The Marketer’s Guide To The Top 10 SendGrid Alternatives

SendGrid is among the most well-known email marketing platforms currently. But some SendGrid alternatives are better for one thing or another.

While Sendgrid provides many tools that help create effective email marketing campaigns, it is mainly known for improving email deliverability. 

Thus, if you are looking for email marketing software that increases email deliverability rates, SendGrid is a suitable option.

But how good is SendGrid compared to alternatives such as Mailchimp, Mailgun, Sendinblue (Brevo), and the like? 

In this article, we will look at some of the best SendGrid alternatives. We’ll compare features, pricing, and pros and cons of the top 10 alternatives to SendGrid.

SendGrid vs Mailchimp

Among all the SendGrid alternatives, Mailchimp is perhaps the most popular email marketing software. With over 300+ integrations with apps such as Canva, Instagram, Shopify, WooCommerce, Instagram, and Salesforce, Mailchimp is a comprehensive marketing and automation platform.

While SendGrid primarily caters to users looking to improve the deliverability of their email campaigns, Mailchimp is intended for organizations that want to expand their customer base and boost conversions through email marketing. 

Further, Mailchimp also has its own CRM platform that helps you store all your contacts on a centralized database, track customer journeys in real-time, and get valuable insights on campaign performance.

Features

• Customer Journey Builder: Provides insights on how to engage with clients better, interact with them through multiple channels, and send them messages customized to their preferences.
• Signup Forms: Built-in web forms that can be embedded on your website and emails help capture relevant customer information and identify qualified leads.
• Behavioral Targeting: Helps you create segments based on consumer behavior and target buyers based on buying patterns.
• Content Optimizer: Analyzes millions of data points to provide insights on campaign performance and suggestions on creating more effective email content.

Pros

The main reason users prefer using Mailchimp is its ease of use and wide range of marketing automation tools. Moreover, with Mailchimp, you can customize existing pricing plans and marketing campaigns.

Cons

Although Mailchimp allows users to customize email campaigns as per their needs, there are a few limitations since the pre-built templates are not as per expectations.

Pricing

Mailchimp’s Marketing Platform offers four types of plans – Free, Essentials, Standard, and Premium.

The Free Plan is intended for first-time users and those new to email marketing. It provides up to 1,000 email sends and includes tools such as pre-built email templates, over 300+ integrations, basic reporting and analytics, in-built forms and landing pages, and a creative assistant.

With the Essentials Plan, you can avail of up to 5,000 monthly email sends, 24/7 email and chat support, assisted onboarding, role-based access, A/B testing, email scheduling, and automated customer journeys for $9.27 per month.

Under the Standard Plan, there are advanced tools such as pre-built journeys, custom-coded templates, send time optimization, predictive segmentation, campaign management, and dynamic content creation for $13.85 per month. It allows you to send up to 6,000 emails every month.

The Premium Plan costs $276.99 per month and is designed for large organizations. Here, you can get up to 150,000 monthly email sends, multivariate testing, advanced segmentation, comparative reporting, and unlimited users.

Answered: 10 Questions About SendGrid Pricing

SendGrid vs Mailgun

Another excellent SendGrid alternative that helps you improve the deliverability of your email campaigns is Mailgun.

Mailgun is an email marketing platform that boasts powerful APIs that allow you seamlessly send, receive, and track mail. With an in-built SMTP tool, the platform enables you to send emails in bulk and verifies the authenticity of email addresses to weed out any fake or duplicate accounts.

Features

• Inbox Placement: Helps predict the performance of your emails and identifies any deliverability issues before executing any campaigns.
• Email API: Provides data on engagement metrics by tracking campaign performance in real-time and ensures that your emails are delivered to the right inboxes using email authentication protocols.
• Inbound Email Routing: It enables you to extract important information from inbound emails and funnel messages that suit your business needs.
• Email Analytics: This tool allows you to get insights on relevant email metrics, either campaign-specific or the overall performance of your campaigns.

Pros

A key benefit to using Mailgun is that it helps you send automated emails based only on signups, saving time. Further, a dedicated IP address ensures that your emails don’t land in the spam folder.

Cons

For early-stage startups and individuals, Mailgun’s pricing plans can be expensive.

Pricing

Unlike SendGrid, Mailgun does not offer a free plan. Mailgun has a Trial Plan for 30 days, after which users are automatically upgraded to the paid plans.

The Trial Plan includes up to 5,000 monthly email sends and tools such as suppression management, email API, SMTPs, email tracking and analytics, 24/7 ticket support, a drag-and-drop email builder, and up to 5 days of log retention.

The Foundation Plan starts from $35 per month and comes with additional features like inbound email routing, email address verification, and a single dedicated IP address.

With the Scale Plan, you can get up to 7 days of messages retention, send time optimization, SSO, live phone support, and dedicated IP tools for $90 per month.

For those looking for customized plans, choose the Custom Plan. Here, you can get dedicated technical account managers, comprehensive onboarding, 24/7/365 customer support, and email best practices training.

Mailgun vs Sendgrid and Other Email Tools

SendGrid vs EngageBay

If you are searching for an alternative to SendGrid that offers more than just email marketing, look no further than EngageBay.

EngageBay offers email marketing tools both as a standalone or a part of its marketing automation platform. It is ideal for individuals and small businesses looking to grow their mailing lists. The best thing about EngageBay is that you don’t have to pay for a bunch of other tools to solve your CRM, marketing automation, sales automation, and customer support needs.

Features

• Built-in Templates: EngageBay offers a wide range of in-built email templates suited to various industries, which can be customized per your needs.
• Email Automation: It helps you automate sending your emails based on user behavior and actions.
• Email Sequencing: This allows you to create a sequence of sending emails based on specific triggers or actions.
• Email Personalization: This enables you to customize email content based on user behavior and buying history.

Pros

EngageBay is popular among users for various reasons, such as an easy-to-use interface, affordable pricing, and excellent customer support.

Cons

Certain features of EngageBay, such as the mobile app and contact filtering, require improvement.

Pricing

EngageBay offers four pricing plans – Free, Basic, Growth, and Pro.

The Free Plan includes up to 250 contacts, email broadcasting, sequencing, built-in landing pages and templates, auto responders field customization, and live chat.

With the Basic Plan, you can avail of more features, such as landing page builders, lead scoring, SMS marketing, tag management, and various third-party integrations, for $12.99 per user per month.

Under the Growth Plan, users can get up to 3,000 contacts along with site messaging, A/B testing, custom domain, and marketing automation for $49.99 per user per month.

For large-scale enterprises, the Pro Plan works best. Starting from $79.99 per user per month, the plan comes with up to 30,000 contacts, web analytics, SSO, custom reporting, phone support, and a dedicated account manager.

MailerLite vs Mailchimp and Other Email Tools

Sendinblue (Brevo) vs SendGrid

If your company aims to improve the performance of your email marketing and social media campaigns, consider Sendinblue (Brevo) as one of the best SendGrid alternatives.

An excellent alternative to SendGrid, Sendinblue (Brevo) is a simple yet powerful email marketing software for growing businesses. Its affordable pricing and built-in marketing platform and sales CRM make it convenient for companies to communicate with customers through omnichannel communication.

Features

• Transactional Email: Helps improve the deliverability of your emails by verifying their authenticity. 
• Segmentation: Increases the engagement of your emails by segmenting your audience using various filters and sending personalized email content.
• Signup Forms: This lets you expand your email contact list by embedding web forms on websites to capture important customer information.
• CRM: Sendinblue’s (Brevo) CRM platform keeps all your contacts on a centralized database and tracks the performance of your marketing campaigns.

Pros

Owing to its large number of customizations and user-friendly interface, users have been able to seamlessly integrate Sendinblue (Brevo) within their organization and create effective marketing campaigns.

Cons

Despite its advantages, certain aspects of the platform, such as drip marketing and email subscriber base management, could be simplified.

Pricing

Sendinblue (Brevo) provides four pricing models – Free, Starter, Business, and Enterprise.

Under the Free Plan, you can send up to 300 emails daily, customize email templates, create WhatsApp and SMS marketing campaigns, and get tools such as transactional emails and a drag-and-drop editor.

For growing businesses, the Starter Plan works best. It costs $25 per month and includes unlimited contacts, up to 20,000 monthly email sends, email support, and basic reporting and analytics.

To access features such as marketing automation, A/B testing, send time optimization, and multi-user access, choose the Business Plan that starts from $65 per month.

If you want to create a customized plan, the Enterprise Plan is suitable. Here, you can use advanced tools like deeper integrations, sub-account management, tailored onboarding, personalized support, and flexible contracts. 

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Postmark vs SendGrid

Another SendGrid competitor that caters explicitly to improving email deliverability is Postmark. This SendGrid alternative is part of ActiveCampaign’s email deliverability tools.

Postmark has a wide range of features that help you build successful email marketing campaigns with a high deliverability rate. What’s more, you can customize these tools based on the size of your business and industry type.

Features

• Integrations: Postmark offers 100+ integrations, including Stripe, Zapier, WordPress, Slack, Typeform, etc.
• Email API: By integrating API into your emails, you can ensure that they get delivered faster and to the right inboxes.
• Message Streams: This tool ensures that email content is personalized based on different customer segments, increasing open and clickthrough rates.
• Email Analytics: It allows you to access email history for the last 45 days, get detailed insights on every message, and generate high-level reports on every campaign.

Pros

Postmark is a great platform for those who want to increase the deliverability rate of their emails since there have been very few incidents where emails have been blocked or did not reach the desired recipients.

Cons

Onboarding is limited, and the pricing is not as competitive as other email marketing platforms.

Pricing

Unlike many email marketing platforms, Postmark does not offer pricing plans based on the tools offered. Its pricing model is based on the number of emails you send monthly and any additional emails sent.

The number of emails sent per month starts from 10,000 and costs $15 per month, followed by $55 for 50,000 emails, $115 for 125,000 emails, $245 for 300,0000 emails, $455 for 700,000 emails, and $775 for 1,500,000 emails per month.

To send more than 1,500,000 emails, you can contact Postmark’s sales team directly.

ConvertKit Vs Mailchimp And Other Email Tools

SendGrid vs Constant Contact

For those new to email marketing and looking for ways to engage customers faster, Constant Contact is your best bet among all the SendGrid alternatives.

With Constant Contact, you can get a variety of email marketing tools and digital marketing functionalities. Moreover, getting the right leads with Constant Contact becomes more accessible with its lead generation and CRM platform.

Features

• Drag-and-Drop Editor: Helps you customize pre-existing email templates by adding or removing features.
• Email Automation: Allows you to put your emails on autopilot by automatically sending messages based on specific user actions.
• Contact Management: Enables you to add or update contacts from multiple channels such as social media, Excel, Outlook, Salesforce, etc.
• Subject Line Testing: Helps you boost email open rates by testing various subject lines before sending them to subscribers.

Pros

Constant Contact is popular among new users and those looking for essential email marketing tools, owing to its easy-to-use platform, high degree of customization, and easy contact segmentation.

Cons

Constant Contact’s main drawback is that it cannot test A/B email subject lines with an auto-resend feature, which can affect the performance of email marketing campaigns. 

Pricing

Constant Contact’s pricing model is based on the number of contacts you want. There is no free plan available. However, discounts are provided to nonprofit organizations and for prepaid subscriptions.

The two plans offered by Constant Contact are Core and Plus. The Core Plan starts from $9.99 per month and includes up to five users, Facebook and Instagram Ad integration, a drag-and-drop email editor, built-in recommendations, A/B testing, and social media marketing.

Under the Plus Plan, you can avail of additional tools such as conversions and sales, auto-generated engagement segments, Google Ads integration, dynamic content, and unlimited users, for $45 per month.

Sendinblue (Brevo) vs Mailchimp And Other Email Tools [Tables]

Mailjet vs SendGrid

Mailjet is another SendGrid alternative, an excellent email marketing platform that helps businesses improve deliverability. It is another SendGrid competitor that is more technical-focused and aims to improve functionalities such as email deliverability and transactional email campaigns.

However, while SendGrid’s focus is mostly on email marketing, Mailjet also helps you expand your clientele by creating impressive SMS marketing strategies.

Features

• Real-Time Collaboration: Offers a wide range of collaborative tools that help teams design and modify email campaigns in real time.
• Dedicated IP: Helps you create your own IP domain and optimize it to ensure transparency and security of emails sent from your account.
• Responsive Emails: With an easy-to-use email editor, Mailjet helps you create visually appealing yet effective emails.
• Advanced Statistics: It enables you to track the performance of your campaigns in real-time and generate reports with relevant metrics within minutes.

Pros

With Mailjet, creating email marketing campaigns is easier than many platforms since it helps team members collaborate in real-time, boasts a large number of integrations, and helps users quickly edit or customize templates. 

Cons

Mailjet has a limited number of pre-built email templates and there is a lack of landing page options.

Pricing

Mailjet has four types of plans – Free, Essential, Premium, and Custom.

The Free Plan allows you to send up to 6,000 emails every month and includes unlimited contacts, an advanced email editor, basic reporting and statistics tools, and APIs.

The Essentials Plan starts from $15 per month and boasts up to 15,000 monthly email sends plus online customer support, email address verifications, contact segmentation, and one subaccount.

For advanced features such as A/B testing, dynamic content, marketing automation, multi-user access, priority support, and role management, go for the Premium Plan. The plan costs $25 per month.

To get a customized plan, buy the Custom Plan. Here, you can get 24/7/365 customer support, a dedicated technical account manager, comprehensive onboarding, deliverability reports, and SSO. 

Mailchimp vs Drip: Which Is the Best Email Marketing Platform?

Klaviyo vs SendGrid

Are you looking to expand your business through both email and SMS marketing? If yes, Klaviyo can be the suitable alternative to SendGrid for you.

With Klaviyo, you can integrate your email and SMS campaigns to not only ensure that your emails land in the right inbox but also make sure that you can communicate with clients through more than one channel.

Features

• Email Automation: It helps you put your emails on autopilot by sending them automatically based on certain user actions and triggers.
• Lists: This tool segments your contact list based on various filters such as age, location, and purchase history, enabling you to send emails that are personalized to your customer’s preferences.
• Built-in Templates: Klaviyo boasts over 100+ pre-built email templates that you can use to craft engaging emails.
• Data and Reporting: It tracks campaign performance in real-time and generates reports and statistics to help you identify areas of improvement and address issues.

Pros

Klaviyo has an intuitive and user-friendly interface, along with a range of resources that help businesses seamlessly integrate the platform.

Cons

More integrations and an improved dashboard could help users create customized reports and analytics.

Pricing

With Klaviyo, you can choose from three pricing plans – Free, Email, and Email and SMS. The pricing depends upon the number of contacts you want, starting from 0-250 and going up to more than 150,000.

The Free Plan comes with basic tools such as up to 500 monthly email sends, email support for the first 60 days, and a built-in CDP.

Under the Email Plan, you can get email and chat support, 150 free SMS/MMS credits, up to 5,000 monthly email sends, and basic SMS marketing tools, for $20 per month.

For those who want both email and SMS marketing features, the Email and SMS Plan is suitable. Starting at $60 per month, it provides up to 1250 SMS/MMS credits every month plus real-time order update notifications, built-in contact cards, and integrations with Zendesk and Gorgias.

Top Klaviyo Alternatives: Propel Your eCommerce Business Growth

MailerLite vs SendGrid

MailerLite is another one of SendGrid alternatives, and is a comprehensive email marketing platform that is ideal for growing businesses. 

Using MailerLite, you can execute email marketing campaigns easily owing to its simple and user-friendly interface, built-in templates and automation tools, and transactional emails. What’s more, MailerLite helps you build an eCommerce website within minutes so that you can start selling right away and establish your online brand.

Features

• Targeted Campaigns: It allows you to segment customers and send personalized emails to them based on past actions and buying history.
• Campaign Monitoring: This helps you monitor the performance of your campaigns continuously and detect any issues or shortcomings in real time.
• Drag-and-Drop Editor: MailerLite’s HTML editor enables you to customize your email templates by changing the layout, font, and other aspects according to your needs.
• Monetize Your Audience: This feature enables you to integrate apps such as WooCommerce and Shopify into your emails, making buying online easier.

Pros

Excellent customer service and valuable online resources make MailerLite a preferred choice for marketers.

Cons

At times, it can be difficult to navigate the automation and editing tools on the MailerLite dashboard.

Pricing

MailerLite has the following pricing plans – Free, Growing Business, Advanced, and Enterprise.

The Free Plan is free of cost for up to 1000 subscribers and includes up to 12,000 email sends per month, a drag-and-drop editor, website templates, an email automation builder, and up to 10 landing page templates.

As the name suggests, the Growing Business Plan is useful for companies that want to expand their clientele. Starting from $9 per month, you can get unlimited monthly email sends along with dynamic email content, auto-resend campaigns, an unsubscribe page builder, and unlimited website and blog page builders.

With the Advanced Plan, there are additional tools like a custom HTML editor, multiple triggers and automation, Facebook Ads integration, 24/7 email and chat support, and unlimited users, for $19 per month.

To cater to large and established organizations, the Enterprise Plan works best. With a customized pricing model, it includes a dedicated IP, a custom landing page design, a custom newsletter design, and a dedicated success manager.

AWeber vs Mailchimp and Other Email Tools

Mailgun vs SendGrid vs Mandrill

In this section, we’ll compare the key features of Mailgun, SendGrid, and Mandrill.

13 Best Email Marketing Software to Grow Your Business

Wrap Up

So, which is the best alternative to SendGrid? Although each platform has its own advantages and limitations, here is a checklist that can help you choose which email marketing platform suits your business requirements –

• How many team members will be using the platform?
• What is your budget?
• Are you looking for a free trial before buying a paid subscription?
• How many emails are you looking to send in a month?
• Do you require any advanced features or tools?

These questions can help you decide whether SendGrid or any other email marketing platform is best for your company. 

I hope that this piece helps you make an informed decision.

If you’re interested in customer engagement in addition to email marketing, check out all the features EngageBay has to offer.