It’s time to fly those flags high, as it’s Memorial Day! Designated as the unofficial start of summer, Memorial Day officially honors those who died serving America. It’s a great opportunity to kickstart your seasonal summer email marketing using our excellent Memorial Day email templates.
Whether you want to rely on the holiday to announce your start-of-summer deals or thank veterans for their service, you’ll have an email in your back pocket. You can automate these ready-to-use messages to kick back and enjoy the long holiday weekend.
In this blog post, we’ll share plenty of Memorial Day email templates, examples, and more to help you launch the perfect campaign.
Let’s get started!
Table of Contents
Different Types of Templates for Memorial Day
There are so many Memorial Day email templates, and it’s hard to choose one. That’s why we thought it would be helpful to begin with an overview of the types of email templates you can explore. This way, you can find precisely what you need and launch your campaign on time.
Heartfelt messages
The first type of template is about expressing gratitude towards those who have served. These email templates don’t have a sales angle; you have other templates for that.
Instead, your messages should be short, sweet, and heartfelt. You can honor fallen soldiers and heroes. If you want to combine transparency with your gratefulness, you could share a list of people within your company who have served.
You could also expound on how significant the true meaning of Memorial Day is. There are plenty of directions to take your heartfelt Memorial Day email templates. Check out the Memorial Day email templates below to see what I mean.
Template #1
Subject Line: Honoring Our Heroes on Memorial Day
Dear [Recipient’s Name],
As Memorial Day approaches, we pause to remember and honor the brave men and women who have made the ultimate sacrifice in service to our country. Their courage and dedication have safeguarded the freedoms we cherish today.
This Memorial Day, we express our deepest gratitude to those who have served and their families, whose sacrifices are immeasurable. We invite you to join us in a moment of reflection and remembrance for the heroes who have given so much.
Wishing you a peaceful and reflective Memorial Day.
With heartfelt gratitude, [Your Name/Your Company]
Template #2
Subject Line: A Day to Remember and Honor
Dear [Recipient’s Name],
On this Memorial Day, we take time to remember and honor the selfless valor our fallen heroes demonstrated. Their commitment to protecting our nation and ensuring our liberties will never be forgotten.
Let us unite as a community to reflect on their sacrifices and express our gratitude. May this day be filled with memories of those who have given their all for our freedom.
Thank you for joining us in honoring their legacy.
Warm regards,
[Your Name/Your Company]
Template #3
Subject Line: Remembering Our Fallen Heroes
Dear [Recipient’s Name],
This Memorial Day, we honor the memory of those who have laid down their lives for our country. Their courage, dedication, and sacrifice have ensured the freedoms we hold dear.
As we gather with loved ones, let us take a moment to reflect on the profound contributions of our fallen heroes and their enduring legacy. We are forever grateful for their service and commitment.
Wishing you a reflective and heartfelt Memorial Day.
With respect and gratitude,
[Your Name/Your Company]
Template #4
Subject Line: A Day to Remember and Honor
Dear [Recipient’s Name],
On this Memorial Day, we take time to remember and honor the selflessness demonstrated by our fallen heroes. Their commitment to protecting our nation and ensuring our liberties will never be forgotten.
Let us unite as a community to reflect on their sacrifices and express our gratitude. May this day be filled with memories of those who have given their all for our freedom.
Thank you for joining us in honoring their legacy.
Warm regards,
[Your Name/Your Company]
Patriotic sales
If you’ve been itching to unleash a summer sale, you need a different type of Memorial Day email template. Yours should focus on patriotic sales.
Barbecuing, swimming pool, and outdoor gear will sell especially well this time of year, as will summer apparel. That said, you can offer discounts on anything in your store, all in red, white, and blue.
Just look at these cool email templates to see what I mean.
Template #1
Subject Line: Memorial Day Summer Kickoff Sale – Big Savings Inside!
Dear [Recipient’s Name],
It’s our Memorial Day summer kickoff sale! Celebrate the start of summer with incredible deals on your favorite items.
- Up to 50% off selected items
- Additional 10% off for veterans and active-duty military personnel
- Free shipping on orders over $50
Don’t miss out on these amazing savings! Our sale runs from [Start Date] to [End Date]. Whether you’re preparing for summer fun or just looking for great deals, we’ve got you covered.
Start shopping now!
[Your Name/Your Company]
Template #2
Subject Line: Celebrate Memorial Day with Our Patriotic Sale!
Dear [Recipient’s Name],
This Memorial Day, join us in kicking off the summer with our special Patriotic Sale! Enjoy fantastic discounts on a wide range of products.
- 20-50% off on summer essentials
- Exclusive patriotic merchandise at special prices
- Bonus gifts for purchases over $75
Our sale starts on [Start Date] and ends on [End Date]. It’s the perfect time to stock up on everything you need for summer while paying tribute to those who have served our country.
We look forward to celebrating with you. Happy Memorial Day!
[Your Name/Your Company]
Template #3
Subject Line: Memorial Day Deals You Can’t Miss!
Dear [Recipient’s Name],
Memorial Day is a time to honor our heroes and enjoy time with loved ones. To make it even more special, we offer exclusive deals on our Memorial Day sale.
- 25% off all orders
- Special discounts on outdoor and summer products
- Additional 5% off for military personnel and their families
Our sale starts on [Start Date] and runs through [End Date]. Don’t miss out on these savings as you prepare for a fun and festive summer.
Have a safe and happy Memorial Day!
Warm regards, [Your Name/Your Company]
Template #4
Subject Line: Memorial Day Extravaganza – Shop and Save!
Dear [Recipient’s Name],
Celebrate Memorial Day with our special sale event! We have curated a selection of top products at unbeatable prices to honor this important day.
Sale Includes:
- Discounts up to 50% off
- Special patriotic-themed items on sale
- Free shipping on all orders over $75
The sale is live from [Start Date] to [End Date]. Shop early for the best deals and enjoy a memorable Memorial Day weekend.
Thank you for being a part of our community. Happy Memorial Day!
Best regards, [Your Name/Your Company]
Template #5
Subject Line: Celebrate Memorial Day with Our Patriotic Summer Sale!
Dear [Recipient’s Name],
This Memorial Day, celebrate the start of summer with our Patriotic Summer Sale. Join us in paying tribute to our heroes while enjoying fantastic product deals.
Special Offers:
- Up to 40% off on summer essentials
- Exclusive discounts on patriotic-themed merchandise
- Extra 10% off for military personnel and their families
Our sale runs from [Start Date] to [End Date]. It’s the perfect time to prepare for summer with great savings and show patriotism.
We appreciate your support and wish you a meaningful Memorial Day filled with gratitude and joy.
[Your Name/Your Company]
Read also: Summer Newsletter Ideas — How to Keep Your Subscribers Cool
Reminder emails
Memorial Day weekend is one many of us look forward to for months. That time between Easter and this May holiday feels like it can stretch forever. Most anticipate a chance to sit on the beach or at least have a long weekend. Many more honor this day as a somber occasion.
Like Easter, Memorial Day doesn’t fall on the same yearly date. It’s always the last Monday in May, but it could be the 26th or the 30th.
That’s why the third type of Memorial Day email template I have for you is reminders. You remind people that your Memorial Day weekend sale is ending. Just check out these templates.
Template #1
Subject Line: Don’t Miss Out! Memorial Day Sale Ends Soon!
Dear [Recipient’s Name],
Our Memorial Day Sale is ending, but there’s still time to grab amazing deals! Don’t miss your chance to save on [products/categories].
- Up to 50% off on selected items
- Special discounts on summer essentials
- Free shipping on orders over $[Amount]
Celebrate Memorial Day with great savings. Shop now and take advantage of these incredible offers before they’re gone!
[Your Name/Your Company]
Template #2
Subject Line: Don’t Miss Out! Memorial Day Sale Ending Soon!
Dear [Recipient’s Name],
The clock is ticking on our Memorial Day Sale! You have just a few more hours to take advantage of incredible discounts on [products/categories].
Celebrate Memorial Day with us and enjoy these amazing deals before they disappear. Shop now and save!
Best wishes, [Your Name/Your Company]
Template #3
Subject Line: Memorial Day Sale – Last Chance to Save!
Dear [Recipient’s Name],
Our Memorial Day Sale is almost over, and we don’t want you to miss out on these great deals! There’s still time to shop and save on [products/categories].
Don’t Miss:
- Up to 45% off on summer favorites
- Exclusive Memorial Day discounts
- Free shipping on all orders
Hurry! These deals end on [End Date]. Celebrate Memorial Day with amazing savings, and shop now!
[Your Name/Your Company]
Template #4
Subject Line: Final Hours to Shop Our Memorial Day Sale!
Dear [Recipient’s Name],
Time is running out on our Memorial Day Sale! Don’t miss your last chance to enjoy unbeatable savings on [products/categories].
Act Fast – Sale Ends [End Date]:
- Up to 50% off on selected items
- Special discounts on [specific products]
- Extra 15% off for members
Celebrate Memorial Day with fantastic savings. Shop now before these deals are gone!
[Your Name/Your Company]
Event invitations
Memorial Day is a time to gather with friends, neighbors, family, and loved ones. You might invite your customers to a themed Memorial Day event or even ask them to subscribe to your newsletter.
Here are some handy event-based Memorial Day email templates for you to use.
Template #1
Subject Line: Join Us for a Memorial Day BBQ Bash!
Dear [Recipient’s Name],
We’re excited to invite you to our Memorial Day BBQ Bash! Come join us for a day of fun, food, and festivities as we honor and remember those who have served our country.
Event Details:
- Date: [Event Date]
- Time: [Start Time] – [End Time]
- Location: [Event Location]
Activities:
- Delicious BBQ and refreshments
- Live music and entertainment
- Games and activities for all ages
- A special tribute to our veterans
We hope you can join us for this special event. Please RSVP by [RSVP Date] to let us know if you’ll attend.
Looking forward to seeing you there!
Best regards,
[Your Name/Your Organization]
Template #2
Subject Line: Celebrate Memorial Day with Us – Picnic in the Park!
Dear [Recipient’s Name],
You’re invited to our Memorial Day Picnic in the Park! Join us for an afternoon of relaxation, great food, and community spirit as we come together to honor our fallen heroes.
Event Details:
- Date: [Event Date]
- Time: [Start Time] – [End Time]
- Location: [Event Location]
Highlights:
- Picnic-style lunch and snacks
- Family-friendly games and activities
- A heartfelt memorial ceremony
- Music and entertainment
Bring your family and friends, and let’s make this Memorial Day a memorable one. Please RSVP by [RSVP Date] to confirm your attendance.
Hope to see you there!
Warm regards,
[Your Name/Your Organization]
Template #3
Subject Line: Join Us for a Memorial Day Parade and Celebration!
Dear [Recipient’s Name],
We’re thrilled to invite you to our Memorial Day Parade and Celebration! Let’s come together to honor our heroes with a day filled with patriotic pride and community activities.
Event Details:
- Date: [Event Date]
- Time: [Start Time] – [End Time]
- Location: [Event Location]
Event Schedule:
- Parade begins at [Start Time]
- Live performances and entertainment
- Food stalls and vendors
- Memorial tribute and ceremony
Let’s celebrate Memorial Day in a big way! Please RSVP by [RSVP Date] to let us know you’ll join us.
Looking forward to a great day together!
Sincerely,
[Your Name/Your Organization]
Template #4
Subject Line: You’re Invited to Our Memorial Day Remembrance Ceremony
Dear [Recipient’s Name],
Please join us for a solemn and respectful Memorial Day Remembrance Ceremony as we honor and remember the brave men and women who have given their lives for our country.
Event Details:
- Date: [Event Date]
- Time: [Start Time] – [End Time]
- Location: [Event Location]
Ceremony Highlights:
- Guest speakers and veterans
- Laying of wreaths
- Moment of silence and reflection
- Musical tributes
Your presence would mean a lot as we pay tribute to our fallen heroes. Please RSVP by [RSVP Date] to confirm your attendance.
Thank you for joining us in remembrance.
With respect,
[Your Name/Your Organization]
Read also: Turn Up the Heat With 80 Original Summer Email Subject Lines
Design Tips for a Beautiful Memorial Day Email Campaign
Of course, Memorial Day email templates aren’t purely about the copy. You also need eye-catching visuals to get your audience to open your emails all weekend (after all, only 21% of themed emails are sent on Memorial Day Monday).
I’ll share some design tips geared toward increasing your email performance. Oh, and I’ll include some visual examples to help in your planning and ideation.
Use of patriotic colors
Memorial Day is all about the red, white, and blue. Unlike Independence Day or Labor Day, Memorial Day has the distinction of using those colors first on the calendar.
Look at this email from CBD snack and adaptogen brand NatureBox to see what I mean.
That’s right, it’s full of patriotic imagery. The email background is two shades of stately blue. There are strawberries (for red) and blueberries (for blue) all around the background. The headline text is in white. Then, there’s also a small American flag above the copy.
That said, the design is rather subtle. The American flag is not the most important feature of the image, yet it still gets the patriotic feel across.
If you’d rather be more overt, try creating a Memorial Day email template like this one from HP.
You can’t confuse the intention behind this email. It’s patriotic all the way!
Incorporate patriotic symbols and imagery
You can if you want to go even heavier on the Memorial Day imagery! You just need a few bald eagles with your American flag, and voila. That’s about as Memorial Day-centric as an email can get.
Main Street Creamery sent the above email to inform its audience that it would serve cold refreshments on Memorial Day. The background of the email features a close-up of the American flag. Then, there’s that large image of a majestic eagle.
You can also crank down the overtness and go for a more subtle but still effective Memorial Day email template.
For example, this email from retailer Jane features a hot dog and a punny headline. Hot dogs and apple pie are as American as it gets. A small American flag is in the image, but it’s mostly about that tasty-looking hot dog. Sorry if you’re hungry now.
Use whitespace
Whitespace is a pillar of good email design. It’s the intentional use of empty space around your emails. Despite the name, it doesn’t always have to be white. Your whitespace could be red or blue in your Memorial Day email template.
Spacing apart the elements makes your emails more readable. People only spend 10 to 20 seconds reading an email, so if yours doesn’t catch their eye then you’re in trouble.
Ensure mobile responsiveness
Another critical element of your Memorial Day email templates is mobile optimization. Most of your audience today will use their phones, tablets, or other mobile devices to access their email inboxes, not their desktop or laptop computers.
If your email isn’t responsive to mobile users, you can say goodbye to 90+ percent of your audience. The email won’t load cleanly for them, it might be slow, and the design will look clunky.
This blatant disregard for the pillars of email design means your business email address will likely get sent to the spam folder. You could also lose subscribers.
A mobile-friendly email has:
- Compressed images
- Whitespace
- A loading time of up to eight seconds
- Alt text
- No navigation bars
- CTAs above the fold
- A single-column design
- A subject line that doesn’t exceed 60 characters
The best way to ensure your Memorial Day email template is ready to go live is to use split testing first.
Read also: Memorable Mother’s Day Email Templates to Delight Your Audience
Subject Line Ideas to Improve Open Rates
Writing the subject line of an email is no easy feat. While the Memorial Day email templates I shared earlier have subject lines attached, you might need something more specific.
Don’t you worry. You know I’ve got you covered. Here are some of the most effective subject lines to use with your Memorial Day emails, whether you’re being reflective, promotional, or reminding your audience of a sale.
Reminder and sales for Memorial Day
- Memorial Day Sale: Big Savings Await!
- Don’t Miss Our Memorial Day Specials!
- Memorial Day – Honoring Heroes and Celebrating Freedom
- Unbeatable Memorial Day Deals Start NOW
- Shop Our Memorial Day Sale Before It Ends!
- Memorial Day Sale: Up to 50% Off!
- Unwrap Your Memorial Day Savings Inside
- Memorial Day Flash Sale: Huge Discounts TODAY Only!
- Limited-Time Memorial Day Deals!
- You’re Not Going to Want to Miss This Memorial Day Sale
- We Extended Our Memorial Day Sale for One More Day
- Celebrate Memorial Day with Five-Star Savings!
- Kick Off the Summer with Our Memorial Day Sale
- Our Memorial Day Sale Ends TOMORROW – Don’t Miss Out!
Well wishes for Memorial Day
- Happy Memorial Day. Enjoy the Long Weekend!
- Honoring Heroes and Celebrating Freedom
- Wishing You a Wonderful Memorial Day
- Kick Back and Relax This Memorial Day – You Deserve It!
- The Long Weekend Is Here! Have a Great Memorial Day
- Greetings for a Safe, Happy Memorial Day
- Happy Memorial Day from Our Family to Yours
- Wishing You a Peaceful Memorial Day
Honoring those lost on Memorial Day
- Honoring Our Heroes This Memorial Day
- A Day to Remember
- Somber Reflections for This Memorial Day
- Happy Memorial Day! Celebrate and Remember
- In Honor of the Fallen: Memorial Day Reflections
- Remembering Sacrifice This Memorial Day
- A Tribute to Our Heroes
Read more: 149 Captivating Holiday Email Subject Lines That Work
Catchy Call-to-Action (CTA) Phrases
Another area you might struggle with is writing your call to action or CTA. A CTA must only be a few words, whether used as a button or a link.
The brevity of the CTA is what gets people tripped up. Let me provide some pointers before I share my list.
First, the anchor text of your CTA needs to be clear so your audience knows what happens when they click your link. Second, always test your CTA before your emails go live.
Here are some CTAs to get you started. They pair well with the Memorial Day email templates I’ve shared:
- Get Your Holiday On
- Shop Our Memorial Day Deals
- Celebrate Memorial Day with Us
- RSVP for Our Memorial Day Parade
- Click Here for Your Special Offer
- Join Our Memorial Day Celebration
- Click Here for Limited-Time Discounts
- Unlock Exclusive Memorial Day Offers
- Grab Your Memorial Day Discounts
- Light a Candle in Memory of a Hero
Read more: Spring to Success with These Vibrant May Marketing Ideas
Conclusion
Memorial Day is a special occasion to honor those who gave their lives to the USA. It’s also about hot dogs, patriotic colors, pool parties, and beach days.
When planning your Memorial Day email templates, remember to start early. Schedule your emails so they go out at ideal times, craft a memorable subject line, and design your emails with plenty of whitespace.
EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing page and email templates, segmentation and personalization, sales pipelines, live chat, and more.
Sign up for free with EngageBay or book a demo with our experts.
Frequently Asked Questions (FAQ)
1. What is the best time to send Memorial Day emails?
Send your first Memorial Day emails to your audience midweek before the holiday weekend. Most people don’t check their inboxes regularly on a holiday weekend, especially in the summer. Grabbing their attention that early will help you engage with them.
2. How can I personalize my Memorial Day email templates effectively?
Begin with audience segmentation. Use your customers’ pain points and recent purchases to tailor your emails to their needs. That will elevate your sales.
3. What are the most important metrics for Memorial Day campaigns?
You must keep an eye on your email open and click-through rates. Also, track your conversions, sales, and customer retention rates.
4. How do I make my Memorial Day emails stand out?
You should add branding to your Memorial Day emails to make them uniquely you. Pay special attention to the subject line, writing something catchy and compelling.
5. What common mistakes should be avoided in Memorial Day email campaigns?
Sending your emails too early is one of the biggest gaffes. People are busy leading to Memorial Day, so sending your emails a week before can mean you are forgotten. In that same vein, waiting until Memorial Day weekend begins to drop your emails is another mistake. You’re sending your emails too late.
6. How can I leverage social media alongside my email campaigns?
Social media can help you better understand your audience segments. You can also use social platforms to keep your audience informed and engaged between your latest emails.
7. What are the latest trends in Memorial Day email marketing for 2024?
Mobile optimization is always an email trend these days. AI is becoming increasingly popular for producing and scheduling email sending. That might make your life easier this Memorial Day.
8. How can I create a sense of urgency in my Memorial Day emails?
Watch your language. The words you use can convey that urgency. Use the occasion uppercase word.
9. What tools are best for designing Memorial Day email templates?
You have many email marketing tools, from Mailchimp to HubSpot and EngageBay. Customers love EngageBay’s email marketing templates for their appeal, affordability, and ease of use.
10. How do I handle customer complaints or issues via email?
Promptness is the key here. You might not be able to respond right away on a holiday weekend, but during regular business hours, you should send replies as fast as possible.
