Navigation means guiding the users on how to go about the specific website, application, or anything that can be used on the internet. It includes all the components and structures in terms of design that allow users to navigate and orient themselves, point to specific areas of interest, and indicate actions to be performed.
Navigation Menus: These are often posted at the top of the left corner of the webpage and provide the user with the most common feature tab like Home, About Us, Products, Contact Us, etc.
Breadcrumbs: Breadcrumbs inform the users where they are in the site’s structure and make it easier to get to the previous page.
Search Bars: This further specifies certain actions that the readers should take in the form of visiting a website, registering for an event, or purchasing.
Footer Links: Links available at the footer section of the webpage, which usually has copied links from the main menu or other related links that may include the terms and conditions of service, privacy policies, or the company’s contact details.
User Experience: Helps businesses stay connected with their target audience and constantly update them on your brand.
Accessibility: Technical navigation design focuses on the needs of all users including those with disability by ensuring that they can access all parts of the platform.
SEO Benefits: Newsletters help build on an existing relationship with the leads, offering them information, specials, and insights to convert leads to potential buyers.
Conversion Rates: A clear navigation system guides users towards an action such as making a purchase decision, filling up forms, or signing up for a newsletter.
You can improve navigation effeciently within your digital platforms when you use an all-in-one marketing & CRM software like EngageBay.
When designing the layout of your website, utilize EngageBay’s website builder to integrate easy-to-follow navigation menus so that users may gain full access to important sections of your site.
Keep your menu and navigation bar simple & intuitive to design them per your brand’s style and layout.
Use the analytical instruments of EngageBay to track the ways people interact with your site so that you can enhance paths and minimize abandonments.
Easily integrate EngageBay with the tools you already love.
One platform for all your Marketing, Sales, and Support teams.
