Email deliverability is the capability of the email to be delivered to the inbox of the intended recipient without being delivered to the spam, bouncing, or having other delivery problems. An element of email marketing that decides if the given emails are visible to the targeted audiences. This is important as it ensures that marketing messages, newsletters, or other emails achieve the target.
The main goal of approaching the email deliverability issue is to achieve the highest possible delivery rate of the sent messages to the recipient’s inbox. This includes the sender’s reputation, the content of the sent email, the authentication procedures, and the management of the mailing list. Thus marketers need to make certain that the emails they are sending meet the spam filters otherwise known as deliverability standards.
Sender Reputation: The score of the sender’s domain and IP address which depends on such parameters as sending frequency, spam complaints, and bounces.
Email Authentication: Using protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify the authenticity of the sender.
Email Content: Exclusion of the use of spammy words in descriptions, the quality ratio of text having an optimum ratio of text to the image, and ensuring that the content is relevant to the targeted clients.
List Hygiene: Bounce rates must be reduced by purging your email list for inactive or invalid addresses consistently.
Higher Open Rates: E-mails are quite important in communication and such e-mails must be certain to end up in the recipient’s mailbox.
Improved Sender Reputation: Enhances placement in the inbox and deletes chances of the emails being considered spam.
Increased Engagement: When emails reach the intended audience, it leads to higher engagement rates, such as clicks and conversions.
Maximized ROI: High email deliverability enhances the ROI for email marketing.
Keep your email list clean and updated by removing invalid or inactive addresses, reducing bounce rates. Analyze your emails for spammy content and identify areas for improvement to ensure they pass through spam filters.
Easily set up SPF, DKIM, and DMARC records to improve sender reputation and authenticate your emails. Monitor key metrics such as delivery rates, open rates, and bounce rates to assess and improve your email deliverability.
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