Although only 53% of Americans had plans to celebrate Valentine’s Day in 2024, up to 94% of them believe in true love, which means it’s worth kindling the spark between your business and your audience with Valentine’s Day email templates.
Your eCommerce business can stoke the flames by introducing the perfect offer for a romantic experience for two. Perhaps you can help people appreciate their friends by celebrating Galentine’s Day. You could even run a deal where the singles give themselves a gift through a great discount.
Since there are so many ways to celebrate Valentine’s Day, you need an assortment of templates to drive more opens and clicks during this busy time of year.
In this blog post, we’ll share romantic Valentine’s Day email templates, design tips, CTA examples, and subject lines to get your business the desired results.
Table of Contents
Valentine’s Day Email Template Types
Let’s get underway by examining the various types of templates you can prepare in time for your February 14th email campaign. They run the gamut so you can find a niche within your audience who should be receptive to your offers.
Romantic messages
Ah, Valentine’s Day. Love is in the air; can’t you feel it?
There are many ways to crank up the romance through your Valentine’s Day email templates. For example, you can send a romantic greeting. You could leave love notes. You could introduce the perfect offer for a sweet night for two.
Personalization is important here. A romantic greeting sent to just anyone feels cold and will not help your campaign. Use your audience insights to learn more about the target market you’re reaching.
And what kinds of templates should you use? You know I’ve got you covered there. Let’s take a look.
Template #1
Subject Line: You Make My Heart Skip a Beat 💖
Dear [Recipient’s Name],
Valentine’s Day is the perfect time to remind you how much customers like you mean to our business. Your love of our [products/services] has made our world brighter and happier.
Let’s celebrate the love today of all days. Happy Valentine’s Day!
[Your Company Name]
Template #2
Subject Line: To a Special Valentine 💌
Hi [Recipient’s Name],
On this special day, we want to express our deepest gratitude for all the love and support you continue to show our business. You rock!
Here’s to many more moments between us. Happy Valentine’s Day. You deserve it!
Sincerely,
[Your Company Name]
Template #3
Subject Line: You’re Our Favorite Person 💘
Hey [Recipient’s Name],
Just wanted to drop a quick note to say … we really like you! Where would our business be without your continued support? We don’t want to think about it.
Let’s make this Valentine’s Day unforgettable, just like you!
Have a wonderful day,
[Company Name]
Exclusive offers
It’s time to heat up Valentine’s Day with can’t-miss savings! You can set up the first quarter for success with a strong sales record through the right Valentine’s Day email templates.
That said, it’s really important that you know your audience here. I would recommend splitting your groups by those who are single, those who are celebrating with friends (like Galentine’s Day), and those who are in a couple.
Your messages will be tailored differently to each group but should still promote your products or services on sale.
Another key to succeeding with these kinds of email messages? Send them early, like at the beginning of February. Valentine’s Day tends to sneak up on many of us, after all.
Here are the can’t-miss Valentine’s Day email templates.
Template #1
Subject Line: Celebrate Love with Our Special Valentine’s Collection 💖
Dear [Recipient’s Name],
Valentine’s Day is the perfect time to remind your loved ones how much they mean to you. Our specially curated Valentine’s Collection is here to help you express your feelings with elegance and style.
Explore our range of [products/services] and find the perfect gift that says, “I love you.” Let us help you make this Valentine’s Day one of the ages.
Happy Valentine’s Day!
Warm regards,
[Company Name]
Template #2
Subject Line: Create Beautiful Memories This Valentine’s Day 💑
Body: Hi [Recipient’s Name],
Valentine’s Day is about precious moments with the ones we love. Our collection of [products/services] is perfect for making this day even more memorable.
Explore our range of [products/services] and find the perfect gift to remind your loved one of your special moments together.
With love,
[Company Name]
Template #3
Subject Line: Celebrate Self-Love This Valentine’s Day with Our Special Offers! 💖
Dear [Recipient’s Name],
This year, embrace self-love and treat yourself to something special on Valentine’s Day. We’ve curated a selection of offers just for you, because you deserve to feel cherished and appreciated.
Exclusive Valentine’s Day Offers:
Pamper Yourself with Our Luxury Spa Packages
Relax and rejuvenate with our exclusive spa packages. Enjoy a day of self-care at a discounted rate. [Shop Spa Packages]
Indulge in Your Favorite Treats
Treat yourself to something sweet. Save 20% on all gourmet chocolates and confections. [Shop Chocolates]
Upgrade Your Wardrobe
Feel fabulous with our latest fashion collection. Get 15% off your next purchase and find something that makes you feel amazing. [Shop Fashion]
Dive into a New Hobby
Explore new interests and skills with our range of hobby kits and classes. Take 10% off your first class. [Explore Hobbies]
Decorate Your Space
Create a cozy, loving environment at home with our selection of home decor. Enjoy 25% off all home decor items. [Shop Home Decor]
Join Our Community:
We’d love to hear how you celebrate self-love this Valentine’s Day! Share your stories and photos with us on social media using #SelfLoveValentine, and tag us for a chance to be featured.
Template #4
Subject Line: Treat Yourself This Valentine’s Day! Special Offers Just for You ❤️
Dear [Recipient’s Name],
Valentine’s Day is all about love – and who says it has to be about couples? This year, we’re celebrating self-love and YOU! We’ve put together some amazing offers to help you pamper yourself and feel the love.
This Valentine’s Day, take a moment to reflect on your journey, celebrate your achievements, and treat yourself to something that brings you joy. You are your own best Valentine, and you deserve to feel special and loved.
Wishing you a Valentine’s Day filled with self-love and happiness!
Warm regards,
[Company Name]
Template #5
Subject Line: Celebrate Galentine’s Day with Exclusive Discounts for You and Your Besties! 💕
Body:
Dear [Recipient’s Name],
Galentine’s Day is right around the corner, and it’s the perfect time to celebrate the amazing women in your life! Whether it’s your best friend, sister, or coworker, we have special discounts to make this day even more memorable.
Exclusive Galentine’s Day Offers:
BFF Beauty Bundle
Pamper yourselves with our exclusive beauty bundle. Buy one, get one 50% off on all skincare and beauty products. [Shop Beauty Bundle]
Matching Accessories
Show off your friendship with matching accessories. Enjoy 20% off when you buy two or more items. [Shop Accessories]
Cozy Nights In
Plan the ultimate girls’ night with our cozy collection. Get 30% off all loungewear and blankets. [Shop Cozy Collection]
Sweet Treats for Sweet Friends
Indulge in delicious treats with your besties. Get 25% off on all gourmet snacks and chocolates. [Shop Sweet Treats]
Take this opportunity to celebrate the amazing women in your life. Share your Galentine’s Day moments with us on social media using #GalentinesDay and tag us to be featured!
We’d love to see how you and your besties are celebrating. Share your stories and photos with us for a chance to be featured on our social media channels.
Here’s to friendship and unforgettable memories!
Best wishes,
[Company Name]
Here’s an email template from EngageBay:
Gift guides
Do you know what people appreciate around Valentine’s Day? Gift guides! It’s so hard to figure out what to buy for that special someone, so your advice will certainly be appreciated.
Timing is again important here. It would be best if you launched your gift guides in early February. You can send a follow-up reminder of your gift guide later in February as Valentine’s Day looms.
Combining a gift guide with a discount is a great way to increase sales for your business. Without further ado, then, here are some gift guide-centric Valentine’s Day email templates.
Template #1
Subject Line: Your Ultimate Valentine’s Day Gift Guide 💖
Dear [Recipient’s Name],
Valentine’s Day will be here before you know it, and finding the perfect gift for your loved one can be challenging. That’s why we’ve curated the ultimate gift guide to make shopping easier and more enjoyable!
Top Picks from Our Valentine’s Day Gift Guide:
Romantic Jewelry
Surprise your partner with stunning jewelry pieces that express your love. From elegant necklaces to beautiful rings, find the perfect piece that says, “I love you.” [Shop Jewelry]
Personalized Gifts
Make this Valentine’s Day unforgettable with our great selection of personalized gifts. Customize items like photo frames, mugs, and keepsakes to add a special touch. [Shop Personalized Gifts]
Sweet Treats
Indulge in delicious chocolates, gourmet snacks, and other yummy treats that are sure to delight. Perfect for sharing a sweet moment together. [Shop Sweet Treats]
Relaxing Spa Sets
Give the gift of relaxation with luxurious spa sets. From bath bombs to scented candles, create a spa-like experience at home anytime. [Shop Spa Sets]
Trendy Accessories
Accessorize your love with trendy and stylish accessories. From scarves to handbags, find the perfect addition to any outfit. [Shop Accessories]
Unique Experience Gifts
Create lasting memories with experience gifts. From cooking classes to adventure outings, find something unique and fun to enjoy together. [Shop Experience Gifts]
Wishing you a lovely Valentine’s Day filled with joy and special moments!
Warm regards,
[Your Company Name]
Template #2
Subject Line: Valentine’s Day Gift Ideas for Him & Her 💑
Hello [Recipient’s Name],
Valentine’s Day is a wonderful time to show your special someone how much they mean to you. To help you find the perfect gift, we’ve compiled a gift guide filled with thoughtful and unique ideas for him and her.
Gift Ideas for Her:
Elegant Jewelry
Surprise her with a beautiful piece of jewelry that she’ll cherish forever. From delicate bracelets to stunning earrings, find the perfect match. [Shop Jewelry for Her]
Luxurious Spa Kits
Pamper her with a luxurious spa kit for a relaxing night in. Choose from a variety of bath bombs, lotions, and more. [Shop Spa Kits]
Personalized Keepsakes
Profess your love with personalized keepsakes. Customize items like jewelry boxes and more. [Shop Personalized Keepsakes]
Gift Ideas for Him:
Stylish Watches
A watch is a timeless gift he’ll always appreciate. Browse our collection of classic and modern styles. [Shop Watches for Him]
Gourmet Gift Baskets
Treat him to a gourmet gift basket filled with his favorite snacks and beverages. Great for a fun, tasty night in! [Shop Gourmet Gift Baskets]
Tech Gadgets
For the tech-savvy man, explore our range of cool gadgets and accessories that he’ll love. [Shop Tech Gadgets]
Make this Valentine’s Day extra special with a gift that truly shows how much you care.
Best wishes,
[Company Name]
Template #3
Subject Line: Show Your Love with These Valentine’s Day Gifts ❤️
Hi [Recipient’s Name],
Valentine’s Day is a celebration of love, and what better way to express your feelings than with a thoughtful gift? Check out our Valentine’s Day gift guide for ideas that will make your loved one’s day truly special.
Spread the love this Valentine’s Day with an ultra-special gift they’ll never forget.
With love,
[Your Company Name]
Read also: Cinco de Mayo Email Templates to Celebrate with Your Audience
Event invitations
I also recommend throwing some event invitations into the mix, so I included them in my Valentine’s Day email templates.
This romantic February holiday is about leaving the house and making memories. If you host a dinner or another V-Day-themed event, you can give people an activity to enjoy with friends, family, or someone special.
Since people tend to make Valentine’s Day plans fairly early, you want your email announcement to come even earlier, such as at the beginning of the month. You could even drop your announcement in late January if you wanted to.
Check out some event-centric Valentine’s Day email templates below.
Template #1
Subject Line: You’re Invited: Exclusive Valentine’s Day Event 💖
Hi [Recipient’s Name],
Celebrate Valentine’s Day in style at our exclusive Valentine’s Day event! Join us for an evening of romance, delicious food, and delightful company at [Your Business Name].
Date: February 14th, 2024
Time: 6:00 PM – 9:00 PM
Location: [Venue Address]
What to Expect:
- Sumptuous Feast: Enjoy a specially crafted dinner menu featuring romantic favorites and decadent desserts.
- Live Music: Experience live entertainment that will set the mood for a night of romance and fun.
- Photo Fun: Capture the memories with your loved one at our Valentine’s Day-themed photo booth.
This event is by invitation only. Please confirm your attendance by [RSVP Deadline]. You can RSVP by clicking the link below or contacting us at [Contact Number].
RSVP Here: [RSVP Link]
We can’t wait to share this special evening with you. Make sure to reserve your spot today!
Warm regards,
[Company Name]
Template #2
Subject Line: Celebrate Love at Our Valentine’s Day Gala 🌹
Dear [Recipient’s Name],
Join us for a night of elegance and romance at our Valentine’s Day Gala! [Your Business Name] is hosting an unforgettable evening celebrating love and companionship.
Date: February 14th, 2024
Time: 7:00 PM – 11:00 PM
Location: [Venue Address]
Event Features:
- Lavish Dinner Buffet: Enjoy an exquisite dinner buffet with a wide array of gourmet selections.
- Live Band: Dance the night away with live music from our featured band.
- Valentine’s Day Raffle: Participate in our raffle for a chance to win amazing prizes.
RSVP Details:
Seats are filling up fast! Please RSVP by [RSVP Deadline] to secure your place at this magical event. You can RSVP by calling [Contact Number] or visiting our website.
RSVP Now: [RSVP Link]
Celebrate this Valentine’s Day in a setting filled with love, music, and joy. We look forward to welcoming you!
Best wishes,
[Your Name]
Template #3
Subject Line: Join Us for a Romantic Valentine’s Day Dinner 💕
Dear [Recipient’s Name],
Valentine’s Day is a special time to celebrate love and connection. We are thrilled to invite you to a romantic Valentine’s Day dinner at [Your Business Name]!
Date: February 14th, 2024
Time: 7:00 PM – 10:00 PM
Location: [Venue Address]
Event Highlights:
- Gourmet Three-Course Dinner: Indulge in a specially curated menu featuring gourmet dishes prepared by our top chefs.
- Live Music: Enjoy soothing live music to set the perfect romantic ambiance.
- Champagne Toast: Raise a glass of champagne to love and togetherness.
Reservation Details:
Seats are limited, so please RSVP by [RSVP Deadline]. To reserve your table, visit our website or call us at [Contact Number].
RSVP Now: [RSVP Link]
Make this Valentine’s Day unforgettable by celebrating with us. We look forward to creating a memorable evening for you and your loved one.
With love,
[Company Name]
Template #4
Subject: Join Us for a Romantic Valentine’s Day Celebration! 💖
Dear [Recipient’s Name],
Join us for an enchanting evening filled with romance, delightful treats, and unforgettable memories.
Event Details:
- Date: February 14, 2024
- Time: 7:00 PM – 10:00 PM
- Venue: [Venue Name], [Venue Address]
- Dress Code: Elegant Attire
What to Expect:
- A gourmet dinner featuring a specially curated Valentine’s menu
- Live romantic music to set the perfect mood
- Exclusive gifts and surprises for our guests
RSVP: Please let us know if you can join us by [RSVP Deadline]. Click [here] to confirm your attendance.
We can’t wait to celebrate this magical evening with you and your special someone. Let’s make this Valentine’s Day one to remember!
With love and anticipation,
[Company Name]
Enhance Your Email Marketing
Share the love this Valentine’s Day with our beautifully designed, easy-to-customize Valentine’s Day email templates! Simply personalize with your brand’s images, warm messages, and CTAs, and send out heartwarming emails in minutes!
Valentine’s Day Email Design Tips
Your copy is ready, so it’s time to focus on the visuals. Valentine’s Day email templates will benefit from these design pointers.
Use of red, white, and pink
What are the colors of the heart? Why, pink and red, of course. White is another seasonal color that works for Valentine’s Day email layouts.
This email combines all three colors. The white background lets the red pop at the top of the layout. Further down, the pretty pink and red color blocks look great together.
Of course, no rule says those are the only colors you can incorporate.
For example, pastel purple works well with the red, white, and pink color schemes. It reminds me of those chalky candy hearts (which I love, but I know many people don’t). It’s fitting!
Read also: 7 Top Email Invitation Templates for Every Occasion
Heart motifs
The emblem of Valentine’s Day is hearts. Combining heart motifs with the above colors is a surefire way to express to your audience that your email is for Valentine’s Day.
The above examples show how you can use hearts subtly but effectively. As the Postable email template proves, the hearts don’t always have to be red or pink. They can be white.
Of course, everyone expects heart motifs in a February 14th email. If you can change things up, you should strongly consider doing so.
For example, look at this V-Day-themed email from personal care brand LookFantastic.
It still has a heart, but it’s made of makeup smudges. The red and pink color combination and the heart motif make it clear that this is a Valentine’s Day email.
Likewise, Estee Lauder created a similar design. Their heart was made of strategically placed lipstick tubes. It’s a creative take on a standard Valentine’s Day email design.
Read also: Irresistible Gift Card Email Templates to Skyrocket Your Sales
High-quality images
When showcasing romantic elements and couples in love, low-quality images won’t do. You want your readers to envision themselves in the shoes of those in the images. That’s hard to do if your photos are crusty, pixel-y, and poorly quality.
This email shows you how it’s done. You can see the happiness expressed in the couple’s face, which will make you feel cheery, too.
Here’s another example that showcases a romantic scene. A couple is pictured kissing while posing on an empty street holding heart balloons. It’s a cute photo made even better with the fine details.
Personalization
It’s cold enough outside in February. You don’t want your emails to come across as colder. Remember, personalization is important to establish that audience connection.
Use the customer’s name personally in the subject line and email body. Look into their purchasing and browsing history to see if you can offer them something they’ll like.
Taking the time to personalize your emails now can pay back dividends later. Your customers will remember what fantastic suggestions you’ve made to them in the past and will turn to you again for more advice.
Read also: 149 Captivating Holiday Email Subject Lines That Work
Subject Lines for Valentine’s Day
I recommended a handful of subject lines in the Valentine’s Day email templates above, but what? The more, the merrier! Bearing that in mind, here are more targeted subject lines geared toward romantic and promotional messages.
Romantic Valentine’s Day subject lines
- Sending You Love This Valentine’s Day 💞
- You’re Our Favorite Customer!
- Today, Celebrate Your Love Story
- Feel the Love This Valentine’s Day ❤️
- Share Your Story for a Chance to Be Featured
- Romantic Surprises to Make Their Hearts Flutter 🥰
- Cherish Your Love This Valentine’s Day
- Romantic Ideas to Make Their Day
- Love Is in the Air! ❤️
- Cupid’s Arrow Is Aimed 💘
Promotional Valentine’s Day subject lines
- Valentine’s Day Deals Just for You!
- Make Their Heart Sing: Valentine’s Day Specials Inside
- Say “I Love You” with Our Special Valentine’s Day Gifts
- Sweet Deals for Your Sweetheart. Shop Now! 🩷
- From Our Heart to Yours – Valentine’s Day Specials
- Spoil Your Valentine with Our Five-Star Offers
- Heartfelt Gifts for This Valentine’s Day 💗
- Make This Valentine’s Day Unforgettable
- Celebrate Love in Style! Valentine’s Day Specials Inside 💟
- Fall in Love All Over Again with Our Valentine’s Day Collection
- There’s Still Time to Shop Our Valentine’s Day Sale!
- Last Call for Our Valentine’s Day Sale! The Final Hours Are HERE!
- Shop Our Post-Valentine’s Day Sale and Save Big on Candy, Décor, and More!
Valentine’s Day gift guide subject lines
- Find the Perfect Valentine’s Day Gift 🤍
- Perfect Presents for Your Valentine’s Day Celebration
- Creative Valentine’s Day Gift Ideas They’ll Cherish
- Explore Our Top Recommendations This Valentine’s Day 💓
- Gift Guide for Lovers: Make This Valentine’s Day Extra Special
- No-Sweat Valentine’s Day Shopping: Check Out Our Gift Guide
- Valentine’s Day Gifts That Speak from the Heart 💖
- Love in Every Detail – Handpicked Gifts for Your Valentine
- Cupid’s Choice: Trending Gifts for a Memorable Valentine’s Day 👼
- From Classic to Creative, Valentine’s Day Gifts for Every Budget
- Cupid Approved! Unique Gifts to Impress Your Valentine 💘
Read more: Let Sparks Fly with These Valentine’s Day Email Subject Lines
Calls to Action (CTA) for Your V-Day Campaign
Your Valentine’s Day email templates are shaping up. You’ve got the layout, visuals, and copy ready. Next, you need killer CTAs, or calls to action, that confirm your message and inspire people to act.
CTAs come in all shapes and sizes, especially if we’re talking about buttons. While you might think a heart-shaped button is a surefire path to conversions this time of year, you never know until you A/B test.
Standard square or round-shaped CTA buttons perform best in most emails. The reason is simple. Processing these shapes is easier than more complex ones like hearts or stars.
Make sure to test the other elements of your CTA, including the positioning, size, shape, and color. In the meantime, review these CTA suggestions to make your mid-February email marketing campaign a winner.
- View Our Exclusive V-Day Offers
- RVSP to Valentine’s Day Dinner
- Shop Special V-Day Offers Now
- Surprise Your Sweetheart Today
- Show Your Love with a Gift
- Shop Our Top V-Day Picks
- Love Is Calling – Will You Answer?
- Spread the Love – Shop Our Sale
- Discover the Perfect V-Day Gift
Read also: Holiday Newsletter Ideas & Examples From Top Brands
Conclusion
Love is in the air, and in the inbox! Valentine’s Day email templates allow your business to capture the holiday spirit, especially with your personal touch. Pre-planning your email campaigns as early as January to launch in February will set you up for success.
EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing page and email templates, segmentation and personalization, sales pipelines, live chat, and more.
Sign up for free with EngageBay or book a demo with our experts.
Frequently Asked Questions (FAQ)
1. What elements should be in a Valentine’s Day email?
A Valentine’s Day email requires the following elements:
- A clear, to-the-point subject line
- Short but sweet body content
- Personalization
- Themed imagery, like couples holding hands or heart motifs
- Valentine’s Day colors, such as pink, red, and white
- Whitespace
- Mobile optimization
- CTA
2. How do I add a personal touch to Valentine’s Day emails?
Theming your branding materials will lend your Valentine’s Day email templates that personal touch your business craves. For example, you might make a romantic sign-off message and even update your business profile picture for the season.
3. When should I send Valentine’s Day emails?
Plan to send Valentine’s Day emails as February kicks off. This will give you plenty of time to promote your offers with time for delivery.
4. What are some catchy subject lines for Valentine’s Day emails?
Here are some more memorable V-Day subject lines to try:
- Fall in Love with These Valentine’s Day Gift Ideas
- Surprise Your Valentine with Something Special – Shop Now!
- Love Is in the Details – Shop Our Valentine’s Day Collection
- Roses Are Red, Violets Are Blue – Discover Gifts for Your Boo
- We’ve Got Valentine’s Day Deals You Can’t Miss
5. How can I make my Valentine’s Day email design attractive?
Use Valentine’s Day colors and imagery, incorporate lots of whitespace, and test your email layout before you send your messages.
