Do you own an insurance agency and need more creative digital marketing ideas to grow your business? Offering competitive quotes, superior customer service, and other discounts for each insurance product isn’t enough.
You need to find unique ways to stand out from the competition. Doing so will help attract potential customers, build loyalty among current clients, and ultimately lead to higher sales for your insurance company.
In this blog post, we’ll explore some of the best insurance marketing ideas to help you create a great brand image and increase your market share.
Table of Contents
What is Insurance Marketing?
Insurance marketing is developing and implementing a marketing strategy to promote insurance products, services, and information to potential customers. This type of marketing involves evaluating customer needs, researching market trends, and creating effective advertising campaigns to reach target audiences.
Additionally, insurance marketers must stay up-to-date on legal requirements to ensure their campaigns comply with applicable regulations.
It’s also important for these professionals to understand the complexities of the various types of insurance coverage available so that they can accurately communicate the product features and benefits of each insurance policy. Properly executed insurance marketing campaigns help companies increase sales and strengthen consumer relationships.
In addition to creating promotional materials, many insurance marketers are tasked with building brand awareness and educating customers about different levels of coverage and the benefits of each plan as a part of their insurance marketing strategy.
They may also need to implement tactics like email campaigns, special offers, contests, and bonuses to attract more customers and build loyalty.
Insurance marketers must be able to develop relationships with brokers, agents, and other partners to maximize success.
Top Insurance Marketing Ideas You Haven’t Tried
Insurance marketing is essential to reaching new customers and keeping the existing ones. To ensure that your campaigns are effective, it’s important to stay ahead of the competition by using unique marketing techniques.
Here are some top insurance marketing ideas you may not have tried yet.
1. Make an ‘Everything We Sell’ sheet
Create a sheet with all the insurance products and services your agency offers. Include details on coverage, premiums, customer support, and any discounts you offer.
Have this sheet ready for customers during their purchase process to feel more secure in their decision.
Enhance Your Email Marketing
Want to make your emails more impactful? Check out our beautiful, easy-to-customize marketing email templates. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize your brand’s images, headings, and CTAs, and hit send in a few minutes!
2. Capitalize on social media
Life Insurance companies often overlook the power of social media marketing. Utilizing social media platforms like X (formerly Twitter) and Facebook can help you reach new customers, spread awareness about your products and services, and build relationships with existing customers.
This can also be an effective marketing strategy for advertising special offers and discounts.
3. Refine your email strategy
Email remains one of the most effective digital marketing methods for reaching customers. Develop a marketing plan to send emails regularly with informative content and special offers.
You can also use email campaigns to announce product or service changes. This will help ensure your customers stay updated with your agency’s offerings.
👉 Create and launch successful email campaigns with EngageBay’s all-in-one solution and stunning, free email templates.
4. Make the most of video marketing
Video marketing is becoming increasingly popular for insurance companies. A video marketing campaign can help you attract prospects and build relationships by providing helpful information about your products and services.
You can leverage AI tools to create a copy. This generative AI insurance use cases guide provides insights on how to approach it.
Try creating educational videos that answer common customer questions or explain how to use certain features.
17 Tips for Video Marketing Success
5. Double down on content marketing
Content marketing is a great marketing idea for establishing your brand as an industry expert and increasing customer engagement for your insurance company. Create content such as blogs, articles, videos, or infographics that provide useful information about insurance-related topics. Incorporating a targeted idea, such as a life insurance marketing idea or home insurance tips, among others, can significantly enhance your content strategy and make it more effective.
This will help the insurance business reach more potential customers while building trust with your current ones.
6. Invest more in SEO
Investing in SEO (Search Engine Optimization) can help increase your website’s visibility and rankings on search engine results pages. For example, if you are targeting local customers, optimizing your website for local SEO will make it easier for them to find your business when searching for insurance-related information.
Optimizing your website with keywords related to the products, services, and location(s) you offer can also help improve your rankings.
Here’s an excellent presentation by Semrush to help with getting started in search marketing 👇🏻
7. Do some blogger outreach
Blogger outreach is a great way to get your brand in front of new customers.
Contact all influential bloggers in your industry, especially those who write about topics related to your offerings. Request them to write about your products and services and explore collaboration opportunities.
This exposure can help you reach a potential customer who might not have heard of your business.
Read also: 20 Hot Freelance Business Ideas for a Prosperous 2023
8. Create lead magnets, like eBooks
Offering customers something for free in exchange for their contact information is a great way to generate leads. Create lead magnets such as e-books, webinars, or white papers to entice potential insurance leads and get them to sign up for your mailing list.
This will allow you to stay in contact with them and offer them special offers or discounts.
The Ultimate Guide to Creating Lead Magnets, and Why You Need Them
9. Organize networking events
Networking events are a great way to connect with customers and build relationships with them.
Host events such as seminars, webinars, or workshops to help educate potential customers on insurance-related topics while also allowing them to ask questions.
10. Create lucrative referral programs
Referral programs are a great way to incentivize customers to spread the word about your business. Offer rewards such as discounts or loyalty points to customers who refer new clients.
This will help you reach more potential customers while also rewarding existing ones. Here’s our very own referral marketing program:
11. Invest in PPC ads
Pay-per-click (PPC) ads are a great way to reach potential customers. Create targeted campaigns with specific keywords related to your products and services.
This will ensure you’re reaching the right people interested in your offering. PPC ads can also be used to entice potential customers with special offers.
14 Low-Cost Local Marketing Ideas That Will Make a Big Impact
12. Build authority with a YouTube channel
Create a YouTube channel and share informative videos about the insurance industry. This will help you build authority in your field and increase brand awareness.
You can also use YouTube ads to reach potential customers and get them to visit your website for more information.
13. Host and join podcasts
Podcasts are a great way to reach potential customers and give them valuable information about insurance-related topics. Create podcasts with engaging content that answers customer questions or advises choosing the right policy.
This will help you build trust with potential customers and increase brand awareness.
30+ Marketing Podcasts To Level Up Your Game
14. List in relevant directories
List your business in online directories related to insurance. This will make it easier for customers to find you and help you rank higher on search engine results pages.
Additionally, listing in directories can help build trust with potential customers and increase brand visibility.
15. Build a great brand image on X (formerly Twitter)
X (formerly Twitter) is a great way to engage with potential customers, keep them updated on your products or services, and build relationships.
Create an account for your business and post engaging content related to insurance marketing topics.
Additionally, you can also use X ads to reach potential customers who may be interested in what you’re offering.
Read also: Get Noticed — 16 Creative Marketing Ideas for Small Businesses
16. Create ‘shorts’ for social media
Short video clips are an excellent insurance marketing strategy to engage potential customers and get them interested in your offer. Create videos that highlight the features of your products or services, as well as answer customer questions.
You can use these videos on social media platforms like Facebook and Instagram to reach even more customers.
TikTok is another platform to consider in your marketing effort. Share your reels and get some TikTok views to boost traffic.
17. Offer exciting discounts and deals
Consumers love discounts, so offering deals can be a great way to attract potential customers. You can offer discounted rates for first-time buyers or loyalty programs that reward customers for referrals or renewals.
This will not only help you draw in new customers, but it will also keep existing ones coming back.
18. Create a slick mobile app
Developing a mobile app can effectively reach potential customers and offer special deals or discounts directly to their phones.
This will make it easier for them to find the information they need about your business and services.
You can also use push notifications to keep customers informed about offers they may be interested in.
Read also: Navigating Chiropractic Marketing in 2024 — A Brief Guide
19. Be consistent with sending email newsletters
Send regular email newsletters to your subscribers with tips, advice, and promotions related to insurance agent services. This is a great way to keep customers informed about what you’re offering and reinforce your brand. This will also help you build relationships with potential customers and keep them up to date on any changes or new products.
Are you looking to get started with your newsletter campaign? EngageBay can help. Customize our free newsletter email templates and use our email marketing features to launch your newsletters today!
20. Host some engaging contests
Create an engaging contest to drive traffic to your website and generate leads. You can offer discounts, free services, or branded merchandise as participation rewards.
Contests are also a great way to increase social media followers and engagement. This is also an excellent opportunity to get creative and build something fun and exciting to draw attention to your business.
Creative Event Marketing Ideas to Get People Excited
21. Be active on forums
Join industry-related forums where potential customers may seek advice or information about the policies from an insurance agent.
Participate in conversations and provide helpful answers to questions. This will show potential customers that you’re knowledgeable and trustworthy.
Additionally, it can help you build relationships and increase awareness about your business. Here’s an example of a Reddit forum for auto insurance:
22. Design a great loyalty program
Develop a loyalty program to reward customers for their loyalty. Offer rewards such as discounts or free services with each purchase they make.
This will help you retain existing customers and encourage them to recommend your services to others. This is also a great way to increase sales and build relationships with potential customers.
Read also: Spring To Success With These Vibrant May Marketing Ideas
23. Get more testimonials and promote them everywhere
Feature customer reviews and testimonials on your website and social media platforms. This will help potential customers understand the benefits of your services and make better-informed decisions about purchasing life insurance.
This will also help you build trust and credibility with your potential client. It’s underrated because it’s hard to measure the ‘ROI’ of customer testimonials, but if you think about it, when was the last time you bought something without reading some user reviews?
24. Track customer data with a CRM integration
A customer relationship management (CRM) solution can help you track customer data and segment your target audience. This will enable you to create more effective, personalized campaigns to reach the right customers at the right time.
It’ll also help you increase customer retention and refine your marketing strategies.
25. Get clarity on your sales funnel
Your marketing can improve a lot if you let the sales funnel speak. For instance, website analytics lets you track exactly where your signups and queries are coming from.
These insights lead to crucial decisions that can transform your marketing for good. The more you try to align your sales and marketing goals, the better both will get.
13 Game-Changing Law Firm Marketing Ideas To Try
26. Personalize policy pricing
One of the biggest challenges for insurance officials today is customizing pricing for each individual based on various factors such as age, location, nature of work, and the amount of risk they are exposed to.
Now, you can make this work easy by using AI. It will enable you to offer customized pricing after evaluating an individual’s risk profile, nature of work, and unique requirements.
AI models also assess the beneficiary’s behavior and adjust the premiums accordingly.
27. Automate claim processing
Processing claims is a complex process for insurance companies, involving different stages and stakeholders.
Therefore, in today’s fast-paced landscape, manual processing across diverse channels can take a substantial amount of time and make the entire process prone to errors.
This is where automating tasks with AI tools can be the savior. Leveraging AI to automate claims streamlines the process by reducing the time taken to process the claim and reducing errors.
Are you looking to integrate automation into your insurance workflows? With EngageBay CRM, you can automate your entire workflow and design clear and organized business procedures.
28. Assess risk with AI
With the rise in connectivity and increased use of IoT devices, AI algorithms can fetch large data sets and predict accurate outcomes.
This ensures that all risk factors are accurately assessed, as the process of underwriting now is not dependent on the data provided by the applicant. Thus, it eliminates the chances of the applicant being dishonest or making mistakes manually while filling regular forms.
Consequently, it streamlines the underwriting process, leads to better pricing strategies, and improves case acceptance by more than 25%.
29. Leverage customer service chatbots
How about leveraging efficient chatbots that are available 24/7 for customer inquiries? These chatbots enable insurance companies to manage their policies and claims online, significantly lowering operational costs.
Remember, setting up an AI chatbot expedites handling and answering queries about different insurance products and coverage options. These bots also provide accurate information on premiums, deductibles, and insurance policies.
Moreover, these intelligent chatbots provide policy recommendations after predicting customer needs and situations.
For instance, in health insurance, AI chatbots determine the necessary healthcare specialists based on symptoms and offer personalized services that suit them the best, such as calling a doctor, arranging a video call, or fixing a face-to-face appointment.
30. Introduce tailored products and services
Imagine being an insurance marketer; you can anticipate your customers’ future requirements! Sounds incredible, doesn’t it?
These insights will help you launch new products and services that align with your customer’s needs and enhance their satisfaction.
Simultaneously, these inputs allow you to diversify your offerings while boosting profitability.
Pro tip: Expand the use of predictive analytics and workflow automation to optimize your insurance marketing campaigns and tailor your strategies to target your potential customers.
Read also: A Guide to Customer Data Analytics
31. Streamline claim management and investigation
Ready to boost your insurance sales by regulating and optimizing claim management and investigation processes?
Automating data-capturing processes reduces the dependency on manual claims creation, authorizations, approvals, and payment tracking.
Using AI, you can analyze vast amounts of unstructured data like medical bills, police reports, and repair invoices in seconds. It can pre-populate claim forms and even flag inconsistencies, significantly speeding up the review process, streamlining claims processing, and proactively engaging with customers.
10 Top Free and Paid Social Media Video Creator Apps
Niche-Specific Insurance Marketing Ideas
Out of the broad range of insurance categories, it is essential to tailor marketing strategies that cater to specific insurance businesses.
So, let’s learn the practical tips to get the most effective results in every niche.
Life insurance
Selling life insurance is a challenging job. It requires empathy and an informational approach that offers real value to people.
To make things easier, we have mentioned some of the potent marketing techniques that can be used to attract new insurance clients.
32. Drive customer engagement through social media
Undoubtedly, social media platforms have become significant platforms for increasing brand awareness, driving traffic, and boosting engagement within no time.
These excellent platforms are ideal for advertising insurance products and generating more leads. However, to get the attention of potential customers, you must find creative or different ways to stand out from your competitors.
For example, you can use animated videos or collaborate with influencers. You can also use critical elements that can benefit your users, such as life insurance, which provides a tax-free payout to beneficiaries and can be used for funeral expenses, housing costs, etc.
33. Ensure that your message is clear
There is no point in advertising or promoting your product in a way where the message is not conveyed correctly. Your marketing campaign should communicate the benefits of opting for life insurance and what they miss if they don’t buy one.
For example, you can mention that the beneficiary gets money to cover medical expenses if diagnosed with a critical illness, and the policyholder’s family members will get the total amount after their death.
34. Pay-Per-Click (PPC) advertising
PPC advertising allows companies to display their ads instantly on top of the SERPs whenever the customer searches for particular keywords related to your industry.
Some examples of PPC ads include Facebook Ads, Google Ads, Bing Ads, Video Ads, Product Listing Ads, and more. Using these ads has become essential in the insurance industry as they can be highly targeted and are a great way to drive organic traffic and increase ROI for your business.
Read also: Insurance CRM Guide — What, Why, and The Best CRM Software Today
Auto insurance
Sales of both commercial and personal vehicles have grown constantly, leading to an increased need for auto insurance policies.
Although it is a great business opportunity for auto insurance agents, selling those policies is difficult with the ever-increasing competition.
Wondering what you need to do? Start implementing these effective marketing strategies to stand out from your competitors.
35. Understand your target audience
Different people have different requirements when it comes to auto insurance. For example, a young driver might look for cheaper insurance, whereas a family with multiple cars might look for comprehensive coverage.
The best way to attract more customers is by offering customized plans that meet their needs and budget.
To create the best insurance plans, you can do online surveys that will provide you with direct insights from your customers. You can ask about their issues, preferences, and product requirements in those surveys.
Once you have acquired all the information, such as age, purchase history, and engagement patterns, you can create a marketing plan that aligns with their needs and preferences.
36. Start a referral program
Want to generate high-quality leads for your insurance business? Start a referral program.
Tie up with car dealers to refer your insurance policies to new car buyers, and in return, you can pay them a commission. Furthermore, you can also contact local mechanic shops and ask them to refer your company for insurance. In exchange, you can pay them a commission.
Pro tip: Focus on word of mouth, one of the best marketing strategies, particularly in the insurance business, where trust plays a major role.
37. Manage and encourage online reviews
Managing online reviews is one of the most critical aspects of winning new customers in the insurance industry.
Around 89% of customers read reviews before purchasing, which depicts how critical reviews are for your company’s reputation and can make or break your prospect’s buying decision.
Health insurance
The healthcare sector is ultra-competitive. Therefore, it is vital to discover the most effective marketing strategies to boost the sales of health insurance plans.
Let’s look at some expert tips and innovative ideas to maximize your insurance marketing ideas’ efforts and attract a broader audience in the health sector.
38. Provide free quotes on your website
Offering free personalized quotes on your website is a compelling way to convert potential customers into paying ones. This means you should add a free quote button where users can directly contact you to get a custom quote as per their requirements.
To make your work easy, you can also set up a form where they need to fill in basic information like name, age, health issues, etc., and the website can generate a quote automatically.
39. Opt for multi-channel marketing
You should avoid the traditional mindset of sticking to one method for promoting your health insurance. It’s better to reach out to your customers on multiple channels, such as social media, email marketing, radio, PPC ads, etc.
You will get the best results only when you target your prospects across their most used and frequently visited online channels. If you’re not maximizing your presence on all relevant channels, you’re likely missing out.
Tired of managing multi-channel campaigns by logging in from various accounts? Manage all that from one place- Engagebay. With its multi-channel campaign management platform, you can target specific segments of prospects and maximize your impact.
40. Craft SEO-optimized content
Once you know your audience, the next step is to create SEO-optimized content and increase your visibility by improving your search engine ranking.
It includes how opting for health insurance can help them or what sets your services apart from others.
Remember, your blogs should not sound too salesy. In fact, if you create engaging content infusing videos, images, GIFs, and infographics and use an informative approach that adds value to your readers, you won’t even be required to promote your insurance products or services in the blogs.
Your major goal should be creating content that resonates with your audience while using relevant keywords.
10 Financial Advisor CRM For Perfect Client Management
Home insurance
Buying a home is a major decision that many individuals make in their lifetime. The importance of protecting it from damage or natural disasters must be addressed. Therefore, home insurance is crucial for numerous homeowners.
To capture this massive market, you need to opt for excellent marketing strategies, which we have stated below:
41. Create an email marketing strategy
As far as home insurance lead generation ideas are concerned, email campaigns offer the best results. They are a great way to be seen today and, if they are crafted well, are likely to be opened.
The first thing you need to do is create an email list. Once you have the list ready, you can start sending emails with the option to opt-out.
You can leverage email marketing in home insurance to provide quotes, answer customers’ queries, send follow-ups, and inform people about promotions/offers or new services.
Maximize the impact of your email marketing sequences with EngageBay. With its comprehensive range of personalization features, you can nurture leads and convert them into paying customers with each email.
Read also: A Quick Guide on Insurance Email Marketing (2024)
42. Run PPC campaigns
Organic marketing can help to some extent, but opting for a PPC campaign can expand your business reach as it connects you directly with potential clients interested in your product.
You need to ensure that the content in the ad is closely related to what your visitor is searching for and aspiring to see. If you create PPC campaigns that match your user’s search intent, insert the most appropriate keywords to increase the campaign’s ranking and visibility in the search engine.
For instance- you can use keywords like homeowners insurance, home insurance coverage, or home insurance near me.
43. Social media marketing
Market your brand on social media, as this is where you can provide valuable information to people seeking information on home insurance.
Opt for different social media platforms such as Facebook, Instagram, and Twitter and leverage them to connect with your target audience, promote your product, and engage with existing and potential customers.
Create diversified content, such as blog posts, explainer videos, questionnaires, and infographics — endless possibilities. You can also run targeted advertising campaigns on social media platforms, as they can increase brand awareness, generate leads, and foster customer loyalty.
Read also: Making Sense of the Types of Marketing Automation
Case Studies and Examples
Want to discover some remarkable insurance digital marketing strategies in action?
Let’s explore them all in these case studies that showcase how insurance companies have leveraged video marketing, PPC ads, or SEO to achieve impressive results.
1. Health Quote Gurus: Reducing Cost Per Lead
Health Quote Gurus is an insurance company that has used different video marketing and PPC ad techniques to transform its lead generation approach. Initially, it spent over $40,000 monthly on third-party leads, which often proved stale or low-quality.
Their parent company spent several million dollars every month on purchasing leads. After a year, they realized they weren’t far from where they had started.
Therefore, they implemented a strategy to build their digital insurance brand and run targeted campaigns. By creating conversion-optimized landing pages and conducting extensive A/B testing, they reduced their cost per lead by 50% within a month.
Furthermore, they also SEO-optimized their landing pages and on-site tags, which helped the site begin lead generation from organic search.
They also updated the mobile version of the site to include new call-to-action buttons, which improved the flow of site visitors to the lead generation form. This approach not only lowered costs but also improved lead quality and volume.
2. Insurance Broker Hub: Expanding Market Reach
Insurance Broker Hub is an insurance company offering insurance plans to both group and individual markets. Faced with increasing tough competition, they wanted to differentiate themselves from the competitors and provide significant value.
They opted for a multi-channel strategy focusing on paid search campaigns, video marketing, Google Ads, and Facebook Lead Ads.
By creating custom audiences and using highly relevant ad copy, Insurance Broker Hub achieved a 30% conversion rate on Google AdWords and generated an average of more than 450 monthly leads.
Their ongoing blogging and SEO increased organic search traffic by 116% in 3 months after launch. This is the power of using SEO, implementing video marketing strategies, and running ads on relevant platforms.
3. iSelect: Dominating Organic Search
iSelect, an Australian insurance comparison company, has shown exceptional results in organic search. They have over 20 years of experience helping customers find a better deal on Health, Energy, Car, Internet, Home, and Contents Insurance.
They’ve grown their website traffic from 470,000 to 730,000 visitors in just six months, a 55% increase.
Their success stems from creating a vast library of informative content related to insurance policies. This content marketing strategy has helped them rank #1 for highly competitive keywords like ‘car insurance’ and ‘life insurance.’
With 62.46% of their traffic coming from organic search, iSelect demonstrates the power of content marketing for insurance agencies. Other things that they worked on to get more organic search include-
- Getting backlinks
- Anchor text from authoritative websites
- Content marketing
- Email marketing
- Google ads
- Paid keywords
- Paid marketing landing page
How about crafting a successful email campaign to boost your insurance business? With EngageBay’s email templates, you can quickly build compelling email campaigns relevant to your audience. Click here for its free trial.
How To Write Discount Emails Like A Boss
How to Improve Local SEO for Your Insurance Company
Here, you can check out a short video explaining how to improve the local search by using compelling keywords for your insurance company.
Watch another quick video that will walk you through how you can set up a successful email campaign for your insurance company:
Examples from Social Media
Let’s check out these social media posts that clearly show how influencer marketing helps you gain trust and connect with your prospects for your insurance business:
1. Here is an example of a digital creator ‘Renee LeBlanc’ on Instagram. Sonnet Insurance, an online home and auto insurance company in Canada, collaborated with her to expand their reach and show how fast they can get their customers insured, specifically ‘busy moms’:
2. This Instagram post demonstrates that Amfam (American Family Insurance) did a paid collaboration with Christian Yelich to increase their brand awareness. With influencer marketing, this brand also targets all Brewers fans to visit their Parking Lot Patio at American Family Field:
Insurance Marketing Quotes to Inspire You!
Here are a few quotes from insurance marketing experts that will fuel you for the big insurance sale:
“If You Want To Succeed In Insurance Sales, Then Stop Selling Products! Instead, Help People To Find A Solution To Their Problems!” Lew Nason
“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” Patricia Fripp
“The Insurance business is about promises and trust. It is about delivering to the customer in times of need, and if this cannot be imbibed in a professional, neither he nor the industry will succeed.” Tapan Singhel
Don’t sell life insurance. Sell what life insurance can do.” Ben Feldman
“Learn how to sell during hard times. So you can sell at any time.” Ben Feldman
Insurance Marketing Statistics You Must Know
Based on our research from some credible sources, we have compiled critical statistics on the effectiveness of email marketing in insurance that will help you drive more ROI.
- The average email open rate within the insurance industry is 48.11%.
- The average email click-thru rate within the insurance industry is 2.58%.
- The average conversion rate for an insurance search ad is 5.10%. For an insurance display network ad, it’s 1.19%.
- In the past five years, US auto insurance carriers that have provided customers with consistently best-in-class experiences have generated two to four times more growth in new business and 30% higher profitability than firms with an inconsistent customer focus.
- 48% of insurance marketers have provided or expect to deliver enhanced customer experiences as a result of scaling conversation intelligence across the enterprise. With conversation intelligence data, they can segment email campaigns, enhance ad targeting, and personalize the customer experience.
Benefits of Influencer Marketing
Most insurance companies today use influencer marketing to increase brand awareness, generate more leads, and, hence, conversions. Why should you be left behind?
If you are still deciding whether to invest your time and money in influencer marketing, remember that it is high time to unlock the potential of your insurance business with this crazy, result-driven marketing strategy.
Let’s discover the benefits of collaborating with influencers for your insurance business.
1. Cost-effective
Traditionally, insurance companies used billboards, TV ads, printed mailers, etc., for promotion. These methods were far more expensive as compared to influencer marketing.
A partnership or collaboration with the right influencers can help you reach the right people within no time, plus the cost is also relatively less.
For example, you can collaborate with travel influencers who have a following to promote travel insurance instead of launching a sizeable commercial campaign that may cost much more and could get you lost in the noise.
2. Increased brand awareness
Influencers create content around your product or service. This way, they drive their followers’ attention, which undoubtedly increases your brand awareness.
So, you won’t regret approaching influencers, as it can be an excellent way to create hype around your product or any new launch.
3. Authentic content
Influencers share their personal experiences using the product, which builds trust among their followers, who might subsequently become your customers.
Their content is perceived as more genuine and compelling, allowing potential customers to see the real-life applications and advantages of insurance policies and making them more likely to invest in similar coverage.
4. Better SEO
Another advantage of collaborating with influencers is that they can help increase the online presence of your brand by sending high-quality external links to your site and contributing to social media SEO.
Their content can rank for relevant keywords in your industry, which can lead potential customers to visit your website and increase conversions.
5. Community building
Influencer marketing is an excellent way to create a community for your brand. If you choose the right influencer, it will be easy for you to engage with already interested potential customers and will also help you grow your social media presence.
Read also: Notification Email Templates to Get More Responses (2024)
How Voice Search Optimization Empowers Insurance Marketing Ideas
Let’s know about the importance of optimizing content for voice search as they become more prevalent in consumer searches for insurance services-
1. Increases accessibility
You might not know that over 1 billion voice searches are made by users via voice assistants every month.
However, by allowing users to interact through voice commands, you remove barriers and create an equal playing ground for information access. Remember, if your website isn’t optimized for voice searches, you might miss out on leads and revenue.
2. Improves local visibility
Using keywords like ‘near me’ or ‘in (your city name)’ in your online content makes it easy for voice search algorithms to identify your business as a relevant result for local queries.
As voice search technology improves at recognizing what people want, people are more likely to use devices like Google Home, Siri, and Amazon Alexa to find places and products. Companies that opt for voice search could grow their digital commerce revenue by 30%!
3. Enhances customer satisfaction
People use voice search because they don’t have to spend time typing information; they ask Google a question and get the answer.
Moreover, supporting voice search also enables hands-free searching, which customers love.
Thus, if you provide the most appropriate and relevant answers to customers’ voice search queries, you can improve customer satisfaction and make it easier for people to find you.
4. Maintains high ranking in SERPs
If your insurance website or blog secures the featured snippet or top result for voice search queries, it gains authority. This will help increase click-through rates as users are most likely to click on the first answer provided by their voice assistants.
5. Improves mobile traffic
A lot of people who use voice search do so using their mobile devices. Thus, optimizing your website and content for voice search can help drive more traffic to your website from mobile users.
It is especially beneficial for local businesses, as voice search is usually used to look for nearby stores and services while people are on the go.
To ensure the success of your voice search optimization, improve the design of your mobile website and make it more responsive.
Conclusion
Marketing your insurance products and services may be challenging in this age because of the competition. On the other hand, the internet and social media have leveled the playing field a lot, so it’s not just the big players taking consumers’ attention.
Do your best to differentiate, and try all the marketing strategies. You never know what works best.
But once you do, double down and invest more resources in that direction.
For an all-in-one marketing automation & CRM solution, try EngageBay.
Content updated for freshness and relevance by Vanshaj Sikri.
