What Is An Email Tracker?

An email tracker is a software that puts into place status notifications of the emailed correspondences of particular persons, companies, and organizations. This way, one can easily determine the number of emails opened, the time of opening, and on some occasions, details of how the recipient went through the content of the email.

What Is The Need Of Email Tracking?

The primary use of email tracking is to provide senders with useful information concerning receipt and use of their emails. Tracking pixels or technologies of this kind allows the senders to receive real-time notifications of the interactions initiated by the email recipient.

How Can You Benefit From Email Tracking?

• Improved Follow-ups: Getting to know when the particular recipient of an e-mail opens proves highly beneficial to sales and marketing departments who can schedule their follow-up correspondence correspondingly.

• Engagement Insights: As for the usage of emails, track elements point data on how recipients interact with a specific mail; and which links are clicked, contributing to adjusting messages and approaches.

• Increased Accountability: For sales teams, Email tracking is useful in making sure that all the emails that have been sent are being read by the receiver thereby creating accountability.

Improve the Effectiveness of Your Qualified Leads with EngageBay

You can improve your communication strategy through email tracking tools with ease when you use an all-in-one marketing & CRM software like EngageBay.

Email tracking is an indispensable technique in digital marketing and sales, as it helps to enhance a business’s communication tactics and, as a result, the level of interaction.

Track when your emails are opened and the links on those emails are clicked. Using the detailed reports of the obtained statistical data, identify the patterns of recipient behavior to improve the message and delivery strategy. Any correspondence between clients and those in the organization should be related to the customer profiles to facilitate the personalization of follow-up and the sales process.