February is full of opportunities to connect with your audience. Valentine’s Day may take center stage, but it’s also the home to big observances like Black History Month and National Heart Health Month. Plus, there’s no shortage of fun events to get creative campaigns.
You may be smack dab in the middle of the winter doldrums, but we have a handy little guide here to help you with some fresh February marketing ideas!
It’s brimming with email and social media marketing tips for the shortest month of the year. You’ll connect with your audience more meaningfully all month long, not just on Valentine’s Day!
Table of Contents
February Marketing Ideas for Fun Events
1. Rethink Valentine’s Day
Valentine’s Day is the most obvious target day for salespeople and marketers in February. This day, where we celebrate love, is also one of the biggest shopping occasions in the country.
Americans shelled out $25.8 billion for Valentine’s Day 2024, which is more than double what they spent on Black Friday!
Sure, you could use this opportunity to wax poetic about what your customers mean to you, but you know your competition will do the same.
So, how do you think outside the box with your Valentine’s Day marketing and promotions? Here are some ideas that work well.
Put together a gift guide
As mentioned, Valentine’s Day is a huge shopping holiday. While most people will shop for their sweeties, others buy gifts for their parents, friends, or siblings.
Why not help out these stumped shoppers by compiling a helpful gift guide? Many industries should see an influx in sales around Valentine’s, especially candy and confectionaries, clothing, greeting cards, handmade craft supplies, and jewelry. Electronics are another popular choice.
However, you never know what kind of gift could be right for one of your customers, so recommend a variety of items. You can incentivize sales by running an exclusive discount before the 14th with our free Valentine’s Day email templates and subject lines.
Don’t forget to use Valentine’s day specific hashtags like #valentine, #love, #valentinesday, #valentines, #gift #happyvalentinesday, #valentinesdaygift, #valentinesgift, #handmade, #giftideas, #heart, #february, #flowers, #gifts, #bouquet, and #chocolate to reach more people.
Celebrate Galentine’s Day
Another way to embrace Valentine’s season is by promoting ‘Galentine’s Day’, which celebrates women’s friendships. This holiday for the ladies is technically celebrated on February 13th, but some people acknowledge it instead of Valentine’s and celebrate it on the 14th.
You can put together a tailored gift guide for women. If your business is outside of the retail sphere but is in hospitality, why not recommend local activities or restaurants and bars to enjoy?
Don’t forget Singles Awareness Day
Singles Awareness Day or Singles Appreciation Day is on February 15th. This day is all about celebrating self-love and independence and showing that there is nothing wrong with being single.
This day is a great opportunity to reach out to your single customers. Consider creating marketing campaigns that focus on self-care products, solo travel packages, or fun events for singles. You could also offer special discounts or host events that encourage singles to treat themselves.
By acknowledging Singles Awareness Day, you can make your brand more inclusive, resonate with a broader audience, and make sure that no one feels left out during the season of love.
Enhance Your Email Marketing
Want to make your emails more impactful? Check out our beautiful, easy-to-customize Valentine’s Day email templates. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!
2. Gear up for the Super Bowl
Football fanatics look forward to the Super Bowl perhaps more than any other day of the year. It’s like Christmas to them. Even those with only a passive interest in football usually tune in, with 127.7 million viewers watching Super Bowl LIX in 2025, according to Nielsen. That’s a new record.
Your business can launch a Super Bowl marketing event even if you can’t afford the ad space on the big day.
Choose omnichannel options like SMS, email, social media, and influencer marketing to reach a broader audience. Embrace your local team if you’re in one of the two cities competing for the trophy (or in the vicinity), but refrain from using team logos. Those are trademarked, and you could end up in hot water.
You can create a product themed for the NFL and the Super Bowl, make a social media poll to see who your audience predicts the winner will be, or create a roundup of the best commercials. But don’t just stop there — get your audience actively involved.
Live-tweet reactions to the most talked-about moments, and host a Super Bowl Bingo challenge with common game-day moments like a celebrity cameo, a fumble, or a dramatic replay. Customers who hit Bingo first could win a discount or a free product.
Use hashtags like #superbowl, #nfl, #football, #sports, #nflfootball, #nflnews, #nflmemes, #americanfootball, #gameday, #superbowlsunday, and #footballseason to reach more people on social media sites like Instagram and TikTok.
Super Bowl weekend is also a last-minute shopping rush. Promote express shipping or digital products for game-day essentials like food delivery, party supplies, or downloadable checklists. If you sell physical products, consider bundling Super Bowl must-haves like snacks, jerseys, or themed party decor.
3. Celebrate Mardi Gras
Mardi Gras, also known as Fat Tuesday, usually falls in February or early March. It is a celebration filled with vibrant parades, music, and delicious food.
Use this festive occasion to create themed promotions, share Mardi Gras recipes, or host a virtual party to engage your audience. Encourage your followers to share their Mardi Gras celebrations and tag your brand for a chance to be featured on your social media channels.
For your digital campaigns, you can mix in the classic purple, green, and gold color scheme to nail that festive vibe. You could even create some product bundles with those colors. Or better yet, collaborate with local charities to help spread the Mardi Gras cheer to those who could really use it.
4. Host a Groundhog Day Contest
Groundhog Day is an international holiday celebrated in the US and Canada on February 2nd. Punxsutawney Phil, the famous groundhog, determines if the country will see six more weeks of winter or spring.
Although Phil’s weather predictions don’t always come true, it’s still always nice to begin thinking about spring in February, and the question of will he or won’t he is a fun one.
Invite your audience to participate by running a Groundhog Day contest.
The contest rules are simple. People can vote yes or no. When the big day arrives, you can pull a name from those who got the answers right and assign a grand prize and several runner-up prizes.
You don’t have to hand out anything extravagant. Free products or samples work well here, as do gift cards to your store or small cash prizes.
5. Celebrate Facebook’s Birthday
Facebook was born on February 4th, 2004. Fast forward two decades, Facebook still has over 2 billion daily active users and continues to remain popular, especially among millennials.
If you already have a sizable audience on Facebook, celebrate the platform’s birthday by hosting gamified events that give away exciting discounts to the winner (maybe 21% off to winners since that’s how old Facebook is in 2025). You can also specifically target followers whose birthday coincides with Facebook and surprise them with special offers.
What about your followers on every other social media platform? You don’t want to leave them out, so encourage them to follow you on Facebook and take part in the gamified event to win the discount. Events like these can create great word-of-mouth marketing, so don’t miss out!
6. Get more social followers on National Make a Friend Day
Did you miss Facebook’s birthday? Perhaps you’re interested in launching a more expansive social media campaign? If so, make a note in your calendar for February 11th.
That’s National Make-a-Friend Day. This holiday isn’t about social media at all, but it’s all about how you frame it. You could ask your audience for more “friends” or followers by requesting they follow you or recommend your page to a family member or colleague.
Perhaps they get an exclusive referral discount code for their troubles!
7. Share tips on Laugh and Get Rich Day
Another February marketing idea to consider is celebrating Laugh and Get Rich Day to the fullest. This holiday falls on the 8th. It’s not about getting rich financially but in other areas of your life through laughter.
Everyone could use a laugh, so why not be the source of someone’s smile? Post a funny meme, share an industry-related joke, or send a newsletter full of witty one-liners, playful puns, or even a fun, light-hearted discount with subject lines like, “The more you laugh, the more you save — enjoy 15% off today!”
8. Send healthy recipes for February’s food celebrations
If you read our post on January marketing ideas, you’ll recall how we recommended emailing or posting healthy recipes on Facebook or Instagram. We’d also suggest this for your February marketing plan.
Healthy recipes are a great recommendation all year long, but coming off the heels of January, a recipe post or newsletter makes sense to slot into your marketing materials. You can help your audience members who are still committed to their New Year’s resolutions stay on track.
Amidst all the delicious celebrations like World Nutella Day (February 5th) and National Pizza Day (February 9th), you can encourage healthier eating habits. Even during National Drink Wine Day (February 18th) and National Margarita Day (February 22nd), you can share tips on enjoying these treats in moderation.
You can also encourage those who have tried and failed to get back on the bandwagon with healthier eating. Some other parties you can target with this messaging are those trying to eat healthier to reduce their cancer or heart disease risks.
9. Spread the love for Love Your Pet Day
A 2024 report from Forbes notes that approximately 86.9 million US homes have a pet, which is 66 percent of people in the country. Pet ownership has been on the rise in recent decades and should continue its upward trajectory.
You can reasonably bet your customers are comprised of pet lovers, so add Love Your Pet Day to your marketing calendar for February. This February 20th holiday isn’t as known as Valentine’s but, among pet lovers, is just as sacred, if not more so.
Companies that sell pet food and supplies should embrace this day wholeheartedly. Businesses in other spheres can and should get in on the pet-loving fun. Perhaps you pair up with a pet brand or recommend your customers donate to a pet cause (see what we did there?).
You could offer exclusive discounts to those who donate and match their donation, further inspiring them to give.
Promote awareness on World Spay Day
While we’re celebrating the joy pets bring into our lives, it’s also important to consider their well-being. World Spay Day, which is observed on the last Tuesday of February, is a great reminder to spay and neuter pets.
Businesses can join in by offering discounts, hosting events, or sharing helpful tips. Showing you care about responsible pet ownership strengthens your bond with pet-loving customers and makes a positive impact in the community. Spread the word and help make a difference!
February Marketing Ideas For Meaningful Days
10. Go bold for National Wear Red Day
We touched on it before, but now we’re ready to explore Go Red Day fully. It’s acknowledged on the first Friday of every February in association with American Heart Month.
The crux of it is incredibly simple—wear red. That’s it. Everyone is encouraged to don red, either a shirt, pants, or from head to toe.
If you’re a retail or medical brand, a day like Wear Red Day has your name all over it. Even businesses outside of those industries can still capitalize on this holiday.
For example, you might host a giveaway. Create social media hashtags like #WearRedDay and #HeartHealth and tell everyone to use it and post a picture wearing red. Randomly draw a name, and they win a prize.
You could also discount all your red items for the day, especially if you’re a clothing retailer.
11. Get stately on Presidents’ Day
Washington’s Birthday, better known as Presidents’ Day, is the third Monday of the month. While it’s a day with lots of historical significance, it’s become better known as a commercialized sales holiday.
Not like there’s anything wrong with that! If your business has patiently waited to offer a sale since earlier in January, Presidents’ Day is a great time. You can customize and send out this President’s Day sale email template from EngageBay to promote a sale.
However, you must anticipate that your competitors will have ideas similar to yours, so you must find a way to gain an advantage. Announce your sale early (on the first of the month, perhaps) and build a nice email sequence to lead up to the special day.
Your Presidents Day sale must be a draw. Give your customers a reason to choose your business on this shopping holiday, whether you offer the most valuable discount or the steepest.
February Marketing Ideas For Month-long Events
12. Honor Black History Month
February is Black History Month, a great opportunity to align with black-owned businesses, participate in community events, and raise awareness through your email newsletter and social content.
This month also begins with National Freedom Day on February 1st, which commemorates the signing of the 13th Amendment, abolishing slavery. Acknowledge this significant day as you highlight stories of freedom and resilience throughout the month.
Sales and promotions during Black History Month are common, but they need to be handled thoughtfully. Highlight products from Black-owned businesses or tie campaigns to causes that help the black community. Make sure your efforts feel genuine and uplifting, not opportunistic.
Some common hashtags to use for this in observance of this month include #blackhistorymonth #blackhistory, #blacklivesmatter #blackexcellence, #black, #blackpower, #blackownedbusiness, and #blm.
13. Get on board with Children’s Dental Health Month
Maybe it’s a touch ironic that a month about enjoying candy and sweets also coincides with Children’s Dental Health Month, but February has room in the calendar for both.
You must review your audience segments before posting about this monthlong occasion on social media or through email. There is no sense in using your best marketing ideas for your customers without children, as your message will fall on deaf ears.
Target your audience members with families. You can post about Children’s Dental Health Month throughout the month. Perhaps you make graphics reminding readers to schedule a child’s dental checkup or brush and floss their teeth daily.
Appealing, simple graphics like these are very sharable, which increases their chances of spreading on the internet. This boosts your company’s trustworthiness and authority.
14. Spread the word for Heart Health Awareness Month
February is all about the heart, even beyond the 14th. American Heart Month happens all month and seeks to increase awareness about how to become heart-healthy and prevent heart disease.
While you should refrain from sharing medical advice if your business doesn’t operate in that capacity, you can still participate in this monthlong occasion.
There’s Wear Red Day, which we’ll talk more about momentarily. You can also post tips and observe Children’s Dental Health Month, reminding your audience to speak to their doctor about their heart disease risk.
If you don’t want to post more social media graphics for Heart Health Awareness Month, why not put together a list of heart-healthy tips and send it in your next email newsletter? Your audience will appreciate it.
15. Encourage good habits for Gallbladder Cancer Awareness Month
According to the American Cancer Society, 12,610 new cases of gallbladder and bile duct cancer will be diagnosed in 2025.
While every month is Cancer Awareness Month in some form, February is Gallbladder and Bile Duct Cancer Awareness Month. It’s time to bring out the green ribbon and make more people aware of what causes this cancer, what some signs are, and why early detection is so important.
Your business can get involved in so many ways. You can spearhead a community cancer screening. You can post about gallbladder/bile duct cancer to spread awareness through social media or your email newsletter. Here are our free email templates to help you get started.
Moreover, February 4th is World Cancer Day, which is a perfect moment to spread awareness and join the fight against all cancers.
16. Re-kindle love for libraries on National Library Lover’s Month
February is National Library Lover’s Month, and it’s the perfect time to celebrate everything libraries do for our communities.
You can create “Library Love Bundles” with books inspired by library favorites or partner with a local library to sponsor a “Late Fees Forgiveness Day.”
You could also invite your audience to share their favorite library memories and reward the best stories with a free book or gift card. Or, encourage them to check out a book and tag your brand online for a little thank-you discount.
Celebrate the magic of stories during National Storytelling Week
Who doesn’t love a good story? The first week of February is National Storytelling Week, and it ties in perfectly with the National Library Lover’s Month.
You can share your story in newsletters or social media posts. Talk about how your brand got started, highlight your favorite customer success stories, or run storytelling contests. The key is to keep it real. Remember, at the end of the day, people connect with people. And sharing authentic stories is one of the best ways to build those connections.
This is a goldmine for book-selling businesses. Use this opportunity to recommend stories your customers will love, highlight new arrivals, or even offer personalized book suggestions. Pair your storytelling efforts with fun promotions to keep readers coming back for more.
17. Encourage a signup during Free Open Source Software Month
Now that we’ve checked off all the major occasions in February, you might wonder, what could there possibly be left to celebrate? Plenty.
For instance, February is also Free Open Source Software Month or FOSS. The whole month is a testament to this modifiable software.
Software-based companies should really use this occasion to their advantage all month. If you don’t offer FOSS software, you can still craft promotional materials guiding people toward your software solution.
For instance, you could write a guide on how to choose business software or review software solutions with pros and cons.
Other Notable Dates in February
Here are some more events that fall in February.
1. Chinese New Year
Chinese New Year, also known as Lunar New Year, marking the beginning of the lunar calendar, typically falls between January 21 and February 20. This festival is celebrated by the East Asian community with dragon dances, red envelopes, and family gatherings.
2. Random Acts of Kindness Day
This joyful day is celebrated on February 17th and honors small acts of kindness that spread positivity. You never know how little kindness might make someone’s bad day better. Send a small gift hamper to your loyal customers, or give away an all-day discount on your products.
3. World Marriage Day
Observed on the second Sunday of February, World Marriage Day celebrates the beauty of marriage and honors the commitment and love shared between married couples.
4. Safer Internet Day
This day is observed on the 2nd week of February and encourages creating a safer and more responsible online environment, especially for kids and young adults. You can launch a social media series to spread awareness on how to make the internet a better place for everybody.
5. Lost Penny Day
How many pennies do you think you can find around your house? This quirky celebration observed on February 12th, is a fun reminder to search for lost pennies and do something meaningful with them. Donate them to a charity, save up for something small, or treat yourself, it all adds up!
6. National Umbrella Day
Celebrated on February 10th, this day honors one of the most underrated inventions—the umbrella! Whether it’s for rain or shine, encourage your audience to take a moment to appreciate this everyday hero.
More Marketing Ideas for Upcoming Months
- March Marketing Ideas
- April Marketing Ideas
- May Marketing Ideas
- June Marketing Ideas
- July Marketing Ideas
- August Marketing Ideas
- September Marketing Ideas
- October Marketing Ideas
- November Marketing Ideas
- December Marketing Ideas
- January Marketing Ideas
Conclusion
February has many occasions for marketers to spread awareness, promote new products and services, and strengthen their audience relationships.
While Valentine’s will always be the most prominent occasion on the calendar, you can further your marketing goals just about every other day of the month.
And if you need help with your online marketing needs, try out EngageBay, an all-in-one marketing and automation software.
Good luck!
Content updated for freshness and SEO by Swastik Sahu.
