Steep learning curve, high pricing, and unresponsive customer support are some of the top challenges Klaviyo users face.
Klaviyo is a popular name in the email marketing and automation landscape, especially for eCommerce businesses, due to its sophistication and advanced segmentation features. However, it is far from being the only email automation and marketing platform out there.
This blog post reviews top Klaviyo alternatives for eCommerce. We take a look at the pricing, user reviews, pros and cons, and key features of 14 email marketing tools.
So, if you’re looking to switch from Klaviyo, or want to check out other options before signing up for Klaviyo, we’ve got you covered.
Ready? Let’s go!
Table of Contents
Overview of Klaviyo
Klaviyo is a multichannel marketing automation platform. It was founded in 2012 for eCommerce businesses to drive growth and business revenue. Klaviyo has tools for email, SMS, and push notifications.
With its Customer Data Platform (CDP), you get detailed insight into customers’ demographics (location, timezone), number of orders, contact channels, predictive analytics, purchases, and engagements. This gives a comprehensive understanding of customers’ preferences for more personalized messaging.
On Klaviyo, you can add products from your store directly to your email campaign, which saves you more time. Additionally, Klaviyo has over 300 inbuilt integration with platforms like WooCommerce, BigCommerce, Shopify, Salesforce, and Typeform.
Other features such as advanced segmentation, behavior-based automation, AI-driven optimization, targeted list growth tools such as multi-step forms, pop-up forms, form teasers, and A/B testing helps customers send customized, consistent, highly targeted campaigns.
Klaviyo pricing
Three pricing plans are available to users on Klaviyo—Free, Email, and Email & SMS.
Irrespective of the paid plan you decide on, the total cost will depend on the number of subscribers you have.
- Free: 250 contacts, 500 monthly email sends, and 150 monthly SMS credits. Users get email support for the first 60 days of this plan. This plan is best if you want to try out the features.
- Email: Starts at $20/month for 500 contacts, 150 free monthly SMS credits, and email and chat support. A contact list of 50,000 on this plan takes the price up to $720/month.
- Email and SMS: Costs $35/month for 500 contacts, 1,250 monthly SMS/MMS credits, and email and chat support. Fifty thousand contacts and 50,000 SMS/MMS credits send the pricing of this plan skyrocketing to $1,720/month.
Each of the plans gives users access to all the essential tools required to scale your email marketing efforts, such as advanced segmentation, detailed customer profiles, email templates, automation builder, A/B testing, personalized product recommendations, built-in forms, and pop-ups, precise multi-channel attribution, and built-in compliance and deliverability.
NB: The number of credits required to send an SMS or MMS depends on the country you are sending to. Here’s the breakdown of credit needed to send SMS/MMS per country available.
| Country | SMS | MMS |
| USA | 1 credit | 3 credits |
| Canada | 3 credits | 5 credits |
| UK | 5 credits | N/A |
| Australia | 4 credits | N/A |
So, sending SMS to 10,000 contacts in the UK, for instance, will require 50,000 credits, costing an additional $450. This makes Klaviyo unattractive to small businesses or startups looking for more affordable email marketing software.
Read more here: Klaviyo Pricing Explained: Is It Worth The Cost?
Klaviyo Pros
- Cross channel reporting
- Extensive third-party integrations
- Robust segmentation and prebuilt automation templates
- Customer automated review requests
- Live and on-demand training
- eCommerce growth tools like dynamic product recommendations, real-time integrations, and advanced analytics.
Klaviyo Cons
- Unresponsive customer support
- No inbuilt landing page builder
- You can’t roll over unused SMS/MMS credit (meaning they go to waste if, for any reason, you’re unable to use them)
- Limits SMS to just four countries (Canada, US, Uk, and Australia)
- Steep learning curve
- It gets pricey as your contact list grows
- No plan comes with unlimited contacts
- Customer support available for only 60 days in the free plan
Read also: Klaviyo vs Mailchimp: Which Tool Is Right For You?
The Top 14 Klaviyo Alternatives
Several email marketing and automation software out there makes sense for eCommerce. However, for this listicle, we considered affordability, ease of use, customer support, user ratings, and the available features in relation to pricing.
So, the top tools on our list of Klaviyo alternatives (in no particular order) are as following:
- Omnisend
- EngageBay
- ActiveCampaign
- Drip
- Mailchimp
- Brevo (Sendinblue)
- SmartrMail
- GetResponse
- Privy
- Remarkety
- Sendlane
- Firepush
- Marsello
- CM Commerce (Formerly Conversio)
| Software | Starting price | No. of contacts | Free plan | Price per No. of Contacts | Unique feature | Overall rating (G2) | ||
| 5,000 | 20,000 | 50,000 | ||||||
| Klaviyo | $20 | 500 | Yes | $100 | $375 | $720 | Behavior-based automation | 4.6 |
| Omnisend | $16 | 500 | Yes | $65 | $230 | $330 | Pre-built email automation | 4.5 |
| EngageBay | $11.95 | 500 | Yes | $42.49 | $42.49 | $67.99 | Predictive lead scoring, autoresponders | 4.6 |
| ActiveCampaign | $49 | 1,000 | No | $149 | $379 | $559 | Floating feature (contact segmentation) | 4.5 |
| Drip | $39 | 2,500 | No | $89 | $289 | $699 | Real-time analytics | 4.4 |
| Mailchimp | $13 | 500 | Yes | $69 | $220 | $350 | Pre-built segments | 4.3 |
| Brevo (fka Sendinblue) | $25 | Unlimited contacts (pricing is based on No.of email sends, not No. of contacts) | N0 | $35 | $35 | $35 | Transactional emails | 4.5 |
| SmartrMail | $19 | 1,000 | $49 | $161.50 | $549 | Yes | Drag-and-drop automated flow builder | 4.8 |
| GetResponse | $15.58 | 1,000 | $44.28 | $142.68 | $245.18 | Yes | Pre-built automation workflows | 4.2 |
| Privy | $30 | 1,500 | $90 | $315 | $540 | Yes | Interactive spin-to-wins | 4.6 |
| Remarkety | $25 | 500 | $140 | $300 | $540 | No | A/B/C testing feature | 4.4 |
| Sendlane | $83 | 5,000 | $83 | $300 | $550 | No | Multi-store connection | 4.7 |
| Firepush | $16 | 500 | $65 | $230 | $330 | Yes | One-click contact segmentation | 4.5 |
| Marsello | $100 | 1,000 | $140 | $290 | Custom priced | No | Tiered loyalty program | 4.4 |
| CM Commerce | $9 | 500 | $79 | $319 | $549 | No | Pre-built email journey | 4.8 |
Klaviyo alternatives comparison table showing pricing, unique features, and G2 rating
#1. Omnisend
First on our list of Klaviyo alternatives for eCommerce email marketing is Omnisend. It is an all-in-one email marketing automation platform to drive growth and increase revenue.
eCommerce entrepreneurs can reach more audiences online or offline with its integrated email and SMS campaign feature. Omnisend shines with its 24/7 customer support and its email deliverability.
Unlike Klaviyo, Omnisend uses cookie-based tracking, which lets you know when browsers add a product to their cart for Shopify users. On Klaviyo, visitors who add a product to their cart are only identified at the checkout level, which means that visitors who do not get to the checkout page can’t be identified for retargeting or cart abandonment emails.
Another area where Omnisend shines over Klaviyo is in customer segmentation. On Klaviyo, you get to choose customer segments based on what your website visitors have done or haven’t done. On Omnisend, you build customer segments for better ad targeting based on profile data, campaign activity, or shopping behavior, which means more targeted marketing.
Additionally, on Klaviyo, SMS is limited to only four countries. On Omnisend, you can reach your audience in any country with SMS. Reaching 30,000 contacts on Omnisend with email and SMS costs $460, while on Klaviyo, it costs $770 for 30,000 contacts and 30,000 SMS/MMS credit.
Features
Features you’ll find on Omnisend include:
- Product picker feature
- Prebuilt automation and workflows
- Visual email composers
- Visual automation workflow
- Responsive email templates
- Google retargeting ads
- Omnichannel campaigns (email, SMS, web push notifications)
- Gamified popups
Pricing
Omnisend has three pricing plans—Free, Standard, and Pro
- Free: 250 contacts, 500 email sends.
- Standard: Costs $16/month for up to 500 contacts and 6,000 email sends
- Pro: Starts at $59/month, unlimited contacts, and 3,900+ SMS.
Pros
- Manage all your stores in one multistore account
- 24/7 email support on all plans
- Robust eCommerce integration
Cons
- Email designs don’t automatically save
- You’ll need to upgrade to the Pro plan to get SMS marketing
| Criteria | Klaviyo | Omnisend |
| Starting price | $20 | $16 |
| Number of contacts | 500 | 500 |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | Customer data platform | Yes |
| Ease of use | Steep learning curve | Easy to use |
| Customer support | Needs improvement | 24/7 customer support |
| Overall user rating (G2) | 4.6 | 4.5 |
Read also: 14 Omnisend Alternatives For Smart Email Marketing & More
2. EngageBay
If you’ve ever wondered how to have your sales, marketing automation, and CRM on a single platform, EngageBay comes in.
EngageBay, founded in 2017, is an all-in-one marketing automation, sales, and CRM platform, which makes it a top Klaviyo alternative for eCommerce sellers.
With advanced features like autoresponders, email marketing automation workflows, contact management, web popups, push notifications, A/B testing (landing page and broadcast), and call records, you are sure to scale your email marketing ROI.
Unlike Klaviyo, you can build high-converting landing pages or pick one from the landing page templates without the use of 3rd party integrations, saving you from extra costs.
EngageBay shines with its free CRM tool. Using this tool, eCommerce sellers can customize and personalize their marketing messages based on Customer data for better conversion.
Unlike Klaviyo’s Customer Data Platform, that only helps manage customer data by giving insight into online behavior, customer demographics, and purchase history but will still require you to integrate a 3rd party CRM tool at an extra cost to get a CRM’s full functionality.
In addition, Engagebay’s CRM offers a free lead-scoring system that gives you a detailed view of your customer journey. Hence, you know where they are in the sales pipeline, allowing you to know your most and least qualified leads. This allows you to target them with personalized messaging, products, and offerings, thereby increasing customer loyalty and sales.
EngageBay’s multichannel marketing management makes it easy for you to send retargeted ads to visitors on different platforms — social media, SMS, push notifications, and emails, so you don’t miss a sale.
But that’s not all. Cart abandonment emails are highly personalized on EngageBay and include relevant personal product recommendations and dynamic personal coupons.
Features
Other email marketing features available on EngageBay include:
- Advanced reporting and analytics
- Multichannel customer support (live chat, email, and phone)
- Lead generation tools
- Video marketing templates
- SMS marketing automation
Pricing
There are four pricing plans for users on EngageBay—Free, Basic, Growth, and Pro.
- Free: Forever free plan for up to 250 contacts.
- Basic: This plan costs $11.95 monthly for 500 contacts.
- Growth: Costs $45.99 monthly for up to 3,000 contacts.
- Pro: Begins at $73.59 monthly for 30,000 contacts.
You save 8% on all plans when you subscribe to the annual payments and 15% when you go for the biennial payment plan.
Pros
- Award-winning customer support
- Pricing is fairly constant, which makes scaling easy as your contact list grows
- Completely free migration service
- All-in-one sales, marketing, and automation feature makes it easy to manage all aspects of your business from a single platform
- The free plan comes with email and chat support
Cons
- The 3rd party integrations on EngageBay are less robust than Klaviyo, but its integration with Zapier helps
- Limited customization features
- Stats can be challenging to analyze
| Criteria | Klaviyo | EngageBay |
| Starting price | $20 | $12.99 |
| Number of contacts | 500 | 500 |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | No | Yes |
| Ease of use | Steep learning curve | Easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.6 |
Read also: The Top 13 EngageBay Alternatives of 2023 [With Pricing]
#3. ActiveCampaign
Few email marketing platforms can compete with ActiveCamapiagn’s advanced automation capabilities, making it third on our list of Klaviyo alternatives.
When it comes to drag-and-drop email builders, Klaviyo and ActiveCampaign play nice. ActiveCampaign, however, shines with its 125+ prebuilt email templates and 900+ prebuilt automation, making it easy for beginners or advanced users.
That’s not all. With Activecampaign mobile app, you can manage and track your campaign activities on the go.
Additionally, the split automation feature on ActiveCampaign enables you to create A/B tests within automation for better optimization and increased sales.
Features
Other features available on ActiveCampaign include:
- 900+ prebuilt integration
- Predictive sending
- Integrated CRM
- Floating feature (segment builder)
- Landing page builder
- No-code pop-ups and inline forms
- Site Messaging
Pricing
ActiveCampaign Marketing has three paid plans—Plus, Professional, and Enterprise. However, you must upgrade to its Bundles package plan to get eCommerce automation and sales CRM tools, beginning at $93/month.
- Plus: It costs $49/month, billed annually
- Professional: $149/month, billed annually
- Enterprise: Custom price, contact sales.
All plans include accelerated onboarding, free migration, video tutorials, enablement workshops, and chat and ticket support.
Pros
- Cross-channel messaging
- Responsive email templates
- Advanced reporting and analytics
Cons
- No free plan
- SMS marketing comes as an add-on which means extra costs
- To get sales CRM and automation tools, you’ll have to upgrade to the bundle plan, which starts at $93 for 1,000 contacts
- The list management tool needs improvement
| Criteria | Klaviyo | ActiveCampaign |
| Starting price | $20 | $49 |
| Number of contacts | 500 | 1,000 |
| Free plan | Yes | No |
| SMS marketing | Yes | Yes (add-on) |
| In-built CRM | No | Yes (but charged extra) |
| Ease of use | Steep learning curve | Easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.5 |
Read also: Find Your Perfect CRM Match: HubSpot vs ActiveCampaign
#4. Drip
Next on our list of Klaviyo alternatives is Drip. It is an email marketing solution tailored for eCommerce and is fairly popular.
If you are an eCommerce business owner looking for a platform that offers essential email marketing features for eCommerce at an affordable price—think Drip.
When it comes to intuitive and highly appealing email templates between Drip and Klaviyo—Drip wins the show.
Drip’s simplicity and prebuilt template make it an excellent choice for startups and non-advanced users.
In addition, Drip’s tag-based segmentation builder also makes automation more flexible and makes dynamic content easier for more advanced personalization compared to Klaviyo’s list-based system.
Features
Some of Drip’s email marketing features include:
- Real-time tracking
- Autoresponders
- Dynamic content
- Lead qualification
- Multi-channel marketing
Pricing
Drip offers one pricing plan based on the number of contacts, which starts at $35 for 2,500 contacts and unlimited monthly email sends.
Pros
- User-friendly and efficient workflows
- Affordable pricing
- Easy-to-use
- Responsive email templates
- Free migration
Cons
- Limited native integrations
- Reporting is not as advanced as Klaviyo
- You need third-party tools to create landing pages
| Criteria | Klaviyo | Drip |
| Starting price | $20 | $35 |
| Number of contacts | 500 | 2,500 |
| Free plan | Yes | No |
| SMS marketing | Yes | No |
| In-built CRM | No | No |
| Ease of use | Steep learning curve | Easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.4 |
Read also: 11 of the Best Drip Alternatives (Features, Pricing, Pros and Cons)
#5. Mailchimp
Fifth on our list of the best alternatives to Klaviyo is MailChimp. This email marketing platform holds two-thirds of the market share: it is that popular.
Unlike Klaviyo, Mailchimp’s inbuilt CRM and all-in-one marketing suite make it possible to market and sell your products from a single software.
When it comes to customer support, Mailchimp offers 24/7 customer support, unlike Klaviyo, which is limited to working hours five days a week.
That is not all. With Mailchimp’s prebuilt email automation templates, setting up your email campaign is a breeze—which is among the top reasons email marketers love Mailchimp.
The visual customer journey builder lets you know where customers are on the sales pipeline and how they interact with your platform for more personalized messaging.
On Klaviyo, the options for retargeting messages are limited to only Facebook and Instagram. Mailchimp goes a step further with Google retargeting ads.
Features
Other features you’ll find on Mailchimp include:
- Transactional emails
- Landing page builder
- Multivariate testing
- Send time optimization
- Order management tools
- Pre-built segments
- Multi-step automation series
Pricing
Mailchimp has four pricing plans—Free, Essential, Standard, and Premium.
- Free: Up to 500 contacts and 1,000 monthly email sends
- Essential: $13/month billed annually, 500 contacts
- Standard: $20/month billed annually, 500 contacts
- Premium: $350/month billed annually, 500 contacts
Pros
- Intuitive email editing feature
- Multiple account integration
- Unlimited customization options
Cons
- Limited functionality in the free plan
- Support in the free plan is limited to one month
- It gets pricey as the contact list increases
- Building workflow automation on Mailchimp can be difficult for first-timers
| Criteria | Klaviyo | Mailchimp |
| Starting price | $20 | $13 |
| Number of contacts | 500 | 500 |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | No | Yes |
| Ease of use | Steep learning curve | Easy to use |
| Customer support | Needs Improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.3 |
Read also: How Does Mailchimp’s Pricing Compare To Its Competitors?
#6. Brevo (formerly Sendinblue)
Brevo is among our top Klaviyo alternatives because it is one of the most popular email marketing software out there. If you don’t recognize it, that’s because Brevo is the new name for Sendinblue.
Brevo’s email marketing suite offers comprehensive communication tools (email, SMS, WhatsApp campaigns, live chat, chatbot), customer engagement tools(automation, signup forms, Facebook ads, landing pages), and contact management tools (meetings, deal pipelines, and email API), which makes email marketing on the platform integrated and not a silo.
Unlike Klaviyo, Brevo offers a free inbuilt CRM to its user to better manage their customer relationship. Also, for marketing automation, Brevo offers a more streamlined process, making it relatively easier to navigate than Klaviyo.
Features
Here are some features you’ll find on Brevo:
- Advanced templating options
- WhatsApp campaigns
- Shared inox
- Real-time email statistics
- Send time optimization
- Customizable signup forms
- Workflow editor
Pricing
Brevo Marketing Platform has four plans—Free, Starter, Business, and Brevo Plus. Unlike most email marketing platforms, Brevo’s pricing is based on email sends, not the number of contacts, so each plan comes with unlimited contacts. Here’s the breakdown of pricing on Brevo.
- Free: 300 emails/day
- Starter: From 20,000 email/month priced at $25/month
- Business: From 20,000 email/month for $65/month
- Brevo Plus: Custom priced
Pros
- Each plan comes with unlimited contacts
- Responsive customer support
- Multi-channel communication tools
- WhatsApp integration
Cons
- Limited native integrations
- Llimted email templates
- Reporting is not as advanced as it is on Klaviyo
| Criteria | Klaviyo | Brevo |
| Starting price | $20 | $25 |
| Number of contacts | 500 | Unlimited contacts |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | No | Yes |
| Ease of use | Steep learning curve | Easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.5 |
Read also: Sendinblue (Brevo) Pricing: What You Need to Know Before Signing Up
#7. SmartrMail
If you are looking for a simpler and more affordable Klaviyo alternative for eCommerce, think SmartrMail. It was founded in 2016 for eCommerce merchants with small teams.
SmartrMail connects easily with your WooCommerce, Shopify, BigCommerce, or Neto store and automatically segments contacts based on customers’ browsing habits, purchase history, and campaign participation.
You can also update your segmentation criteria based on preferences, and your contacts will be automatically segmented, saving you significant time.
One of our favorite features is its drag-and-drop automated flow builder, making it easy for beginners to set up advanced automation in no time.
Features
Other features you’ll find on SmartrMail include:
- Automated workflow builder
- Customer journey mapping
- Conditional splits
- Smart segmentation
- Unique coupon codes
- Post-purchase emails
Pricing
SmartrMail Hybrid has a free plan for users with a maximum of 250 contacts and two paid plans—Standard and Unlimited.
- Free: for up to 250 contacts
- Standard: Starts at $19/month for up to 1,000 contacts
- Unlimited: This plan starts at $99/month for unlimited contacts.
Where SmartrMail shines above Klaviyo is in its affordable pricing. On Klaviyo, the price skyrockets as your contact list grows. On SmartrMail, it remains relatively affordable if you subscribe to the unlimited plan.
Pros
- Free migration service
- Automated list maintenance
- Robust segmentation tools and options
- Responsive customer support
Cons
- Slow delivery of bulk emails
- Email exporting can be a bit complex
- No landing page builder
| Criteria | Klaviyo | SmartrMail |
| Starting price | $20 | $19 |
| Number of contacts | 500 | 1,000 |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | No | No |
| Ease of use | Steep learning curve | Fairly easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.8 |
Read also: The Marketer’s Guide To The Top 10 SendGrid Alternatives
#8. GetResponse
This 26-year-old email marketing platform is popular for its AI-powered email generator, flexibility, and intuitive interface.
Unlike Klaviyo, GetResponse has an inbuilt landing page builder saving you the costs of subscribing to 3rd party tools.
Using its drag-and-drop page creator, you can build your landing page in minutes and optimize them for better conversion using the A/B test feature.
Additionally, its prebuilt automation workflows mean you and your team get to do more in less time. You also have the option to create custom workflows based on your customer journey using a visual automation creator.
Features
Additional features on GetResponse include:
- Event-based automation
- Web push notifications
- Transactional emails
- Contact scoring
- Autoresponders
- Signup forms and popups
Pricing
GetResponse has three pricing plans—Email Marketing, Marketing Automation, and eCommerce Marketing. The prices are based on the number of contacts and users’ marketing needs.
- Email Marketing: Starts at $15.58/month, billed annually for 1,000 contacts
- Marketing Automation: Costs $48.38/month, billed annually for 1,000 contacts
- eCommerce Marketing: Costs $97.8/month, billed annually for 1,000 contacts
Pros
- AI-generated email builder
- Prebuilt workflow automation
- Google and social ads features
Cons
- Limited templates options
- Gets pricey as your contact list grows
- Contact import is complex
- Limited customization features
| Criteria | Klaviyo | GetResponse |
| Starting price | $20 | $15.58 |
| Number of contacts | 500 | 1,000 |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | No | Yes |
| Ease of use | Steep learning curve | Fairly easy to use |
| Customer support | Needs improvement | Fairly responsive |
| Overall user rating (G2) | 4.6 | 4.2 |
Read also: 15 of the Best GetResponse Alternatives (Features, Pricing)
#9. Privy
It is an integrated email and SMS marketing platform for eCommerce business owners and is our ninth Klaviyo alternative.
Privy has robust tools to grow your list, such as customizable pop-ups and flyouts. Tools for customer interaction such as welcome email series and broadcast SMS texting.
In addition, it offers tools that help sell more products and reconnect with customers, such as cart-saver campaigns, count-down timers, and post-purchase follow-ups.
An interesting feature we love about Privy is its interactive spin-to-win, which makes signing up to your email and SMS fun rather than the usual drag.
Unlike Kaviyo, Privy offers 24/7 email and chat customer support, irrespective of your contact size. Plus, if you have over 10,000 contacts, you become eligible for ongoing support from a customer success manager.
Although Klaviyo has more advanced segmentation and automation features, Privy works if you need basic eCommerce email marketing functionality without the bell and whistles.
Features
Other features you’ll find on Privy include:
- Customizable email templates
- Free shipping bar
- Broadcast text
- Detailed revenue reporting
- Unique coupon codes
Pricing
Privy has three user pricing plans—Free, Starter, and Growth.
- Free Plan: For up to 100 contacts.
- Starter Plan: $30/month for up to 1,500 contacts.
- Growth Plan: This plan combines email and SMS. It costs $45/month for 2,000 email contacts and 75 textable contacts.
Pros
- Unlimited sending limits for paid plans
- Direct contact importation
- Responsive customer support
Cons
- Limited data reporting
- Email templates are outdated
| Criteria | Klaviyo | Privy |
| Starting price | $20 | $30 |
| Number of contacts | 500 | 1,500 |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | No | No |
| Ease of use | Steep learning curve | Easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.6 |
Read also: 16 Superior Flodesk Alternatives for Slick Email Marketing
#10. Remarkety
Remarkety combines the power of SMS, emails, and social campaigns to grow your business.
Its A/B testing feature allows users to test the subject lines and variations of the email body, call-to-action, product images, and product replacement. Interestingly, Remarkety goes a step further and offers A/B/C testing, helping you test three versions instead of two.
Additionally, Remarkety helps you maximize your social media campaigns by automatically synchronizing all segments to a Facebook custom audience without manual imports or bulky files. With its smart send, you can easily target inactive audiences, VIPs, or loyal customers.
Also, its drag-and-drop email editor allows users easily create email templates, drag-and-drop desired elements into the prebuilt templates, or create custom HTML templates.
Features
Other features you’ll find on Remarkety include:
- Automation workflows
- Transactional emails
- Dynamic coupons
- User tracking and identification
- Advanced customer segmentation
Pricing
Remarkety Email has four paid plans—Basic, Starter, Advanced, and Professional. Unfortunately, it doesn’t have a free plan. And to get SMS features, you’ll have to pay more.
- Basic: Costs $25/month for up to 500 contacts.
- Starter: Starts at $100/month for up to 500 contacts.
- Advanced: Starts at $300/month for up to 500 contacts.
- Professional: Costs $800/month for 800 contacts.
Pros
- Responsive customer support
- Most functions are fully customizable
- Reward programs are automated
- Real-time customer segmentation features based on purchasing habit
Cons
- Reporting is inadequate and sometimes inaccurate
- Limited native integrations
- You can’t create tags before uploading files
- The drag-and-drop email editor occasionally becomes faulty
| Criteria | Klaviyo | Remarkety |
| Starting price | $20 | $25 |
| Number of contacts | 500 | 500 |
| Free plan | Yes | No |
| SMS marketing | Yes | Yes |
| In-built CRM | No | Yes |
| Ease of use | Steep learning curve | Fairly easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.4 |
Read also: 8 Best Email Marketing Software for Real Estate in 2023
#11. Sendlane
Sendlane is an integrated SMS and email marketing service platform for eCommerce.
Unlike Klaviyo, Sendlane gives users a less complicated approach to email marketing with all the essential eCommerce features required.
On Sendlane, you can set up automatic emails to retarget unengaged contacts and filter out the uninterested ones. Plus, when you sign-up, you get dedicated support personnel that helps with your onboarding and set-up process, saving you time from trying to figure it out by yourself.
Additionally, with over a hundred data points, users get to create hyper-targeted multivariable segments on the go based on behaviors, purchases, and engagement for more personalized campaigns.
One of our favorite things about Sendlane is you get guided assistance to move not just your contacts and lists but also segments and tags, automation workflows, templates, and custom fields when coming in from other email marketing platforms.
Features
Additional features on Sendlane include:
- Pre-built email & SMS automation funnels
- Multi-score connection
- Multivariate testing
- Real-time analytics
- Deep-data integrations
Pricing
Sendlane has a unique single-tier pricing based on the number of contacts and required SMS credit.
You can also decide if you’re not interested in SMS, and your email total costs will be based on email marketing alone. The downside, however, is the minimum number of contacts for email is 5,000, which makes it unsuitable for Startups or eCommerce sellers who are still growing their customer base.
Suppose you have 5,000 contacts and require 5,000 SMS credits. Your total monthly cost would be $173, billed annually (image below). On the other hand, if you need email marketing without SMS, it would cost $83/month.
Support on Sendlane is based on the number of contacts users have. So here’s what you’ll get based on your number of contacts.
Pros
- Personalized customer support
- Excellent deliverability
- Custom event triggers are easy to set up
Cons
- Limitations in customizing and modifying email templates
- Relatively high pricing
- It offers limited integration with eCommerce platforms
| Criteria | Klaviyo | Sendlane |
| Starting price | $20 | $83 |
| Number of contacts | 500 | 5,000 |
| Free plan | Yes | No |
| SMS marketing | Yes | Yes |
| In-built CRM | No | No |
| Ease of use | Steep learning curve | Relatively easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.7 |
Read also: AWeber vs Mailchimp and Other Email Tools
#12. Firepush
If you need a streamlined marketing solution for Shopify, Firepush is your safe bet. It is an email marketing automation app for Shopify stores.
Over 20,000 Shopify marketers across 130+ countries use Firepush to drive more sales. Its easy-to-use email templates and one-click contact segmentation makes it easy to personalize and target customers with the right messages for increased sales and helps build customer loyalty.
Firepush’s intuitive push notification builder includes ready-to-use templates and attractive images, so users can set up promotional campaigns for their Shopify store in a few minutes.
You also get advanced push notification campaign reporting, like click-through rates, revenue generated from each campaign, and conversion rates.
Features
Other features that make Firepush among our top Klaviyo alternatives include the following:
- Campaign and automation report
- Opt-in tools (pop-ups, sign-up boxes, fly-out widgets, and embedded buttons)
- Discount countdown timers
Pricing
Pushfire offers three paid pricing plans—Basic, Pro, and Enterprise. The Basic and Pro Plans are free for up to 250 contacts.
- Basic: Starts at $16/month for 500 contacts, 6,000 emails/month, 6,000 web push/month, and up to 60 SMS ($1 credit).
- Pro: Costs $59/month for up to 500 contacts, unlimited emails/month, unlimited web push/month, and 3,540 SMS ($59 credits).
- Enterprise: Comes at a custom price. This plan comes with unlimited emails/month, unlimited web push/month, and better SMS pricing.
Pros
- Intuitive reporting dashboard
- Omnichannel marketing
- Excellent customer support
Cons
- Pricing gets expensive as contacts increase
- It is tailored to Shopify marketers alone
| Criteria | Klaviyo | Firepush |
| Starting price | $20 | $16 |
| Number of contacts | 500 | 500 |
| Free plan | Yes | Yes |
| SMS marketing | Yes | Yes |
| In-built CRM | No | No |
| Ease of use | Steep learning curve | Relatively easy to use |
| Customer support | Needs improvement | Responsive customer support |
| Overall user rating (G2) | 4.6 | 4.5 |
Read also: 9 Sales Email Automation Tools That Don’t Cost a Bomb
#13. Marsello
It is an integrated email and SMS marketing automation software. Marsello offers tools to acquire, retain, and grow customers. Its social media marketing suite allows users to connect to Instagram, Facebook, and TikTok. This way, you can plan, schedule, and publish all your organic social media content, and track and measure the impact on sales.
Also, it offers a tiered loyalty program that aims to convert first-time buyers into repeat customers. Customers are rewarded with a point for each purchase they make, which can be redeemed for free products or discounts on future purchases.
This goes a long way in building excitement among customers to buy, thereby increasing sales and customer loyalty.
Marsello’s pre-built email flows allow users to send targeted emails at the right time for increased conversion. There is also an option to customize marketing automation features.
Features
Other features offered by Marsello include:
- Multi-channel Communications
- ROI tracking
- Social performance management
- List management
- Multiple account tracking
Pricing
Marsello has a single pricing category—Pro Plan. It is priced based on the number of contacts and eCommerce stores. Each additional store costs $100.
- Pro Plan: Starts at $100 for up to 1,000 contacts, with every additional 1,000 contact costing $10, which makes it relatively affordable.
Pros
- Easy to set up
- Seamless platform integrations
- Plethora of customer loyalty program options to win clients
Cons
- Although it offers 3rd party integrations, its native integration options are limited
- Customer support needs improvement
| Criteria | Klaviyo | Marsello |
| Starting price | $20 | $100 |
| Number of contacts | 500 | 1,000 |
| Free plan | Yes | No |
| SMS marketing | Yes | Yes |
| In-built CRM | No | No |
| Ease of use | Steep learning curve | Relatively easy to use |
| Customer support | Needs improvement | Needs improvement |
| Overall user rating (G2) | 4.6 | 4.4 |
Read also: 12 eCommerce Analytics Tools for Pro-Level Tracking
#14. CM Commerce (formerly Conversio)
CM Commerce is an email marketing software for eCommerce businesses.
CM Commerce has native integrations with popular eCommerce platforms like Shopify, BigCommerce, and WooCommerce. Its advanced analytics allows users to track conversion performance and growth metrics.
Additionally, its pre-built automated email journeys allow users without experience to send automated email campaigns easily. Also, Getting customer reviews doesn’t have to be a hassle with CM Commerce’s in-built email product review collection tool.
CM Commerce’s major advantage over Klaviyo is its relatively affordable pricing and less complicated overall functionality. This makes it an excellent fit for startups and beginners.
Features
- Premade workflows and automation
- Segmentation
- Coupon generation and tracking
- Product recommendations
- Revenue and conversion analytics
- Visual product reviews
- Customer feedback surveys
- Social proof widgets
Pricing
Two paid plans are available to CM Commerce users — Starter and Growth.
- Starter: Costs $9/month for 500 contacts and 5,000 email sends.
- Growth: This plan costs $29/month for 500 contacts and unlimited email send.
Pros
- Easy and straightforward to set up
- Unlike Klaviyo, its functionality is less complicated
- Pre-built workflows
Cons
- Poor customer support
- Product sync for campaigns can be a drag
- Gets pricey as contacts increase
| Criteria | Klaviyo | CM Commerce |
| Starting price | $20 | $9 |
| Number of contacts | 500 | 500 |
| Free plan | Yes | No |
| SMS marketing | Yes | No |
| In-built CRM | No | No |
| Ease of use | Steep learning curve | Relatively easy to use |
| Customer support | Needs improvement | Needs improvement |
| Overall user rating (G2) | 4.6 | 4.8 |
Read also: Stripo Alternatives for Evolving Businesses: Find Your Perfect Email Template Builder
In Conclusion: What is the Best Klaviyo Alternative for eCommerce?
Unfortunately, there’s no one straight answer. Your ideal Klaviyo alternative will depend on your marketing budget, business needs, and marketing team (advanced or beginners). That is why we discussed numerous top-shelf email marketing software with their unique features, pricing, and limitations.
However, to streamline your decision process, we suggest Drip, SmartrMail, Privy, or Sendlane if you want an eCommerce automation platform streamlined to eCommerce that offers the essential eCommerce automation tools without the complexity.
In addition, think Firepush or CM Commerce if you require application-based email software.
Conversely, we recommend EngageBay, Omnisend, ActiveCampaign, or Mailchimp if you need a software solution that combines sales, support, and marketing automation on a single platform.
Among all these Klaviyo alternatives, EngageBay offers the most affordable and flexible pricing with all the features required to scale your eCommerce revenue.
With our award-winning customer support and free in-built CRM, you get all the help you need to create personalized and hyper-targeted campaigns, whether you’re an advanced marketing team or just starting out.
To know more, book a demo with one of our experts. Also, check out this review to see why marketers and small business owners love EngageBay:
