ConvertKit Pricing Too Much? Check Out the 3 Best Alternatives

When ConvertKit first launched, it was known for its competitive pricing. ConvertKit came in as one of the cheapest options on the market and had a clean interface that made it easy to use.

However, ConvertKit pricing is quite out of reach for most small businesses. That’s because ConvertKit has a sliding scale plan.

If you have under a thousand contacts, the email marketing tool will cost $29 a month, to begin with. But when you scale operations and need more than 50,000 subscribers, you’ll be paying at least $379 a month, or $519 for enterprise-grade features.

That means the cost difference between getting started with ConvertKit and running your business smoothly after you scale is about 1,780%!

Do you still want ConvertKit? If not, we have some great alternatives for you:

EngageBay
AWeber
Keap (fka Infusionsoft)

In this blog post, we’ll detail ConvertKit pricing plans and features, and share similar details for the best ConvertKit alternatives. By the time you’re done reading this blog post, you’ll know which email marketing software is the best choice for your small business.

Table of Contents

How Much Does ConvertKit Cost?

We’ve discussed ConvertKit in some of our other blogs, too. ConvertKit is an email autoresponder software designed specifically for bloggers and business owners who are in the trenches of running their own online businesses. You can use it to easily create landing pages, sales funnels, delayed sends, and A/B test content.

You can also manage blog posts, email marketing automation, and eCommerce platform integration.

But what does ConvertKit pricing and details look like this year?

Well, that depends on which of ConvertKit’s three plans you select from. These plans are the Free, Creator, and Creator Pro. Let’s take a closer look at each.

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ConvertKit Free Plan

The most affordable plan is always the one in which you pay $0. But the problem is, like most other software, ConvertKit limits what you can do with the free plan.

You can only manage 1,000 subscribers at a time. You also don’t get Convertkit integrations, premium customer support, automated email sequences, and automated funnels.

Here are the ConvertKit features available for free:

Email subscriber tagging
Custom domain name
Email broadcasts
As many forms and landing forms as you wish

According to ConvertKit, their Free plan is ideal for companies that are just beginning to build an audience.

ConvertKit Creator Plan

ConvertKit gives you the option to use the Creator Plan features free for 14 days on a trial basis. The features of the Creator plan include integrations, premium support, automated email sequences, and automated funnels.

You also get free migration from any other tool.

ConvertKit charges on a sliding scale based on your subscribers. Here’s ConvertKit pricing for the Creator plan:

1,000 subscribers – $29 a month
3,000 subscribers – $49 a month
5,000 subscribers – $79 a month
10,000 subscribers – $119 a month
15,000 subscribers – $149 a month
25,000 subscribers – $199 a month
45,000 subscribers – $319 a month

ConvertKit Creator Pro Plan

The other ConvertKit pricing plan is the Creator Pro. Here are the features added to this plan:

Newsletter referral system access
Email broadcast redirect links
Facebook custom audiences
Priority support
Subscriber engagement scoring
Deliverability reporting
Team invitations

Like the Creator plan, ConvertKit charges you for the Creator Pro plan by your number of subscribers.

Here’s the breakdown:

1,000 subscribers – $59 a month
3,000 subscribers – $79 a month
5,000 subscribers – $111 a month
10,000 subscribers – $167 a month
15,000 subscribers – $209 a month
25,000 subscribers – $279 a month
45,000 subscribers – $447 a month

You can try the Creator Pro plan with a free trial or as a personalized demo for the higher pricing tiers.

It’s worth noting that both the Creator and Creator Pro plans can support more than 900,000 subscribers. At that point, though, you’d have to pay a custom price.

Everything You Need To Know About ConvertKit Pricing

Understanding the pricing structure upfront is essential for making a smart decision. Learn all about the ConvertKit pricing structure through our comprehensive Convertkit review.

Is ConvertKit available for free?

ConvertKit does, in fact, have a free plan, and it’s not a bare-bones edition. A suitable starting point for many small enterprises or individual artists, this plan allows you to manage up to a thousand subscribers. Landing pages and signup forms for your ever-expanding email list are at your disposal.

The free plan is a wonderful opportunity to test the waters with no risk to your wallet. You’ll need to switch to a paid plan, though, if you’re ready to begin regularly emailing your expanding subscriber base.

The free plan doesn’t include features like automated email sequences and visual automation builders, which are often crucial as your email marketing needs evolve.

This is a long article. If you don’t have the time to read, watch Megan Grant as she breaks down ConvertKit pricing:

Does ConvertKit have a free trial?

ConvertKit offers a 14-day free trial, allowing you to explore all features without entering credit card details. For those with an email list larger than 5,000 subscribers, a personalized demo can be scheduled with the sales team.

How does upgrading and downgrading ConvertKit work?

1. Upgrading from the Free plan to the Creator plan

Just locate the “Upgrade” button at the top of your ConvertKit dashboard. Clicking this will prompt you to enter your credit card details, and you’ll be all set to enjoy the additional features that come with the Creator plan.

2. Upgrading within paid plans

If you’re already on a paid plan and your subscriber count grows, you don’t have to lift a finger. ConvertKit will automatically move you to the next pricing tier. It’s a hassle-free way to ensure you always have the resources you need for your growing list.

3. Switching to the Creator Pro plan

For users already on the Creator plan who wish to upgrade, the dashboard provides this option. After logging in, locate your username in the upper-right corner of the screen.

A green button labeled “Upgrade to Creator Pro” will be visible. Select this button to initiate the upgrade procedure.

4. Changing from monthly to annual billing

Users on a monthly subscription can opt for an annual billing cycle to benefit from two complimentary months. To enact this change, access “Account Settings” from the dashboard. Within the “Billing” tab, a hyperlink stating “Get 2 months free by upgrading to an annual plan” is available.

Activating this link will transition your account to an annual billing cycle.

5. Reverting to a monthly Plan from an annual plan

For users who are currently on the Free plan and wish to upgrade to the Creator plan, the steps are straightforward. Find ConvertKit dashboard and look for the “Upgrade” button (at the top). Upon clicking, you’ll be prompted to input your credit card information.

Once completed, you’ll gain access to the enhanced features available on the Creator plan.

6. Downgrading your plan

For those subscribed to the Creator Pro plan who intend to downgrade, the necessary steps are located in “Account Settings.” Navigate to the “Billing” tab where a button marked “Downgrade” can be found. Upon clicking this button, a guided workflow will assist you in completing the downgrade.

7. Downgrading to a lower tier or the free plan

If you want to move to a lower pricing tier or revert to the free plan, you’ll need to contact ConvertKit’s support team. Use the in-app messenger to request the change, and they’ll assist you in making the switch.

Do you have to pay for duplicate/unsubscribed contacts, like Mailchimp?

Every subscriber counts, but not all platforms count them the same way.

With ConvertKit, you only pay for active subscribers. This is a significant advantage over platforms like Mailchimp, where you might be billed for unsubscribed or duplicate contacts. ConvertKit’s approach is more transparent and budget-friendly. If someone unsubscribes from your list, you won’t continue to pay for them.

Similarly, if you have the same subscriber on multiple lists, ConvertKit counts them as one. This can lead to substantial cost savings, especially as your list grows.

Does ConvertKit offer any discounts?

Choosing an annual billing cycle offers financial advantages.

A $29 per month plan, when billed annually, results in a $58 saving. For those on a $119 per month plan, the annual savings would amount to $238. This can significantly impact your marketing budget in a positive way.

Does ConvertKit offer refunds?

Nobody likes buyer’s remorse.

That’s why ConvertKit offers a 30-day refund policy. In the event that ConvertKit fails to meet your requirements, a mechanism is in place for full reimbursement. This must be initiated within 30 days following the initial payment transaction. The policy is uniform and applies irrespective of your chosen billing frequency, be it monthly or annually.

You can take the platform for a spin, set up a few email campaigns, and if it’s not a good fit, you’re not stuck with it.

User Reviews of ConvertKit

User reviews point out the advantages –and flaws — of products and services in a way that can’t be gleaned from just reading marketing pages. That’s why we’ve included a few verified ConvertKit user reviews here:

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How Does ConvertKit Pricing Compare With Its Competition?

If you stick to a few thousand subscribers, ConvertKit is not terribly expensive. But to grow your business, we recommend considering EngageBay, AWeber, and InfusionSoft (Keap).

Here’s a comparison table to help you.

Criteria	EngageBay	AWeber	Keap	ConvertKit
Free Plan	Yes	Yes	No	Yes
Cost for 1,000 Contacts	Free	$19.99/month	$169/month	$29/month
Features in Free Plan	Email builder, 1,000 branded emails, 500 subscribers, Live Chat	3,000 emails a month, newsletter creation, email automation	N/A	Subscriber tagging, custom domain name, email broadcasts
Advanced Features	Marketing automation, A/B testing, 5 GB file storage (Growth Plan)	Unlimited subscribers, A/B testing for emails (Pro Plan)	Lead scoring, custom dashboard (Max Plan)	Newsletter referral system, email broadcast redirect links (Creator Pro Plan)

#1. EngageBay

EngageBay is an all-in-one marketing and sales software, with integrated CRM.

It comes with a Service Bay, CRM & Sales Bay, Marketing Bay, and has an All-in-One Suite for all business needs in one place.

Considering you’re looking for email marketing solutions for your small business, we’ll talk about the All-in-One software here.

Every product from EngageBay can be used in four plans: Free, Basic, Growth, and Pro. Here’s the pricing of each plan in the All-in-One software.

EngageBay Free Plan

The Free plan from EngageBay – like that of ConvertKit – is always free.

However, EngageBay offers a much richer set of features for the $0 plan:

1,000 branded emails
500 subscribers
Contacts Segmentation
Embedded forms
Email builder
Autoresponders
Social suite
Reporting dashboard
Live Chat
Facebook Ads
Landing page builder
Newsletters
Email sequence
Email templates
Contacts Lists
Lead Grabbers
Predictive Lead Scoring
Web pop-ups
Tag management
Custom fields
Video marketing
Desktop notifications
SSL landing pages
1 GB file storage
File repository
Chat and email support

engagebay pricing — *EngageBay is among the most affordable CRM tools*

EngageBay Basic Plan

The Marketing Bay Basic plan costs $14.99 a month per user for 3,000 branded emails and 1,000 contacts. It has all the same features as the Free plan.

EngageBay Growth Plan

The Growth plan gives you access to 10,000 subscribers and 25,000 branded emails for $49.99 a month.

Besides all the features listed above, this plan adds the following:

5 GB of file storage
Site messaging
A/B testing for email broadcasts and landing pages
Workflow and automation nodes
Coding your own Landing Pages
Push notifications
Marketing automation
Web rules
15 nodes for marketing automation
Automation triggers
Email delivery based on time zones
Free onboarding
Dedicated account manager
SSO

EngageBay Pro Plan

In the Pro plan, you can send 50,000 branded emails to unlimited contacts, for $99.99 a month per user. It adds advanced features like:

20 GB of file storage
Custom landing page domains
Custom reporting
Web analytics
Role management
Team hierarchy
Phone support
30 Nodes for marketing automation

You can sign up for a demo of EngageBay’s services before you pay for one of the plans.

EngageBay vs ConvertKit

Criteria	EngageBay	ConvertKit
Free Plan	Yes	Yes
Cost for 1,000 Contacts	Free	$29/month
Features in Free Plan	Email builder, 1,000 branded emails, 500 subscribers, Live Chat	Subscriber tagging, custom domain name, email broadcasts
Advanced Features	Marketing automation, A/B testing, 5 GB file storage (Growth Plan)	Newsletter referral system, email broadcast redirect links (Creator Pro Plan)

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#2. AWeber

AWeber strives to make email marketing easy, so you have more time to run the other aspects of your business. They also keep their pricing simple, giving you two choices: the Free plan and the Pro plan.

AWeber Free Plan

AWeber’s free plan is also absolutely free, $0 a month forever. Like EngageBay, you can add 500 subscribers to this free plan.

Here are the email marketing features under this plan:

3,000 emails a month
Newsletter creation and sending
RSS to email
Email templates
Dynamic content
Hosted broadcast archive
Email automation
List profile
Drag-and-drop email builder
HTML emails
AMP emails
Professional image library

AWeber also offers these features as part of the Free plan:

Unlimited landing pages, including video landing pages
Custom domains for landing pages
Facebook pixel tracking and Google Analytics
List-building WordPress plugins and sign-up forms
Basic segmentation and tagging
Basic messaging and subscriber analytics
E-commerce Solution Integration
Unlimited team users
Integrations
Free migration
24/7 chat, email, and phone live support

AWeber Pro Plan

The Pro plan is a paid option where you’re charged based on the number of subscribers. Before we get into pricing, let’s talk features.

Besides the above Free plan email marketing features, the Pro plan also unlocks these email features:

Unlimited subscribers
Unlimited list profiles
Unlimited emails
A/B testing for emails
Branded click-tracking links
Behavioral automation
No AWeber branding

Here are the other features outside of email marketing available as part of the Pro plan:

No branded AWeber landing pages
A/B testing for sign-up forms
Custom segmentation
Advanced account, audience, and messaging analytics, including webpage tracking
eCommerce purchase tagging, cart abandonment, and sales tracking
Web push notifications for subscriber collection, analytics, and message sending

AWeber lets you try the Pro plan for free as part of a trial. Pricing details are as follows:

500 subscribers – $19.99 a month
Up to 2,500 subscribers – $29.99 a month
Up to 5,000 subscribers – $49.99 a month
Up to 10,000 subscribers – $69.99 a month
Up to 25,000 subscribers – $149.99 a month

AWeber vs ConvertKit

Criteria	AWeber	ConvertKit
Free Plan	Yes	Yes
Cost for 1,000 Contacts	$19.99/month	$29/month
Features in Free Plan	3,000 emails a month, newsletter creation, email automation	Subscriber tagging, custom domain name, email broadcasts
Advanced Features	Unlimited subscribers, A/B testing for emails (Pro Plan)	Newsletter referral system, email broadcast redirect links (Creator Pro Plan)

#3. Keap (fka Infusionsoft)

The last ConvertKit alternative we want to discuss is InfusionSoft, which is now called Keap.

With plenty of tools for marketers, salespeople, and business owners who need CRM, Keap divides its services into three plans.

These are Pro, Max, and Max Classic.

Each plan has its own pricing. To note, unlike every other email marketing software we’ve discussed today, Keap offers no free plan.

Keap Pro Plan

This one’s intended for service-based “established” companies. It starts at $169 a month for 1,500 contacts and two users. You get these features:

Advanced web forms
Company records
Landing pages
A/B testing for email marketing
Pipeline automation and email marketing campaign builder automation
Full API integrations

Keap Max Plan

This plan starts at $249 a month for 2,500 contacts and three users. It adds these advanced features:

Subscriber scoring
Custom dashboard
Advanced smart forms
Reports with custom user roles and affiliate management

Keap Sliding Scale

Now, you’re probably wondering what you should do if you need more than 500 contacts.

Keap has a sliding scale for all its plans, so if you need more contacts, your plan pricing changes like this:

1,500 contacts – $169 a month for Lite, $249 for Pro
5,000 contacts – $294 a month for Lite, $319 for Pro
10,000 contacts – $369 a month for Lite, $449 for Pro
25,000 contacts – $519 a month for Lite, $599 for Pro

Adding every new user to your business account costs $30 per user.

For more advanced features and for the enterprise-grade Max Classic plan, you need to contact Keap and get a price quote.

Keap vs ConvertKit

Criteria	Keap	ConvertKit
Free Plan	No	Yes
Cost for 1,000 Contacts	$169/month (Pro Plan)	$29/month
Features in the Lowest Plan	Advanced web forms, landing pages, A/B testing for email marketing	Subscriber tagging, custom domain name, email broadcasts
Advanced Features	Lead scoring, custom dashboard (Max Plan)	Newsletter referral system, email broadcast redirect links (Creator Pro Plan)

What Is the Most Affordable ConvertKit Alternative?

ConvertKit pricing isn’t bad, but you can see there are more affordable options out there. So, which one of these marketing automation software is the most affordable, the smartest option for your business?

Keap is definitely not. Its monthly pricing might not look that much higher than ConvertKit pricing, but there’s a sliding scale and that changes everything.

AWeber has a free plan for small businesses and startups on a budget. You also get a handful of useful features all for $0 a month.

The downside? AWeber is not a full-fledged CRM and email marketing platform. If you use AWeber, you’ll still need other software for a lot of your business needs.

That’s why we recommend EngageBay. This is a unified, all-in-one marketing automation software that comes with integrated CRM, sales tools, and even Live Chat.

If you’re a small business or startup, you must be pinching pennies. ConvertKit pricing can get overwhelming, and that’s why EngageBay makes so much sense.

EngageBay’s all-in-one sales and marketing software can be just the solution you’re looking for.

And with the free-forever integrated CRM, SMS broadcasts, in-built telephony, custom reports, your own domain, and even uptime SLA, you can take your small business to the next level today.

The Free plan EngageBay offers is simply unbeatable, packed with features you’d usually have to pay hundreds of dollars for.

Don’t believe us? Hear from the marketing guru Neil Patel. Yes, that’s right! EngageBay is an award-winning software recommended by Neil Patel.

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➡️ Content revised by Abdul Bashid for updates, clarity, and depth.