A Push Notification is a message sent directly to a user’s device, such as a smartphone, tablet, or desktop browser. These notifications are used to share time-sensitive information, updates, or offers. Push notifications appear as alerts or banners on the device screen, even if the user isn’t actively using the app or website that sends them.
Push notifications are designed to alert users as soon as possible. They serve various purposes, such as:
Engagement: Re-targeting users through app updates, reminders, offers, or new changes.
Promotions: Highlighting price reductions, limited-time offers, or exclusive sales.
Alerts: Sharing instant information such as breaking news, or event announcements.
Retention: Encouraging inactive users to return to the app or website.
Mobile Push Notifications: Customers receive them through applications on their mobile devices.
Web Push Notifications: Available on web browsers that are compatible with either desktop or mobile operating systems.
In-App Notifications: Pops up when users are actively using the app.
Real-Time Delivery: Inform the providers regarding new offers or existing product updates at an instance.
High Engagement Rates: Users are always more receptive to timely and relevant notifications.
Personalization: Send personalized notifications based on the user's history & behavior.
Cost-Effective: Affordably reach users without depending on advertisements or launching email promotional strategies.
ARetention Boost: Keep users engaged and returning to your app or site.
Create and manage push notifications to enhance customer engagement rates with an all-in-one marketing & CRM software like EngageBay.
Customizable Templates: Design push notification templates that align with your brand's guidelines.
Behavioral Triggers: Send notifications triggered by the user’s actions like cart abandonment or the product they viewed.
Audience Segmentation: Target specific consumer groups to enhance engagement rates and relevance to the brand.
Analytics Dashboard: Monitor the performance of push notifications through click-through rates and sales.
Integration Capabilities: Link push notifications with other marketing platforms for the continuity of the campaign.
Easily integrate EngageBay with the tools you already love.
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