An SMS Broadcast is the process of sending bulk text messages to a large group of contacts at once, typically to inform, promote, or engage with your audience. This communication method is highly effective because of its directness and high open rates compared to email or other forms of outreach. SMS Broadcasts are commonly used for marketing campaigns, promotions, event reminders, customer service updates, and more.
SMS Broadcast means business persons can send their messages to their clients within the shortest time possible. The messages are short, simple, unambiguous, and perfect for conveying strong, attention-catching calls to action.
Instant Communication: It does not take long to reach the target group, and this makes it easy to relay important information at the right time.
High Open Rates: Concerning emails, text messages have higher open rates as most clients are likely to open them within minutes.
Personalization: Another feature of SMS Broadcast is that messages can be tailored according to the data obtained from the customers; this makes the message more suitable for the individual receiver.
Wide Reach: The business can pass on a special message to several clients locally or even internationally.
Effective for Promotions: A good way to reach your customers and promote your products or services using their handheld devices for promo codes, coupon codes, and other notifications.
Cost-Effective: This is more cost-effective than other traditional advertising methods thus widely adopted by small-scale businesses and start-ups.
Promotions & Discounts: Inform customers concerning the availability of special offers or limited-time deals, it helps create a sense of scarcity.
Event Notifications: Use newsletters to remind your subscribers concerning an upcoming event, webinar, or product launch.
Customer Service Updates: Inform the clients of order status, and delivery, or even inform them of a particular service to be received.
Survey or Feedback Requests: Collect customer feedback or even complete surveys in a simple and direct means through text messages.
Appointment Reminders: Automate the process of reminding customers about their appointments hence minimizing the rate of no-shows.
EngageBay offers tools to simplify and enhance your SMS Broadcast campaigns, ensuring your messages are effective and engaging.
Bulk SMS: Marketing, promotions, or even a mere notification to a large group of people by a single click through your contact list.
Automated Campaigns: Ensure that there are appropriate workflows that make it possible to send out SMS Broadcasts at regular intervals or in response to particular customer behaviors.
CRM Integration: You can integrate your SMS with CRM to make sure you are sending the right messages to the right customer at the right time.
Analytics & Reporting: Monitor the effectiveness of your SMS Broadcasts with comprehensive statistics to measure the open rates, click-through rates, and activity rates.
Personalization: Include the customer names, preferences, or previous purchase history in the SMS to increase the level of engagement of the recipients.
SMS Broadcast in EngageBay allows you to create and run an SMS campaign that can be sent to an entire list of contacts or selected contacts. It’s an excellent way to send promotional messages, welcome messages, and much more. To run an SMS broadcast,
Step 1: Go to the Marketing dashboard.
Step 2: Hover your mouse over the Campaigns tab, and choose SMS Broadcasts.
Step 3: In the upper right corner of the screen, click Create Broadcast.
Step 4: Enter all the required information under SMS Details including, the name of the broadcast, select the configured SMS provider, messages, and others.
Step 5: Select the list of contacts where you want to run the campaign and click Next.
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