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Customer database software is a tool that helps businesses store and locate relevant customer data. It is also known as “customer information database software” and “customer relationship database software.”
The data referred to above includes customer contact information such as names, telephone numbers, and email addresses along with other necessary data such as communication logs, purchase history and other relevant documentation related to each customer.
Customer database software is part of a customer relationship management (CRM) solution. While CRM is designed to manage the customer relationship process in its entirety,the customer database is a stored repository of the data itself. It is more like a filing mechanism, only digitally.
However, there is more to this. Good customer database software is designed to perform more tasks than simply storing data. From insights to where your leads are in the sales pipeline and what consequent action needs to be taken, to actionable insights into customer behaviour to enable you to personalize their experience and to share important information across channels, to help optimize your marketing campaigns.
The bottomline is to facilitate improved sales. Customer database software plays a crucial sales management role to this end.
Simplify your marketing, sales, and support with the best free CRM software
Nurturing customer relationships and building trust is always a win-win situation for both businesses and customers alike. With an exhaustive customer database, build brand loyalty and enhance retention by sending out personalized marketing emails to opt-in subscribers. Sharing of new products, special offers or general company news can help them stay connected to your business and become natural ambassadors of your brand.
With a customer database, it is certain that it is a collection of actual customers that have verified purchase history with your business. It is understood that these customers are already interested in your product or service. It is highly likely that these customers will do repeat business with you in comparison to prospective ones.
When rolling out new products, getting a small segment of your audience to test them is a great way to gather feedback prior to a mass launch. Targeting an audience based on information from your customer database and selecting a core group of your most trusted customers can allow a business to gather constructive feedback that can help improve the future versions of the product. Knowing what your customers think and want is conducive to enhancing the products you offer and how you offer them.
Sharing of personal data is purely driven by mutual trust. Your customer database tool needs to be completely trustworthy. Cloud based software is the best option today. By storing all data securely and in an encrypted manner even when offline helps protect client info from both virtual and real dangers. Trust is key.
Buying software that doesn't help you with after-sales support is a deal-breaker. Also, your software needs to be auto-updated frequently. Updates keep up with the latest bugs and malware, keeps the security consistent, the tools relevant, and the processes seamless. Dependability is thus crucial to your software of choice.
While a customer database is handy for organizing, analyzing, and retrieving customer data, it also needs to be able to integrate with other business software that support your business. Cohesiveness between different tools is necessary for a holistic operation. Moreover, Customer database solutions with seamless integration capabilities with your other systems are sure to save your business valuable time.
Complex software solutions that have a huge learning curve will only add to your overheads. Your software needs to be easy to learn, and easy to use by every stakeholder, thereby improving employee adoption rates. Look for customer database software that features intuitive controls and multichannel support options. Your teams will reduce dependencies on training and IT personnel and will be able to get the most out of it, on their own.
Look for Customer database software that is largely customizable and configurable to match your needs. This will help ensure that your tool is always working for you — and not you working for it..
Your software solution is an investment so treat it like one. An expensive tool may not be exactly what you need or can afford, especially if you are a small business or a startup. COst-effective, affordable software should be your go-to choice. Make sure you have researched all available options and read online reviews and also taken advantage of any free trial options, before making your final choice.
While there are multiple reasons why EngageBay's customer database software is your right choice, here are some of the major ones:
EngageBay directly integrates with many social media platforms like Facebook, LinkedIn and Twitter.
It also integrates with all your important applications such as your email platforms like Gmail or Outlook, and ERP and accounting software.
It includes features that may be enabled or disabled so you can easily take advantage of any changes to your business plan and business processes.
It allows for individual permissions based on a hierarchy level.
It lets you create different work panels for different teams.
It is highly responsive and automatically adapts to the screen size of the device you're using, enabling an optimal user-experience.
It enables you to generate custom reports with buttons quickly and easily, extracting data from across your organisation to provide a broader view of each department. You can split your data into actual mailing lists, allowing you to easily trigger personalised email campaigns.
Technically, a database is any meaningful organization of data. We use this organized data for different end goals and wide-ranging applications. For example, for any business to serve the right customers effectively, it needs something more than just a list of their emails and phone numbers. It needs their location, their gender, what they do, how much they earn, etc.
When the average person encounters as many as 10,000 brand messages every day, it can seem impossible for a small business to get heard. You stand a much better chance with a solid personalization strategy and the right automation tools to make it work. At the heart of it, is database marketing.
According to Forbes, 90% of CEOs believe their customers have the greatest impact on their business. And yet, so many companies still don’t have a well-defined customer management strategy.
Are you wondering whether it is time for you to take a giant leap and invest in a CRM? However, you are not sure about the CRM process and all the complexities? Read this article to know everything there is to know about CRM processes.
In using customer relationship management or CRM software, you feel like you have a fairly good grasp on the satisfaction and buying behaviors of your customers. You may even decide to augment your CRM software with social CRM, also known as SCRM. Like SCRM, there’s a way to make your current CRM software even better and more rewarding for your company. That is through implementing the tool(s) that you get with a customer lifecycle management or CLM system.
The customer is KING and your relationship with them is important to drive your business growth, prosperity and success. As you grow, your customers grow as well. Hence, a well -designed CRM (Customer Relationship Management) system is very important for any entrepreneur to manage things well. Data states that 91% of businesses with more than 11 employees use CRM software. A successful CRM implementation has various aspects to it which we will discuss in detail here.
Most organizations today rely on a sophisticated Customer Relationship Management (CRM) solution to structure their orders and revenue.
Don’t you wish more of your customers would stay with you for long? Are you looking for customer retention strategies to increase your retention rate?
Enable Better Customer Service
Unhappy customers are bad business and the reverse holds true as well. With Database marketing, you can forge stronger relationships with your existing as well as potential customers. With the knowledge of crucial customer information such as buying behavior, post-purchase feedback and reviews, your team members can deliver exceptional customer service at all times. Well served and happy customers will rarely take their business elsewhere.