Automated emails are those emails that are automatically sent to the subscribers as a response to the user's action on your site or at specific time intervals. These emails can be sent individually or be a part of an email sequence.
Using automation for email campaigns is an effective way to keep your prospects and followers engaged and push them through the sales pipeline. It ensures that you don't miss any opportunity in generating leads and more revenue.
Email automation is an excellent way to maintain constant communication with your potential and existing customers. Let's look at some of its advantages.
Sending an automated email sequence is a proven way to nurture your leads. It allows you to share relevant and engaging information at the right time, moving them closer to the end of the sales funnel.
If you are sending emails manually, there are times when you might miss it. Besides, manually clicking the send button each time can be a time-consuming task. But in the case of email automation, you can either pre-schedule your emails or specify certain actions that will trigger the email and get sent automatically.
Email automation allows you to send a response for different activities like when a customer places an order, returns a product, or more. Customers look forward to such emails as it keeps them updated about the upcoming products and services. Besides, users receive personalized, segmented offers.
Since ABM only focuses on a small target group that is more likely to close, this frees up resources that would otherwise have been wasted on casting a wide net.
Account-based marketing begins by segmenting your target audience and identifying marketing programs that can be personalized to those segments. You can deploy a mix of various marketing tactics to achieve your goals.
These are a great way to boost your engagement with your new onboard customers. In the welcome email series, companies generally tell them more about their work, value, and mission.
It is sent as a follow-up when a user adds items to the cart but leaves the website or app without making a purchase. Sending these automated emails can help get back the lost revenue and drive traffic back to the site.
Once an order has been placed, the brand usually sends an order confirmation email. This email isused to communicate the order details, shipping information, and invoice receipt.
Thank-you emails are automated emails sent after they subscribe, download, convert, or attend an event. It helps build a customer relationship.
i. Go to Automations and click Create Automations.
ii. Set a name for your automation, and press Continue.
iii. You can now construct visual automation. Click on the name and press Create Automation.
iv. It will ask you to choose Triggers. Here is the list of events triggered by an action related to marketing:
Joins a form: Triggers when a user subscribes to the specified Inline form.
Joins a popup: Triggers when a user subscribed to the specified popup form.
Joins a sequence: Triggers when a contact joins the sequence specified in the configuration.
Tag added: Triggers when a tag is added to a contact.
Tag removed: Triggers when a tag is removed from a contact.
Link clicked: Triggers when a user clicks on the link embedded within an email.
Double opt-in: Triggers when double opt-in is configured and a user subscribes to the specified form — inline, popup, or landing page form.
Has Note Description: Triggers when a contact has a specific note added.
Score changed: Triggers when the score changes and the change matches with the specifications mentioned in the configured.
Contact created: Triggers when a new contact is created and joins the sequence specified in the configuration.
Cart abandoned: Triggers when a user adds products to its cart and abandons it without placing the order.
Order purchased: Triggers when a user places an order.
Contact updated: Triggers when a contact field is updated.
Web page visited: Triggers when a user visits a web page as specified in the configuration.
Incoming call: Triggers when an incoming call is received.
Outgoing call: Triggers when you make an outgoing call.
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