Some may say that email marketing will cease to exist in a few years, but that’s far from true. According to Statista, 4 billion people use their emails daily, and that number will expand to 4.6 billion by 2025.
One way to leverage email marketing is by sending newsletters. With the right efforts, newsletters can be wildly successful.
We receive hundreds of emails every day. But how many do we remember? The first step in creating an unforgettable newsletter is to have a creative newsletter name that sticks. Naming your newsletter is a crucial step. It needs to set a distinguished brand identity that is memorable.
In this blog post, we will share examples of awesome newsletter names and some tips on naming your newsletter.
Let’s get started.
Table of Contents
The Importance of a Great Newsletter Name
The first step is to understand why we need a newsletter name. And why should you invest your time in deciding on a great newsletter name?
How does a newsletter name contribute to your brand identity?
A survey report by GetResponse suggests that people open about 21% of emails within just one hour of sending them. With these statistics in mind, it is easy to conclude that you have to grab their attention through a creative subject line and a compelling newsletter name. That’s how powerful the impact of a great newsletter name is!
A well-crafted newsletter name promises relevance and brand value to the target audience. This is the key to building a loyal subscriber base. Keep your communication relevant and clear. With a compelling name for the newsletter, the audience finds its way to your brand.
A great newsletter builds a sense of personalization and premium experience for your audience. It hints at an exclusive treatment proposed by your brand for the target audience. This builds brand recognition.
The psychological impact on your audience: trust, curiosity, and loyalty
Your newsletter’s name has a significant psychological impact on your subscribers. They associate it with your brand’s identity. Now, this will affect your target audience’s psychology toward your brand in three ways, as follows.
Trust
A compelling newsletter name creates a positive brand image that converts into a powerful weapon for building trust among your subscribers. They feel comfortable and safe while associating with your brand.
Curiosity
A creative newsletter name can spark discussions about your brand and initiate curiosity among your audience. It compels them to open your email and give it a quick read.
Loyalty
A well-crafted newsletter name helps create a sense of credibility. Your audience will start to anticipate the newsletters regularly. This builds a loyal subscriber list for your newsletter.
For your newsletter to greatly impact the audience, you need a name that is unique and holds your brand values. To understand this further, let’s take a look at some of the successful newsletter names and how they impacted their audience.
Examples of Cool Newsletter Names and Their Impact
The best way to study the success of any strategy is through examples and case studies of some of the best. Here are some of the successful newsletter names that had a great impact.
1. The Hustle
The Hustle is a popular newsletter that spills all the tea on business and tech with its powerful narrative. It’s everything the name suggests. The hustle of life while understanding the important aspects of professionalism. It is fast-paced, with just a brief five minutes of reading on the latest in business and tech.
2. NYT Cooking
Hailing from The New York Times, this is one of the most successful cooking newsletters. People from all over the world subscribe to The New York Times and get this as a part of their subscription.
Although the name is simple, it works. The brand name is leveraged and the subscribers know exactly what they’re signing up for.
3. The Skimm
The Skimm is a one-stop news read for the morning. Find out everything you should be updated about by skimming through this newsletter. They took the functional and catchy route for their newsletter name. A quick news read while you sip on your morning coffee.
These were some of the leading examples of how the name of your newsletter can have a positive impact on your brand.
Now, it’s time to brainstorm names for your newsletter! We have divided the roadmap to your brainstorming session into two sections: Strategies and Test Analysis, along with some examples.
Strategies for Brainstorming Newsletter Names
So, should you chase puns or functionality? How do you align the newsletter name with your brand? Is there a quick way to derive the name?
We understand how chaotic this entire process might seem. So, we have crafted some strategies to make your brainstorming easier!
Understanding your audience: Interests, language, and culture
A newsletter is a great tool to build a connection between your audience and your brand. The name should be relevant to them. The first step is to understand your target audience. But what should you keep in mind?
Interests
Conduct surveys, polls, and other engagement metrics to gauge your target audience’s interests. Make a brief list of the data and include them in your ideas list for the newsletter name.
Language
Observe the language and tone your audience communicates with. Analyze the results and figure out a pattern. Now, incorporate this linguistic style in your newsletter name. The communication needs to be clear.
Culture
Culture is an important part of human life. Hit the right nerve with this, and your newsletters will be a part of the subscriber’s life. Do extensive research to grasp your audience’s culture, background, and beliefs. Integrate these results into your brainstorming ideas.
As reported by Demand Metric, 82% of the target audience prefers consuming customized content. Understand your audience’s thought process, tone, language, cultural background, and interests for a productive brainstorming session.
Read more: Amazing Newsletter Ideas to Engage and Delight Your Audience
Aligning the newsletter name with your brand: tone, values, and mission
Your newsletter name must be completely aligned with your brand tone. This helps strengthen communication about your brand’s identity and goals. Here’s how you do that.
Tone
Is your brand’s tone more casual and playful, or is it more informative and formal? Apply the same tone to your newsletter name. This will give your target audience a clear hint about the content they will be receiving.
Values
Your brand values should be fairly aligned with the newsletter’s name. Integrate the essence of these values in the name. It should boldly enhance what your brand stands for.
Mission
Choose a name that reflects the brand’s mission and aim. This should clarify the purpose of this newsletter and your identity.
Your newsletter name should act as a guide to your brand’s identity. It should set clear goals and messaging about your brand. Thus, aligning it with your brand’s tone, values, and mission is essential.
Read more: 10 Engaging Newsletter Ideas for Freelancers and Solopreneurs
Creativity techniques: wordplay, puns, and cultural references
We have finally arrived at the fun part of this process. It’s time for you to put on your creative hats! Let’s discuss some creative techniques you will need while brainstorming the newsletter name ideas.
Wordplay
Play around with the words that you associate the most with your brand. Take the help of your target audience and the surveys conducted to explore more ideas. Use alliterations and consonants to make it sound more pleasing. Make it smart and unique.
For example: “Fitness Frenzy” is a fitness-based newsletter. They kept it subtle and easy with the use of alliteration.
Puns
You can never go wrong with the plain old puns!
Figure out some industry-specific puns that complement your brand’s identity. Also, remember to consider your audience’s tone. Pick insights and instances from your audience’s daily lives. Speak their language!
For example, The newsletter “Knead To Know” is a fun jab at the “need to know” phrase.
Culture references
Adding cultural references can be an interesting tactic. Research the cult favorites, niche-specific references, and what your audience is consuming at the moment. Stay in touch with what’s hot in the market, whether it’s movies, books, music, TV shows, or pop culture.
For example, “Breaking Bread”, a newsletter about food, bread, and communal eating, is named after the cult favorite TV series “Breaking Bad.”
Integrating creative techniques like wordplay, puns, cultural references, alliteration, etc., will create a unique image of your brand. Your audience will start associating it with their daily lives, which will highly impact their purchase decisions.
Read more: How to Create a Newsletter — From Concept to Launch
Examples of Effective Newsletter Names
Marketing strategies are built over years of research and numerous trials. To simplify the strategies we just discussed, let’s look at a few examples and newsletter name ideas based on industries, themes, and wordplay.
Industry-specific ideas: fashion, tech, food, and more
Here are some industry-specific newsletter name ideas.
Fashion & beauty
Let’s take a look at some fashion & beauty newsletter names:
Here are some newsletter name ideas for your fashion & beauty brand:
- Chic Diaries
- Retro Trends
- Runway Hits
- Another Slay!
- Line Your Gloss
Tech
Let’s take a look at some tech industry-inspired newsletter names:
- Fully Charged
- THE BLUEPRINT
- The Futurist
- Techlicious
- TLDR
Here are some newsletter name ideas for your tech brand:
- The Byte
- Pixelated
- Gadget Codes
- Tech Pulse
- The Motherboard
Food
Let’s take a look at some food-inspired newsletter names:
Here are some newsletter name ideas for your food brand:
- Life With Pie
- Cake Theory
- Loafing Diaries
- DIY Gourmet
- The Garnish
Healthcare
Let’s take a look at some healthcare & medicine-inspired newsletter names:
Here are some newsletter name ideas for your healthcare brand:
- Wellness Chronicles
- The Pulse
- Nurture Mindset
- Health & Care
- MediHub
Theme-based names: innovation, sustainability, community
If you are looking for a certain theme-based newsletter name, here are some ideas for your brand.
Innovation
- Innovate Sights
- Future Days
- For Tomorrow
- Tomorrow’s Tryst
- NxtGen
- The Visionary
- Voice of Future
- That Year
- GenNext Diaries
- What’s Tomorrow?
Sustainability
- Green Today
- The R’s
- Renew It
- Green Planet Care
- Eco Treats
- Snippets from Earth
- All Things Green
- Planet Diaries
- Is it sustainable?
- Conversations on Conservation
Community
- Our Circle
- Harmony Hives
- Your Safe Space
- Gather Around
- All Together
- The Neighbors
- On Common Grounds
- Notes on Community
Playing with words: alliteration, rhymes, and puns
Here are some newsletter name ideas with wordplays for your brand.
Alliteration
- Denim Days
- Care Chronicles
- Assets of Anthropology
- Ecological Effects of Earth
- Flourish the Future
Rhymes
- Align the Design
- Drew’s Review
- Green Scenes
- Doom’s Room
- Sip, Drip & Tips
Puns
- My Soy Mate
- Oh, crepes!
- Eggstra Ordinary
- Life With Pie
- Tea Thyme
Read more: Funny Email Subject Lines to Copy and Use
How Do You Test and Choose the Right Newsletter Name?
This entire process can get overwhelming at some point. It can be exhausting to choose from so many options. The following approach can help you refine your process of finding and finalizing an awesome name for your newsletter.
Gathering feedback: surveys, social media polls, and focus groups
Plan out surveys and conduct social media polls. Reach out to focus groups that feature your target audience. Gather a good amount of feedback on the names and use it to polish your ideas further.
A/B testing names for open rates and engagement
Looking for something more data-driven? Try A/B testing. Send out the different newsletter name variations and analyze the data.
Pay attention to the open rates, engagement rates, and other qualitative assets. This experimentation can help you deduce more accurate results and choose an appropriate newsletter name.
Considerations for longevity and scalability
Do not give in to fads. They are mostly short-lived. Choose a name that can sustain itself in the long run. It should be able to adapt to every scenario. Look out for the newsletter’s longevity and make sure it’s more scalable.
With the help of these strategies, the process of choosing a newsletter name can become easier. You can now test your ideas in real-time while gathering strong analysis on how the newsletter might perform. It’s a perfect way to pull yourself out of the creative rut.
Read more: 15 of the Best Newsletter Examples for Creative Inspiration
Common Mistakes to Avoid
Branding is always about continuous evaluation and experimentation. Through these trials, you will find some interesting insights. We make mistakes, analyze the data, and build new strategies to fight back. Wouldn’t it be better if we knew what not to do?
Well, it’s time to learn about common mistakes you can avoid.
Being too generic or overly complicated
Should it be generic or unique?
Too much of anything can backfire. Keep a balance and infuse the thoughts from both. Don’t make it too complicated or overly generic.
Ignoring cultural sensitivities and brand relevance
The newsletter’s name should be fun and engaging. But at the same time, it should not violate the sentiments of your audience. Pay attention to the cultural sensitivity guidelines.
Base your unique newsletter name on your brand’s identity. Ignoring the brand relevance factor can make your brand irrelevant.
Underestimating the importance of simplicity and memorability
Beauty lies in simplicity. While creativity is encouraged, keeping it simple can also work out great. It makes it memorable and increases brand recall value.
Watch out for these common mistakes while deciding your newsletter’s name. The main aim is to make the newsletter name relevant, fun, and memorable for your target audience.
Advanced Tips for Newsletter Naming
Aren’t we always on the lookout for something extra? Well, we get it. Naming a newsletter is not as easy as it sounds. Here are some advanced tips that you can remember while naming your newsletter.
Incorporating SEO keywords without sacrificing creativity
SEO is your best friend. Including SEO keywords can enhance your chances of being discovered in search results and reaching a wider audience. It should not feel forced. Integrate them naturally.
Legal considerations: trademarks and copyrights
Don’t ignore legal aspects such as trademarks and copyright issues. Before settling on the name, do proper research to eliminate these instances. You can also consider hiring a legal advisor to ensure the safety of your newsletter name.
Updating your newsletter name with your brand
Over the years, your brand will grow and discover different avenues. It is important to keep your newsletter name in the loop. Let it evolve with your brand’s growth. It should be relevant to your brand’s identity at any given point in time. Align them properly to avoid any future mishaps.
We hope these tips will help you later in your journey. Don’t be afraid of new changes; adopt them in your strategy. Most importantly, make sure you are perfectly aware of everything legal.
Conclusion
The right newsletter name can be a boon to your marketing. It makes communicating your brand’s identity easier.
While finalizing the name of your newsletter can be tiresome, it need not be so tough. Use the tools we have discussed above and trust the process.
Soak in all these techniques and start brainstorming! And if you need email templates, EngageBay has over 1,000 free HTML email templates that you can easily customize and start sending.
Frequently Asked Questions (FAQ)
1. How often should I consider rebranding my newsletter name?
Rebranding your newsletter name is only essential when your brand’s goals and mission have changed. The idea is to ensure the name aligns well with your brand’s identity. You can shift the content style, balance the evolution, or add a refreshed look. You don’t need to change it regularly. It should only be done if it does not fulfill the essence or vibe that you want it to portray.
2. Can I change my newsletter name without losing subscribers?
Yes, you can! The best way to do this is by communicating clearly with your audience. Tell them why you are doing so, and listen to what they say. Do not rush into these. Rather, try to implement the change gradually. This will give your audience enough time and space to get used to it.
3. What are some tools or resources to help generate newsletter name ideas?
With the ever-changing technology, it has become easier to do a lot of tasks. You can use AI tools like Chatgpt, Copy.ai, etc., or automatic name generators like Mighty and easy-peasy.ai to help you develop newsletter name ideas.
4. How do I know if my newsletter name is too similar to another?
The only way to do this is through tremendous research. Watch out for competitors and look up the search engine results, social media, or trademark data. While finding similar-sounding names in the same industry might be coincidental, it can confuse your target audience.
5. Is it better to have a descriptive or catchy newsletter name?
Well, the answer to this can be subjective. A descriptive name can contribute to an SEO-friendly strategy, while a catchy name can grab your audience’s attention. This will also depend on the industry you are in. Topics like food, glamor, beauty, movies, etc., can demand catchy newsletter names. It’s all about balancing them both to produce a better name.
6. How can I integrate my newsletter name with my overall marketing strategy?
The name of your newsletter will play an integral role in your marketing strategy. It will help maintain consistency in your brand’s tone and identity while enhancing your brand recall value. When you market it across platforms, it can help build a strong and discoverable brand value. There are many more ways that you can use it in your marketing strategy. Make sure to churn out a basic outline of how you can connect them.
