A Pop-Up is a toolbar window or an overlay window that is opened on a website or within an application. Popular in the marketing process they are used to present offers, to collect e-mails, or merely to convey a message. They can be initiated based on certain client actions like scrolls, clicks, or even exits from the page, which makes it a versatile tool for engagement and lead generation.
Pop-ups serve various purposes, such as:
Lead Generation: Obtaining participant details through web-based forms or invitations to subscribe to a receipt list.
Promotional Offers: Featuring discounts, special offers or sales, and calls to action by pointing at limited-time offer statements.
User Engagement: Communicating messages with consumers to bring them back to an application, or to encourage them to perform a certain behavior.
Feedback Collection: Gathering insights through surveys or feedback forms.
Exit-Intent Pop-Ups: Initiated when a user is going to exit the site.
Scroll-Based Pop-Ups: Pop-up after the user has scrolled to a particular percentage of the page.
Timed Pop-Ups: Shown after one uses the site for a while.
Click-Activated Pop-Ups: Activated when a user clicks a certain button or link.
Increased Conversions: Pop-ups compel the user to perform specific activities on the website they cannot deny such as subscribing or paying.
Improved Lead Capture: In particular, they efficiently gather user data to send emails and newsletters.
Higher Engagement Rates: A pop-up captures the user's attention thus making it difficult for them not to engage.
Personalized Experiences: Send specific messages, relevant to the activity of a specific user or particular interest of a user.
EngageBay offers powerful tools to create and optimize pop-ups for your website.
Custom Templates: Select from several pre-designed templates to serve a specific need.
Behavioral Triggers: Create pop-ups that are to be triggered by interactions such as the user’s intention to leave the site, time spent on the site, or clicks.
A/B Testing: Always try out different variants of the pop-ups available to see what produces the best results.
Analytics Integration: Monitor the effectiveness of pop-ups using detailed reports.
CRM Integration: Lead capture can be integrated with EngageBay’s CRM to allow the follow-up to happen automatically.
While creating a Popup Form on EngageBay, you can enable or disable the call to action under the Call to Action tab.
Step 1: In the left panel-> add Call to Action Text, Call to Action Body, and Call to Action Button Text.
Step 2: If required, add a Featured image for your popup form.
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