerce Welcome Emails: Dazzle, Delight, Convert
eCommerce Promotional Email Templates
Promotional emails are a cornerstone of successful eCommerce email marketing campaigns.
According to a study, promotional emails yield an impressive average open rate of 19.81%, showcasing their effectiveness in capturing customer attention and driving engagement. These targeted messages are crucial in driving conversions and boosting sales for multiple products for eCommerce businesses.
Features of an eCommerce promotional email template
Here are the key features to include when crafting an irresistible promotional eCommerce marketing campaign:
- Highlight promotions, discounts, or limited-time offers because they incentivize purchases and create a sense of urgency.
- Include attractive and relevant product images showcasing the promoted products; this makes the email visually appealing and engaging.
- Customer reviews, testimonials, or ratings should be included to build trust and credibility.
Before we examine promotional email templates for eCommerce businesses, let’s examine this example of an eCommerce promotional email by Shein.
Why it works:
- The header features an attractive image with a clear “Special Offer” message, drawing immediate attention.
- The email includes a special 40% off offer in appreciation of the recipient’s recent order, making it feel personalized and valued.
- Multiple CTAs, such as “Shop Now” and “Continue Checkout,” are prominently displayed, guiding the recipient toward making a purchase.
- The layout is clean and organized, with high-quality images that showcase different product categories, such as “Flash Sale,” “SheIn Exclusives,” and “Top It Off.”
- Icons for social media platforms (Facebook, Twitter, Pinterest) are included, encouraging further engagement and followership.
- Clear instructions on redeeming the offer, including a clickable link and a promo code, make it simple for the recipient to take advantage of the discount.
eCommerce promotional email template
Here are some promotional eCommerce email templates to fuel your creativity.
Flash sale announcements
| Subject: Flash Sale Alert: 50% Off Everything! |
| Hi [First Name],
Get ready to shop till you drop! Our flash sale is on; everything is 50% off for 24 hours. Don’t miss out on these unbeatable deals. Click the button below to start shopping now! [Shop Now] Hurry, these deals won’t last long! Happy Shopping, [Name and Email Signature] |
The 24-hour urgency email template
| Subject: 24-Hour Flash Sale – Up to 70% Off! |
| Hello [First Name],
Our biggest flash sale of the year is here! For the next 24 hours, enjoy up to 70% off on all items. This is your chance to grab your favorite products at incredible prices. Don’t wait; shop now before time runs out! [Shop Now] Best, [Name and Email Signature] |
Here is a graphic discount product promotion email template:
Browse over hundreds of free HTML email templates for your next promotional email campaigns here.
The Black Friday promo email template
| Subject: Black Friday Mega Deals – Up to 80% Off! |
| Hi [First Name],
Black Friday and our most significant deals of the year are here! Enjoy up to 80% off on a wide range of products with this coupon code. Shop now and take advantage of these limited-time offers before they’re gone. Click below to start saving! [Shop Black Friday Deals] Happy Shopping, [Email Signature] |
Let’s take a look at this graphic Black Friday promotional email template from EngageBay’s free email templates library.
This email template is an excellent sample for many reasons. First, the email color is eye-catching. Second, it contains different products and their prices and includes an option to see more on the eCommerce website when the user clicks a button.
Mother’s Day promotional email template
| Subject: Celebrate Mother’s Day with 30% Off! |
| Dear [First Name],
Mother’s Day is just around the corner, and we’re celebrating with a special 30% off on all our products. Find the perfect gift for the amazing women in your life. Shop our exclusive Mother’s Day collection now and make this day unforgettable! [Shop Mother’s Day Gifts] Warm regards, [Name and Email Closing] |
These commerce email templates are designed to be easily customizable and ready for professional use, ensuring your promotional emails are engaging and effective.
Read also: 30+ Business Email Templates To Level Up Your Email Marketing
eCommerce Cart Abandonment Email Template
Cart abandonment emails are essential for eCommerce businesses.
According to the Baymard Institute, nearly 70% of online shoppers abandon their carts, so these emails offer a chance to recover lost sales and boost revenue. The primary reason online shoppers abandon their carts is high shipping costs, so offering a discount on shipping in your emails makes sense.
Key factors in creating an effective abandoned shopping cart email include timing, personalization, and design. It is best to email within 24 hours after a cart has been abandoned on your eCommerce site. Offering incentives like discounts and cross-sell opportunities can further entice customers to complete their purchases, making these transactional emails effective.
eCommerce abandonment email template
Use these email templates to urge online shoppers to complete their purchases. Feel free to tweak it to suit your needs.
Friendly-reminder abandonment email template
| Subject: Did You Forget Something? |
| Hi [Customer Name],
We noticed you left some items in your cart. No worries! We’ve saved them for you. Complete your purchase now before they sell out. [Product Image] [Product Name] – [Price] [Checkout Now Button] Looking forward to seeing you back! Best, [Your Company Name] |
To create urgency, use this email template instead:
| Subject: Your Cart is Waiting! Limited Stock Available |
| Hey [Customer Name],
Your cart is almost ready to go! The items you left are going fast. Complete your purchase now to avoid missing out! Use code SAVE10 for 10% off your order as a thank you. [Product Image] [Product Name] – [Price] [Checkout Now Button] Hurry, before it’s too late! Cheers, [Your Business Name] |
👉 Boost your marketing strategy with our customizable email templates that drive results.
Personalized follow-up cart abandonment
| Subject: [Customer Name], Don’t Miss Out on Your Items! |
| Hi [Customer Name],
We noticed you were interested in these items. They’re still waiting for you in your cart! Take a second look and complete your purchase. [Product Image] [Product Name] – [Price] [Complete My Purchase Button] Need help? Contact us at [Customer Support Contact]. Regards, [Your Company Name] |
Offer assistance email template
| Subject: Need Help with Your Order |
| Hi [Customer Name],
We saw you left some items in your cart. If you have any questions or need assistance, we’re here to help! [Product Image] [Product Name] – [Price] [Resume Shopping Button] Feel free to reach out to us at [Customer Support Contact]. Thanks for shopping with us! [Your Company Name] |
These templates combine personalization, urgency, and incentives to encourage customers to return and complete their purchases.
Here is a graphic cart abandonment email template from EngageBay’s free email templates library. Feel free to customize it to fit your brand tone.
eCommerce Order Confirmation Email Templates
Order confirmation emails are indispensable for your online business.
Serving as a digital receipt, they enhance customer satisfaction and trust. A study shows that 61% of consumers expect real-time order confirmation. Beyond acknowledgment, this email sets the stage for future interactions and sales in your email marketing strategy.
Critical components of an eCommerce order confirmation email
Here are the critical components to include in your order confirmation emails:
- Detailed order summary clearly outlining items, quantities, and total cost.
- A unique order identifier provides a specific reference number.
- Delivery timeline communicating expected shipment date.
- Tracking details (if applicable), enabling customers to monitor order progress.
- Flexible return policy demonstrating customer-centricity.
- Multiple contact options offer various channels for support.
Check out this eCommerce order confirmation email example from Wonderblum.
Why it works:
- The use of the company’s logo and brand colors creates a cohesive brand identity.
- A clear subject line indicating the purpose of the email and order confirmation.
- Prominent placement of the order number for easy reference.
- A clear call-to-action button (Awesome) encourages customers to engage further with the brand.
eCommerce order confirmation email template samples
Here are some order confirmation email templates to fuel your creativity for your next email marketing campaign.
Concise order confirmation email template
| Subject: Your [Shop Name] Order #[Order Number] is Confirmed! |
| Hi [Customer Name],
Thanks for shopping with us! We’ve received your order, and it’s being processed:
You can track your order status anytime at [Tracking Link]. We’ll keep you updated every step of the way. Need help? Contact us at [Email/Phone]. Happy shopping! [Email Signature] |
Personalized and friendly order confirmation email template
| Subject: Hey [Customer Name], Your Order Is Confirmed! |
| Hello [Customer Name],
Just wanted to let you know we’ve got your order all set!
You’ll receive another email when your order ships out. If you have any questions or need anything at all, just hit reply! Thanks for choosing [Shop Name]! Best, [Your Name] |
Feel free to adapt and customize these templates to match your brand’s unique voice and style. Add your own flair, promotions, or even a discount code for a future purchase!
Read also: Feedback Email Templates to Increase Engagement in 2024
eCommerce Thank You Email Templates
According to Experian, thank-you emails generate four times the open rates and five times the click-through rates compared to standard promotional emails. These post-purchase emails aren’t just a polite gesture but a powerful tool for customer retention and engagement for your eCommerce store.
When crafting a thank-you email, go beyond a simple “thank you” message.
Highlight the customer’s actions, like purchase or feedback, and express genuine appreciation for their purchase. You can also offer a small token of gratitude, such as a discount code or exclusive access to new products, to show your appreciation and encourage future engagement.
Consider a thank you email example from an eCommerce brand before we look at some templates.
Why it works:
- The email clearly states that the order will be processed immediately, reassuring the customer.
- It sets clear expectations about shipping notifications and delivery times.
- It provides a clear order summary, including the item, size, quantity, and price.
- The email template is clean, simple, and easy to read.
- The call-to-action button (View order) lets the customer see the details.
The email strikes a good balance between being informative and concise. It also provides all the necessary information the customer needs about their order.
eCommerce thank you email template samples
Here are some thank-you email templates to fuel your creativity for your next email marketing campaign.
Classic email template
| Subject: A Big Thank You from [Shop Name] |
| Hi [Customer Name],
We want to thank you heartfeltly for your recent purchase and truly appreciate your support and trust in our products. Your order has been shipped and is on its way. You can track its progress at [Tracking Link]. We hope you enjoy your new [Product Name]! Best regards, The [Shop Name] Team |
Personalized thank you email template
| Subject: [Customer Name], You’re Awesome! Thank You! |
| Hi [Customer Name],
We’re so grateful for your recent purchase from [Shop Name]. Your support means the world to us! We’ve packed your order carefully, and it is now on its way. We hope [Product Name] brings you joy and excitement! Warm regards, [Your Name] |
Feedback-focused thank you eCommerce business email template
| Subject: Thank You! Your Feedback Matters to Us |
| Hi [Customer Name],
Thank you for your recent purchase! We’d love to hear about your experience with [Product Name]. If you have a moment, please share your thoughts here: [Feedback Link] Your feedback is invaluable in helping us improve and serve you better. Thanks again for choosing [Shop Name]! Best, [Your Name] |
👉 Optimize your marketing efforts with our email templates designed for efficiency and impact.
Read also: Corporate Email Templates to Nail Your Business Communications
eCommerce Product Launch Email Template
Product launch emails are crucial in building excitement and anticipation for a new product among your target audience. They bridge your brand and potential customers, creating a buzz to drive more sales potentially.
Key elements to include in a sale announcement email
To get the most out of your product launch email marketing campaign, here are the key elements to include:
- A compelling teaser: A sneak peek or a hint about the product, piquing curiosity without revealing everything.
- Exclusive early access: Offer early access or pre-orders to loyal customers, making them feel valued and special.
- Interactive content: Incorporate videos, GIFs, or quizzes to showcase the product’s features and benefits engagingly.
- Social sharing incentives: Encourage customers to spread the word on social media with unique hashtags or referral programs.
- Countdown timer: Create a sense of urgency with a countdown to the official launch date.
eCommerce product launch email template samples
Here are some product launch email templates to fuel your creativity for your next email marketing campaign.
Teaser product launch email template
| Subject: Get Ready to [Action Verb] Your [Problem]! |
| Hey [Customer Name],
Something big is coming your way this [Launch Date]. We’ve been working hard on a new product that will revolutionize the way you [Solve the Problem]. Stay tuned for more details! The [Shop Name] Team |
Early access product email template
| Subject: You’re Invited: Be the First to Experience [Product Name] |
| Dear [Customer Name],
You’re one of our most valued customers, so we’re giving you exclusive early access to our latest creation: [Product Name]. Get your hands on it before anyone else! Click here to pre-order: [Pre-Order Link] Enjoy the perks of being ahead of the curve. The [Shop Name] Team |
Countdown product launch eCommerce email templates
| Subject: [Number] Days Until [Product Name] Liftoff! |
| Hi [Customer Name],
The countdown is on! [Product Name] is launching in just [Number] days. Get ready to experience [Benefit 1], [Benefit 2], and [Benefit 3] like never before. Mark your calendars for [Launch Date]! The [Shop Name] Team |
Here’s a product launch email template from EngageBay’s email templates library:
This graphic email template is just a sample; you can customize it on the EngageBay email editor to match your brand’s unique voice and style. Add images, videos, or other elements to make your email more engaging. Remember, the goal is to generate excitement and turn first-time buyers into repeat customers.
Read also: Giving Tuesday Email Templates to Maximize Donations (2024)
eCommerce Re-Engagement Email Templates
Re-engagement emails are a way to reconnect with customers who haven’t been active. They aim to spark their interest again, leading to customer retention and a better relationship with email subscribers. By sending re-engagement emails, you can clean up your email list and ensure you’re only reaching clients who want to hear from you.
Key elements to include in a re-engagement email
A re-engagement email has specific features that set it apart from other types of emails. Here are some unique characteristics:
- Content is usually crafted to be engaging and to prompt action, such as clicking a link, taking a survey, or making a purchase
- Uses visually appealing designs to capture attention quickly.
- Include special discounts, exclusive offers, or other incentives to encourage engagement.
- Leverages emotional triggers like nostalgia, curiosity, or the fear of missing out (FOMO).
- Sometimes, it asks for feedback on why the recipient became inactive, providing insights for improvement.
eCommerce re-engagement email template samples
Here are some re-engagement email templates to win back cold customers.
The “we miss you” re-engagement eCommerce email template
| Subject: We Miss You! Here’s a Special Offer Just for You |
| Hi [Recipient’s First Name],
We’ve noticed you haven’t visited us in a while, and we miss you! We’re offering you an exclusive [discount/offer] to show you how much we value your presence. Use code WELCOME_BACK to get [X% off/Free Shipping] on your next purchase. We hope to see you soon! Best, [Your Company Name] |
Feedback re-engagement email template
| Subject: Your Opinion Matters! Help Us Improve |
| Hi [Recipient’s First Name],
We’ve missed having you around and would love to hear from you. Your feedback is incredibly valuable to us. Could you take a moment to let us know why you haven’t been visiting lately? Click here to take a short survey and enjoy [X% off/Exclusive Offer] as a thank you. We appreciate your time and hope to serve you better. Warm regards, [Your Company Name] |
Read more: Re-Engagement Emails 101: A Guide [With Templates]
Cross-sell re-engagement email template
| Subject: Rediscover Your Favorites: Special Offer Inside |
| Hi [Recipient’s First Name],
It’s been a while since we’ve seen you! We thought you might like to rediscover some of our best-selling products that you loved. As a token of our appreciation, we’re giving you an exclusive [discount/offer]. Use code REDISCOVER at checkout. We can’t wait to have you back! Best, [Your Company Name] |
Special offer re-engagement email template
| Subject: A Special Gift Just for You! |
| Hi [Recipient’s First Name],
We’ve missed you! We’d like to offer you a special gift to show our appreciation for your past loyalty. Use code GIFT4YOU to receive a complimentary [product/service] with your next purchase. We hope this gift brings you joy and reminds you of the great experiences we’ve shared. Warmest regards, [Your Company Name] |
Conclusion
Email marketing is an essential aspect of eCommerce email marketing.
It provides a direct way for businesses to engage with customers, drive sales, build customer retention, and improve their conversion rate. With personalized content, compelling CTAs, mobile optimization, and continuous testing, you can create engaging email campaigns that resonate with your audience.
EngageBay offers a comprehensive solution to streamline email marketing efforts and enhance results. You can create automated emails that are triggered by users’ actions. Additionally, you can browse the EngageBay email library for free and easily customize it using a drag-and-drop editor to fit your brand voice. No coding skills are required.
If you need to send campaign emails in bulk and do a lot of other marketing work, check out the unbeatable features of EngageBay CRM.
It allows you to streamline your marketing efforts on a single platform, making managing your campaigns and tracking your results more accessible. Additionally, you can reduce marketing costs by up to 82% when you sign up for EngageBay.
Frequently Asked Questions
1. How often should I send promotional emails?
Don’t overwhelm your audience with promo emails. Find the sweet spot for your audience, but aim for 1-2 emails per week to avoid overwhelming subscribers.
2. What are the best practices for creating engaging subject lines?
Keep them short, specific, and intriguing, and use a mix of urgency, curiosity, and personalization to pique interest.
3. How can I personalize my email templates effectively?
Use customer data (names, preferences, purchase history) to tailor content and recommendations, creating a unique experience for each recipient.
4. What are the most important metrics to track for email campaigns?
To gauge campaign success and identify areas for improvement, focus on open rates, click-through rates, conversion rates, and revenue generated per email.
5. How do I reduce the unsubscribe rate for my emails?
Ensure relevance by segmenting your list, providing clear value in every email, and offering easy unsubscribe options.
6. What are some common mistakes to avoid in email marketing?
Avoid sending too many emails, neglecting mobile optimization, using misleading subject lines, and failing to personalize content.
7. How can I use A/B testing to improve my emails?
Test different elements, such as subject lines, CTAs, visuals, and send times, to determine what resonates best with your audience and drives better results.
8. What are the latest trends in eCommerce email marketing for 2024?
Interactive emails, hyper-personalization, user-generated content, AI-powered optimization, and sustainability-focused messaging are rising.
9. How do I handle customer complaints via email effectively?
Respond promptly, acknowledge the issue, offer solutions, and express gratitude for their feedback.
10. What tools are best for designing email templates?
Popular options include drag-and-drop builders like Mailchimp and Moosend or other tools like EngageBay, free HTML email template builder, BEE Pro, and Stripo for greater flexibility and customization.
