How does Sendinblue (Brevo) compare with Mailchimp, Drip, ActiveCampaign, and other popular email service providers?
With advanced features like unlimited contacts, push notifications, email tracking, and marketing automation, Sendinblue (Brevo) provides an efficient platform for email marketers to run successful campaigns.
However, it’s not tailored for all businesses, as it lacks a few important functionalities for lead capturing and nurturing. Also, your business may require a more advanced CRM solution to handle your marketing operations.
So, what is the best alternative to Sendinblue (Brevo): Mailchimp, ActiveCampaign, or GetResponse?
In this article, we compare Sendinblue (Brevo) vs Mailchimp and nine email tools that offer better email marketing experiences in terms of pricing, functionalities, and customer support.
Table of Contents
What is Sendinblue (Brevo)?
Sendinblue (Brevo) is a popular email service provider designed to help small and mid-sized businesses (SMBs), eCommerce merchants, and agencies build stronger customer relationships.
Founded in 2012, the digital marketing tool has developed well-built features that empower marketers and business owners to build automated workflows, connect with customers, and carry out successful digital marketing campaigns.
Sendinblue (Brevo) combines email, WhatsApp, and SMS marketing features to help you drive traffic and improve engagement. It also supports a built-in sales CRM tool for managing contacts and tracking sales.
Sendinblue (Brevo) is an affordable email marketing tool with a flexible pricing model. This makes it a great fit for a wide range of businesses across several industries. Some of its features include marketing automation, Facebook Ads, SMS and WhatsApp campaigns, landing pages, etc.
Sendinblue (Brevo) Features
Sendinblue (Brevo) offers great marketing and CRM functionalities tailored to help both new and experienced marketers increase traffic and manage sales.
A few of these features include the following.
1. Email marketing
Sendinblue (Brevo) has a robust email marketing feature that lets you send timely and targeted email messages with high deliverability. They also help you personalize your marketing campaigns to boost customer interaction and engagement. Some of these functionalities include advanced personalization, smart segmentation, and pre-designed email templates.
Another useful feature here is the drag-and-drop/rich-text/custom HTML editor. It allows you to create customized emails tailored to meet your brand goals.
Like the email marketing feature, Sendfinblue also offers powerful functionalities for WhatsApp campaigns, push notifications, and SMS marketing.
2. Sales CRM
A powerful feature that sets Sendinblue (Brevo) apart from other regular email marketing tools is the customer relationship management (CRM) platform. Sendinblue (Brevo) CRM solution gives your sales team a 360° view of your deals, enables sales pipeline management, and supports customer tracking.
It also offers unique capabilities for adding notes, assigning tasks, adding contacts, etc., to enhance team collaboration and productivity. Moreover, Sendinblue (Brevo) supports unlimited contacts, so you can store, manage, and track all your customer interactions in one place, regardless of the size of your subscriber list.
3. Chat
Sendinblue (Brevo) combines chatbot and live chat features to help you connect and interact with your customers across various channels. With a reliable and efficient customer support system, you can provide help, resolve issues, and create personalized customer experiences. You can generate useful automated responses with the chatbot feature by gathering frequently asked questions (FAQs) from your customers.
The chatbot serves as an AI assistant that helps your visitors get quick and valuable answers to their questions whenever they land on your site. This boosts your engagement and enhances team productivity by eliminating the need to always answer repetitive questions.
4. Report and Analytics
Sendinblue (Brevo) supports great functionalities for monitoring, tracking, and measuring your marketing performance over time. A valuable feature like the A/B testing tool, alongside email heat maps, helps you see how your contacts interact with your emails.
Moreover, you can learn how your campaigns performed with the open and click-through reports. And with the machine-learning-powered feature, you can send timely emails to your contacts, regardless of their locations.
Read also: Mailgun Pricing Comparison With Top Alternatives
Sendinblue (Brevo) Pricing
Sendinblue (Brevo) marketing platform offers 4 major pricing plans:
- Free – $0
- Starter – $25/mo (monthly billing) and $22/mo (yearly billing)
- Business – $65/mo (monthly billing) and $58/mo (yearly billing)
- Enterprise – custom
Want to switch from Sendinblue (Brevo)? Our article on the best Sendinblue (Brevo) alternatives provides all the information you need to make the right choice.
Read also: Sendinblue Pricing — What You Need to Know Before Signing Up
Sendinblue (Brevo) vs Mailchimp and Other Email Tools
There are tons of email marketing tools with special features you may not find in Sendinblue (Brevo). In this article, we share 10 proven tools you can use if Sendinblue doesn’t work for you. They are:
- Mailchimp
- MailerLite
- Convertkit
- AWeber
- Drip
- GetResponse
- Constant Contact
- Mailjet
- ActiveCampaign
- SendGrid
1. Mailchimp vs Sendinblue (Brevo)
Mailchimp is one of the leading email marketing platforms with advanced features tailored for small and fast-growing businesses alike. It offers a wide range of functionalities, including marketing automation, advanced analytics and insights, A/B testing, dynamic content, contact segmentation, etc.
The email marketing software also has a basic marketing CRM feature that lets you connect your customer data in one dashboard.
Mailchimp has a free plan with a paid plan starting at $13 per month for 500 contacts. Unlike Sendinblue (Brevo), it charges you based on the number of contacts you have.
Mailchimp key features
- Customer journey builder
- Dynamic content
- Creative studio
- Reporting and analytics
- Marketing CRM
- Smart recommendation
Comparing key features of Sendinblue (Brevo)and Mailchimp
Mailchimp | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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eCommerce |
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Web push notifications |
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Reporting and Analytics |
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Sales CRM |
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A/B testing |
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Social media |
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Customer support |
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Pricing |
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If you’re considering switching from Mailchimp, don’t make a move until you read our article on the best Mailchimp alternatives.
Read also: How Does Mailchimp’s Pricing Compare To Its Competitors?
2. MailerLite vs Sendinblue (Brevo)
MailerLite is a simple but powerful email marketing tool that also doubles as a website builder. It supports robust digital marketing capabilities that empower marketers and store owners to grow their revenue by enhancing lead capturing and conversions.
The email marketing software combines powerful features that let you craft and send professional emails, and promote and sell digital products and services. Like Mailchimp, it has a free plan, and the paid plan starts at $19 per month. MailerLite bills you based on the number of subscribers you have.
MailerLite key features
- eCommerce
- Marketing automation
- Website builder
- Landing pages and forms
- Email editor
- Transactional emails
- A/B testing
- Reporting and analytics
Comparing key features of MailerLite and Sendinblue (Brevo)
MailerLite | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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Website builder |
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Web push notifications |
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eCommerce |
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Reporting and analytics |
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Sales CRM |
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A/B testing |
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Social media |
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Read also: MailerLite vs Mailchimp and Other Email Tools
3. ConvertKit vs Sendinblue (Brevo)
ConvertKit is a lead generation and email marketing tool well-designed to help creators connect with their audience. It enables coaches, musicians, podcasters, artists, bloggers, etc., to engage with followers and sell digital products/services (albums, courses, training, eBooks, etc.).
The email marketing platform also supports paid newsletter subscriptions to help creators monetize their audience. The platform has a free plan and supports free trials, with a paid plan starting at $29 per month for 1,000 contacts.
ConvertKit key features
- Email designer
- eCommerce
- Visual automation
- Landing pages and forms
- Beautiful pre-designed email templates
- Customizable segmentation
- Automated email funnels
- Real-time statistics
👉Are you getting the best deal with ConvertKit? Our thorough look into ConvertKit’s pricing and features can help you make the right choice for your business.🚀
Comparing key features of ConvertKit and Sendinblue (Brevo)
ConvertKit | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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Web push notifications |
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eCommerce |
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Reporting and analytics |
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Sales CRM |
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Read also: Convertkit vs Mailchimp vs EngageBay — Which Tool is the Best for Small Businesses?
4. AWeber vs Sendinblue (Brevo)
AWeber is a cloud-based software that offers simple email marketing solutions to entrepreneurs and business owners, enabling them to send automated professional email newsletters to their subscribers.
Moreover, it supports great eCommerce features that allow you to monetize your audience using paid subscriptions or by selling digital products (courses, eBooks, training, etc.).
AWeber has a high email deliverability rate. This means your emails get to your subscribers’ inboxes instead of the spam folder. It has a free plan and the paid plan starts at $19.99 per month for 500 subscribers.
AWeber key features
- Advanced email automation
- Landing pages and forms
- eCommerce
- Web push notifications
- Sales tracking
- Split testing
- Dynamic content
Comparing key features of AWeber and Sendinblue (Brevo)
AWeber | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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Web push notifications |
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eCommerce |
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Reporting and analytics |
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Read also: AWeber vs Mailchimp and Other Email Tools
5. Drip vs Sendinblue (Brevo)
Drip is a powerful email marketing and automation platform that helps eCommerce site owners attract visitors and sell digital products and services.
It is a highly intuitive and user-friendly platform that enables online merchants to connect with their customers and build lasting relationships with customer-first marketing. It starts at $39 per month for 2,500 contacts.
Drip key features
- Forms and popups
- Marketing automation
- Smart segmentation and personalization
- Insights and guidance
- Split testing
- Beautiful pre-designed email templates
Want to find a Drip alternative that’s better suited to your needs? Check out our article on the top Drip alternatives.
Comparing key features of Drip and Sendinblue (Brevo)
Drip | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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Web push notifications |
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eCommerce |
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Reporting and analytics |
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Sales CRM |
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Read also: Mailchimp vs Drip — Which Is the Best Email Marketing Platform?
6. Sendinblue (Brevo) vs GetResponse
GetResponse is an all-in-one digital marketing software that empowers marketers to capture and convert new leads. It offers robust email marketing features and more powerful capabilities for building web pages, creating automated workflows, and managing deals.
GetResponse has several advanced features that help you amplify your marketing processes and increase conversions. The price is $15.58 per month for 1,000 contacts – no free plan.
GetResponse key features
- Autoresponders
- Advanced segmentation
- Website builder
- Marketing automation
- SMS marketing
- Web push notifications
- Conversion funnels
- Live chat
- eCommerce
Comparing key features of Sendinblue (Brevo) and GetResponse
Sendinblue (Brevo) | GetResponse | |
Contact management |
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Templates and design |
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Marketing automation |
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Web push notifications |
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eCommerce |
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Reporting and analytics |
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Sales CRM |
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Read also: GetResponse Pricing and Comparison With More Affordable Alternatives
7. Sendinblue (Brevo) vs Constant Contact
Constant Contact is a popular email marketing software that enables marketers to run effective digital marketing campaigns. Launched in 1995, the email marketing solution serves businesses across major industries by helping them grow their subscriber list and send timely and personalized emails.
The pricing starts at $9.99 per month.
Constant Contact key features
- A/B testing
- Event marketing
- List building tools
- eCommerce
- SMS and social media marketing
- Reporting
- Marketing automation
- Design templates
Comparing key features of Sendinblue (Brevo) and Constant Contact
Sendinblue (Brevo) | Constant Contact | |
Contact management |
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Web push notifications |
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Read also: What is Constant Contact? Features, Pricing, Reviews, and Alternatives
8. Mailjet vs Sendinblue (Brevo)
Mailjet is a simple email marketing and automation platform for sending targeted emails, SMS, and newsletters to email subscribers. It has unique features for creating personalized messages and running effective marketing campaigns.
Also, Mailjet offers a collaboration toolkit that supports great features designed to boost team productivity and efficiency. It has a free plan, and the paid plan starts at $15 per month. Like Sendinblue (Brevo), it charges you based on the number of emails sent and not your contacts.
Mailjet key features
- Email APIs and SMTP relay
- Email automation
- Advanced segmentation
- A/B testing
- Statistics
- Email editor
- Real-time collaboration
- Email verification
- Contact management
Comparing key features of Mailjet and Sendinblue (Brevo)
Mailjet | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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Web push notifications |
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eCommerce |
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Email verification |
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Sales CRM |
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Read also: The Marketer’s Guide To The Top 10 SendGrid Alternatives
9. ActiveCampaign vs Sendinblue (Brevo)
ActiveCampaign is a marketing and sales CRM software that helps marketers create better and more personalized customer experiences. With hundreds of pre-built automation workflows, ActiveCampaign enables you to send targeted and timely emails to your customers.
The CRM platform helps you manage and segment your contacts to improve email personalization, and audience engagement and interaction, regardless of their locations. Although it doesn’t have a free plan, it supports a 14-day free trial with a paid plan starting at $29 per month.
ActiveCampaign key features
- Site tracking
- Landing pages and forms
- Marketing and sales automation
- Sales CRM
- Lead scoring
- eCommerce
- Transactional emails
- Audience segmentation
Read also: What is MailerLite? Reviews, Pricing, Pros and Cons, Alternatives
Comparing key features of ActiveCampaign and Sendinblue (Brevo)
ActiveCampaign | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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Web push notifications |
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eCommerce |
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Reporting and analytics |
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Lead scoring |
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Sales CRM |
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Read also: ActiveCampaign Pricing and Comparison with Other Alternatives
10. Sendgrid vs Sendinblue (Brevo)
SendGrid is an email marketing service provider and SMTP service designed to help business owners send targeted and personalized emails to their customers. With its advanced functionalities, marketers can run successful email campaigns and send transactional emails.
Unlike most email marketing platforms, SendGrid offers deliverability insights and email verification to help you maintain a clean email list. It has a free plan, and a paid plan starting at $15 per month.
SendGrid key features
- Email API
- Email design
- Marketing automation
- Transactional emails
- Email testing
- Contact management
- Analytics and reports
- SMTP service
Comparing key features of SendGrid and Sendinblue (Brevo)
SendGrid | Sendinblue (Brevo) | |
Contact management |
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Templates and design |
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Marketing automation |
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Web push notifications |
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eCommerce |
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Email verification |
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Reporting and analytics |
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Sales CRM |
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SMS marketing |
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Read also: 11 Wishpond Alternatives to Catapult Your Business Growth [+Pricing]
Final Takeaway: What’s the Best Sendinblue (Brevo) Alternative?
Sendinblue (Brevo) is unarguably one of the popular email service providers that support advanced marketing capabilities at a low cost; however, it is not without pitfalls. Fortunately, other alternatives can cover these limitations, depending on your business needs.
Platforms like Drip, GetResponse, or ActiveCampaign are more suitable for eCommerce marketers. Other tools like Mailjet and SendGrid offer great SMTP services.
If you’re looking for a platform that offers more than email marketing, EngageBay is unbeatable (for the price). It’s an all-in-one CRM software that supports sales, marketing, and customer service features. Starting at $14.99, EngageBay combines great marketing automation with advanced CRM functionalities.
Signup for a free plan or book a demo to see how EngageBay can help your business.