Leads captured are gathered based on a certain campaign that piqued a certain kind of interest. However, leads do not get nurtured equally, some are more likely to convert than others. Some develop into some form of partnerships, some become an affiliate, some are VIPs and some are critics. This means you cannot treat all leads the same way and every group needs individual attention.
Static lists in EngageBay provide a very special segmentation that can group similar contacts and add them to a list. You may then run your email marketing campaigns targeting specific lists to get the best possible results.
To create a static list you simply have to do the following:
1. Go to "Contacts tab" then into lists.
2. Click on "Create List" button.
3. Create the list by giving it a name and hit save.
4. It will now show the list open with its content. You can see all the lists you created under the Lists option.
1. You can manually add contacts in a static list by going into the contact details of a specific contact, or you can add a number of contacts by selecting them under contacts then click on bulk action and “add to a static list”.
2. You can also use automation or workflow to get contacts added to a static list.
I wanted to recommend EngageBay to all those small businesses out there that are looking to grow their businesses through a marketing and sales automation platform. We've been able to see a great adaption of our agency clients to the EngageBay platform and being able to leverage their digital marketing efforts.
