The email marketing software you choose to use determines, to a large extent, the success of your marketing campaigns. From managing your contact lists to tracking email marketing metrics, the best email marketing software helps you optimize your email marketing campaigns with features that go beyond the basics.
EngageBay’s email marketing software is one of the best email marketing solutions available in the market today. It has easy-to-use but powerful features to boost your conversion rate and overall email campaign success.
Whether you are just starting and looking for free email marketing software or you are looking to switch to a tool with more functionality and features to meet your business's growing needs, EngageBay’s email marketing tool is one to consider.
Email marketing features that make EngageBay's email marketing platform stand out include the following:
Even though there are many paid and free email marketing services, they differ in capability, basic and advanced features, ease of use, and email automation features.
Here are 9 powerful features that make EngageBay stand as the email marketing software of choice for thousands of marketers, teams, or businesses worldwide.
Words are great, but visuals grab users' attention, making your email engaging to read. Therefore, combining persuasive words with relevant visuals can increase your click-through rates.
While considering your email design is important, it can be daunting to know how to start. EngageBay uses these two core features to simplify the process of making an email design making it the best email marketing tool for your email campaigns.
EngageBay's email editor helps you easily bring your email design idea to life. After choosing from hundreds of available professional HTML email templates, you don't need to be a techie to customize the email for your targeted campaigns.
All you need to do is drag and drop your desired elements where you want them to be using the email editor. You could customize the email fonts, size, color, media elements, headlines, subheadlines, etc., even for free users. This feature also comes in handy if you want to build landing pages and signup forms to increase conversions.
EngageBay lets you customize your email design to embody your brand identity. You get to use fonts, colors, headlines, and styles that match your visual identity. This fosters brand recognition and helps customers remember and trust your brand.
You don't have to be a professional or graphics designer to create stunning images on EngageBay's email marketing software.
All you have to do is choose from the hundreds of pre-made templates to build interactive emails that drive responses, even if you are signed up for the free plan. You also have the option to design your email from scratch, use free templates, import existing email templates, or create custom templates.
Once you have created an email design that works for your business, you can save the design as a template in EngageBay. This saves you time and helps you maintain consistency.
The free email templates are for users who prefer predesigned templates. The templates are mobile-friendly and varied to suit different industries and purposes, and you don't have to be on any of EngageBay's paid plans to access them; they are free!
EngageBay's email marketing also offers pre-built automation templates for common automation workflows, such as welcome emails, lead nurturing sequences, and abandoned cart emails. This helpful feature can save you time and effort when setting up automated email sequences.
The good thing is that these professional templates can be easily customized to align with your brand identity or to meet your campaign requirements.
Personalized and relevant messaging lies at the core of successful email campaign strategies. Email marketing tools use this segmentation feature to send personalized bulk email messages.
This feature helps group contacts based on specific criteria like demographics, interests, or custom fields. Marketers can create email copy that speaks directly to a segment’s interests.
However, EngageBay’s email marketing software takes it further with its custom and smart audience segments and advanced contact segmentation feature.
EngageBay's custom and smart audience segments help you segment your prospects on a deeper level. With the custom segmentation feature, you can define and create customer groups based on parameters specific to your campaigns or marketing needs for more personalized and efficient targeting.
These custom filters can include anything from company names, roles in the company, website visits, family demographics, and anything else you want. Plus, you can create time-specific customer segments, or buckets, to send email campaigns at the right time.
EngageBay's advanced filters let you segment prospects with greater precision. You can segment your contacts based on basic data that offers more insights into customer preferences. These criteria include behavior and engagement levels.
You can also set up a more streamlined and in-depth segmentation, allowing for more personalized messaging that speaks directly to the target audience’s needs. The segmentation details guide the email message, the choice of visuals, and even the email send time.
This detailed and effective segmentation allows you to send hyper-personalized messages that speak directly to each segment's particular needs. On top of that, these segmentation insights power every aspect of your email campaigns—the message itself, the choice of images, and even the optimal send time.
When you sign up for EngageBay's CRM platform, you get access to a centralized contact database with every past and present interaction each lead has had with various teams.
Additionally, its predictive lead scoring feature also enables you to build emails and customer segments based on their score or a broader category of warm or cold leads. This way, you can further segment your list and build hyper-segmented lists.
Email marketing automation is a feature of email marketing software that helps it send out email messages at the right time. EngageBay has a powerful marketing automation system that allows you to do the following:
With EngageBay, you can design different email sequences that can be automatically sent to your target audience. This feature is perfect for emails that have to be sent repeatedly. They include welcome email series, follow-ups, or re-engagement campaigns.
With EngageBay's automated workflows, you only have to set up these campaigns once, while the workflow software takes over from there. This helps you save time, maintain consistency, and increase sales. And the best part? With pre-made workflows, you don't even have to start from scratch.
Once you have set up your automation workflow, EngageBay automatically sends out your email based on subscribers’ interactions, preferences, and the conditions you have set up.
For instance, when a target audience member signs up for your list, the behavior automatically triggers EngageBay to instantly send out the right welcome email to the subscriber. This kind of responsiveness makes a huge difference in your campaign's success.
EngageBay's A/B testing helps you optimize your email campaigns for better results by testing different variations of your emails. By sending out different variations of an email, marketers can get data-driven insights on what works instead of making guesses.
EngageBay's advanced A/B testing software lets you do the following:
With EngageBay, you can send an email with variations in its subject line. Tracking both emails gives you insights about which subject line leads to a higher open rate and why.
This insight can then be applied to subsequent emails. If the same or better results are recorded, you will have identified a formula that would reduce your email bounce rate for a specific target audience segment.
Whether you seek to test with different visual content, CTA, or email copy structure, the EngageBay email platform makes that possible. This helps you identify changes that increase click-through rates for your email.
Whether you seek to test with different visual content, CTA, or email copy structure, the EngageBay email platform makes that possible. This helps you identify changes that increase click-through rates for your email.
EngageBay analytics and reporting tool measures relevant email marketing metrics. These metrics are reported and analyzed using customizable dashboards and graphs for easy comparison.
It also allows integration with third-party apps like Google Analytics for more in-depth reports. You can also automate your analytics and report in EngageBay’s email marketing software based on your preference. EnageBay’s Analytics and Reporting gives you the following:
The EngageBay Analytics tool monitors your marketing process, tracking key email marketing metrics like open rates, click-through rates, bounce rates, and unsubscribes. This measures the performance of your email campaigns and identifies areas of improvement.
EngageBay’s comprehensive analytics tool uses predictable modeling to convert the data gathered to actionable insights, helping you make more informed marketing decisions.
Your email strategy can only bring in conversion if your target audience receives it. EngageBay uses the following features to guarantee that every time you send an email using EngageBay’s email marketing software, your target audience receives it.
Spam is one of the factors that affects the deliverability rates of emails. An email with a spam rate of more than 0.1 - 0.2% may lead to lower deliverability. EngageBay uses third-party tools to test your emails to identify and eliminate these spam triggers before sending the emails.
EngageBay uses protocols like SPF, DKIM, and DMARC to verify the authenticity of the email sender. This helps to improve email deliverability as they communicate the trustworthiness of the email to mail servers.
EngageBay email marketing software allows easy and seamless integration with third-party tools, ensuring a business’s unique needs are met.
These third-party tools expand the functionality of email marketing software. For example, you can connect tools like Zapier to automate workflows between EngageBay and hundreds of other apps.
Also, businesses that chose EngageBay as their email marketing software can take advantage of its sales automation and integrated CRM to manage their contacts and track interactions across various channels, allowing for a more unified customer management effort.
When a person subscribes to your email list, they trust you with some personal details. EngageBay understands this; hence, they put these features in place to ensure your audience's privacy is protected and not violated in any form.
EngageBay adheres to global regulations like GDPR to ensure the responsible handling of your subscribers’ data.
With EngageBay, businesses can rest assured that they are not defaulting on any of the GDPR. It provides businesses with consent management tools like forms and also records every activity, ready to show that the regulations are followed.
EngageBay makes use of advanced security measures to safeguard sensitive subscriber information. These measures include encryption and two-step authentication.
Email marketing software is an application that business owners or marketers use to create, send, and track bulk email campaigns. Email marketing software helps you carry out an effective email strategy by making it possible to create and send highly personalized, targeted, and automated email messages. This leads to increased engagement, lead nurturing, and, ultimately, more sales.
EngageBay helps you get the most out of your email marketing strategy by offering features that simplify and optimize the email marketing process. From free email templates to the advanced segmentation potential, from the possibility to leverage its CRM and its analytics system that turns data into actionable insights, EngageBay helps users meet their email marketing goals and, yes, exceed them.
Yes, you can! You can not only automate your email campaigns but also automate A/B testing in your email campaigns. Setting up EngageBay’s email automation is easy. It requires you to select specific conditions and actions only once, freeing you up to focus on other duties.
These emails are then sent automatically at the right time and to the right audience. For EngageBay, automated emails can be triggered by your audience's behaviour, like subscribing to your newsletter or abandoning a cart.
Yes. EngageBay’s email marketing software is suitable for small businesses. Its powerful features allow small business owners with no coding or marketing knowledge to use compelling email designs, segment their audience, and automate email campaigns with ease. These features are offered at an affordable price. EngageBay also offers an all-in-one CRM capability, helping small business owners carry out important marketing and sales operations in one space.
Yes, it does. EngageBay tracks relevant email marketing metrics like open rates, bounce rates, and so on. This marketing software then uses graphs and predictive models to convert the data tracked and recorded into actionable insights that would drive sales in the future.
EngageBay offers a wide array of email templates to suit different industries. Whether you’re looking for a seasonal email template or a purpose-specific email template, there is an EngageBay email template for your needs.
There are different strategies to improve email deliverability rates. EngageBay combines these strategies to ensure that businesses that choose EngageBay as their email marketing software always have their emails delivered.
EnageBay sets up protocols (SPF, DKIM, and DMARC) that tell mail servers that your email is trustworthy. While these protocols are in place, mail servers tend not to deliver emails that users mark as spam. To solve this, EngageBay goes on to test your emails for spam triggers before sending them out.
Yes, you can seamlessly integrate EngageBay’s marketing software with other tools EngageBay offers or third-party tools.
EngageBay is an all-in-one CRM solution. This means that it offers various CRM solutions, from email marketing to sales and customer service. Users can use any of the solutions it offers independently, integrate what they need as their business grows, or purchase all three solutions on the go.
For integration with third-party tools, EngageBay - Integrated integration makes it possible for users to integrate EnagageBay’s email marketing software with as many required third-party tools without writing any code. With a few clicks, you are ready to work with your favorite tools for more efficiency.
Yes, it is. The GDPR guides the way EngageBay handles your audience data. By ensuring proper consent management and recording how data is used in each transaction, businesses can be sure that the emails they send through EngageBay do not break government policies.
EngageBay has a large resource of knowledgeable articles that answer questions users may have about using EngageBay or email marketing challenges they may face.
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