A Sticky Bar is a website notification that stays fixed at the top or bottom of a webpage as a visitor scrolls. Unlike pop-ups, which can interrupt the user experience, sticky bars are designed to be less intrusive while offering high visibility for important information, such as promotions, announcements, or call-to-action.
Sticky bars typically do not disrupt the browsing flow, allowing users to continue navigating the website while being aware of the message. These bars "stick" to the screen as the user scrolls down. In turn, it makes them ideal for conveying messages that need to be seen but don’t require immediate interaction.
Fixed Position: The sticky bar is fixed at the top or bottom of the page and does not disappear when the page is scrolled up or down.
Message Display: This type of content can be plain text, pictures, links, buttons, or other messages such as offers on the main site.
Non-Intrusive: It allows the users to adjust to the page and not be hindered by the message while still on the screen, making it a great tool.
Call-to-Action: Sticky bars are best utilized in calls-to-action (CTA) such as newsletter subscriptions, discounts, and crucial page referrals.
Increased Visibility: Sticky bars remain fixed at the same location, thus ensuring that the intended message or offer is conveyed to the users.
Improved Conversions: Sticky bars are great for conversion goals – like email subscriptions, product purchases specific offers, etc.
Enhanced User Engagement: Using sticky bars, specific messages can be displayed and shared across the browsing session. It captures the user's attention and emotionally appeals to them.
Non-Intrusive: Unlike pop-ups the sticky bar does not interfere with the user’s experience and increases the chances of a better user experience.
Highly Customizable: Sticky bars can be easily themed to coordinate with the general style of the website, and the message being conveyed on the site.
EngageBay provides the tools to create effective and visually appealing sticky bars that enhance user engagement.
Customizable Templates: Select templates and designs depending on your company’s look and feel.
Targeted Messaging: To make sticky bars appropriate, set the circumstances in which they become visible, for instance, to display them on particular pages or to those users who visited your site before.
Analytics: Monitor the performance of the sticky bar you have installed on your website through the clicks, conversions, and other responses it receives.
CTA Focused: Generate more sales with sticky bars by advertising special promotions, discounts, newsletters, or announcements.
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