Email bounce rate can be defined as the rate of emails that fail to reach the recipient’s mailboxes. It is a situation where through a mail server the intended email has been refused by the servers of the receiver.
Hard Bounce: This is when the mail is not delivered to the recipients’ mailboxes for permanent causes like a wrong email address or an invalid domain name. Most of these emails will never be delivered and should not be included in the next mailing list.
Soft Bounce: As for the usage of emails, track elements point data on how recipients interact with a specific mail; and which links are clicked, contributing to adjusting messages and approaches.
List Quality: A high bounce rate can, therefore, be an indication that there is probably something wrong with the quality of the list you are using to deliver the emails e. g. wrong or outdated emails.
Sender Reputation: Sending out emails that bounce to the sender’s ID can negatively affect a sender’s reputation and, thus, the delivery rate.
Campaign Effectiveness: By monitoring your bounce rate you can make certain that your emails are indeed reaching the intended marketing campaign audience.
You can manage & reduce your email bounce rate effectively with an all-in-one marketing & CRM software like EngageBay.
A low email bounce rate is crucial in building a healthy email list and necessarily high deliverability of any marketing campaign.
Eliminate the invalid or non-responsive email addresses using the list cleaning tools available with EngageBay. See delivered and bounced email messages in real time and create extensive reports on the outcomes of your campaigns.
EngageBay organizes the hard and the soft bounces, which do not allow continuing mail delivery to invalid addresses.
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