An email broadcast is an email marketing messaging strategy where a single email message is delivered to masses of people at once. This method is applied to disseminate information, notifications, offers, or news meant to go around in a large organization or company. Email broadcasts are useful when you want to share your message with many people, all at once.
Mass Communication: It enables various business organizations to forward a single message to many people at a given time.
Timely Delivery: It guarantees the delivery of the message to all the recipients at a certain time and is applicable in matters concerning timely notices and promotions.
Consistent Messaging: Thus, a large number of recipients will receive an identical message, which will not confuse people.
Segmentation: It can be personalized either demographically, behaviourally, or in terms of preference, thereby increasing its relevance to the target audience in the email list.
Promotions and Sales: Advertise periodically, to the effect that the product offers a certain number of discounts and sales occasions.
Product Launches: Keep the subscribers updated with the latest products in the market by their companies.
News and Announcements: Used to announce major news, changes to the business, or relevant events in the respective industry.
Event Invitations: Webinars, conferences, and other events invitation to subscribers.
Seasonal Greetings: Use for sending happy holidays, birthdays, or any other holiday greetings.
Wide Reach:Makes your message reach a large number of people at a go, thus increasing the potential of what you want to tell them.
Cost-Effective:Enables you to send messages to lots of people at the same time so you do not have to send individual messages, which is time-consuming and resourceful.
Engagement:Engagement is an aspect that can easily be enhanced if you write good messages that are acceptable to the readers.
Analytics:Monitor the results of your emailing list for parameters like the open rate, click-through rates, and conversions.
You can easily create captivating and professional emails through the visually enriched email editor for broadcast when you use an all-in-one marketing & CRM software like EngageBay.
The elimination of the blind use of the broadcast list helps segment the list so that it is possible to get only those interested in receiving a message from the company. Be the master of time, make sure to send e-mails at the ideal time for the receivers.
Use broadcast messages for the organizational messages that are periodically sent, for example, monthly newsletters and weekly updates. Track the efficiency of your email broadcasts with detailed statistics that will inform you about the success of your campaigns and allow exhibiting improvements.
1. Marketing dashboard -> Campaigns tab -> Choose Email Broadcasts -> Create Broadcast button.
2. Name your broadcast & choose Continue.
3. Enter the Subject Line, Sender’s Email, and recipient email. Click on Next.
4. Under the Recipients tab, choose the list of contacts.
5. Choose plain text email or use an email template -> Next.
6. Click on the block -> edit and manually change them -> Save.
7. Confirmation section -> Review details before sending.
8. Check and confirm all the details -> Proceed to Send/Schedule button.
You can send it immediately or schedule it later by selecting the date, time, and time zone.
To understand the process better, you can check this video.
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