A drip email campaign is a series of automated emails sent to a contact list based on specific timelines or user actions. These emails are designed to nurture leads, provide information, and guide prospects through the sales funnel.
Drip email campaigns facilitate existing communication routes with the target audience for brand recall value. These campaigns help in increasing marketing efficiency without any manual intervention. Drip campaigns also enhance the overall performance of the email strategy by re-engaging with inactive subscribers.
Nurtures Leads: Drip campaigns help nurture leads by providing relevant information over time. This keeps the audience engaged and leads them closer to making a purchase decision.
Saves Time & Resources: Drip email campaigns are automated and save significant time and resources compared to sending manual emails. With the saved time, you can focus on other priority tasks.
Increases Engagement: These email campaigns increase engagement by providing personalized content at the correct time. Recipients open, read, and act on emails relevant to their interests and needs.
Improves Conversion Rates: Drip email campaigns lead the prospects through the sales funnels by addressing the audience’s pain points and delivering information timely. This significantly helps in improving the conversion rates.
With EngageBay, create workflows that respond based on specific events or actions, ensuring consistent communication with the target audience. Track and optimize the performance of the campaigns for improved results.
Follow these steps to check for email opens, clicks, and replies and perform certain:
Step 1: Create an Email Broadcast & keep it in the Draft mode.
Step 2: Create a Workflow. Add the action or condition nodes as per requirements.
I. Add a reply-to email and set up an email forwarding.
II. Go to the Email Broadcast in the draft mode -> Send Page ->Add to Workflow.
III. Select the workflow created from the drop-down
IV. Select the following options:
a. “When they opened the email” -> Contacts who opened the email are added automatically to the workflow.
b. “When they received the email” -> Contacts who received the email will be added automatically to the workflow.
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