Woohoo! Cinco de Mayo is on the horizon, which means embracing one’s Mexican heritage, eating delicious food, and enjoying the start of beautiful spring weather. Get your audience into a festive mood with Cinco de Mayo email templates.
Of course, it’s not all fun and games. The holiday, acknowledged on May 5th, commemorates when Mexico defeated the Second French Empire in the Battle of Puebla in 1862. It sounds like a nice story, but it’s bittersweet.
Its lead general, Ignacio Zaragoza, perished a few months after the battle. Also, the French forces came back with even larger numbers and took over Mexico City following the Second Battle of Puebla.
While Cinco de Mayo is largely a festive holiday, even for those who aren’t Mexican, it does have its historical side. The email templates and examples in this blog post will touch on all elements of this special May holiday so you can connect more effectively with your audience.
Table of Contents
Cinco de Mayo Email Templates for Various Needs
Let’s explore the email templates related to the May 5th celebrations.
They run the gamut from sales-based to celebrating heritage. No matter what kinds of Cinco de Mayo marketing plans you have, you can capitalize on them using these curated templates from EngageBay.
Festival greetings
It’s time to partay on Cinco de Mayo! Despite this holiday being steeped in Mexican heritage, it is celebrated by people all over the world, including the United States, the Cayman Islands, and Australia.
If your business participates in or hosts a Cinco de Mayo festival, you need the right email template to get people excited. We’re going to help you with that, so don’t worry.
Look at some of these festive templates to see what I mean when sending holiday greetings for Cinco de Mayo.
Template 1
Subject: ¡Feliz Cinco de Mayo!
Dear [Recipient’s Name],
Happy Cinco de Mayo! We hope this day brings joy, celebration, and a deeper appreciation for the rich cultural heritage of Mexico.
Join us as we commemorate this festive occasion with vibrant music, delicious food, and lively dancing. May your day be filled with the spirit of Cinco de Mayo!
Warm regards,
[Your Company Name]
Read more: Let Sparks Fly With These Valentine’s Day Email Subject Lines
Template 2
Subject: Celebrate Cinco de Mayo with Joy and Festivity!
Hi [Recipient’s Name],
It’s officially Cinco de Mayo! Today, we celebrate Mexico’s vibrant culture and traditions. Whether you enjoy traditional dishes, listen to mariachi music, or dance, we hope your day is filled with joy and festivity.
Celebrate with us and embrace the spirit of Cinco de Mayo!
Best wishes,
[Your Company Name]
Template 3
Subject: Happy Cinco de Mayo from Our Community to Yours!
Dear [Recipient’s Name],
Happy Cinco de Mayo! On this special day, we come together to celebrate the rich culture, history, and traditions of Mexico. We hope your day is filled with festive activities, delicious food, and joyous moments with friends and family.
Let’s celebrate the spirit of community and togetherness that Cinco de Mayo represents!
Warm regards,
[Your Company Name]
Template 4
Subject: Wishing You a Joyous Cinco de Mayo!
Hi [Recipient’s Name],
¡Feliz Cinco de Mayo! We wish you and your loved ones a joyous celebration filled with music, dance, and delicious Mexican cuisine. May this day bring happiness and a deeper appreciation for the rich cultural heritage we all cherish.
Celebrate with your family and create wonderful memories!
Best wishes,
[Your Company Name]
Enhance Your Email Marketing
Spice up your Cinco de Mayo celebrations with vibrant and festive emails! Our beautifully crafted, easy-to-customize Cinco de Mayo email templates capture the lively spirit of the holiday. Just update your brand’s images, headings, and CTAs, and send colorful, fiesta-worthy emails in minutes!
Promotional offers
Many businesses use Cinco de Mayo as a sales opportunity, and why not? It’s a chance to strengthen your sales in the second quarter, which companies of all sizes can appreciate.
By early May, Easter feels like it was eons ago (especially if it occurred in late March), and Memorial Day is still weeks away. A Cinco de Mayo sale is exactly what your business needs to get in front of your audience and tantalize them to spend money.
If your company specializes in any type of Mexican goods, you can use this opportunity to shine the spotlight on them and sell them at a discounted rate. Even if your goods aren’t culturally focused on this holiday, a generalized sale is still fine.
Here’s what I recommend: Announce your sale early, around the end of April, unless it’s a flash sale. For a flash sale, you can announce it on the day it starts. Be sure to send one or two reminder emails to boost sales.
Okay, so what kinds of sales-based Cinco de Mayo email templates should you send? Take a look at these options. And, of course, feel free to tweak any to suit your business.
Template 1
Subject: ¡Cinco de Mayo Sale! Save Big on Your Favorite Items
Dear [Recipient’s Name],
Feliz Cinco de Mayo! To celebrate this vibrant holiday, we’re excited to offer you fantastic deals on our best products.
Cinco de Mayo Specials:
- [Product 1]: [Discount/Offer]
- [Product 2]: [Discount/Offer]
- [Product 3]: [Discount/Offer]
Don’t miss out on these limited-time offers! Shop now and enjoy amazing savings.
Shop Now: [Link to Store]
Celebrate Cinco de Mayo with us and take advantage of these festive deals!
Warm regards,
[Your Company Name]
Template 2
Subject: Limited-Time Cinco de Mayo Discounts—Act Fast!
Hi [Recipient’s Name],
Happy Cinco de Mayo! We’re thrilled to announce our limited-time sale in honor of this special day. Enjoy incredible discounts on select items for a short period only.
Special Deals Include:
- [Product 1]: [Discount/Offer]
- [Product 2]: [Discount/Offer]
- [Product 3]: [Discount/Offer]
These offers are valid only until [End Date], so hurry and grab your favorites before they’re gone!
Shop Now: [Link to Store]
Celebrate with savings and make this Cinco de Mayo unforgettable!
Best wishes,
[Your Company Name]
Template 3
Subject: Exclusive Cinco de Mayo Offer Just for You!
Hi [Recipient’s Name],
¡Feliz Cinco de Mayo! As a valued subscriber, we’re excited to offer you an exclusive discount to celebrate this festive occasion.
Your Special Offer:
- [Product 1]: [Discount/Offer]
- [Product 2]: [Discount/Offer]
- [Product 3]: [Discount/Offer]
Use code CINCO2024 at checkout to unlock your special savings. This offer is valid until [End Date].
Shop Now: [Link to Store]
Thank you for being a loyal customer. Please don’t miss the chance to celebrate Cinco de Mayo with these amazing deals!
Warm regards,
[Your Company Name]
Template 4
Subject: Celebrate Cinco de Mayo with Free Shipping!
Greetings [Recipient’s Name],
Happy Cinco de Mayo! To get you in the celebratory mood, we’re offering FREE shipping on all orders TODAY only!
Cinco de Mayo Specials:
- [Product 1]: [Discount/Offer]
- [Product 2]: [Discount/Offer]
- [Product 3]: [Discount/Offer]
Don’t miss out on this limited-time offer. Shop your favorites now and enjoy free shipping on us!
Shop Now: [Link to Store]
Let’s get shopping!
Best wishes,
[Your Company Name]
Template 5
Subject: Cinco de Mayo Bundle Deals—Save More When You Buy More!
Dear [Recipient’s Name],
To celebrate this year’s Cinco de Mayo, we’re offering special bundle deals that let you save more when you buy more. Check it out!
Bundle Offers:
- [Bundle 1]: [Discount/Offer]
- [Bundle 2]: [Discount/Offer]
- [Bundle 3]: [Discount/Offer]
These bundles are perfect for celebrating with friends and family. Take advantage of these limited-time deals and make the most of Cinco de Mayo!
Shop Now: [Link to Store]
Warm regards,
[Your Company Name]
Read more: 23 Creative May Newsletter Ideas to Celebrate the Vibrancy of Spring
Event invitations
It’s a Cinco de Mayo celebration! Whether you’re hosting a fiesta, a special dinner, an ice cream social, or anything in between, the right Cinco de Mayo email templates can take your messages to the next level. You should see a lot of RSVPs.
Just as you would when announcing a sale, you should send your audience an event invite email early. People make plans as Cinco de Mayo draws nearer, and you would hate for most of your audience to be already busy when you email them.
Another consideration is when Cinco de Mayo falls. The 5th of May varies on the calendar every year. People will be freer the later in the week the occasion is. If it’s on a Monday or Tuesday, you might consider pushing back your celebration until Thursday or Friday, even if it’s no longer May 5th.
Are you ready to reach out to your audience? Here are some Cinco de Mayo email templates.
Template 1
Subject: You’re Invited to Our Cinco de Mayo Celebration!
Dear [Recipient’s Name],
Happiest Cinco de Mayo! We are thrilled to invite you to our big Cinco de Mayo celebration on [Date] at [Location]. Join us for an unforgettable day filled with music, dance, and delicious Mexican cuisine!
Event Details:
- Date: [Date]
- Time: [Start Time] – [End Time]
- Location: [Location]
- Activities: Live music, dance performances, traditional food stalls, and more!
Bring your friends and family to enjoy the festivities with us. We can’t wait to celebrate with you!
RSVP Here: [RSVP Link]
Warm regards,
[Your Company Name]
Template 2
Subject: Join Us for a Family-Friendly Cinco de Mayo Fiesta!
Hey there [Recipient’s Name],
We’re excited to invite you and your family to our fun-filled Cinco de Mayo fiesta on [Date] at [Location]! There will be activities for all ages, including games, face painting, and piñata breaking.
Event Highlights:
- Date: [Date]
- Time: [Start Time] – [End Time]
- Location: [Location]
Celebrate with us and make lasting memories with your loved ones. We hope to see you there!
RSVP Here: [RSVP Link]
Best wishes,
[Your Company Name]
Template 3
Subject: Celebrate Cinco de Mayo with Our Community!
Dear [Recipient’s Name],
Join us for a community-wide Cinco de Mayo celebration on [Date] at [Location]. This event is a wonderful opportunity to come together and enjoy a day of cultural festivities.
Event Details:
- Date: [Date]
- Time: [Start Time] – [End Time]
- Location: [Location]
- Activities: Traditional Mexican food, live mariachi bands, folk dance performances, and more!
We look forward to celebrating with you and our community. Don’t miss out on the fun!
RSVP Here: [RSVP Link]
Warm regards,
[Your Company Name]
Template 4
Subject: Exclusive VIP Invitation: Cinco de Mayo Celebration
Hi [Recipient’s Name],
We are delighted to extend an exclusive invitation to you for our VIP Cinco de Mayo celebration on [Date] at [Location]. Enjoy an evening of exquisite food, premium drinks, and captivating entertainment from us just for being such an amazing part of our success.
Event Highlights:
- Date: [Date]
- Time: [Start Time] – [End Time]
- Location: [Location]
- VIP Perks: Reserved seating, complimentary cocktails, gourmet Mexican cuisine, and more!
Please RSVP by [RSVP Date] to secure your spot. We look forward to celebrating this vibrant cultural event with you in style.
RSVP Here: [RSVP Link]
Thanks,
[Your Company Name]
Template 5
Subject: Join Us for a Cinco de Mayo Fundraising Event!
Dear [Recipient’s Name],
We’re excited to invite you to our special Cinco de Mayo fundraising event on [Date] at [Location]. Your participation will help support [Cause/Organization].
Event Details:
- Date: [Date]
- Time: [Start Time] – [End Time]
- Location: [Location]
- Activities: Silent auction, raffle, live entertainment, and more!
Enjoy a festive evening while making a positive impact in our community. We hope to see you there!
RSVP Here: [RSVP Link]
Best regards,
[Your Company Name]
Read more: Announcements Email Templates to Deliver Updates and Promos
Cultural highlights
If your brand is steeped in Mexican heritage, what better way to share that knowledge with others than through the power of email? You can discuss the true history of Cinco de Mayo or share recipes for making Mexican meals at home (the restaurants are always jam-packed on May 5th anyway).
Perhaps you can explain the cultural symbols of Mexican heritage or share native music. Whichever way you want to express your Mexican heritage proudly, I’ve got a matching Cinco de Mayo email template to try.
Template 1
Subject: The History Behind Cinco de Mayo
Hi [Recipient’s Name],
Happy Cinco de Mayo! Today, we celebrate a significant event in Mexican history—the Battle of Puebla. Here are some historical insights to enrich your celebration.
Historical Highlights:
- The Battle: On May 5, 1862, a small Mexican force led by General Ignacio Zaragoza successfully defended the city of Puebla against a larger French army.
- Significance: This victory boosted the morale of the Mexican people and became a symbol of resistance and patriotism.
- Legacy: Cinco de Mayo is celebrated more widely in the United States than in Mexico, where it has become a day to honor Mexican culture and heritage.
We hope you enjoyed learning about the history of Cinco de Mayo and find inspiration in this story of courage and resilience.
Best wishes,
[Your Company Name]
Template 2
Subject: Savor the Flavors of Cinco de Mayo
Dear [Recipient’s Name],
¡Feliz Cinco de Mayo! As we celebrate this festive day, we’d like to share some delicious traditional dishes that are perfect for your celebration.
Culinary Highlights:
- Tacos: A versatile favorite, tacos can be filled with a variety of meats and vegetables and topped with fresh salsa and guacamole.
- Tamales: These steamed corn dough packets filled with meats, cheeses, or chilies are a staple in Mexican cuisine.
- Mole: A rich, complex sauce made with chocolate, chili peppers, and spices, often served over chicken.
- Churros: A sweet treat, these fried dough pastries are perfect for dessert.
Try making these dishes at home or enjoy them at your local Mexican restaurant. Celebrate Cinco de Mayo with these flavorful foods that represent the heart of Mexican culinary tradition.
Warm regards,
[Your Company Name]
Template 3
Subject: Feel the Rhythm of Cinco de Mayo!
Hi there [Recipient’s Name],
It’s Cinco de Mayo! One of the best ways to celebrate this vibrant holiday is through music and dance. Here are some cultural highlights to get you moving.
Musical and Dance Highlights:
- Mariachi Music: Experience the lively and soulful sounds of mariachi bands featuring violins, trumpets, and guitars.
- Folklórico Dance: Enjoy the colorful and energetic traditional dances that tell stories of Mexican history and culture.
- Norteño Music: This genre blends traditional Mexican music with polka and waltz influences, played with accordion and bajo sexto.
- Jarabe Tapatío (Mexican Hat Dance): Known as the national dance of Mexico, this dance is a symbol of pride and cultural identity.
Turn up the music, put on your dancing shoes, and let the rhythm of Cinco de Mayo fill your day with joy and celebration!
Best wishes,
[Your Company Name]
Template 4
Subject: Explore the Symbols of Cinco de Mayo
Dear [Recipient’s Name],
¡Feliz Cinco de Mayo! This vibrant holiday is rich with cultural symbols that add to its festive spirit. Here are some key symbols to look out for as you celebrate:
- Mexican Flag: Featuring green, white, and red stripes with an eagle perched on a cactus holding a snake, the flag is a symbol of Mexico’s independence and heritage.
- Papel Picado: These colorful paper cutouts are a traditional decoration, adding a festive touch to any celebration.
- Piñatas: Often filled with candy and small toys, piñatas are a fun and interactive part of Mexican celebrations.
- Sombreros: These wide-brimmed hats are a recognizable part of Mexican culture, often worn during festivals and parades.
Incorporate these symbols into your Cinco de Mayo celebration to honor and appreciate the rich cultural heritage of Mexico.
Warm regards,
[Your Company Name]
Read more: 160+ Spring Email Subject Lines To Nail Your Open Rates
Cinco de Mayo Email Design Tips
Those were some great Cinco de Mayo email templates, right? But that just takes care of the text-based portion of your emails. You need visuals and a clear layout for your Cinco de Mayo campaign to perform well.
That’s why I thought I’d share my favorite design pointers for creating captivating holiday emails that convert.
Use festive, bright, cultural colors
Like many holidays, Cinco de Mayo has its widely recognized color scheme. It’s the shades of the Mexican flag: white, green, and red.
Each color has its own specific meaning tied to the original purpose of Cinco de Mayo. For example, green represents the hope of the fighters, white is for their purity and unity, and red is for the spilled blood of those on the Mexican forces who were lost that fateful day.
Here’s an excellent example of an email that uses the colors of the Mexican flag combined with a nice gold color. The email is an eye-catcher.
And while two of the three colors contrast and should thus add visual interest to your emails, guess what? You can also experiment with other related colors that are brighter and even more attention-grabbing for your Cinco de Mayo emails.
Shades like neon green, fuchsia, golden yellow, and teal blue are also reminiscent of this Mexican holiday. They’re a testament to Cinco de Mayo as it’s celebrated today, boldly and colorfully.
Below is an example of how to use an explosion of colors in your email marketing for Cinco de Mayo.
The colors meld beautifully, creating a festive, celebratory atmosphere that makes you want to be part of the fun.
Include cultural symbols
There are many Cinco de Mayo symbols you can use in your email, perhaps only one at a time or even all at once.
For example, try the classic piñata, which is synonymous with party time. You don’t have to be a kid to appreciate the vibrant quality and fun of a piñata.
I quite like this email from KidPass, a resource for finding children’s activities. The animated celebratory email is very simple, featuring a bobbing, colorful piñata and a sales announcement of 10 Activity Credits for $5.
Of course, a sombrero is always appropriate in a Cinco de Mayo email. I also quite like the use of musical instruments, from guitars to maracas. The key to using any of this cultural imagery is to be respectful.
Add high-quality images of food and celebrations
Do you want to get mouths watering to drive up the number of people who RSVP to your Cinco de Mayo event or celebration? There’s an easy way to do that: use high-quality images of food and drink.
I mean, take a look at this email:
Or this one:
Are you hungry yet, or is it just me? I mean, how can you not be after looking at these emails? The high-quality, largescale images of festive food and drinks makes you want to get to a Cinco de Mayo celebration ASAP.
You can create the same effect by showing a group of people celebrating together and having a great time. You’ll activate a customer’s sense of FOMO. They want to be part of that group and enjoy themselves.
Don’t forget whitespace
As the examples of Cinco de Mayo email templates have shown you, your campaigns should not have a shortage of colorful elements. However, they must be balanced by whitespace.
What is whitespace? It’s a design concept that uses background space to balance the rest of the elements in the layout.
Despite its name, it isn’t always white. Just scroll up and look at the email examples again. You can detect whitespace in them all.
Without it, your emails can look cluttered, messy, and—dare I say it—spammy. You have to let the images, headers, footers, headlines, paragraphs, and CTAs get space from one another.
Optimize for mobile
You’re almost ready to test your Cinco de Mayo emails, but before you do, optimize them for mobile first. Mobile email use is expected to hit 4.481 billion this year, which has steadily increased yearly and will continue to do so into 2025.
You have to get your emails mobile-optimized. That means compressing your images, creating a mobile-friendly layout, testing your font size, using a single-column layout, and using responsive web design.
Read more: 100+ Original Thanksgiving Email Subject Lines to Inspire Your Campaigns
Cinco de Mayo Email Subject Line Ideas
Not to spook you during such a festive occasion, but email subject lines matter a lot. You could have a perfect Cinco de Mayo email template and layout ready to go, but if the subject line is a stinker, your email marketing campaign will underperform.
47% of people who get emails choose to open them solely based on the subject line. That is saying a lot.
That’s why I decided to compile these exceptional subject lines for all Cinco de Mayo emails, from festive greetings to promotional announcements and cultural messages. Check ‘em out!
Festive Cinco de Mayo email subject lines
- Celebrate Cinco de Mayo with Us!
- Make This the Best Cinco de Mayo Ever!
- It’s Time to Join the Party! 🎉🍹
- ¡Feliz Cinco de Mayo! Wishing You a Great Time 🎉
- Wishing You a Bright and Fun Cinco de Mayo! 🎉🌮
- Make it a Cinco de Mayo to Remember
- Hey! It’s Cinco de Mayo! Time to Partay 🎉
- Viva Cinco de Mayo!
- Cheers to Cinco de Mayo from Us to You! 🍹
- Savor the Flavor This Cinco de Mayo 🌯🎊
Promotional Cinco de Mayo email subject lines
- Cinco de Mayo Deals Inside!
- Don’t Miss Our Spring Savings This Cinco de Mayo!
- Vibrant Cinco de Mayo Deals Just for You 🌮🎉
- These Deals Are Delicious! Shop Cinco de Mayo Now
- Spice Up Your Cinco de Mayo with Our Exclusive Deals 🌶️💸
- Score Big on These Hot Cinco de Mayo Deals! 🥵
- Exclusive Cinco de Mayo Offers Inside
- Celebrate with Style: Cinco de Mayo Promotions Await 🌟🎉
- Our Cinco de Mayo Deals Can’t Last Long
- Cinco de Mayo Flash Sale: Save BIG, Today Only
- Unlock Cinco de Mayo Discounts Today 🎉💸
- These Red-Hot Cinco de Mayo Deals Will Soon Be Gone 🌶️
- Last Call for Our Cinco de Mayo Sale!
- Cinco de Mayo Specials Just for You! 🌮🍹
- Our Cinco de Mayo Sale Has Been Extended Through the Weekend!
Cultural Cinco de Mayo email subject lines
- Learn the History of Cinco de Mayo
- Everything You’ve Always Wanted to Know About Cinco de Mayo
- Our Tribute to Mexican Heritage and Culture
- Embracing the Spirit of Cinco de Mayo
- Cinco de Mayo – A Celebration of Mexican Pride and Tradition
Read more: 106 Winning Christmas Email Subject Lines for Higher Open Rates
Calls to Action (CTA) for Cinco de Mayo
Do you know what your Cinco de Mayo email templates need? That’s right, it’s a nice call to action or CTA. Whether you choose a button or text form, the point of a CTA is to encourage the reader to do something.
In your case, maybe they’ll stick around and learn more about Cinco de Mayo through your website. Perhaps they’ll shop your sale. They could RSVP for your big Cinco de Mayo celebration.
A CTA needs to be concise and catchy. The anchor text must also be clear. You can’t write “Click here” because that tells the reader nothing. Instead, you could use a CTA that reads, “Click here to check out our sale.”
Remember to test your CTAs before your holiday emails go live. Everything from the placement to the copy, shape, size, and color can influence clicks.
Keeping that in mind, here are some Cinco de Mayo-centric CTAs to utilize, courtesy of EngageBay:
- Click Here to Celebrate Cinco de Mayo
- Join the Fiesta Now
- RSVP to Our Cinco de Mayo Party
- Shop Our Cinco de Mayo Sale
- Unlock Your Exclusive Deal
- Learn More About Cinco de Mayo
- Discover Cinco de Mayo Facts
- See What’s Happening for Cinco de Mayo
Conclusion
Many of us celebrate Cinco de Mayo, but remember that it’s truly about Mexican heritage and requires respect when implementing cultural aspects into your email marketing campaign.
Timely, relevant, and well-designed content will help your holiday email campaign flourish. Fortunately, the Cinco de Mayo email templates I shared with you today fit the bill exceptionally well.
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FAQ
What should be included in a Cinco de Mayo email?
Your Cinco de Mayo email template requires a personalized subject line. It should have a header and footer, an uncluttered layout with whitespace, and a clear header. The copy should be short and sweet, with bullet points to break up the paragraphs.
Your email also requires imagery, such as photos or videos representing the holiday. You also need a CTA link or button, usually several.
How can I make Cinco de Mayo emails festive?
Play up the colors of the Mexican flag: white, red, and green. Use spring brights that are incorporated into Cinco de Mayo celebrations to make your emails colorful and alluring. Add related imagery, from musical instruments to sombreros and tacos.
When is the best time to send Cinco de Mayo emails?
You should plan to send Cinco de Mayo emails within several days before the holiday. You can also wait to announce a sale on the holiday itself.
What are some engaging subject lines for Cinco de Mayo emails?
Check out these great Cinco de Mayo subject lines:
- Kick Off Cinco de Mayo with Joy and Festivities!
- Cinco de Mayo Excitement Awaits – RSVP to Our Event
- Get Your Cinco de Mayo Groove On
- Let’s Fiesta! The Cinco de Mayo Party Starts Now
How can I ensure my Cinco de Mayo email is effective?
Testing is the best way to be sure your emails are optimized, visually appealing, responsive, and ready to perform. Timing is also important, as you don’t want to send a Cinco de Mayo email too late.
