A soft bounce refers to an email that is temporarily undeliverable. Unlike a hard bounce, which points to a permanent delivery failure (for instance, an invalid email address), a soft bounce refers to a temporary delivery failure. This can be because of high traffic, and therefore, the sender’s inbox is full, or it might be a problem with the server, or the recipient’s mailbox could have been closed for a while.
Typically, soft bounces are normal with email campaigns and may not call for an instant response. However, soft bounces occur relatively often, and too many of them eventually affect the sender's reputation and the deliverability of e-mail messages.
Mailbox Full: This can occur if the recipient's inbox is full.
Temporary Server Issues: It is always possible for the email servers to be down, or for them to be running slower than usual.
Large Attachments: Emails exceeding the size limit are temporarily rejected.
Spam Filters: Spam controls can sometimes delete emails for a while.
Impact on Deliverability: Soft bounces can reduce the sender's reputation and future email delivery chances.
Temporary Issue: Since soft bounces are usually transitory, the particular message may be effectively delivered during the next try.
Tracking Performance: Bounce rates can help track if the problem is unique to the campaign, or if it is a deliverability problem.
Boost your email deliverability approach to enhance the campaign's success with an all-in-one marketing & CRM software like EngageBay.
Email List Management: Organise your lists of contacts before sending emails to avoid getting soft bounces.
Bounce Handling: Send emails that soft bounce automatically to maximize the possibility of delivery.
Personalized Campaigns: Forward appropriate messages that correspond to the recipients’ interests, to minimize the chances of emails being rejected.
Detailed Analytics: Take care of soft bounce rates and analyze their influence over the campaign KPIs.
To integrate Zero Bounce follow the below steps:
Step 1: Click the profile picture on the top right -> select Account Settings
Step 2: Click on Integrations on the left pane
Step 3: Click on the Email Validation tab
Step 4: Click Enable Zero Bounce
Step 5: Enter the API Key. It is available in your Zero Bounce account
Step 6: Click on Save
To Validate the contacts follow the below steps:
Step 1: Go to contacts.
Step 2: Select all the contacts that you wish to validate.
Step 3: Click on Bulk Action
Step 4: Select Validate Emails
It will take some time to validate based on the number of contacts you have selected. You will get an email once the validation is completed.
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