What Is Bulk Email Blast?

It is generally used to promote a business or a product and maintain relationships with customers. A bulk email blast is an email campaign sent to a large group of recipients at once.

It helps businesses build relationships with the customers and retain the old clients while nurturing new prospects.

The Characteristics of Bulk Email Campaign

Below are the characteristics of bulk email campaign:

Personalization

With the marketing automation tool, it has become easy to add personalization to every email. For instance, you can personalize the first name, service name, address, and much more.

Email Templates

You can create and save email templates that can be used for running campaigns later. These templates are designed to match the brand’s look and feel.

Email Scheduling

The most significant advantage today is that you can easily schedule your campaigns using marketing tools. It spares you from the trouble of manually sending all emails.

A/B Testing

A/B email broadcast allows you to send two variations of the email to different sets of groups to find out which variation of the campaign garners the best result.

Reporting

You can monitor any metric you want to and measure the effectiveness of your email marketing campaigns. It gives you real-time reports on the overall performance of your campaign so that you can modify it as required.

Send a Bulk Email Campaign With EngageBay

B2C marketing covers every digital channel to reach customers. Some of these include:

Email Marketing

• Register your account with Engagebay and go to Marketing > Campaigns
• Choose Email Broadcasts, and click Create Broadcast in the upper right corner.
• Name your campaign, and choose Continue.
• Enter all the necessary details, and choose the list of contacts you want to send an email to. You can send a broadcast to All Contacts, Specified List, or based on a filter.
• You need to create the list or filter before sending bulk email so that it shows on the list as an option.
• You can either choose to send a plain text email or use a pre-designed email template or create a new one. Once you are done editing the template, hit Save.
• Do the final review of details before sending — From, Subject, Recipient, and Email Content.
• Once you’re confirmed that all the details are good, click on the Proceed to Send/Schedule button.
• You can either send it immediately or schedule it for later by selecting the date, time, and time zone.