11 Marketing Workflow Software: What’s the Best One?

A marketing workflow software is a tool that helps the marketing team automate repetitive tasks, track progress and conversion rates, save workflows, and share automation workflows with colleagues or third-party providers.

Marketing workflow software saves time for marketing tasks. It also allows you to reuse marketing workflows for future tasks or change existing workflows anytime as and when changes are needed.

In this blog post, we’ll share 11 of the most viable marketing workflow software options on the market, with brief reviews of each.

We’ll give you a lot of details about the features and pricing plans of each of these marketing tools. By the time you’re done reading, you’ll feel confident selecting your marketing campaign workflow software.

Table of Contents

The 11 Best Marketing Workflow Software Today

You can find many marketing tools and workflow platforms out there, but only a few really offer great value for money.

You might end up using too many tools if you don’t have access to one good all-in-one marketing workflow solution, which is why we’ve kept this list short.

Do note that there isn’t any ranking in this list.

This table compares 11 of the best marketing workflow software.

Marketing workflow software	Starting price	Best known for	Free plan	G2 rating
EngageBay	$12.74/month	Affordable all-in-one marketing workflow software	Yes	4.6/5
HubSpot	$18/month	Clean UI and powerful automation	Yes	4.4/5
Keap	$159/month	Easy-to-build automation	No	4.2/5
ActiveCampaign	$29/month	Powerful marketing automation	No	4.5/5
Pipedrive	$9.90/month	Sales-first platform	No	4.2/5
Insightly	$29/month	Also offers an all-in-one solution	Yes	4.2/5
Monday	$9/month	Project management	Yes	4.7/5
HootSuite	$99/month	Social media workflows	No	4.2/5
Asana	$10.99/month	Project workflows and collaboration	Yes	4.3/5
CoSchedule	$19/month	Social media workflows	Yes	4.4/5
Zoho	$20/month	A suite of marketing automation tools and integrations	Yes	4.0/5

1. EngageBay

Beginning our list is the small business marketing solution EngageBay. Created to be affordable for startups on a tight budget, EngageBay’s services entail marketing, sales, and customer support, with a free integrated CRM.

Building workflows in EngageBay is incredibly easy. The software uses a drag-and-drop builder that any member of your marketing department can master even if they’re not tech-savvy. There’s no need for HTML or coding knowledge when you use EngageBay!

On the other hand, for those who are pros and like to code their own landing pages or email templates, EngageBay offers complete customizability.

Even better is EngageBay’s pricing. You can access the free CRM and take advantage of a free plan that’s free forever. That’s right, you don’t ever have to pay a cent for EngageBay’s marketing workflow tools.

If you need advanced features or have thousands of subscribers, EngageBay’s plans start at $12.99 per user per month.

It’s for all these reasons that EngageBay is an emerging favorite among marketers today.

Key features of EngageBay

EngageBay’s design and responsive layout look great on all devices such as smartphones, tablets, and desktops.
EngageBay lets you create and embed custom forms that automatically subscribe new users to relevant content. EngageBay forms can be embedded on your website, blog, and social pages.
EngageBay lets you create automated email campaigns that automatically follow up on leads with personalized messages.
Integrations with many of the most popular business apps.
EngageBay mobile app to engage leads on the go.
Up to 30,000 contacts and 30,000 branded emails per month.
Smart lists and easy segmentation with automatic adding and removing of leads based on actions and conditions you set.
Predictive Lead Scoring for all subscribers, so you know which leads are warm and which ones are the closest to conversion.
Web Pop-ups with an easy drag-and-drop builder and free templates.
Free and customizable email templates.
Auto Responders for quick and common responses.
Tags for efficient lead management.
Social Suite for managing all the social posts and engagement tracking from one place.
Reporting Dashboard for measuring all marketing KPIs, for both default and custom metrics.
Live Chat
Video Marketing
Facebook Ads
Desktop Notifications
Landing Page templates
Landing Page builder
SSL enabled for Landing Pages
Automated email sequences
Up to 20 GB file storage
Marketing workflow automation with custom nodes
Site messaging
Email broadcast and landing page A/B testing

EngageBay pricing plans

Free plan with lifetime validity, 250 subscribers, and 1,000 branded emails a month.
Basic plan at $14.99 per user per month, with 500 subscribers and 3,000 branded emails a month.
Growth plan for $64.99 per user per month, with 5,000 subscribers and 25,000 branded emails a month.
Pro plan for $119.99 per user per month, with unlimited subscribers and 50,000 branded emails a month.

EngageBay ratings

G2: 4.6/5
Capterra: 4.6/5

2. HubSpot

One of the bigger names in the world of marketing automation software is HubSpot. They too have sales, marketing, and service solutions as well as a free CRM.

The difference is that while HubSpot’s CRM is free, the rest of its tools are not. The high costs of HubSpot’s marketing workflow automation tools might turn some users away, and rightfully so.

But HubSpot offers a great product overall, and the marketing workflows are very easy to set up and use. You can organize your marketing workflows by type and object. There are templates of workflows to help you get started, and a wide range of features that you can use if you don’t mind paying for the higher product bundles.

HubSpot is known to be an expensive marketing workflow software. HubSpot, however, still provides great results because of its power and ease of use.

The HubSpot marketing workflow tool can aid business owners with their email campaigns, social media efforts, landing pages, blogging campaigns, and website outreach.

Key features of HubSpot

Contact management with lead scoring and company-wide collaboration.
Great for positioning contacts within a specified marketing pipeline.
HubSpot Analytics to track website visitors’ behavior.
Integrations for social media, blogging, and website management.
Email marketing automations that are easy to create and track. HubSpot’s email marketing tool includes built-in reporting.
HubLanding pages for capturing emails and generating leads.
Email campaign templates.
Centralized customer data management.
HubSpot’s CRM has a helpful task management system that allows users to organize marketing tasks, contacts, and customer data.
Customizable web forms.
Preconfigured contact form templates for landing pages.
24/7 live chat support.
Email reporting with open rates, click rates, unsubscribe rates, spam reports.
HubSpot CRM automatically calculates social media engagement, number of followers, and social media activity.
HubSpot can also be tied into most business email applications, including Gmail, Outlook, and Yahoo.

HubSpot pricing plans

Free plan with limited features and 2,000 emails that come with HubSpot branding
Starter plan for $50 a month with 1,000 subscribers and 10,000 branded emails a month ($18/month for new users).
Professional plan at $800 a month with 2,000 subscribers and 20,000 emails.
Enterprise plan for $3,600 a month with 10,000 subscribers and 200,000 emails.

HubSpot ratings

G2: 4.4/5
Capterra: 4.5/5

3. Keap

The CRM once known as InfusionSoft is now Keap.

Keap can help your marketing team work smarter, not harder. Keap offers tools that serve as aids for you to accomplish your goals quickly and efficiently.

Keap’s marketing workflow tools support marketing teams in three main areas: lead management, website analytics, and email marketing.

The lead management tools let you identify, track and nurture leads across multiple channels. This marketing automation software lets you upload your database so you can find out more about the people in it, check their relationship with your organization, track behavior patterns, and automate follow-up marketing campaigns accordingly.

Keap prices its marketing tools by the number of contacts you have. We’d recommend their Lite plan for small businesses and startups.

Key features of Keap

Lead management tools to identify, track and nurture leads across multiple channels.
Website analytics to track every interaction a user has with your company.
Set up goals, track funnel performance, and export data as reports.
Keap offers a variety of integrations as well as some custom solutions for your marketing team.
Integrations with major CRM and e-commerce platforms.
Custom contact lists.
Personalized marketing emails that contain dynamic content (for content marketing).
Tracking for email marketing metrics like open rates and click-throughs to analyze campaign performance.
Advertising ROI reports with information about lead source of revenue
Integrations and tracking for affiliate programs
Workflow automation for organizational (internal) processes.

Keap pricing plans

No free plan but a free trial lasts 14 days.
Pro plan for $159/month with 1,500 subscribers
Max plan at $229/month a month with 2,500 subscribers.
Ultimate plan at $279/month with 2,500 subscribers.

Keap ratings

G2: 4.2/5
Capterra: 4.1/5

Ready also: 11 of the Best Keap (Infusionsoft) Alternatives: A Detailed Guide

4. ActiveCampaign

As one of the top automation platforms, ActiveCampaign can be used to create smooth marketing workflows for your business. ActiveCampaign has many features that make it perfect for marketers, such as responsive web design, autoresponders, and email tracking.

ActiveCampaign’s responsive web design delivers a great customer experience and makes it easy to track metrics like opens, clicks, downloads, and more.

This marketing automation platform has many other features, such as form integration for websites and mobile apps, automation workflows, event tracking, and more.

All these features combine to create a powerful marketing tool that makes it easy for marketers to build their own workflows in minutes.

ActiveCampaign also prices its plans by how many contacts you have.

Key features of ActiveCampaign

Marketing workflow automation to convert leads.
Live Chat support
Dedicated account manager
Unlimited templates and customization options for emails, SMS campaigns, social media posts
Integrations for making phone calls, hosting webinars, etc.
Data tracking & reporting.
Form integration for websites and mobile apps.
Automation workflows for tasks other than marketing as well.
Unlimited contacts and mailing lists.
Data security and privacy protections.
Real-time reporting dashboard.
Mobile app for iPhone and Android.
SSL Encryption to secure data transfer over the Internet.
Data export to CSV files for editing or sharing outside of ActiveCampaign.
Support for multiple users and teams with roles, permissions, and shareable dashboards.
Data deletion on unsubscribe option.
Sync with Gmail and other email applications.
Time Zone conversion to match your email frequency with the optimal delivery window.
Automatic reply for holiday closures or scheduled downtime.
Dedicated chat support for users.
User management and data security with custom access control.
870+ integrations.

ActiveCampaign pricing plans

No free plan but a free trial lasts 14 days.
Lite plan for $29/month with 1,000 subscribers.
Plus plan for $49/month with 1,000 subscribers.
Professional plan for $149/month with 2,500 subscribers.
Enterprise plan for $259/month with 2,500 subscribers.

ActiveCampaign ratings

G2: 4.5/5
Capterra: 4.6/5

Also read: ActiveCampaign Pricing and Comparison with Other Alternatives

5. Pipedrive

Pipedrive is mostly a sales solution but provides services that marketers can use as well. That includes Pipedrive’s robust workflow automation tools.

On top of defining your marketing campaign steps, Pipedrive’s automation can take care of plenty more. The software will automate email sending and follow-ups. You can also automate redundant tasks that no one in your office seems to have time for.

Pipedrive is a sales automation platform that integrates with your CRM to make it easy for you to track all of your prospects, leads, and customers. It also lets you manage your sales and marketing activities and measure and grow your leads and pipeline.

The platform provides reporting tools that track the overall performance of your team, including how much time is spent on each task.

Key features of Pipedrive

Customizable pipeline management
Email tracking with notifications
Reports for lead & customer data
Sales automation to help close more deals
Calendar to schedule appointments online
Integrations with most other CRM software
A/B testing for emails to customers
Email automation with autoresponders
Lead nurturing with drip campaigns
Custom fields to fit the way you work
Lead scoring
Competitor tracking
Customizable email templates
275+ integrations

Pipedrive pricing plans

Free trial for 14 days
Essential plan at $9.90 per user per month
Advanced plan for $19.90 per user per month
Professional plan for $39.90 per user per month
Power plan for $49.90 per user per month
Enterprise plan for $59.90 per user per month

Pipedrive ratings

G2: 4.2/5
Capterra: 4.6/5

Also read: Pipedrive Alternatives — 6 Drawbacks of Pipedrive CRM Explained

6. Insightly

Since 2009, Insightly has been a leading marketing, sales, service, and CRM platform.

Insightly’s campaign management automation lets you assign tasks to others among your team so everyone can work together to make the campaigns rock. You can rely on Insightly’s automation for invoicing too, so you never miss a payment again.

There are many benefits to using Insightly, including workflow automation, and powerful analytics that let you track your business’ performance over time. It provides services like lead generation, outreach campaigns, product and service tracking, deals follow-up, and much more.

Insightly users can also automatically sync their social media accounts with the software to establish solid profiles on leads and prospects and tag them accordingly.

Depending on the product you’re interested in, Insightly’s pricing plans vary. Their plans already start in the three-figures, so a small business may not be able to afford Insightly.

Struggling to formulate a killer marketing automation strategy? Our comprehensive guide is here to help.

Key features of Insightly

Insightly allows you to organize contacts by company, industry, or role within the company.
Create sales opportunities and track them by deadlines and milestones set up in advance.
Powerful reporting engine that gives you insights into your business’ performance over time.
Reports on goals met and missed, leads generated, deals won or lost.
Integrations with third-party apps like Monday, Google Meet, Klenty, and more.
API to build apps for workflows.
Mobile app for iOS and Android.
Phone, email, and website tracking of all customer interactions.
Analytics tool to see how much time is being spent on specific activities like prospecting.
Create your own fields for contacts and opportunities, like Notes or File attachments.
Export customer data in customizable reports.
Personalize the email signature of every manager with contact details, photos, logos, social links, awards, etc.

Insightly pricing plans

Plus plan for $29 per user per month, billed monthly.
Professional plan for $49 per user per month.
Enterprise plan for $99 per user per month.

Insightly ratings

G2: 4.2/5
Capterra: 4.1/5

7. Monday.com

A more affordable task and project management software, Monday is geared towards teams and developers requiring customizable workflows for various tasks, including marketing, operations, HR, IT, and more.

Monday lets teams streamline their work through boards, views, dashboards, integrations, apps, and a suite of products. The suite includes Monday Work Management, Monday Sales CRM, and Monday Dev.

Monday’s project management tools include portfolio management, resource management, requests and approvals, business operations, and task management.

Key features of Monday CRM

Customizable actions for automation
Time tracking and monitoring in task management
Visual dashboards for data-driven insights
Task prioritization through Kanban boards
Timeline view of time-sensitive tasks and projects
Workload allocation
Brainstorming sessions through the whiteboard feature
Zoom integration
Salesforce and other ERP integrations
Customizable templates
iOS and Android applications
Embedded documents
Work performance insights
Custom roles
IP restrictions
HIPAA compliance
2FA (two-factor authentication)

Monday CRM pricing plans

Free at $0 per month for up to 2 seats
Basic at $9/month per seat
Standard at $12/month per seat
Pro at $19/month per seat
Enterprise (custom-priced)

Monday CRM ratings

G2: 4.7/5
Capterra: 4.6/5

8. HootSuite

HootSuite is a social media management platform designed for various industries, including SMBs, real estate agencies, educational institutions, and any other organization that wants a robust social media presence.

What makes HootSuite different from other marketing automation workflow software mentioned so far is that this is a primarily social media marketing platform. Features include social listening, post scheduling, AI content creation, social media analytics, post publishing, and social advertising.

HootSuite also makes social media workflows and approvals painless, with a suite of tools to help through the entire process, from content creation, planning, approvals, post-publication, and analytics.

Key features of HootSuite

Drafting, publishing, and scheduling posts
Multi-profile scheduling for posting on multiple platforms
Social content calendar
Approval workflows for pre-publication review
Custom links through Hootbio
Bulk scheduling
Custom branded URL
Design with Canva
Content discovery streams to monitor trends
Digital media editing
Asset and content library
Centralized inbox
Contact management
Customizable reports

HootSuite pricing

Professional at $99/month for 1 user and 10 social accounts.
Team at $249/month for 3 users and 20 social accounts.
Enterprise (custom-priced) and starts at 5 users and 50 social accounts.

HootSuite ratings

G2: 4.2/5
Capterra: 4.4/5

9. Asana

Asana is a project workflow management software designed for both in-house and remote teams. Asana is used by various departments, including marketing, operations, IT, products, and more.

Uses of Asana vary from task management to strategic planning, agile management, and creative production.

Key features of Asana

Smart fields, editor, summaries, statuses, and answers through Asana Intelligence
Views include lists, boards, calendars, Gantt, Goals, and timelines.
Task dependencies
Advanced workflow builder
Forms and custom templates
Time tracking
Approvals and proofing
Branching logic forms
Project dashboards
Customizable charts
Integrations with Power BI, Salesforce, and Tableau

Asana pricing

Personal at $0/month, and collaboration with up to 10 teammates
Starter at $10.99/month per user
Advanced at $24.99/month per user
Enterprise (custom-priced)
Enterprise+ (custom-priced)

Asana ratings

G2: 4.3/5
Capterra: 4.5/5

10. CoSchedule

CoSchedule is another social media workflow management tool, similar to HootSuite. CoSchedule markets itself as ‘The all-in-one AI marketing calendar for content, social, and beyond’.

Most of the work in CoSchedule takes place through calendars. You get to visualize marketing schedules, manage work throughout the creative process, maximize team productivity, and streamline project intakes.

CoSchedule also offers approval workflows for manager, legal, and compliance approvals so that all projects meet both the company and industry standards before publishing any content.

Key features of CoSchedule

Adjust and manage project timelines through the drag-and-drop content calendar
Custom project types
Social Calendar
AI social assistant that writes social messages
Social media analytics and reports
Bulk social media scheduling
Advanced audience targeting
Email subject line tester
AI prompt templates
Marketing projects
Recurring task automation
Team collaboration
Approval workflows
Team management dashboard
Team performance reports
Marketing campaigns
Kanban dashboard
iOS and Android applications

CoSchedule pricing

Free Calendar at $0/month
Social Calendar at $19/month per user
Content Calendar (custom-priced)
Marketing Suite (custom-priced)

CoSchedule ratings

G2: 4.4/5
Capterra: 4.4/5

11. Zoho

Zoho is an all-in-one marketing, sales, and customer support workflow management software designed for small and medium businesses.

Zoho Marketing Automation is a multichannel marketing software designed to help teams generate and process ‘sales-ready leads’. Features include custom workflows, lead generation, behavioral marketing, leads qualification, web analytics, multichannel marketing, marketing planner, and customer journey management.

Key features of Zoho

Workflow rules
Blueprints
Webhooks
Record approval process
Data review process
Predefined reports
Predefined dashboards
Custom dashboards
AI data enrichment, sales forecasting, and analytics
Email templates
Email authentication
Autoresponders
Segmentation
Email parsers
Multiple scoring rules
Data entry wizards

Zoho pricing

Free at $0/month for up to 3 users
Standard at $20/month per user
Professional at $35/month per user
Enterprise at $50/month per user
Ultimate at $65/month per user

Zoho ratings

G2: 4.0/5
Capterra: 4.3/5

Conclusion

Marketing management workflow software defines the steps that build your marketing campaigns. You can streamline your processes for smoother-running marketing campaigns that connect better with your audience segments and take less time and effort to create.

Of all the marketing workflow tools we have listed here, EngageBay is the best choice for small businesses and startups. EngageBay’s marketing workflows are easy to use, especially as the software was built for beginners and small business owners who may not know much tech.

The forever-free plan and exceptionally affordable pricing for advanced features also make EngageBay a standout. See what EngageBay users are saying about it.

👉 Want amazing marketing results? Learn how to implement these 17 automation workflows today!