16 SaaS Reseller Programs You Can't Ignore (2025)

Today, 96% of SaaS companies believe their reseller partners can help them grow their revenue. Tech giants like Microsoft are earning $32 billion in annual revenue from their SaaS partnerships.

Clearly, there’s a lot of business scope in joining a SaaS reseller program and making some money for yourself as a reseller partner.

With around 30,000 SaaS companies in the world, global SaaS end-user spending is expected to reach $195.2 million in 2023. This highlights the importance of SaaS products and services, emphasizing the growth of SaaS reseller programs.

However, people struggle to find and choose the right SaaS reseller program for their audience.

This article delves into the basics of SaaS reseller programs, including their benefits and how to choose one. I have also compiled a list of the best SaaS reseller programs that you can consider signing up for.

Table of Contents

What Is a SaaS Reseller Program?

A SaaS reseller program, also known as a SaaS partner program, involves a reseller buying products and services from a SaaS company at low prices and selling them to clients at a markup. In other words, SaaS resellers act as vendors between the company and the final consumer in making sales.

A channel partner is a company or individual that works with a manufacturer to market and sell the manufacturer’s products or services. This partnership often falls under a channel partner program, where the specific terms and conditions of the collaboration are outlined. This includes reseller partners who buy products at a discount and sell them to customers at a markup.

A reseller agreement is a contract between a SaaS company and a reseller, detailing terms like pricing, payment, marketing, and support responsibilities needed to sell the company’s products and services effectively.

Typically, SaaS resellers take care of the entire sales process, including customer support, shipping, and billing. While most of them earn money through revenue sharing, the profit largely comes from selling the products at higher rates. Since resellers purchase the goods at wholesale prices, their earnings can be quite high.

At times, resellers can either customize the SaaS company’s products and services and sell them under their own brand or retain exclusive rights to sell them to specific markets.

Why Should You Sign Up for a SaaS Reseller Program?

There are several reasons to opt for a SaaS reseller program. Here are the top ones:

Additional source of revenue

Joining a SaaS reseller program gives you the opportunity to earn additional income alongside your regular profession or business. Further, profit margins can be quite high since SaaS resellers typically purchase products and services at wholesale rates.

These are then sold in the retail market at a high markup price, making it easy for resellers to earn profits.

Low startup costs

Today, most SaaS reseller programs provide a wide range of resources and training to help you get started. These resources can either be free or minimally priced, allowing you to set up your business easily.

Besides, it doesn’t require any upfront investments in terms of building a new product or solution or maintaining inventory, making it an attractive option for people looking to make money.

Work from anywhere

Being involved in SaaS reselling business allows you to work from anywhere and as your schedule permits. This SaaS parternship business model allows you to create a second income stream while saving on the overhead costs for any office space.

Recurring revenue

Another benefit of joining a SaaS reseller program is that you can be sure of recurring revenue once you gain a customer. Here, you generate revenue through monthly or annual subscriptions, which helps create a consistent source of income.

What Type of Reseller Program Should You Target?

There are hundreds of SaaS reseller programs in the market. So how do you know which SaaS reseller program is best for you? Should you target big giants like Google and GoDaddy or go for small SaaS companies that haven’t captured a good market share yet?

Here are some factors to consider while choosing a SaaS reseller program.

1. Setup costs

While searching for a SaaS reseller program, make sure to find one with low set-up costs. If you are new to reselling, it is best to find a SaaS provider that offers training and onboarding support.

It will help you make an easy transition and start your business in less time. This way, you can focus on expanding your clientele faster and boost sales.

2. Find companies with similar target audience

Try and partner with companies that have a similar target audience as your business. It saves time and helps you sell products faster since you know your customers and what they are looking for. Collaborating with channel partners who share a similar audience can also be beneficial for customer acquisition.

Additionally, it creates a mutually beneficial partnership between you and the SaaS reselling platform.

3. Check for customer demand

It’s important to understand the market position of the SaaS product that you choose. Finding a prospect for a product that already has a well-established brand name in the market is easier than targeting one with little to no market share. When evaluating a potential partner, consider their market presence and brand recognition.

4. Compensation structure

Another important factor to consider while choosing a SaaS solution is the brand’s compensation structure for its reseller program. Are they offering a flat fee or doing a commission system? How much are you going to earn if you successfully sell their product as a reseller partner or refer customers as a referral partner?

Compare it with other software reseller programs to understand if you are getting paid well or not.

SaaS Program vs Referral Program vs Affiliate Program

Now that you know how to choose the best reseller program, you must also understand the different partner programs a SaaS brand offers. Typically, you will come across terms like reseller, referral, and affiliate programs.

Let us understand how these programs differ from each other.

SaaS reseller programs involve individuals or companies buying products or services of one company, typically at wholesale prices, and selling them to final consumers at a markup price. Basically, resellers amplify the sales of the original vendor by bringing in bulk sales and earning profits. Additionally, a white label reseller program allows resellers to add their own brand name and sell it as their own.

In a referral program, the individual or company does not directly sell to customers. Instead, they refer potential customers to a business and earn a commission every time a purchase is made. It involves the referral partner sending leads to the company, who are then targeted by sales teams to close deals.

Affiliate marketing involves endorsing a third party’s products or services on your platform or website and driving sales to the original seller’s webpage. It does not involve the affiliate directly selling products to customers but simply promoting them on their social media accounts and other channels. A SaaS affiliate program often provides affiliates with marketing materials and tracking tools to help them succeed.

Affiliates earn commissions depending on the sales volume during a specific time period. Sometimes, a brand lets an affiliate partner earn a commission even if you are able to drive traffic to their website.

This is different from a referral partnership, where the focus is on referring potential customers directly to the business.

The 12 Best SaaS Reseller Programs In The Market Today

There are plenty of reseller programs out there, but you don’t want to be trapped in a bad deal. Here’s our curated list of the best SaaS reseller programs:

1. EngageBay

EngageBay’s reseller program lets you white-label and resell its comprehensive all-in-one marketing, sales, and customer support software under your own brand name.

In a nutshell, the program gives you the opportunity to customize the software, set your own pricing, and manage client licenses efficiently.

Key features of our reseller program

White-label our product: You can remove EngageBay’s branding completely and sell the product as your own. Seamlessly integrate our product with your brand identity.
Add your own price tag: With our reseller program, you can go beyond getting a commission. You can set your own pricing models and profit margins – and reap the benefits.
Manage licenses easily: We offer a dedicated dashboard to help you add more licenses and manage them as your business grows.

EngageBay reseller program pricing

Annual fee: There’s an annual fee to join the program, which unlocks access to white-labeling features and reseller management tools.
Subscriptions: Subscription costs depend on the number of users and features required, which gives you the flexibility to structure your pricing accordingly. We also offer discounts for high-usage cases.

Want to learn more about EngageBay and our reseller program? Get in touch with us at [email protected]

Benefits of partnering with EngageBay as a reseller

Revenue growth: You create an additional revenue stream for your business by reselling EngageBay’s CRM software.
Comprehensive support: EngageBay offers resources, tools, training, and support to ensure your success as a reseller.
Scalable growth: With EngageBay’s suite of marketing, sales, and support tools, you can offer your clients a scalable solution that grows with their business needs.

2. ActiveCampaign

ActiveCampaign’s SaaS reseller program is ideal for all types of businesses. Whether you are an individual reseller, a full-service agency, or a B2B solutions provider, ActiveCampaign has all the resources that you need to get started.

Key features of the ActiveCampaign reseller program

Access to Marketing Development Funds and expert sales support to help you close deals faster.
ActiveCampaign currently has over 700 agency partners and around 180,000 customers, which shows the success of the program.
Enticing compensation structure, as explained in the section below.

Compensation structure

ActiveCampaign provides complete autonomy to its partners in terms of compensation structures. However, reseller partners can avail of a discount between 25% to 55%, depending upon the number of accounts sold by them.

Here is what ActiveCampaign’s discount model looks like:

2-24 accounts get a 25% discount
25-49 accounts receive a 35% discount
50-99 accounts get a 45% discount
100+ accounts receive a 55% discount

Why choose ActiveCampaign?

Here is why you should opt for ActiveCampaign’s SaaS reseller program:

It provides a dedicated onboarding team to help you set up your reseller account quickly
Reseller partners can expect to earn anywhere between 25-30% in commissions
Agency partners can access product certification opportunities and other learning resources for a lifetime as soon as they create a reseller profile

3. Semrush

Semrush is another popular SaaS reseller program that helps you resell a variety of services, including content marketing, email marketing, lead generation, social media marketing, web designing, and public relations.

Using Semrush, you can either resell SaaS products and services over multiple regions or focus only on a single area.

Key features of the Semrush reseller program

Semrush offers multiple partnership tracks, including regional resellers, technical partners, affiliate partners, educational partners, and agency partners to suit your business model.
Semrush lets you become a certified partner to improve visibility and credibility. You can also be featured on Semrush’s partner directory, which will expose you to thousands of potential clients.
Semrush is already a well-established brand, trusted by over 10 million marketing professionals and has bagged 14 prestigious international awards.

Compensation structure

Semrush SaaS reselling commissions are based on the type of product or service that you sell. However, you can expect a minimum of 5% commission for each sale.

Why choose Semrush?

Below are a couple of reasons why you should consider Semrush’s SaaS reseller program:

It provides SaaS resellers with the resources and guidance needed to scale their marketing and sales strategies either locally or across regions
Secure integration allows instant and easy access to Semrush’s data and tools
The Oauth authorization protocol enables resellers to customize and incorporate only those metrics from Semrush that they require to track performance

4. Hootsuite

Hootsuite is a social media management platform that provides a SaaS reseller program known as HootPartner. Under this program, SaaS resellers can expand their clientele by getting a tailored business plan, sales and marketing materials, and real-time tracking of their results.

What’s more, resellers can sell their own products and services alongside Hootsuite’s products.

Key features of Hootsuite’s reseller program

Milestone-based incentives and progressive rewards help you earn more as you grow. You can unlock new benefits, bonuses, and deeper discounts each time you hit sales targets.
You get expert marketing support and exclusive training to become successful.
You can collaborate with Hootsuite on account planning, lead generation, and sales enablement.
It’s completely free to join the HootPartner program. They also offer an affiliate program for those who are interested.

Compensation structure

At present, Hootsuite offers reseller programs a revenue share portion of the Services sold. Currently, it provides 20% of the customer revenue the solution partner sells.

Why choose Hootsuite?

Here is why you should choose Hootsuite’s reseller program:

Provides a 30-day onboarding plan that involves getting a customized business plan, a crash course on Hootsuite, and sales materials
Helps resellers set sales targets, track their performance, and sell Hootsuite products faster
As resellers keep achieving sales targets, Hootsuite provides them with new discounts, more sales and marketing tools, and consulting support at every level

5. GetResponse MAX Partner Program

GetResponse’s SaaS reseller program, known as the MAX Partner Program, is ideal for those looking to resell a well-integrated solution under one roof.

It has a wide range of tools, such as advanced marketing automation tools, SMS marketing, and email marketing, that you can offer to your audience, increase your chance of sales, and boost revenue in no time.

Key features of GetResponse’s reseller program

GetResponse’s reseller program lets you work directly with a partner manager who guides the onboarding process, supports your sales efforts, and helps grow your business.
It offers one of the best discount models–up to 50%–and allows you to increase your profit margins.
You can also improve reach through co-marketing initiatives, sponsorships, and market development funds.

Compensation structure

GetResponse has two reseller program categories: Silver and Gold.

The Silver program provides up to 40% commission, along with tools such as a dedicated partner and onboarding manager, sales training, and access to CRM.

Under the Gold program, you can get up to 50% commission and access to two co-financed events every year and three invites to the annual partner meeting.

Why choose GetResponse?

Below are a few reasons you should choose GetResponse:

Boasts over 100+ integrations, including Shopify, Magento, Microsoft Dynamics, Slack, and YouTube
Provides a wide range of marketing automation tools to streamline workflows
Commission rates are higher compared to other similar programs

6. Unbounce

Unbounce SaaS reseller program is ideal for those looking to earn revenue without doing a whole side hustle. It offers recurring revenue for every new sale you make.

Besides, Unbounce is one of the fastest-growing SaaS companies in the world and provides all the support you need to grow your business. You can create your own landing page using Unbounce’s pre-built templates to get more signups from visitors.

Key features of the Unbounce reseller program

Unbounce is a high-demand, high-conversion landing page solution designed to convert more leads, which is ideal for small and growing businesses focused on performance.
Unbounce equips your team with sales playbooks, training tools, and expert-led marketing guidance to help you run effective campaigns and close better deals.

Compensation structure

Unbounce resellers earn a 20% recurring revenue for every sale under their reseller agreement.

Why choose Unbounce?

Here are a few reasons Unbounce’s SaaS reseller program might be suited to your business:

It helps you earn a recurring commission every time you resell an Unbounce product or service
A dedicated partner manager will be available at all times to help you drive your business to success
Expert marketing support enables you to create effective marketing campaigns that boost conversions

7. HubSpot Solution Partner Program

HubSpot’s Solutions Partner Program is another SaaS reseller platform that you should consider. With HubSpot, you can access its sales and marketing automation tools by starting a low-cost partnership, which can then be promoted to a full solutions partner when you are ready.

Key features of the HubSpot reseller program

You can boost your agency’s credibility with an official HubSpot Solutions Partner badge and get discovered by thousands of potential clients through the HubSpot Solutions Directory.
HubSpot also offers sales enablement and marketing resources, including pitch decks, templates, and content to support your sales cycle and close better deals.
Get access to a global partner community, collaborate with other HubSpot partners from around the world, share insights, and stay ahead of the curve.

Compensation structure

To become a HubSpot reseller, you can sign up for a low-cost partnership starting from $25 per month and earn up to 20% commission in the first year, which can increase depending upon the resale volume, as stated in their reseller agreement.

Why choose HubSpot?

Here is why you should opt for HubSpot’s Solutions Partner Program:

Provides dedicated content from the HubSpot Academy and access to boot camp-style workshops to assist resellers in pricing their products
A dedicated account manager helps create and implement product and growth strategy
Provides the opportunity to earn additional benefits as your business expands

8. LiveChat Partner Program

LiveChat’s SaaS reseller program, known as the LiveChat Partner Program, helps you resell customized products and services by creating product licenses for your customers and taking charge of their experiences.

Key features of LiveChat’s reseller program

LiveChat’s SaaS reseller program is free to join, with personal one-on-one onboarding sessions with experts to help you explore growth opportunities and kickstart your journey.
A Partner app for account management helps you create customer licenses, track performance, and view real-time earnings and ARR.
You also get dedicated account management and promotion at higher tiers, receive strategic guidance, and even become a recommended partner promoted across LiveChat’s channels.

Compensation structure

LiveChat’s reseller program gives you a 20% discount when you purchase their product. And then, based on your annual recurring revenue, you earn bronze, silver, and gold tiers.

Each tier gives you a different set of perks and allows you to grow your income.

Why choose LiveChat?

Let us look at why LiveChat’s SaaS reseller program is a good option:

Provides personal onboarding to help you create effective marketing strategies
Co-marketing opportunities help you improve your digital presence and get clients faster
Access to demo accounts and educational resources allows you to upgrade and upskill

9. Keap Certified Partner Program

Keap’s Certified Partners allows you to get certified and start selling Keap’s products and services. Keap’s Certified Partner program is best suited for business consultants, agencies, and other marketers and sellers looking to empower small businesses with a robust CRM system.

Key features of the Keap reseller program

Keap offers multiple partner tracks to choose from–Certified Partner, Influencer, Affiliate, and Developer–designed to match agencies, consultants, content creators, and software developers.
Keap offers partner-exclusive training, success coaches, and more to help you build profitable service packages around Keap’s platform.

Compensation structure

Keap Certified Program lets you earn a 20% commission that increases based on your yearly sales production. This commission is based on the subscription fee, and you get it for the lifetime of the customer, as long as you are a partner.

The best part is that you get 100% of the service revenue for any Kickstarts, implementation, or ongoing services you sell to your client directly.

Why choose Keap?

Here is why you should choose Keap over other SaaS reseller programs:

Helps you earn a commission for referrals who become clients
Provides lifetime access to software, training, coaching, and business experts to expand your business
Allows you to put your product offering into action as soon as you complete the sign-up process

10. Wix Partner Program

The Wix Partner Program is ideal for digital agencies and freelancers who typically use Wix and Editor X to create websites for their clients. The program is completely free of cost and helps you earn points for every client you acquire.

Key features of Wix’s reseller program

Wix offers multiple revenue streams with generous payouts, and you can earn from sales through Wix Payments and Wix marketing solutions.
You can also sell custom apps and widgets to over 258 million Wix users through the App Market and generate passive income by listing your templates in the global Template Marketplace.
Wix lets you collaborate closely with a Partner Success Manager for strategic guidance, insights, and feedback.

Compensation structure

Wix allows its resellers to earn up to 50% revenue share on the yearly purchase of subscription plans and 20% on Premium Plans for websites created by them. Further, resellers can earn up to 100 points for every website they design for clients.

Why choose Wix?

Here’s why you should consider Wix’s Partner Program:

Provides access to experts who help you win more projects, convert qualified leads, and work better
Allows you to sell products under your brand name by removing the Wix logo and replacing it with your company name
Enables you to track progress and client workflow from a single dashboard

11. Pipedrive Solution Providers Program

The Pipedrive Solution Providers Program is ideal for those who want to resell the company’s products and services and fulfill their professional commitments, such as sales consulting, onboarding, and customization.

Key features of Pipedrive’s reseller program

Pipedrive lets you choose from three flexible partnership models: Solutions Provider, Technology Partner, and Affiliate.
Pipedrive does not put caps and minimums on your commissions. There are no signup fees, too.
Pipedrive lets you build and monetize integrations through the Technology partner program. You can list your apps in their marketplace, helping your customers extend the stack and streamline workflows.

Compensation structure

Pipedrive has two compensation models: Elite Tier 1 and Premier Tier 2.

Under Elite Tier 1, users can get a discount on all plans along with the entire management of their account by an onboarding team.

Premier Tier 2 provides revenue share or commission to the resellers. It is ideal for those who don’t want to give up ownership of their account but have sales consulting and onboarding experience.

Why choose Pipedrive?

Below are a few reasons to choose Pipedrive:

It provides all the resources you need to resell and get clients faster
It boasts royalty-free licenses
Allows you to list your brand’s website on Pipedrive

12. Zendesk Partner Program

The Zendesk Partner Program is another software reseller program ideal for marketers and companies looking to expand their customer base into more than one market.

Whether you are a new or an experienced reseller, Zendesk provides you with the right support and resources at every step of the way.

Key features of the Zendesk reseller program

According to Zendesk, 90% of their users deploy the platform within 8 weeks, and this can help your clients realize the ROI faster.
Zendesk’s marketplace is vibrant, with more than half of Zendesk users actively using apps. This offers strong opportunities for app developers and integration partners.

Compensation structure

Zendesk’s compensation structure can be customized by businesses as per their needs. However, people with a reseller partnership earn commissions on each referral.

Why choose Zendesk?

Here’s why you should choose Zendesk:

It helps you set up your business quickly, with just a few simple clicks
Providers resellers with marketing initiatives and expert training to help drive sales
Allows you to either use existing third-party applications or create your own

13. GoDaddy reseller program

GoDaddy’s reseller program is a great option for those looking to partner with the hosting giant. With multiple options, including GoDaddy Reseller, Affiliates, and more.

Key features of GoDaddy’s reseller program

GoDaddy offers a white-label storefront that reflects your brand, meaning you can create a completely customized online store, while GoDaddy powers the backend.
You can boost your revenue with built-in upselling programs.
GoDaddy offers full access with its Customer Access Control, helping you manage customer accounts, purchases, and renewals on their behalf.

Compensation structure

GoDaddy offers two Reseller plans: Basic Reseller and Pro Reseller.

Basic Reseller: The plan starts at $107.88/year and is great for up to 25 customers. You get a white-label eCommerce storefront, credit card processing, sales and commission reports, and up to 20% off retail.
Pro Reseller: This plan starts at $179.88/year and offers up to 40% off retail. Great for unlimited customers.

GoDaddy also lets you set your own prices so you can control your profit margins as you see fit.

Why choose GoDaddy?

GoDaddy offers a wide range of products, including domain names, web hosting, website builder, servers, Managed WordPress, and more–making it easy for you to choose a product that resonates with your business.
You also get Free GoDaddy software, including email marketing, that you can use for your business.
GoDaddy offers a fully white-labeled program so that the primary brand name your customers see is yours.

14. Notion reseller program

Notion is a well-known note-taking and productivity platform for individuals, teams, and companies. The Notion reseller program lets you become a Solutions Partner and help generate revenue through customized solutions.

Key features of Notion’s reseller program

With the program, you gain access to a wide range of customers, including startups, small businesses, solopreneurs, and even enterprises that are looking for customized Notion solutions.
Notion offers a full suite of partner-exclusive learning paths, helping you cover implementation, sales strategies, and technical deep-dives–to become a fully certified expert.
Approved partners can be considered for referrals and receive support from Notion’s internal team for large-scale projects.

Compensation structure

While Notion does not mention a specific compensation structure, you can increase sales through customized solutions for various businesses.

Why choose Notion?

As a Notion Solutions Partner, you can help businesses solve real challenges by offering consulting, integrations, and implementation services.
You can increase deal size and consulting value by designing and delivering personalized Notion workspaces that meet unique client needs.

15. NordVPN reseller program

NordVPN is a virtual private network (VPN) tool that improves online privacy and security.

Nord’s reseller program lets major ISPs, network providers, telecom businesses, and others expand their offerings with a plethora of Nord products.

Key features of NordVPN’s reseller program

With Nord, you can offer clients a robust range of security solutions, including NordVPN, NordPass, NordLocker, and NordProtect. These tools are designed to address threats across various scenarios.
Nord supports OEMs, telecommunications, service providers, and distributors with tools and resources to integrate the products into existing systems.
You also get dedicated partner-specific support, along with co-marketing opportunities, branded assets, go-to-market assistance, and training.

Compensation structure

While no specific data and structure in mentioned on the official pages, you can request revenue-sharing details from them.
According to Nord, you have access to healthy sales margins and programs that are designed to reward performance.

Why choose NordVPN?

You join forces with a globally recognized cybersecurity brand. NordVPN has been named a top invention by TIME, and millions across the globe use the product.
You get a dedicated account manager for personalized support and help.

16. PayPal Reseller Program

PayPal is an online payment platform that lets users send and receive money online. The PayPal reseller program lets partners enhance their customers’ experiences, increase revenue, and get access to training and marketing tools.

Key features of PayPal’s reseller program

You can list your business on the PayPal Partner Directory to attract new leads and showcase your solutions to merchants seeking PayPal-compatible services.
PayPal offers partner-only content, including eBooks, downloadables, training videos, and sales enablement materials to help you deliver better value to merchants.

Compensation structure

You can participate in co-selling opportunities and profit from PayPal’s various solutions and the ecosystem.

Partners have reported up to 70% checkout rates in BigCommece through PayPal’s Fastlane solution.

Why Choose PayPal?

You partner with a globally recognized and trusted brand.
You benefit from expert resources, integration support, and more.
PayPal’s enrollment process is quite simple with complex prerequisites or hidden fees.

Wrap Up

SaaS reseller programs allow both the brand and partners to boost their revenue. Joining a reseller program is not difficult, but finding the right reseller program that can help you earn your revenue target is.

Do your research, understand the different pay structures, and enroll for the one that aligns with your needs. With consistent marketing efforts, you will have a full-fledged business generating revenue in no time.

FAQ

1. What is a reseller program?

A reseller program lets individuals and agencies sell a company’s products or services under their own brand, earning a marketing or commission on each sale.

2. What is a SaaS partner program?

A SaaS partner program enables individuals, agencies, consultants, and developers to promote, resell, or integrate software-as-a-service (SaaS) products, often with support, training, and revenue-sharing.

3. What is the difference between a reseller program, an affiliate program, and a referral program?

A reseller program involves purchasing products at wholesale prices and reselling them at a markup while also managing the entire sales process. An affiliate program involves promoting products on a platform and earning commissions based on sales generated without directly handling sales or customer support. Lastly, a referral program involves referring potential customers to a business and earning commissions on successful sales, without directly selling the products.

4. How do I choose the right SaaS reseller program?

Look for a program that offers high commission rates, good profit margins, and a strong brand reputation. In addition, also look for ones that offer sales and marketing support, onboarding, and products that match your audience’s needs.

5. Are there costs associated with joining a SaaS reseller program?

Yes, there are typically costs associated with joining a SaaS reseller program. This can include potential setup fees, training, and onboarding costs. However, many programs offer resources and support to help resellers get started easily.

6. How do SaaS resellers make money?

SaaS resellers earn money through commissions, profit margins, and recurring revenue by selling software subscriptions, services, and add-ons to clients.

An older version of this post was authored by Nikita Agarwal.