A segmentation strategy is the process of systematically categorizing a large customer base or market into smaller, easily defined clusters according to certain attributes, behaviors, or wants. In turn, it is easier for the business to anticipate its market segments and segment its marketing communication in a more precise and relevant manner.
Demographic Segmentation: Dividing clients into groups formed by their age, gender, income, or education level.
Geographic Segmentation: Classification of the customers according to their geographical location for example by country, region, or city.
Behavioral Segmentation: The identification of customers with regard to the frequency and amount of their purchase, their usage rate, and brand loyalty.
Psychographic Segmentation: Arranging customers in groups according to their actions in the market – benefit, emotional, attitudinal, or demographic.
Firmographic Segmentation: Primarily focused on business-to-business markets segmented by company size, industry, and revenue tiers.
Improved Targeting: Ensure that marketers target the various groups in appropriate manners.
Personalized Messaging: Create programs that are customized for certain groups of customers.
Higher Conversion Rates: Specifically targeted messages boost the engagement level and sales.
Enhanced Customer Experience: Ensure customer satisfaction by providing products and services based on their preferences.
Increased Customer Loyalty: Create relevant incentives that would encourage people to come back to get more of the product/service.
EngageBay offers tools to help businesses segment their audience effectively.
CRM Integration: Categorize customers based on their behavior and needs with the aim of developing unique segments.
Custom Fields: Include the fields to further segment the customers based on specific parameters.
Behavioral Tracking: Track customers and segment them via analytics tools.
Automated Campaigns: Send out e-mails to specific segments or run sequences in front of grouped targets.
Segmentation Analytics: Provide detailed performance reports of each segment to assess its effectiveness.
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