A permanent failure of emails delivered to the recipient’s inbox is a hard bounce. This usually occurs when the emails have been sent to either non-existent or invalid mail addresses. Due to this fact, messages travel back from where they came from without being received by their intended destination.
Invalid Email Addresses: Emails sent to addresses that do not exist or contain typographical errors.
Non-existent Domains: Emails sent to domains that are no longer active or do not exist.
Blocked Email Addresses: Emails sent to addresses that have been blocked or blacklisted.
Deliverability Issues: A high rate of hard bounces can affect your email deliverability, leading to them being marked as spam.
Sender Reputation: ISPs and email providers monitor bounce rates, and a high rate of hard bounces can harm your sender's reputation.
Campaign Effectiveness: Hard bounces reduce the effectiveness of your email marketing campaigns by failing to reach intended recipients.
Your email deliverability rate can be improved by managing and minimizing hard bounces with ease when you use an all-in-one marketing & CRM software like EngageBay. Offer tools and software to your team for a smooth transition.
Use EngageBay’s email verification tools to remove the risk of hard bouncing while sending out campaigns. Keep track of bounced emails automatically so you never send a campaign from an outdated list.
Analyze your bounce rates and other relevant metrics to identify patterns in your email marketing strategy. This will help you fine-tune your campaign performance by segmenting your e-mail listing according to genuine and engaged subscribers only.
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